The Best QuickBooks Alternatives for Accounting 2024

FreshBooks is the ideal QuickBooks alternative. Its intuitive interface is packed with features that businesses of all sizes would love. Invoicing, bank reconciliation, balance sheets—it has everything you need to assess and manage your business’s financial health.

However, we found that all accounting software is built around these key features. What sets each apart, including FreshBooks, is how they’ve designed features to cater to a specific audience.

For example, Xero focuses on streamlining accounting processes so small business owners can focus on growth, while Sage offers unmatched customizability for large corporations and accounting firms.

Testing every accounting software to find out if it’s suitable for your business is time-consuming and cumbersome. So, to help make your choice easier, we’ve compiled a list of the five best QuickBooks accounting software alternatives.

The Best QuickBooks Accounting Software Alternatives Ranked

Here’s a quick overview of our top five accounting software with the ideal audience for each platform:

  1. FreshBooks: Best alternative for freelancers and solopreneurs
  2. Xero: Best alternative for small businesses
  3. Sage: Best alternative offering in-depth customizability
  4. Zoho Books: Best alternative for e-commerce businesses
  5. Wave: Best free forever alternative

The Best QuickBooks Alternatives for Accounting Reviews

Before we dive in, let’s understand how we ended up with only five.

We first started by creating an initial list of accounting software based on ratings from reputed sites like G2 and Capterra.

Next, we scoured hundreds of third-party reviews for first-hand accounts about moving from QuickBooks to the new platform to identify the best five.

Finally, we assessed each tool on its ease of use, features, price, automation capabilities, and integrations—important elements for a well-rounded accounting software.

You can learn more about our evaluation criteria here.

Now that’s taken care of, here’s our detailed review of the five best QuickBooks accounting software alternatives in 2024.

FreshBooks — Best QuickBooks Alternative for Freelancers and Solopreneurs

A screenshot of FreshBooks' time tracking feature

Starting Price Free Plan Top Features Payroll Reporting
$19 per month 30-day free trial – Expense tracking
– Bank reconciliation
– Time tracking

FreshBooks has a simple and easy-to-use interface with accounting features freelancers, solopreneurs, and small business owners can appreciate.

It has small blurbs spread about the interface offering a short description about each feature. You’ll also find links to relevant help center pages for detailed instructions on how each feature works. New users, who aren’t savvy with accounting jargon, will find the interface intuitive and easy to navigate.

Its invoicing feature lets you create professional invoices, send automated payment reminders, and request deposits. You can sync invoicing with your inventory as well, so you don’t have to manually update stock information.

Unlike QuickBooks, you can’t create item bundles in FreshBooks. You’ll need to add products individually in your invoice, which is difficult if you’re running an e-commerce store processing large orders. However, it’s still useful for simple transactions like services and one-time purchases.

FreshBooks simplifies accounting by connecting your FreshBooks account to your bank account so transactions are updated automatically. Its bank reconciliation feature ensures entries are accurate by matching them with your transactions.

To manage your accounts well, FreshBooks lets you invite your accountant to the platform for free. They can access important reports like your balance sheet, P&L statement, and chart of accounts to assess your business’s financial health.

Read our full FreshBooks review

FreshBooks Pricing Plans

FreshBooks has a 30-day free trial, after which you can choose from four different plans:

  • Lite at $19 per month with unlimited invoices and expenses, but no accounting features.
  • Plus at $33 per month includes everything in Lite plus automatic receipt data capture
  • Premium at $60 per month, everything in Plus, along with more advanced reporting
  • Select is the custom plan which includes everything in Premium and more

Its plans are cheaper than QuickBooks (which starts at $30 per month). Moreover, FreshBooks offers a 10% discount for annual billing, with a special offer of 60% off for 6 months if you upgrade during the free trial.


  • Simple onboarding
  • Good customer support
  • Free login for accountants


  • Limits on users and clients
  • Lite plan doesn’t have basic accounting features
  • Can’t create bundle offers

Xero — Best QuickBooks Alternative for Small Businesses

A screenshot of Xero's accounting features

Starting Price Free Plan Top Features Payroll Reporting
$15 per month – Unlimited users
– Hubdoc integration
– Bank connection

– Payroll available via Gusto integration

Xero’s platform simplifies accounting workflows with its bank sync and reconciliation features. It’s perfect for small business owners who are looking to save time so they can focus on growing their business.

You can connect with over 21,000 financial institutions (3,500 in the U.S.), so transactions are updated automatically on Xero—a significant number compared to QuickBooks’ 36 connections.

Once synced, you can reconcile your bank data every day. You can quickly accept Xero’s suggested matches, or you can create a set of rules to automate the process. You can also reconcile similar transactions in bulk, but this feature is only available with the higher plans.

