A softkey is a key on a device which can have context-sensitive or user-programmable functions, but generally it just means it has more than one function. Unlike letters on the keyboard and number keys on cell phones which cannot be reprogrammed and are therefore considered as hard keys, softkeys can change function. One example of softkeys is the...
An advertising network (ad network) is an online business that specializes in matching up advertisers to websites looking to host advertisements. Advertising networks work as brokers for both suppliers (sites with content that can host ads) and buyers (the advertisers). Joining an ad network frees sites from having to set up their own ad servers and invest in tracking software.
An advertising network essentially brokers advertisement campaigns by finding sites with content inventory that matches the needs of advertisers looking to run ads. The downside of ad networks is that a site must give up some control of its advertising. This means it may be more difficult for the site to be selective of the ads shown to users, or ensure they are getting the best possible ad revenue arrangement.
Read More »
Join 138,000+ IT pros on our weekly newsletter
Home | Advertising Info | Write for Us | About | Contact Us
2010 - 2015
Partner Sites :