In certain instances, we may earn revenue when a reader makes a purchase or completes a form through our pages or on a partner’s website. We adhere to a strict The world’s tech giants, including Alibaba, Amazon and Facebook, utilize artificial intelligence to help improve their marketing strategies. Luckily, the best AI marketing tools are available to you and can help boost your marketing efficiency, create targeted campaigns, and even ensure your content is optimized for SEO.
However, before you choose an AI tool, it’s important to know what you want to achieve. I’ve tested and reviewed the best AI marketing tools, looking at whether they offer personalized campaigns, AI marketing automations, predictive analysis, and customer insights. In addition, I’ve also highlighted their pricing, and pros and cons to help you find the best fit for your unique needs.
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The Best AI Tools for Marketers Ranked
- JasperAI — Best AI marketing campaign generator
- HubSpot — Best AI tools for digital marketing
- Scalenut — Best AI marketing tools for website SEO
- Looka AI — Best marketing AI tool for logo design
- PictoryAI — Best generative AI for marketing videos
- Rytr — Best budget-friendly AI marketing tool
- Writesonic — Best AI-powered marketing tool for ad setup
- CopyAI — Best for AI-driven email marketing
What Is AI Used for In Marketing?
AI has many uses in digital marketing, from data analysis and content generation to personalization and media buying. It allows you to leverage data to make better informed decisions while optimizing your day-to-day tasks.
When gathering data with your marketing tools, you’ll be in the position to create a clearer idea of your audience, their wants, and their needs. You’ll understand which social platforms they utilize and the times they prefer. You can also utilize previous purchase history to curate personalized email campaigns for hundreds of customers with a few clicks, saving you time and money.
AI marketing tools use artificial intelligence to streamline your marketing tasks and workflows. This will help free up time to focus on more important projects and can also improve customer relationships.
Some of the best AI marketing tools also include AI writers that offer SEO optimization. This means your copy can better target your audience by including specific keywords while increasing your chances of appearing at the top of the SERPs.
Below, you’ll find in-depth hands-on reviews of the top eight AI marketing tools, highlighting their features, as well as their pros and cons.
The Best AI Marketing Tools for Marketing Reviewed
Here, I’ll explore each of the market’s best AI marketing tools in more depth to help you choose the one that best suits your needs and budget.
1. Jasper – Best AI Marketing Campaign Generator
| Best For | AI writing assistance |
|---|---|
| Starting Price | $39/month |
| Free Version | ❌ |
| Top 3 Features | Copywriting, Integrated marketing campaigns, Content strategy. |
Why We Picked Jasper
Jasper AI is one of the best AI writing tools on the market right now.
It is built with marketing strategy in mind, which has attracted high-profile users such as the teams behind Sports Illustrated, Anthropologie, and Sentinel One to the platform to identify trending topics, quickly publish content, and generate end-to-end marketing campaigns.
Jasper Features
- Brand Voice — Jasper AI can be trained to create copy in line with your specific brand voice and tone of voice to ensure all AI-generated content is on-brand and less generic.
- Campaigns—As long as you have a brief, you can give this to Jasper AI along with your brand voice and request the relevant assets. This can include landing page copy, Google ads, and also press releases.
- Art Generation — Jasper AI’s art generator uses Stable Diffusion 3, letting you create stunning graphics or realistic images based on your text prompts.
Jasper Pricing
Jasper offers three pricing plans, and a 7-day free trial on the Creator and Pro plans.
| Plan | Creator | Pro | Business |
|---|---|---|---|
| Monthly | $49/seat | $69/seat | Custom |
| Annually | $39/seat | $59/seat | Custom |
- Creator — 1 user, 1 brand voice, SEO mode, Google Chrome browser extension.
- Pro — 6 seats, 3 brand voices, 10 knowledge assets, 3 instant campaigns, and access to Jasper Art.
- Business — Unlimited feature access, performance analytics, enterprise-level security, API access, dedicated account manager, custom style guides.
You need to provide your credit card information to start the free trial, but you have the option to cancel at any time.
Who Jasper is Best For
While it’s slightly pricier than other AI content generators, Jasper AI specializes in creating high-quality content tailored to your brand voice and target audience. This sets it apart from cheaper tools as the content you produce with Jasper AI will be fine-tuned without requiring a large amount of editing.