Xero offers support for unlimited users with all its plans, perfect for large businesses with multiple users. But its reporting features are very basic. QuickBooks may be a better option for large businesses that need more detailed reporting, while Xero is more affordable for smaller businesses with more than five users.

Read our full Xero review

Xero Pricing Plans

Xero has three pricing plans:

  • Early plan at $15 per month with limited billing and invoicing.
  • Growing plan at $42 per month with everything in the Early plan plus bulk reconciliations.
  • Established plan at $78 per month includes everything in the Growing plan plus project tracking and analytics.

Its cheap pricing plans make it more affordable for small businesses compared to QuickBooks Online.


  • Unlimited users with all plans
  • 1000+ third-party integrations
  • 21,000 bank connections


  • Limited customer support options
  • Cap on bills and invoices in entry plans
  • Payroll only via Gusto integration

Sage — Best QuickBooks Alternative Offering In-depth Customizability

A screenshot of Sage's project management feature

Starting Price Free Plan Top Features Payroll Reporting
Starts at $58.92 per month – Reporting
– Customizable dashboard
– Project forecasting

– Available as paid add-on

Sage50 is the complete accounting solution offering invoicing, payroll, project forecasting, inventory management, reporting, and more. It is perfect for an accounting firm crunching numbers for multiple clients.

Its highly customizable user interface lets you personalize the main dashboard with additional tabs and reports for a quick overview of a business’s financial position.

It has a project forecasting tool to help you estimate future revenues and stay within budget. You also get access to useful accounting reports like accounts payable, payroll, P&L, and so on. It also has a custom reporting option.

Personally, I found the platform overwhelming compared to QuickBooks. Also, its interface was quite outdated. However, a seasoned accountant will be able to navigate the platform with ease and appreciate the in-depth reporting feature.

Read our full Sage accounting review

Sage Pricing Plans

Sage is more expensive than QuickBooks with three pricing plans:

  • Pro Accounting at $58.92 per month
  • Premium Accounting at $96.58 per month
  • Quantum Accounting at $160 per month

You get a 30-day free trial. But it’s more of a test drive with pre-input data, so you can’t test out the platform thoroughly. Also, payroll features are a paid add-on.


  • Unlimited users
  • Industry-specific features
  • Powerful reporting capabilities


  • Time tracking is a paid add-on
  • Outdated interface
  • Only compatible with Windows

Zoho Books — Best QuickBooks Alternative for E-commerce Businesses

A screenshot of Zoho Books' dashboard

Starting Price Free Plan Top Features Payroll Reporting
From $15/month – Inventory management
– Invoicing
– Customer portal

– Native integration with Zoho Payroll

Zoho Books is a great alternative for B2B retail or ecommerce businesses. It streamlines mundane tasks with features like inventory management, invoicing, and a customer portal.

Its inventory management feature lets you measure stock levels, set reorder dates, and track product costs. You also get access to in-depth reports to understand how your inventory is affecting your business. Including inventory valuation summary, FIFO cost lot tracking, and ABC classification.

Unlike QuickBooks, invoicing is free in Zoho Books for up to 1,000 invoices. This works if you run a B2B business with a few high-ticket clients. However, B2C businesses should consider subscribing to the paid plans.

Zoho Books has a separate portal for customers to review invoices and quotes, leave feedback, digitally sign documents, and make bulk payments—something platforms like QuickBooks and Xero don’t offer. If you’re feeling a little creative, you can repurpose this feature to manage your vendor payments and invoicing as well.

Zoho Books Pricing Plans

Unlike QuickBooks, Zoho Books has a free forever plan with limited features. For more features, you’ll need to opt for one of the six paid plans.

  • Standard plan costing $15 per month
  • Professional plan costing $40 per month
  • Premium plan costing $60 per month
  • Elite plan costing $120 per month
  • Ultimate plan costing $240 per month

Read our full Zoho Books review


  • Free forever plan
  • Customer portal to streamline communications
  • Inventory tracking and management


  • Limited users and reports
  • Unreliable bank sync
  • Bad customer support

Wave — Best Free Alternative for QuickBooks

A screenshot of Wave's dashboard

Starting Price Free Plan Top Features Payroll Reporting
Free platform with paid add-ons – Expense tracking
– Bank reconciliation
– Time tracking

– Available as a paid add-on

Wave is a free accounting and invoicing software perfect for freelancers and solopreneurs. You can access advanced features such as payroll and payment processing by opting for paid add-ons.

The platform has a simple and intuitive interface with all the accounting basics, like income tracking, invoicing, and reporting. However, being a free platform, it comes with plenty of restrictions. For example, you can’t edit the invoice design.

