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Machine Learning: 4 Business Adoption Roadblocks

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With all of machine learning's benefits, why isn't everybody adopting it? These roadblocks are some of the biggest reasons why.

Thanks to the latest advances in machine learning (ML), artificial intelligence (AI) is currently rocking the markets like the most revolutionary technology of the Fourth Industrial Revolution. 2019 and 2020 saw a huge spike in the adoption of this technology. Everyone in the business sector is talking about it like it's going to change our world forever, and in many ways, it already has.

Recent studies show that 67 percent of business executives look at AI as a useful means to automate processes and increase efficiency. But it is seen by general consumers as well as a potent instrument to increase social equity, with over 40 percent of them believing AI will expand access to most fundamental services (medical, legal, transportation) to those with low income.

However, the speed at which this incredible transformation of the automation processes could be even higher, and there are a few issues that are currently bogging it down. Which ones are the most important roadblocks that are stalling the adoption of machine learning? (Deep learning is another form of AI that companies are beginning to adopt. For more, see: These Pain Points Are Preventing Companies from Adopting Deep Learning.)

Steep Prices

ML and AI’s adoption rates are growing across many industries — partly because these new techs allow consistent savings in terms of simplified problem solving, reduced operating costs, and increased process efficiency. However, acquiring a new AI solution is quite expensive, with prices ranging from $6,000 to $300,000 per year for most customized solutions. Despite the fact that newer solutions are becoming less pricey over time, for most companies this cost represents a significant obstacle.

In particular, most small-to-medium businesses do not possess a sufficiently ample working capital to staunch the initial costs required to adopt an AI solution.

Even indirect cost roadblocks may contribute to slowing down the penetration of AI in certain sub-sectors. For example, despite the amazing efficiency and innovation potential of AI-based apps, the price of unlimited mobile data still is somewhat steep in many countries. However, the imminent introduction of the 5G might represent a potential “cure” for this problem. As the AI technologies will become more efficient and mainstream, too, their prices will become more and more affordable.


Insufficient Training

Machine learning is an old yet new technology. Rudimentary AI dates back to the early '80s, but the recent development of modern deep learning algorithms helped this tech take a quantum leap forward. True specialists working in this field that possess a sufficiently in-depth knowledge are, indeed, very scarce. Despite the fact that the amount of top-tier AI talents increased by at least 19 percent in 2019 already, the offer still fails to meet the demand.

Many organizations know their limits and no more than 20 percent think their own IT experts possess the skills necessary to tackle AI. The demand for ML skills is growing quickly, but those with the expertise and talent needed are true rock stars nowadays. However, many of those who possess sufficient training with deep learning algorithms may lack a formal qualification such as a masters degree to show that.

Remember: This field is still new — many who are pioneering it today are old-time programmers from an era where Ph.D.s in machine learning simply did not exist. AI talents are frequently hired overseas, with nearly one-third of PH.D. researchers working in a different country from the one where they earned their degree.

Many human resources professionals must now struggle with the difficulties of hiring a proper candidate for jobs whose complexity may be beyond their own expertise. Today, even telling the difference between the competencies of a machine learning engineer, a data scientist and a front-end developer is a complex feat for the non-natives. Eventually, though, AI-powered recruitment will probably pose as its own solution to assist all HR managers.

Inaccessible Data and Privacy Protection

Before they can learn about anything with their cutting-edge machine learning algorithms, AIs need to be fed with data.

Lots and lots of data.

However, most of the time this data is not ready for consumption, especially when it comes in an unstructured form. Data aggregation processes are complex and time-consuming, especially when the data is stored separately or with a different processing system. All these steps need the full attention of a specifically dedicated team composed of a different kind of experts. (For more on data structure, see How Structured Is Your Data? Examining Structured, Unstructured and Semi-Structured Data.)

Data extraction is also often unusable whenever it contains vast amounts of sensitive or personal information. Although obfuscation or encryption of this information eventually makes it usable, additional time and resources must be devoted to these burdensome operations. To solve the problem upstream, sensitive data that needs to be anonymized must be stored separately as soon as it is collected. Yet, even in 2020, this process is not devoid of risks for our privacy. When different types of data are overlapped, a malicious actor can start identifying people, making true anonymization still a really challenging task.

Trust and Believability

Flexibility is not a trait that all humans possess. And when a deep learning algorithm cannot be explained in a simple way to a person who is not a programmer or an engineer, those who may wish to bet on AI to harness new business opportunities may start dwindling. This is especially true in some of the more traditional brick-and-mortar industries. Most of the time, in fact, historical data is practically nonexistent and the algorithm needs to be tested against real data to prove its efficiency. It is easy to understand how in some industries such as oil & gas drilling, a less-than-optimal result may lead to substantial (and unwanted) risks.

Many companies that still lag behind in terms of digital transformation might need to revolutionize their whole infrastructure to adopt AI in a meaningful way. Results might require a long time before they're visible, as data needs to be collected, consumed and digested before the experiment bears fruit. Launching a large-scale machine learning project with no guarantee that it is worth the investment requires a certain degree of flexibility, resources and bravery that many enterprises simply might lack.

Clarifying who "owns" the machine learning project and is thus responsible for spearheading its implementation within the company is the first step. In organizations where several well-established data and analytics teams need to sync their operations, it is not infrequent that many of them just end up diluting their work on a myriad of smaller projects. Smaller pilot projects may contribute to the overall understanding of the machine learning science, but will often fail at achieving the automation efficiency needed by the core business.

Final Thoughts

In a curious turn of events, many of the roadblocks that still slow or stall the advancement of AI are linked to human nature and behaviors rather than to the limits of the technology itself.

There are no definite answers for those who still doubt the potential of machine learning. This is a path that has never been trodden, and field experimentation is still needed during this development phase. Once again, it is our turn to leverage one of the characteristics that helped humanity achieve its most extraordinary heights: our ability to adapt. Only this time we need to teach this skill to our intelligent machines.


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Claudio Buttice
Data Analyst
Claudio Buttice
Data Analyst

Dr. Claudio Butticè, Pharm.D., is a former Pharmacy Director who worked for several large public hospitals in Southern Italy, as well as for the humanitarian NGO Emergency. He is now an accomplished book author who has written on topics such as medicine, technology, world poverty, human rights, and science for publishers such as SAGE Publishing, Bloomsbury Publishing, and Mission Bell Media. His latest books are "Universal Health Care" (2019) and "What You Need to Know about Headaches" (2022).A data analyst and freelance journalist as well, many of his articles have been published in magazines such as Cracked, The Elephant, Digital…