Tumblr is a popular microblogging platform designed for creative self-expression. It is considered a mindful alternative to Facebook and other social media websites where users blog on a myriad of topics. As of 2011, Tumblr was attracting 72 million visitors per month. It provides an easy interface and has the fastest multimedia publishing capabilities of all blog services. The Tumblr 2.0.2 app by Android allows user management of multiple blogs, posts and message views. Users may post texts, quotes, links, photos, music or videos from a Web browser, phone, email or desktop. Tumblr is translated into seven languages, including English, Italian, Spanish, French and German.
CEO David Karp founded Tumblr in 2007. Karp felt that most blogs required high-quality writing and too much commitment. Tumblr was designed as a different format than most blogging sites, promoting short, to-the-point blogs over long form content. It also allows users to share posts, photos, quotes, links, music and videos as well as customize all aspects of their blogs. Tumblr also functions much like social media, in that users can reshare other bloggers' posts, allowing popular content to go "viral."Tumblr blogging categories include sports, art, illustration, design, fashion, politics, literature, music, landscaping, film, vintage items, architecture, food, comics and gaming, to name a few. Bloggers can easily design these blogs themselves and customized them to reflect their personalities.Load balancing has occasionally been a problem for Tumblr, causing heavy blog traffic to result in server crashes.
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