A softkey is a key on a device which can have context-sensitive or user-programmable functions, but generally it just means it has more than one function. Unlike letters on the keyboard and number keys on cell phones which cannot be reprogrammed and are therefore considered as hard keys, softkeys can change function. One example of softkeys is the...
Clicktivism refers to the use of social media and the Internet to advance social causes. It uses the metrics available through Web analytics to optimize Web pages, emails and online petitions. This optimization is meant to increase user engagement and maximize a campaign's page views.
Clicktivism is a controversial form of digital activism. Proponents believe that applying advertising principles such as A/B testing increases the impact of a message by leveraging the Internet to further its reach. Opponents believe that clicktivism reduces activism to a mere mouse-click, yielding numbers with little or no real engagement or commitment to the cause.
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