A three-way-handshake is a method used in a TCP/IP network to create a connection between a local host/client and server. It is a three-step method that requires both the client and server to exchange SYN and ACK (acknowledgment) packets before actual data communication begins. A three-way-handshake is also known as a TCP handshake.
Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes with purpose-built software and applications geared toward performance.
Key marketing automation software functions include:
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