Good decisions make great companies. Increasingly, smart business people are taking a data-first approach for both strategic planning and tactical decision-making. They spend ample time exploring their data to better understand their options. In doing so, they capitalize on real opportunities, while avoiding low-value projects. Register for this episode of The Briefing Room to hear veteran Analyst Dr. Robin Bloor explain why a data-first mindset can help companies optimize their resources and thus make better decisions. He’ll be briefed by Rishi Patel and Erin Haselkorn of Experian, who will showcase Experian Pandora, which enables the kind of discovery that businesses need to better understand their data.