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Apps have helped shape the leaders in mobile technology. Apple Inc., which was first out of the gate with the promotion of its App Store in 2008, gained a large chunk of market share with its iPhone. Apps were part of the iPhone's initial draw. Android has since gained ground with its Android Market, which peddles apps for Android-based phones.
Apps are also effecting a shift for online businesses, which are often accessed through an app on a mobile device, rather than over the Web. As a result, websites that get most of their revenue through online ads have had to consider what apps mean to their business model.
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