Buffy is a code name for a Facebook smartphone that will integrate Facebook as its core platform. News of the phone, which is to be developed by Taiwanese cellphone maker HTC, was released by AllThingsD in November 2011, but the device is not expected to hit the market until late in 2013. The phone is expected to run on a modified version of the Android OS, which will be heavily modified to integrate Facebook's services. It will also support HTML 5 as a platform for applications. Buffy presents a major opportunity for Facebook to move beyond being a social media platform and toward becoming a key platform for mobile devices.
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