A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.
Techies often scoff at "soft" sciences like sociology, but nowhere is sociology more apparent - and perhaps more important - than online.
David Delony is a Bay Area expatriate living in Ashland, Oregon, where he combines his love of words and technology in his career as a freelance writer. He's covered everything from TV commercials to video games. David holds a B.A. in communication from California Sate University, East Bay. Full Bio
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