Predictive dialers are outbound call processing systems that are designed to maintain high levels of activity and provide cost efficiency in contact centers. These dialers are capable of calling a list of telephone numbers automatically, screening unnecessary calls such as answering machines and busy signals, and connecting waiting representatives...
Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes with purpose-built software and applications geared toward performance.
Key marketing automation software functions include:
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