Another standout feature for me is that Jasper is a social media content generator and offers art generation, meaning you don’t have to use a separate image tool to produce visually engaging social media or blog content.
Based on these benefits, Jasper is a great comprehensive AI co-pilot for teams wanting to create high-quality AI content that will resonate with their audiences due to the level of customization available.
One thing to note is the extra cost for plagiarism detection, which is worth considering if you’re wanting to ensure your content is unique.
Read our full Jasper AI review.
Pros 
- Easy to use and beginner-friendly
- Save money with a consistent stream of high-quality content
- Over 50+ AI templates offered
- Supports multiple team members
Cons 
- Plagiarism detection costs extra
- No free forever plan
2. HubSpot – Best AI Tools for Digital Marketing
| Best For | AI CRM |
|---|---|
| Starting Price | $15/month/Seat |
| Free Version | ✅ |
| Top 3 Features | AI Copy, Website Generator, Brand Voice |
Why We Picked HubSpot
HubSpot is one of the most popular CRM systems in the world, and the latest addition to its suite of marketing tools is a collection of AI features.
Built within its CRM platform are several AI tools intended for multiple use cases, including email writing, SEO optimization, content generation, chatbots, and content rewriting. With simple prompts, HubSpot AI can generate high-quality copy and CTAs for multiple platforms, such as landing pages, marketing emails, Facebook ads, and Google ads.
HubSpot Features
- AI Copy — With HubSpot’s AI-assisted writing, you can quickly create and share engaging content with your audience. You can also repurpose the generated content for another channel based on your marketing goals.
- Website Generator — HubSpot offers AI tools to create a single-page landing page for your marketing campaign at a low cost.
- Brand Voice — You can train HubSpot’s AI to represent your brand voice across all channels, streamlining content creation and reducing editing time.
HubSpot Pricing
Some of HubSpot’s AI features can be used during the free plan. However, the full range of AI features is offered by the Content Hub, which is split into four paid plans, as shown below:
| Plan | Free | Marketing Hub Starter | Starter Customer Platform | Marketing Hub Professional | Marketing Hub Enterprise |
|---|---|---|---|---|---|
| Monthly | $0/seat/month | $20/seat/month | $20/seat/month | $890/seat/month | $3,600/seat/month |
| Annually | $0/seat/month | $15/seat/month | $15/seat/month | $800/seat/month | $3,600/seat/month |
- Free — Suitable for businesses with max. five team members. It includes a basic AI blog post generator with 100 posts from 20 authors with HubSpot branding. Image generation and AI assistants are not included. In addition, companies can access other tools related to operations, commerce, marketing, and service.
- Content Hub Starter — Provides content marketing tools to engage and convert leads. In addition to the AI blog generator, it offers the possibility to remove HubSpot branding and also offers AI image generation and AI assistants.
- Starter Customer Platform — This plan is for marketers who need combined marketing, sales, service, content, and operations features in an accessibly priced bundle. In terms of AI, it offers the same features as the Content Hub Starter plan.
- Content Hub Professional — This plan offers comprehensive marketing automation, reporting, and content marketing software. In addition to the AI tools provided in the Content Hub Starter plan, it offers AI translation.
- Content Hub Enterprise — This is the most advanced AI marketing automation software plan for advanced control and flexibility.
Who HubSpot is Best For
HubSpot is ideal if you’re seeking a combined solution for customer relationship management and marketing copy generation. HubSpot’s AI-assisted CRM can offer you a fast-track method of creating top-quality marketing content to better target your audience.
It’s important to note that while HubSpot offers AI features for content creation, they are secondary to its main CRM software platform. As a result, I wouldn’t recommend it for those who are specifically seeking just AI copywriting without the CRM. If you are looking for a platform solely focused on AI content creation, Jasper or Rytr may be more suitable options.
Read our full HubSpot review.
