Intercloud is a term used in IT to refer to a theoretical model for cloud computing services. The idea of the intercloud relies on models that have already been shown to be effective in cases like the global Internet and the 3G and 4G wireless networks of various national telecom providers. Experts sometimes refer to the intercloud as a cloud of...
Clicktivism refers to the use of social media and the Internet to advance social causes. It uses the metrics available through Web analytics to optimize Web pages, emails and online petitions. This optimization is meant to increase user engagement and maximize a campaign's page views.
Clicktivism is a controversial form of digital activism. Proponents believe that applying advertising principles such as A/B testing increases the impact of a message by leveraging the Internet to further its reach. Opponents believe that clicktivism reduces activism to a mere mouse-click, yielding numbers with little or no real engagement or commitment to the cause.
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