The 11 Best AI Copywriting Software Tools: Tested and Compared in 2024

• SEO Article Copywriter – By entering your chosen keywords and target country, Scalenut compares the leading articles, helping craft relevant content likely to achieve higher search engine rankings.
• Marketing Copywriter – Scalenut extends beyond blog writing by providing over 40 templates for various content types. This includes product descriptions, social media posts, and voiceover scripts.
• Content Optimization – Scalenut can also retroactively optimize existing material. Using the same keyword research and competitor comparison techniques, it enhances content to improve its search ranking potential.

Scalenut has four pricing plans. While there’s no free version, it offers a 7-day free trial.

• Essential – Includes 100,000 words, 5 SEO articles per month, SEO templates, AI-generated images, and factual content.
• Growth – Offers unlimited words, 30 SEO articles per month, audits and optimizes 30 articles monthly, 60 keyword clusters per month, and analyzes 200 webpages monthly within a single domain.
• Pro – Has all features of the Growth plan + 75 SEO articles per month, 75 keyword clusters per month, and analysis of 500 webpages monthly across 5 different domains.
• Enterprise – Custom to individual needs with custom limits on SEO articles, unlimited web page analysis, advanced AI models, enterprise-level security, and personalized onboarding.

Scalenut is best suited for businesses focused on SEO optimization and content performance tracking of their copywriting. Its user-friendly interface makes it an accessible AI copywriting software platform even for less tech-savvy users.

If you’re not highly focused on SEO, Scalenut might not be for you. In that case, I’d recommend Jasper AI or Rytr, the former offering one of the most diverse ranges of features and the latter offering simplicity and affordability.

• Blog post generator — Blog posts can be an excellent addition to any business’s website as they not only explain more about your products and services to your audience, but they increase your website’s authority with Google, encouraging higher rankings. That said, they can be time-consuming. HubSpot’s blog writer can generate well-crafted, compelling content in minutes based on your initial idea.
• Social post generator — you can outsource writing social media posts to HubSpot’s AI caption generator when you start running dry on ideas. You can make it specific to your audience and desired tone to maximize user engagement with this copy.
• Content remix — Another smart AI feature from HubSpot is its content remix tool, which reformats one piece of content so that it can be used on another platform. For example, you may want to turn your blog post into an Instagram or LinkedIn post to get maximum engagement and direct readers to your website. HubSpot can automate this process so that you can focus on creating fresh content.

HubSpot offers various pricing plans across its six hubs. For this article, I’ve focused on the Content Hub, as this is where the majority of the AI tools are housed. Within the Content Hub, there are four plans in addition to the free plan, which I’ve outlined below:

• Free Tools — HubSpot’s Free Tools includes five users and a range of features across marketing, sales, service, content, operations, and commerce to get you started.
• Content Hub Starter — Everything in the Free plan with increased limits, plus the ability to remove HubSpot branding from forms, website pages, landing pages, and AI blog posts. It also includes premium web hosting and AI assistants.
• Starter Customer Platform — Everything in Content Hub Starter, as well as Starter features from the Marketing, Sales, Service, and Operations hubs.
• Content Hub Professional — Everything in Content Hub Starter, plus custom reporting, podcasting, content remix, content embedding, brand voices, memberships, AI translation, A/B testing, and dynamic pages.
• Content Hub Enterprise — Everything in Content Hub Professional, plus activity logging, custom objects, limit access to content and data, content approvals, serverless functions, organized teams, and multisites.

HubSpot is the best choice for businesses looking for a CRM or marketing platform that will also help them copywrite AI content for their social media channels and websites.

Since all of its AI features are found within the CRM platform, it wouldn’t make sense for non-business users to choose HubSpot for copywriting support; instead, I’d recommend something more lightweight and copywriting-focused like Rytr.