Pros
- Supports crafting engaging email and content campaigns
- Free branding resources
- Offers writing style adjustment
- Easy to use with helpful prompts
Cons
- Website generator only supports one-page sites
- Offers basic SEO optimization
- It may be expensive for small businesses
- There’s no plagiarism/AI checker
3. Scalenut – Best AI Tools for Website SEO
| Best For | Search engine optimization |
|---|---|
| Starting Price | $19/month |
| Free Version | ❌ |
| Top 3 Features | Cruise mode, Automated content outlines and keywords, Real-time SEO score. |
Why We Picked Scalenut
Scalenut has quickly made a name for itself as one of the best AI digital marketing tools available. Its popularity is largely due to its impressive features that help your business improve SEO and content production.
From auto-creating outlines, keyword recommendations, and real-time SEO score tracking to automated question-and-answer generation capabilities, Scalenut provides an essential service needed for any successful digital marketing campaign.
Scalenut Features
- Content Optimizer — This feature can help boost your ranking with detailed analysis insights on how well each page and keyword performs on search engine results pages (SERPs).
- Traffic Analyzer — Receive an informative analysis of your website’s performance, including how it takes on competition for keyword searches and SERP visibility.
- Marketing Copywriter — Use this tool to write sales copy in many languages and extend your brand’s reach into new markets with advanced machine-learning techniques and natural language processing.
Scalenut Pricing
Scalenut offers four pricing plans. While there isn’t a free plan, the Essential, Growth, and Pro plans offer a 7-day free trial.
| Plan | Essential | Growth | Pro | Enterprise |
|---|---|---|---|---|
| Monthly | $39/month | $79/month | $149/month | Custom |
| Annual | $19/month | $39/month | $74/month | Custom |
- Essential — 100k words, 5 SEO articles per month, SEO templates, AI images, factual content.
- Growth — Unlimited words, 30 SEO articles per month, audit and optimize 30 articles per month, 60 keyword clusters/month, analyze 200 webpages per month on a single domain.
- Pro — Everything in Growth + 75 SEO articles per month, 75 keyword clusters/month, analyze 500 webpages per month on 5 different domains.
- Enterprise — Custom limit on SEO articles, unlimited webpage analysis, advanced AI models, enterprise-level security, tailored onboarding.
Who Scalenut is Best For
Scalenut offers a range of analysis metrics and SEO insight unmatched by its competitors, making it a fruitful tool for an AI marketing strategy.
By fusing keyword research, content optimization, traffic and competitor analysis, and high-quality writing, Scalenut simplifies the process of creating interesting content without compromising on quality or online visibility.
You’ll also receive access to valuable consumer data, helping shape your long-term digital strategies to drive more organic traffic to your platform.
Read our full Scalenut review.
Pros
- High-quality content generation
- Fast content generation speed
- Generates excellent content
- Simple UI
Cons
- Lacks additional comment/bookmark section
- No free forever plan
4. Looka AI — Best Marketing AI Tool for Logo Design
| Best For | Designing brand kits |
|---|---|
| Starting Price | $20 (once-off) |
| Free Version | ❌ |
| Top 3 Features | Logo maker, Brand kits, 300+ templates. |
Why We Picked Looka AI
Looka AI differs from the other tools on this list as it specializes in AI-powered logo designs, making a professional visual identity more accessible and straightforward for businesses.
This AI-powered logo maker is one of the best AI tools for social media marketing thanks to its strength in generating custom logos, brand kits with set color schemes, and custom fonts.
Looka AI Features
- 300+ Templates — Looka offers over 300 ready-made design templates that you can customize with branding elements and brand colors to create a unique logo for your product or service.
- Brand Kit — Looka AI also provides access to an extended Brand Kit, which provides pre-formatted versions of your logo for social media usage and business cards.
- High-Resolution Files — Once you’ve perfected your logo’s design, you’ll be able to generate high-resolution vector formats.
Looka AI Pricing
Looka offers Brand Kit packages or logo-only packages. Below are the two logo packages:
| Package | Basic (Logo-only) | Premium (Logo-only) | Brand Kit Subscription | Brand Kit Web Subscription |
|---|---|---|---|---|
| Price | $20 (once-off) | $65 (once-off) | $96/year | $129/year |
- Basic — 1 PNG logo file.
