Business-to-Consumer (B2C)

Definition - What does Business-to-Consumer (B2C) mean?

Business-to-consumer (B2C) is an Internet and electronic commerce (e-commerce) model that denotes a financial transaction or online sale between a business and consumer. B2C involves a service or product exchange from a business to a consumer, whereby merchants sell products to consumers.

B2C is also known as business-to-customer (B2C).

Techopedia explains Business-to-Consumer (B2C)

A business that sells online merchandise to individual consumers is categorized B2C. Experts have suggested that online B2C activities played a vital role in shaping the Internet, despite the dotcom bubble burst in the late 1990s. While many online B2C business websites shut down at that time, an electronic customer surge occurred shortly thereafter, which helped catapult e-commerce activities. Companies took advantage of this by creating electronic storefronts after discovering they could sell larger volumes of merchandise through B2C models.

Posted by:

Connect with us

Techopedia on Linkedin
Techopedia on Linkedin
Tweat cdn.techopedia.com
Techopedia on Twitter


'@Techopedia'
Sign up for Techopedia's Free Newsletter!
Techwise Webinar Series
Understanding the Big Data Landscape
Understanding the Big Data Landscape
Big Data is everywhere, that's for sure. But the big question for today's savvy enterprise is: exactly where does Big Data fit into your organization?

Email Newsletter

Join 138,000+ IT pros on our weekly newsletter

Resources
Free Whitepaper – Bridging the IT Operations Application Owner Gap
Free Whitepaper – Bridging the IT Operations Application Owner Gap:
Conflicting organizational needs all too often create tension between functional silos. Application owners demand more and more resources.
Free 30 Day Trial – VMTurbo Operations Manager
Free 30 Day Trial – VMTurbo Operations Manager:
VMTurbo's flagship product, Operations Manager maintains your virtual and cloud environments in a healthy state. It manages homogeneous and...