• Content Generation – Jasper AI is excellent at generating persuasive ad copy, leveraging GPT4 AI technology to craft compelling content.
• SEO Integrations – You can integrate SEO strategies into your ad copy with Jasper AI’s built-in SEO optimization features like keyword optimization.
• Tone of Voice Adherence – You can maintain consistency in your brand’s tone and style with Jasper AI’s ability to adapt to various writing styles and guidelines.

Jasper AI offers a 7-day trial if you want to test it before you buy and three paid plans.

• Creator – Designed for single users, offering a single brand voice, SEO mode, and a Google Chrome browser extension.
• Pro – Ideal for teams with 6 seats, providing access to 3 brand voices, 10 knowledge assets, 3 instant campaigns, and Jasper Art (image generation)
• Business – Made for businesses wanting unlimited feature access, analytics, enterprise-level security, API access, a dedicated account manager, and custom style guides.

Jasper AI is quite a pricey option and is better suited for growing brands or businesses that will use the tool frequently and so will quickly achieve their return on investment. With its industry-leading image generation, Jasper offers a complete content assistant that can both draft engaging articles but also enhance them with eye-catching illustrations.

If you’re working with a smaller budget but want similar functionality sans image generation, I’d recommend checking out Rytr for a low-cost solution.

• Outline Generation – Rytr assists in crafting blog outlines and video content by providing key points, suggested target keywords, and headings. It offers direction during research and writing, and can help users overcome writer’s block without them needing to fully rely on AI for their content creation.
• AI Copywriter – In addition to generating AI-written articles, Rytr is capable of producing long-form copy. Its integration with Copyscape, a plagiarism detector, ensures the creation of original, high-quality content. However, access to this feature is exclusive to paid plans.
• Content Improvement – Rytr offers Rephrase and Improve tools, similar to Grammarly or Quillbot, allowing you to refine generated content by modifying phrases or sentences.

Rytr offers a free tier and two plans (Unlimited and Premium) with advanced functionalities.

• Free – Limited to 10,000 characters per month, no plagiarism checks or tone matching, and only 1 language.
• Unlimited – Unlimited AI content generation, 1 tone match, 50 plagiarism checks per month, 1 language, and priority support.
• Premium – Unlimited AI content generation, multiple tone matches, 100 plagiarism checks per month, 35+ languages/month, priority support, and custom use cases.

Rytr is an ideal copywriting tool for startups, freelancers, or small businesses looking to level up their content creation process without spending a fortune.

However, its copywriting style can be repetitive, so I’d not recommend it for users looking for high writing proficiency. If you’re working with a bit more flexibility budget-wise, Jasper can be worth the investment for its higher-quality copywriting output.

• AI Article Copywriting – Writesonic provides 3 distinct tools for text generation: AW4.0, AW5.0, and AW6.0, each with unique strengths. The latest iteration, AW6.0, conducts real-time Google research.
• Content Rephraser – This tool can scan the text, consider your brand voice, and then generate a paraphrased version of the text.
• Text-to-Speech – Audiosonic, Writesonic’s TTS feature allows users to convert written content into AI-generated audio segments.

Writesonic offers seven different pricing tiers. Its Free plan comes with limited features while the others are focused on specific users.

• Free – Chatsonic plan features 25 generations per month and 25 one-off free credits for Advanced templates.
• Chatsonic – Unlimited Chatsonic generations but without access to Standard or Advanced templates.
• Individual – Unlimited generations on Standard templates, along with 50 credits per month for Advanced templates.
• Standard –Includes everything in the Individual Plan, plus 1,000 credits per month, automated internal linking, AI keyword clusters, and enhancements to Article Writer 6.0.
• Professional – Offers everything in the Standard Plan, along with 3 team members, 3,000 credits per month, AI content gap analysis, and personalized onboarding.
• Advanced – Provides everything on the Professional Plan, plus 5 team members, 6,500 credits per month, and priority support.
• Enterprise – Customized for enterprise needs, including custom team members, custom apps, enhanced security features, SSO/SAML login, personalized training, and priority support.