- Premium — Multiple high-res file formats (PNG, EPS, SVG, PDF), color variations, unlimited edits, full ownership, and lifetime technical support.
- Brand Kit Subscription — This is a great social media content generator feature as it allows you to make unlimited changes to your logo, high-res vector formats, branded social media posts, business cards, invoices, and email signatures.
- Brand Kit Web Subscription — Everything in Brand Kit Subscription, plus web design.
Who Looka AI is Best For
Looka AI is ideal for budding entrepreneurs or growing businesses looking to create a professional visual identity to ensure consistency across products, websites, and other materials. With its intuitive editor, minor adjustments or alterations can be made easily until you’re satisfied with the design.
Depending on the plan, Looka AI has some minor restrictions regarding customization post-purchase, which may become limiting for large-scale projects that require multiple iterations and changes before publishing.
Read our full Looka review.
Pros
- Can create a logo in minutes
- Affordable plans
- Complete branding suite
Cons
- Limited post-purchase customization
- AI logos can be generic, no guarantee its unique
5. PictoryAI — Best Generative AI for Marketing Videos
| Best For | Generating AI video |
|---|---|
| Starting Price | $19/month |
| Free Version | ❌ |
| Top 3 Features | Edit videos using text, Create shareable video highlights, Video captions. |
Why We Picked Pictory AI
PictoryAI is an AI-powered video editing platform that lets marketers and businesses produce, refine, and subtitle videos to enhance brand presence and promote products.
This versatile, cloud-based tool excels in transforming extensive text into concise, engaging videos that are ready for sharing in minutes.
For organizations that require teamwork, PictoryAI offers a dedicated Teams Plan. It’s rich with features that are designed for collaborative efforts, including allowing users to simultaneously contribute to a project, create centralized video management portals, and it offers detailed analytics to monitor the performance of each campaign effectively.
Pictory AI Features
- Add Captions — The powerful automated captioning tool also makes it easier for marketers to make their videos accessible without spending hours manually captioning them.
- Edit Videos Using Text — This feature allows users to convert their blog posts or other text sources into shareable video highlights within minutes.
- Royalty-Free Assets — In addition to dragging and dropping elements around your canvas, you have access to various music tracks and over one million free HD stock images.
Pictory AI Pricing
PictoryAI offers a free trial for three video projects, each with a five-minute runtime. Beyond this, there are three subscription options:
| Plan | Starter | Professional | Teams |
|---|---|---|---|
| Monthly | $25/month | $49/month | $119/month |
| Annual | $19/month | $39/month | $99/month |
- Starter— 1 user per account, 30 videos and 600 minutes of transcription per month, 2 million+ royalty-free premium videos, 34 text-to-speech AI voices, and 5000 music options.
- Professional—1 user per account, 60 videos and 1200 minutes of transcription per month, ElevenLabs integration for more realistic AI voices, over 12 million royalty-free stock videos, and 10000 music options.
- Teams—3+ users per account, 90 videos and 1,200 minutes of transcription per month, ElevenLabs integration for realistic AI voices, over 12 million royalty-free stock videos, and 15,000 music options.
Who Pictory AI is Best For
PictoryAI is a valuable tool if you have an existing bank of written content that you’d like to easily convert into audiovisual content to break into new markets such as Instagram, TikTok, and YouTube.
Using PictoryAI can be a great starting point for experimenting with video content, even without having a dedicated creative team. If you have existing videos, Pictory can also help you add final touches, such as captions.
Since this is not an AI writing tool like Jasper AI or Rytr, it shouldn’t be your first choice if you’re needing assistance with blog writing or ad copy.
Pros
- Great at finding suitable media files for text
- StoryBlocks allows users to get images and videos on one subscription
- Perfect for bloggers to turn posts into videos
- Automatically finds relevant visuals based on content
Cons
- Only one user on mid-range plan
- Cannot write content
6. Rytr — Best Budget-Friendly AI Marketing Tool
| Best For | Accessible pricing |
|---|---|
| Starting Price | $7.50/month |
| Free Version | ✅ |
| Top 3 Features | Reply to reviews and messages, Generate product descriptions, Write CTAs |
Why We Picked Rytr
Rytr is one of the most accessible and affordable AI marketing tools. It provides powerful features, including automated replies to reviews and messages, product descriptions, and call-to-action elements that can increase content visibility and engagement levels.
