A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.
A right holder refers to a legal entity or person with exclusive rights to a protected copyright, trademark or patent, and the related rights of producers, performers, producers and broadcasters. A right holder may license a portion or all of a protected work through international legal and licensing provisions.
Right holders control the use of their exclusive rights, including reproduction and distribution. However, certain limitations and exceptions related to the interest of public policy override these rights. For example, the doctrine of fair use (section 7 of U.S. copyright law) describes situations - such as teaching, research and access for the visually impaired - where fair use may apply outside the provisions of sections 106 and 106A.If a protected work - such as a digital video, audio or electronic research content - is used without permission, the right holder may pursue legal infringement action against the unauthorized user. The World Intellectual Property Organization (WIPO) provides that in most legal systems, a right holder may pursue damages and compensation for infringement, per the Trade-Related Intellectual Property Rights (TRIPS) Agreement
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