Writesonic is best for content creators who want factual accuracy and real-time research. Its unique capability in this aspect sets it apart from other AI copywriting tools. That said, since this feature falls under the ‘advanced template’ category, you’ll only be able to use it as much as your credits permit and not on an unlimited basis.

Additionally, its text-to-speech feature suits creators working with both written and audio formats, like podcasters and audiobook creators. However, if you’re more focused on quick copywriting, opt for Copy.ai.

• Fictional and Nonfictional Copywriting – ShortlyAI lets you generate fictional and nonfictional content. It focuses on two content types, which are available for stories and blogs.
• Powerful Commands – It provides four commands to help you generate the content you desire. Every command has its own keyboard shortcut, you just have to select the text and use the shortcut.
• Simplistic Platform – ShortlyAI has an easy-to-follow interface and it’s one of the reasons it’s one of the best AI writing tools. Its platform generates various kinds of content accurately according to the prompt you enter.

ShortlyAI provides a straightforward and succinct pricing structure, offering two options: monthly and annual subscriptions. It also has a limited free trial when you subscribe.

• Monthly Plan – This plan lets you generate unlimited content – unlike other AI writers, there’s no restriction on the amount of content you can generate with ShortlyAI.
• Annual Plan – Has the same feature as the annual plan, but you get 2 months for free when you subscribe.

Thanks to its exceptional talent for brainstorming, I’d recommend Shortly AI for those looking for assistance in copywriting creative, compelling fiction and nonfiction content or working through writer’s block. Creative writing can benefit marketers, bloggers, and business owners looking to produce impactful copy. You don’t have to be an author to benefit from it.

That said if you’re looking for a sales and marketing-specific tool, something like Copy.ai may be more up your alley.

• Fast Turnaround Time – WordAI generates content in a matter of seconds. It produces professional results, improving your output and reducing the hours that go into writing your content or editing existing pieces while ensuring accuracy.
• Spintax Editing – This enables you to restructure sentences while keeping their overall meanings intact The repurposing function lets you up your output 10-fold to cut costs and meet deadlines.
• Creative Phrase Insertion – This feature helps to enrich text descriptions and concisely describe the same concepts differently while improving reading comprehension quality.

WordAI has three main plans and is very clear with its structure:

• Monthly – Currently passes AI detection, has an AI-powered rewriter, provides human-quality content, and one-click rewriting. Users can opt out.
• Yearly – It offers the same features as the monthly plan, but at a reduced rate.
• Enterprise – All standard features plus high volume usage, multiple user accounts, heightened quality, and an account manager.

Monthly and Yearly plans have a three-day free trial. WordAI is one of a few AI tools that offers a 30-day money-back guarantee.

I believe WordAI best suits copywriters in professional environments seeking an AI copywriting tool capable of producing high-quality content and rephrasing existing text.

If WordAI’s plans aren’t within your budget, you can get similar features with Scalenut or Rytr for a more modest price tag.

• Vast Template Selection – This AI generator provides a vast array of templates catering to various forms of marketing copy.
• Bulk Content Generation – Copysmith can generate substantial amounts of short-form copy within a matter of hours. Moreover, you can do AI-driven copy refinement and content quality evaluation.
• SEO Tools – Perform keyword research and SERP analysis, plan keywords, and unlock SERP rankings.

Copysmith provides three tiers to accommodate diverse needs, each offering increasing features.

• Starter – 20,000-word limit per month, 1 user, plagiarism check, some integrations, limited analytics, and customer support.
• Pro – Unlimited words per month, 5 users, plagiarism check, product catalog content manager, advanced integrations and analytics, API access, and customer support.
• Enterprise – This includes everything on the Pro plan, and it allows for 20 users, full API access, and includes custom voice and tone.

All Copysmith’s plans come with a 30-day money-back guarantee and a seven-day free trial.