Additionally, with over 40 templates and 30+ languages supported, it’s well-equipped to handle multilingual projects across various mediums, including message responses, SEO meta tags, and emails.
Rytr Features
- 30+ Languages — Rytr supports a wide range of languages, including Arabic, Chinese, and German.
- Call to Action — Inspire your followers to click through to your product pages with more engaging calls to action (CTAs).
- Plagiarism Check — Ensure your content is totally unique with Rytr’s integration with plagiarism-checking software, Copyscape.
Rytr Pricing
Rytr offers the best AI free plan for writing engaging content, but its popularity also stems from its cheap paid plans.
| Plan | Free | Unlimited | Premium |
|---|---|---|---|
| Monthly | $0 | $9/month | $29/month |
| Annual | $0 | $7.50/month | $24.16/month |
- Free — 10k characters, 1 language – no plagiarism checks or tone matching.
- Unlimited — Unlimited AI content generation, 1 tone match, 50 plagiarism checks/month, 1 language, priority support.
- Premium — Unlimited AI content generation, multiple tone matches, 100 plagiarism checks/month, 35+ languages/month, priority support, custom use cases.
All plans offer a Chrome extension, 20+ pre-programmed voice tones, and access to an exclusive community of Rytr users.
Who Rytr is Best For
With templates such as CTA, SEO meta-titles, emails, and message responses, Rytr stands out as a suitable marketing tool for online store owners. By automating the generation of these often menial short-form writing projects, Rytr can free up more time for you to focus on higher-level strategizing.
By helping to engage with reviews and messages while adding persuasive product descriptions to your site, Rytr can help you reach a wider audience and convert casual followers into customers.
While it does offer some SEO features, Rytr does not provide the same advanced analysis as Scalenut, so it’s not the best choice if you want to create high-ranking, long-form blog posts.
Read our full Rytr review.
Pros
- Develop high-quality content in seconds
- Affordable AI writing assistance
- Generates content in over 30 languages
- Provides 5,000 characters for free each month
- Best AI for small business marketing
Cons
- Not a great fit for all content formats
- Less advanced SEO features than Scalenut
7. Writesonic – Best AI-Powered Marketing Tool for Ad Setup
| Best For | Online ads |
|---|---|
| Starting Price | $12/month |
| Free Version | ✅ |
| Top 3 Features | Facebook and Google ads, SEO meta tags for products, Blog posts |
Why We Picked Writesonic
Writesonic is an AI platform that provides cutting-edge solutions to marketing teams. With an extensive range of features, it ensures maximum efficiency in creating content, optimizing SEO, and managing digital ads.
It offers powerful AI tools and versatile chatbots for businesses and individuals across multiple languages, including French, Spanish, and Italian.
Writesonic Features
- Online Ads — Writesonic’s advertisements feature lets marketers set up campaigns on Google Ads, and Facebook Ads without wasting time on mundane tasks such as creating ad copy or budgeting.
- SEO Meta Tags — With relevant and optimized meta tags, you can help drive traffic directly to product pages, ensuring improved sales conversions.
- Photosonic — Writesonic’s art generator can produce impressive digital art and memes, which can be extremely useful in brand marketing.
Writesonic Pricing
Writesonic offers a wide range of seven pricing plans, including a free plan.
| Plan | Free | Chatsonic | Individual | Standard | Professional | Advanced | Enterprise |
|---|---|---|---|---|---|---|---|
| Monthly | $0 | $15/month | $20/month | $99/month | $249/month | $499/month | Custom |
| Annual | $0 | $12/month | $16/month | $79/month | $199/month | $399/month | Custom |
- Free —Try all Writesonic and Chatsonic features for 25 generations per month, 25 one-off free credits for Advanced templates.
- Chatsonic — Unlimited Chatsonic generations, no access to Standard or Advanced templates.
- Individual — Unlimited generations on Standard templates, 50 credits per month for Advanced templates.
- Standard — Everything in Individual + 1,000 credits per month, automated internal linking, AI keyword clusters, and improvements to Article Writer 6.0.
