A data breach is an incident that involves the unauthorized or illegal viewing, access or retrieval of data by an individual, application or service. It is a type of security breach specifically designed to steal and/or publish data to an unsecured or illegal location. A data breach is also known as a data spill or data leak.
A Techopedia exclusive: Jeff Hasen, chief marketing officer of Hipcricket, shares his take on how big data is shaping and driving mobile user expectations globally.
Named a top chief marketing officer on Twitter, Jeff Hasen (@jeffhasen) is one of the leading voices in mobile and social media and a thought leader at the (ART+DATA) Institute. He is the author of the new book "Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices." Full Bio
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