Digerati is a term used to refer to the “digital elite,” or those who are extremely knowledgeable about computers. The term is often used to refer to the major names in the computer industry. Digerati is a combination of “digital” and “erati,” and is the tech world’s equivalent to “literati,” which refers to scholars and intellectuals. This term...
Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes with purpose-built software and applications geared toward performance.
Key marketing automation software functions include:
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