- Professional — Everything in Standard + 3 team members, 3,000 credits per month, AI content gap analysis, and personalized onboarding.
- Advanced — Everything in Professional + 5 team members, 6,500 credits per month, and priority support.
- Enterprise — Custom team members, custom apps, enhanced security, SSO/SAML login, personalized training, and priority support.
Who Writesonic is Best For
Writesonic offers a useful content creation suite that encompasses text generation, SEO optimization, photo generation, and text-to-speech. This makes it an extremely robust tool for businesses looking to quickly and easily create audiovisual and written content without skimping on quality.
Writesonic’s Facebook and Google ad generators can also create eye-catching copy, allowing it to be used as a social media content generator for multiple platforms. This content can help guide casual scrollers into your sales funnel. Its Article Writer is also trained on live Google research, helpful when creating factually accurate blog posts.
Read our full Writesonic review.
Pros
- Beginner-friendly user interface
- Excels at short and long-form content
- Integrates with Surfer SEO
- Uses real-time Google research
Cons
- Word credits don’t carry over when resubscribing
- Credits do not stretch far on advanced templates
8. CopyAI — Best for AI-Driven Email Marketing
| Best For | Email marketing |
|---|---|
| Starting Price | $36/month |
| Free Version | ✅ |
| Top 3 Features | Lifecycle emails, Nurture sequences, Event promotion |
Why We Picked Copy.ai
CopyAI is one of the best AI email marketing tools for helping businesses produce better copy and content. Since its debut, CopyAI has offered users an unparalleled suite of features for effective marketing.
It provides powerful design options and access to analytics and performance reporting so you can be sure your message is reaching your target audiences.
Copy.ai Features
- Lifecycle Emails — This makes it easy to customize emails for each stage of the sales funnel. With a drag-and-drop builder, users can create targeted, personalized emails that engage customers more effectively than generic templates or stock copy.
- Nurture Sequences — The platform offers Nurture Sequences, which use automated messaging principles triggered by specific events or actions. This helps marketers send custom messages and includes options like adding a user’s name or expanding dynamic shortcodes to enrich media content.
- Event Promotion — With a simple setup process and 5 templates available, users can create effective emails to promote the events.
Copy.ai Pricing
CopyAI offers three pricing plans, including the free option.
| Plan | Free | Pro | Team |
|---|---|---|---|
| Monthly | $0 | $49/month | $249/month |
| Annual | $0 | $36/month | $186/month |
- Free — 1 seat, 2,000 words in chat, 200 bonus credits.
- Pro — 5 seats, unlimited words in chat, 500 workflow credits per month.
- Team — 20 seats, unlimited words in chat, 3,000 workflow credits/month
Who Copy.ai is Best For
CopyAI’s sales-focused approach makes it a strong contender for the best AI marketing tool. It’s helpful for teams, big and small, that want to create focused email campaigns to move customers along the sales pipeline.
CopyAI also has the versatility to create ecommerce product descriptions and can be used as s social media content generator, creating captions. This allows it to be used as a cross-platform writing assistant.
However, there are occasional issues of lag while generating content with CopyAI. It also doesn’t have the range of features as Jasper AI, like art generation – but it is a little cheaper.
Pros
- Intuitive, user-friendly interface
- Text editor with blog-style management system capabilities
- Great event promotion features
- Template support for content creation
Cons
- Occasional lag when generating content
- Steep jump in pricing between plans
The Best AI Marketing Tools Compared
Here’s a side-by-side comparison of the top 8 AI tools for digital marketing, including their pricing and features to help you decide which one best fits your needs.
| Best AI Marketing Tools | JasperAI | HubSpot | Scalenut | Looka AI | PictoryAI | Rytr | Writesonic | CopyAI |
|---|---|---|---|---|---|---|---|---|
| Best for | AI copywriting | Campaign content | SEO | Logo design | Video generation | Affordability | Ad set-up | Email marketing |
| Starting Price | $39/month | $15/month | $18/month (55% off launch offer) | $19/month | $19/month | $7.50/month | $19/month | $20 (once-off purchase) |
| Free Version | ❌ | ❌ | ❌ | ❌ | ❌ | ✅ | ✅ | ✅ |
| Plagiarism Checker | ❌ | ❌ | ✅ | ❌ | ❌ | ❌ | ✅ | ✅ |
We base our recommendations on first-hand testing. All the products we feature, have been tested based on the following criteria. For more information, visit our dedicated methodology page on how we test and review AI tools.How We Review And Test AI Tools
The Benefits of Using AI for Marketing
There are many benefits when you implement AI tools in your marketing efforts. In this section, I’ll outline some of the key ways in which AI can help enhance your marketing strategy.
