Chunk is a control data (C/D) and packet set used in Stream Control Transmission Protocol (SCTP). SCTP packets are comprised of common headers and data chunks and vary by content. Data chunks are defined in RFC 4960, which updates RFC 2960 and RFC 3309.
An advertising network (ad network) is an online business that specializes in matching up advertisers to websites looking to host advertisements. Advertising networks work as brokers for both suppliers (sites with content that can host ads) and buyers (the advertisers). Joining an ad network frees sites from having to set up their own ad servers and invest in tracking software.
An advertising network essentially brokers advertisement campaigns by finding sites with content inventory that matches the needs of advertisers looking to run ads. The downside of ad networks is that a site must give up some control of its advertising. This means it may be more difficult for the site to be selective of the ads shown to users, or ensure they are getting the best possible ad revenue arrangement.
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