Digerati is a term used to refer to the “digital elite,” or those who are extremely knowledgeable about computers. The term is often used to refer to the major names in the computer industry. Digerati is a combination of “digital” and “erati,” and is the tech world’s equivalent to “literati,” which refers to scholars and intellectuals. This term...
Showrooming is when a shopper visits a store to check out a product but then purchases the product online from home. This occurs because, while many people still prefer seeing and touching the merchandise they buy, many items are available at lower prices through online vendors. As such, local stores essentially become showrooms for online shoppers.
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