What gets measured, gets managed; but what gets governed, generates real value. That's one major reason why data governance has risen to a top priority for most organizations. Another reason is the rapid onboarding of big data, which often comes from beyond the traditional firewall. And then there are the authorities: issues like privacy, security and fiduciary responsibility are combining to make data governance a must-have. Register for this episode of The Briefing Room to hear veteran Analyst Dr. Robin Bloor explain why governance should be viewed as a positive change agent for the modern enterprise. He'll be briefed by Ron Huizenga of IDERA, who will discuss a practical, model-based approach to enterprise data governance, with a focus on Master Data Management.