Big data's getting a lot of hype, but it's more than a trend. They key for businesses is figuring out how to get value from it. This infographic from data management company Alteryx lays out some of the key areas where big data analytics can be applied and used to help a company run better, more efficiently and, therefore, more profitably. The bottom line? Big data isn't just for data geeks. Check it out. (And if you want to learn more about big data developments, check out our list of Big Data Experts to Follow on Twitter.)