Compared to QuickBooks and Sage, Wave’s reporting feature can appear lackluster on the surface. But as you spend time on the platform, its apparent Wave focuses on offering vital reports offering insights into your finances, taxes, vendors, etc.

Wave Pricing Plans

Wave accounting and invoicing is completely free, making it the most affordable platform on this list. However, costs start to pile up as you purchase its paid add-ons.

  • Wave Payments is the payment gateway feature. It charges a 2.9% + $0.60 transaction fee for credit cards and a 1% transaction fee for bank payments.
  • Mobile receipts add-on is available for $8 per month.
  • Payroll add-on costs $40 per month + $6 per employee or contractor payment.
  • Advisors for bookkeeping support are available at $149 per month.


  • Free accounting and invoicing
  • User-friendly interface
  • Multi-currency support


  • Paid add-ons are expensive
  • Limited invoice customization

The Best QuickBooks Alternatives for Accounting Compared

Platform Best For Standout Features Free Plan Offer Payroll Reporting Mobile App
FreshBooks Freelancers & solopreneurs – Expense tracking
– Bank reconciliation
– Time tracking
30-day free trial
Xero Small Businesses – Unlimited users
– Hubdoc integration
– Bank connection
30-day free trial
– Payroll available via Gusto integration
Sage Accounting firms and large corporations – Reporting
– Customizable dashboard
– Project forecasting

– Available as paid add-on
Zoho Books E-commerce businesses – Inventory management
– Invoicing
– Customer portal
30-day free trial
– Native integration with Zoho Payroll
Wave Free users – Expense tracking
– Bank reconciliation
– Time tracking
Forever Free Plan
– Available as paid add-on

Conclusion – What is the Best Alternative to QuickBooks?

Every accounting software on this list is designed to address a specific need. So, when selecting the best accounting software alternative for QuickBooks, it’s important to first understand your business and what it needs.

However, based on our experience with each software, here’s a quick rundown of the three best QuickBooks alternatives based on business type:

  1. FreshBooks is the best QuickBooks alternative for freelancers. It offers simple invoicing and accounting features packed into an intuitive user interface. Test FreshBooks now!
  2. Xero is the best accounting software alternative for small businesses. Features like its Hubdoc integration and bank sync streamline accounting workflows so business owners can focus on growing the business. Try Xero now!
  3. Sage offers a high level of customizability, making it ideal for corporations with dedicated accounting teams or accounting firms with multiple clients. Test Sage yourself with a 30-day free trial!

How we test accounting software

  • Pricing — How much a software cost plays a huge role in the purchasing decision. We check if the software offers a free version and whether its paid plans offer value for money.
  • Features — Most businesses need specific features to address their needs. We understand and test the features to assess whom it’ll serve best.
  • Integrations — Integrations offer flexibility in designing accounting systems around your workflows. We look at the integrations each platform offers and their value to a business.
  • Automation — We assess the platform’s automation capabilities because it can go a long way in streamlining your processes when working with short deadlines and tight budgets.
  • Ease of use — A low learning curve and intuitive interface are great for increasing software adoption within your organization. This is why we test every platform to assess its ease of use.
  • Third-Party Reviews — Reviews are the best source for gauging user sentiment. It offers first-hand feedback on the advantages and disadvantages of a product.

How to choose the best accounting software

  • Budget — Work with your team to evaluate whether the software actually offers a fair value for its price before committing.
  • Ease of Use Read reviews, watch tutorials, and, if possible, try out the platform yourself to assess how intuitive and easy to use a software is before finalizing on it.
  • Compatibility — Make sure the platform is compatible with your company’s technology. Also, check if it’s mobile-compatible so employees can access the accounting software from anywhere.
  • Key Features — Requirements may vary depending on your business. So make sure the accounting software supports all the key features you need.
  • Scalability — Select the accounting software that offers flexible subscription plans so you can upgrade your solution as your business grows.
  • Customer Support — Ensure the company offers great customer support. This could be via a chatbot, email support, phone support, or a customer success manager.


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Kevin Cyriac Tom

Kevin is a seasoned B2B SaaS writer with a passion for crafting engaging BoFU articles, including in-depth product reviews and solution-oriented pieces. His fascination with writing began after he won a second grade creative writing competition, sparking a lifelong love for the power of words. Kevin initially pursued a degree in Mechanical Engineering at the prestigious VIT University in India. But his trajectory took an unexpected turn after a digital marketing internship reignited his love for writing, prompting Kevin to pivot towards content creation instead. Kevin joined multiple B2B SaaS startups as their primary content writer, honing his writing and…