A softkey is a key on a device which can have context-sensitive or user-programmable functions, but generally it just means it has more than one function. Unlike letters on the keyboard and number keys on cell phones which cannot be reprogrammed and are therefore considered as hard keys, softkeys can change function. One example of softkeys is the...
A Techopedia exclusive: Jeff Hasen, chief marketing officer of Hipcricket, shares his take on how big data is shaping and driving mobile user expectations globally.
Named a top chief marketing officer on Twitter, Jeff Hasen (@jeffhasen) is one of the leading voices in mobile and social media and a thought leader at the (ART+DATA) Institute. He is the author of the new book "Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices." Full Bio
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