Photo CD is a format introduced by Kodak in 1992 as a means to store and edit high-quality digital images that were taken using film and conventional cameras. It was widely used by professional photographers and for commercial purposes. Photo CDs could store 100 high-quality digital images along with slides and scanned prints. The images had a...
Online marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet.
Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.
Online marketing can deliver benefits such as:
Online marketing is also known as Internet marketing, Web marketing, digital marketing and search engine marketing (SEM).
The broad online marketing spectrum varies according to business requirements. Effective online marketing programs leverage consumer data and customer relationship management (CRM) systems.
Online marketing connects organizations with qualified potential customers and takes business development to a much higher level than traditional marketing/advertising.
Online marketing synergistically combines the Internet's creative and technical tools, including design, development, sales and advertising, while focusing on the following primary business models:
Online marketing has several advantages, including:
The main limitation of online marketing is where goods are being sold, the lack of tangibility means that consumers are unable to try out, or try on items they might wish to purchase. Generous return policies are the main way to circumvent such buyer apprehension.
Online marketing has outsold traditional advertising in recent years and continues to be a high-growth industry.
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