Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and deliver marketing messages to the right customers. Online advertising aims to define the market through unique and useful applications. Since its beginning in the early 1990s there has been an exponential increase in the growth of online advertising business, and it has become standard for both small and big companies.
One of the major advantages of online advertising is the quick promotion of product information without any geographical boundary limits. One of the major challenges is the evolving field of interactive advertising, which poses new challenges for online advertisers. Online advertisements are purchased through one of the following common vehicles:
Examples of online advertising include banner ads, search engine results pages, social networking ads, email spam, online classified ads, pop-ups, contextual ads and spyware.
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