A data manipulation language (DML) is a family of computer languages including commands permitting users to manipulate data in a database. This manipulation involves inserting data into database tables, retrieving existing data, deleting data from existing tables and modifying existing data. DML is mostly incorporated in SQL databases.
Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes with purpose-built software and applications geared toward performance.
Key marketing automation software functions include:
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