- Data Analysis: Marketers can use AI to analyze user data to gain insights into customer behavior and create targeted campaigns that speak directly to customer needs and interests.
- Personalized Content Generation: AI marketing tools can create fully customized content tailored to customer demographics and interests. Target messaging helps effectively reach potential customers.
- Media Buying: AI can assist with tasks like digital ad placement, saving marketers time and resources when managing campaigns and ensuring ads reach the right people at the right time.
- Customer Service: One of the most popular uses of AI marketing software is using customer service chatbots to answer questions, recommend products and services, and resolve customer complaints.
How to Choose the Best AI Marketing Tool
With so many AI marketing tools to choose from, how can you know which one is best for your needs? Here are some key factors to consider when shopping for your ideal AI marketing co-pilot.
Some AI tools are great at generating text, while others can be used as a social media content generator, creating videos or AI art. Even within content generators, there are some that are better suited to sales copy, and others that are better for academic writing. It’s wise to cross-check each tool’s features with your project to ensure it’s a good fit.
Use free plans and free trials to evaluate whether the tool’s user interface is intuitive and effective at delivering the results you expect. Depending on your experience with AI software, you may be best suited to an advanced platform.
Not all AI tools work with live Google research, so cannot always deliver guaranteed factual accuracy. Some tools, like Writesonic, can work with real-time research, so the results are likely to be more factual.
It’s also advisable to select a tool that includes plagiarism detection. Given that the content will be associated with your business, it’s crucial to avoid the risk of publishing unoriginal material.
Remember, the tool you choose should match your needs and offer good value for your money. Check if the plan includes all the features you need and consider the cost of upgrading to higher plans in the future. Keep in mind that your business may outgrow the beginner plan as it grows. Look for free plans or trials to compare and find the best tool for your needs.
How to Use AI for Marketing - A Quick Guide
Sign Up
To create an account with Jasper AI, provide your name, email address, and password. You can sign up with Google or directly with Jasper AI.
Choose Your Plan
Jasper AI offers three different pricing plans to suit different scale projects. Compare the offerings of each plan before making your decision; you can also try the Creator or Pro plans for 7 days completely free.
Select Your Template
Once logged in, familiarize yourself with Jasper AI’s dashboard. Look for sections on data analysis, campaigns, content creation, and more. Select the template that best suits your current project, whether it’s content improvement, product descriptions, or Google ads.
Define Your Audience
In the project settings, define your target audience. This is important as it helps create content specifically tailored to them with greater impact potential. I created content aimed at my future customers.
You can add filters such as location or interests depending on what type of content optimization you need for maximum success rate with that particular demographic segmentation strategy.
Generate Content
You can now enter your blog title, tone of voice, language, and level of formality. Also, select how many versions you’d like Jasper to create. When this is set, click ‘Generate Content’ and specify what kind of content needs to be created (blog post, social media post, email campaign). Provide a brief description or keywords related to the topic.
Conclusion: Choosing the Best AI Marketing Tool
Other than being one of the best AI writing tools on the market, Jasper really shines when it comes to marketing copy. With its library of over 80 templates, it helps generate engaging copy for a variety of use cases, including Instagram captions, blog posts, and email marketing. While I believe that such an effective tool for marketing will provide a quick return on investment, an upfront cost of $39 per month as a starting price may be out of the question for solopreneurs or smaller businesses.
If you’re looking for a more price-savvy AI marketing tool, Rytr is a great option with a free plan or a reasonable paid plan ($7.50 per month). Naturally, you’ll miss out on certain features opting for a cheaper tool, but ultimately the best AI tool for you will depend on your personal needs and budget.
