Business to Anyone (B2A)

Definition - What does Business to Anyone (B2A) mean?

Business to anyone (B2A) is a sarcastic take on the conventional “business-to” classification system, which includes business to business and business to consumer. A business-to-anyone company tends to be one that's in dire straits and is therefore willing to work with anyone. B2A is likely too broad as a business strategy.

B2A is also called business to everybody (B2E).

Techopedia explains Business to Anyone (B2A)

The technology world and the business world share a love of acronyms that can get overwhelming at times. A similar backlash followed the “e” trend during the dot-com boom that saw e-retailers, e-business, e-advertisers – basically e-anything. B2A was meant to be a swipe at the list of “business-to” variants that include:
  • Business to employees (B2E)
  • Business to business (B2B)
  • Business to consumer (B2C)
  • Business to government (B2G)
Ironically, B2A has since appeared as a legitimate description for a business that sells to consumers, governments and businesses.

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