Games can often be classified as scarecrows, especially when they are developed in secret and very little information is given to the public. This leads to speculation and misinterpretations of marketing campaigns. This problem was even greater in the past, when game developers were kept separate from the marketing team. Now, developers themselves tend to market their own products through various expos and conventions as well as provide real demos and trial versions. As a result, people really know what to expect from the beginning. Proper information reduces the chances that a product will become scarecrow technology.
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