Letterboxing is the process of adding black bars to the top and bottom of a movie or video after shrinking the whole image to fit a smaller screen, which otherwise could not accommodate the wide resolution of the film. This is done because most movies or films are shot in a widescreen format meant for the theaters, which is wider than the format...
A native mobile app is a smartphone application that is coded in a specific programming language, such as Objective C for iOS and Java for Android operating systems. Native mobile apps provide fast performance and a high degree of reliability. They also have access to a phone's various devices, such as its camera and address book. In addition, users can use some apps without an Internet connection. However, this type of app is expensive to develop because it is tied to one type of operating system, forcing the company that creates the app to make duplicate versions that work on other platforms.
Most video games are native mobile apps.
Companies that are looking to promote themselves to the smartphone market have other options beyond native mobile apps:
In the early stages of the smartphone market, most apps were tailored to the iPhone. However, the market share for Android phones grew, thus, the need for cross-platform functionality became an issue.
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