Copysmith is best for those working in ecommerce who need to quickly automate time-consuming copywriting tasks like generating product descriptions for an online store.

It wouldn’t be my first recommendation for long-form AI copywriting. Rather, check out Writesonic or Jasper for two alternatives that excel in this department.

• AI Copywriter – Turn out a wide range of captivating lines with just a few clicks. It also has a Content Generator Tool that’s built specifically for B2B needs.
• Performance Prediction – Intuitive scores and rankings based on how effectively the variation will perform in practice. This makes it easy to select the best possible content before going live with new content.
• Optimized Marketing Materials – Generates cold emails (also optimizes press releases according to industry standards), and crafts social media copy across multiple languages (including English, Spanish, and French).

Anyword AI has four plans that are tailored for growing businesses.

• Starter – Includes 1 seat and brand voice, unlimited copy generation, 100+ marketing templates, predictive performance scores, and more features.
• Data-Driven – This is a boosted Started plan version with 3 seats and unlimited 1-click Boost Performance & Content Improver.
• Business – Comes with 3 seats and 5 brand voices, marketing channel integrations, website messaging A/B testing, full onboarding, and account setup.
• Enterprise – This plan is geared towards bigger companies, offering enterprise-grade security & SSO, and a dedicated manager.

All plans have a 7-day free trial (excluding the Enterprise plan).

Anyword AI is an ideal AI copywriting tool for businesses and marketers who want to generate high-performing ads quickly. It’s helpful for advertising agencies, online stores, and people who sell things online and want to see better results from their ad campaings.

However, it’s at the upper end of the price spectrum, which excludes those prioritizing budgets. If that’s you, I’d recommend checking out a more cost-effective tool like Rytr.

• Automated Social Media Content – Generates full AI blog posts, blog topic ideas, intros, bullet point expansion, tone changer, and has a paraphrasing tool.
• Landing Pages – Generate landing page copy with a click with a powerful landing page creator.
• Content Calendar Management – Develop an engaging content calendar for your social media and avoid spending hours crafting ideas.

ContnetBot has 4 plans oriented for beginners, startups and marketers, as well as agencies.

• Prepaid – Unlimited seats but limited monthly words (15,000 to 5M words).
• Starter – 50,000 words per month, AI writing, and Paraphrasing tool.
• Premium – 150,000 words per month, Imports (50 rows max), plagiarism checker.
• Premium+ – 400,000 words per month, Imports (500 rows max), human-enhanced blog posts.

ContentBot is an obvious choice for social media managers or business owners looking to jumpstart their online presence with some help creating content from an AI copywriting tool.

Unfortunately, there is no free forever option with ContentBot, but its Prepaid plan can offer a cost-effective solution for those just starting out.

• Sales Copywriting – Copy.ai uses frameworks like AIDA and PAS to craft ad copy for landing pages, capturing an audience’s attention by accurately identifying and addressing customer needs.
• Social Media – Additionally, Copy.ai can write social media captions and generate ideas for upcoming YouTube videos.
• Startup Tools – You can boost your brand with the Brand Mission feature (short description generation), and Brand Voice Feature (list showcasing your project), which can be used for creative writing and for creating descriptions of what your brand has to offer.

Copy.ai comes with one free plan and two premium plans, Pro and Team.

• Free – Includes 1 seat with 2,000 words in chat and an additional 200 bonus credits.
• Pro – Offers 5 seats with unlimited words in chat and 500 workflow credits per month.
• Team – Accommodates 20 seats with unlimited words in chat and 3,000 workflow credits per month.

Due to its focus on commercial copywriting, I’d recommend Copy.ai for sales teams who want a user-friendly AI writing tool to automate their content creation process.

While it does offer a free plan, usage is limited, and you’ll likely have to upgrade to a paid plan for regular use of the platform. The first paid plan is not cheap, at $36 per month, so if you’re looking for a more budget-friendly alternative, I’d advise Rytr or Scalenut.