The Best AI Marketing Tools Your Team Should be Using in 2025

The world’s tech giants, including Alibaba, Amazon and Facebook, utilize artificial intelligence to help improve their marketing strategies. Luckily, the best AI marketing tools are available to any marketers that want to automate tasks, streamline their workflows, create highly personalized and targeted campaigns, and, ultimately, achieve better results with less time and fewer resources.

The applications for AI in marketing are so broad that as a marketing professional, it’s important you think specifically about what you’re trying to achieve with AI technology before you adopt it. To create this guide, I spent several hours testing dozens of AI tools that cover a range of use cases, from content creation and email marketing to SEO and video generation. I’ve also highlighted their pricing, pros, and cons to help you find the best fit for your unique needs.

Table of Contents Table of Contents

1. The Best AI Tools for Marketers Ranked
2. The Best AI Marketing Tools Reviewed
3. 1. Jasper – Best AI Marketing Copy Generator
4. 2. ElevenLabs – Best AI Marketing Tool for Audio Content and Video Voiceovers
5. 3. HubSpot - Best AI Marketing Tool Suite for Personalized Email Marketing Campaigns
6. 4. Looka AI — Best Marketing AI Tool for Logo Design
7. 5. ArtSmart – Best AI Marketing Tool for Creating Eye-catching, Stylized, On-brand Graphics and Visuals
8. 6. Quillbot – Best AI Marketing Tool for Content Marketers Needing Support with Copyediting and AI Detection
9. 7. Rytr — Best All-Round Writing Assistant and Copilot for Marketers
10. 8. PictoryAI — Best Generative AI for Editing Marketing Videos
11. 9. Scalenut – Best AI Tools for Website SEO
12. 10. Simplified – Best AI Marketing Tool for Creating and Planning Social Media Campaigns
13. 11. Synthesia – Best AI Marketing Tool for Professional Video Marketing Campaigns with Realistic AI Avatar Presenters
14. 12. Writesonic – Best AI-Powered Marketing Tool for Ad Setup
15. The Best AI Marketing Tools Compared
16. Some of the Other Best AI Marketing Tools Worth Exploring
17. The Benefits of Using AI for Marketing
18. How to Choose the Best AI Marketing Tool
19. Conclusion: Choosing the Best AI Marketing Tool
20. FAQs
21. References

Show Full Guide

Table of Contents

1. The Best AI Tools for Marketers Ranked
2. The Best AI Marketing Tools Reviewed
3. 1. Jasper – Best AI Marketing Copy Generator
Show Full Guide
4. 2. ElevenLabs – Best AI Marketing Tool for Audio Content and Video Voiceovers
5. 3. HubSpot - Best AI Marketing Tool Suite for Personalized Email Marketing Campaigns
6. 4. Looka AI — Best Marketing AI Tool for Logo Design
7. 5. ArtSmart – Best AI Marketing Tool for Creating Eye-catching, Stylized, On-brand Graphics and Visuals
8. 6. Quillbot – Best AI Marketing Tool for Content Marketers Needing Support with Copyediting and AI Detection
9. 7. Rytr — Best All-Round Writing Assistant and Copilot for Marketers
10. 8. PictoryAI — Best Generative AI for Editing Marketing Videos
11. 9. Scalenut – Best AI Tools for Website SEO
12. 10. Simplified – Best AI Marketing Tool for Creating and Planning Social Media Campaigns
13. 11. Synthesia – Best AI Marketing Tool for Professional Video Marketing Campaigns with Realistic AI Avatar Presenters
14. 12. Writesonic – Best AI-Powered Marketing Tool for Ad Setup
15. The Best AI Marketing Tools Compared
16. Some of the Other Best AI Marketing Tools Worth Exploring
17. The Benefits of Using AI for Marketing
18. How to Choose the Best AI Marketing Tool
19. Conclusion: Choosing the Best AI Marketing Tool
20. FAQs
21. References

This page looks specifically at the best AI tools for marketers. To learn more about how AI is powering major industries, as well as our personal lives, health and work, take a look at my ultimate guide to the best AI tools in 2025.

The Best AI Marketing Tools Reviewed

Here, I’ll review and compare some of the best AI marketing tools which you may not already be using — but which based on my hours of hands-on testing, you really should be.

Not only have I found all of the tools on this list to be effective and affordable, some of them are used by huge, house-hold-name businesses. For me, this proves how impactful and integral tools like those have become for the marketing industry.

1. Jasper – Best AI Marketing Copy Generator

Why We Picked Jasper

Jasper AI is one of the best AI writing tools on the market right now. It was built and developed with marketing strategy in mind. This is why it’s attracted high-profile users such as the teams behind Sports Illustrated, Anthropologie, and Sentinel One, who use the platform to support the generation of their marketing copy and end-to-end marketing campaigns.

Jasper Features

• Brand Voice — Jasper AI can be trained to create copy in line with your specific brand voice and tone of voice to ensure all AI-generated content is on-brand and less generic.
• Campaigns—As long as you have a brief, you can give this to Jasper AI along with your brand voice and request the relevant assets. This can include landing page copy, Google ads, and also press releases.
• Art Generation — Jasper AI’s art generator uses Stable Diffusion 3, letting you create stunning graphics or realistic images based on your text prompts.

Jasper Pricing

Jasper offers three pricing plans, and a 7-day free trial on the Creator and Pro plans.

• Creator — 1 user, 1 brand voice, SEO mode, Google Chrome browser extension.
• Pro — 6 seats, 3 brand voices, 10 knowledge assets, 3 instant campaigns, and access to Jasper Art.
• Business — Unlimited feature access, performance analytics, enterprise-level security, API access, dedicated account manager, custom style guides.

You need to provide your credit card information to start the free trial, but you have the option to cancel at any time.

Who Jasper is Best For

While it’s slightly pricier than other AI content generators, Jasper AI specializes in creating high-quality marketing copy tailored to your brand voice and target audience. It’s an impressively versatile tool that can handle text creation, image generation, and content repurposing for multiple channels. This means you no longer have to rely on multiple tools to do all of these things, and that your brand voice and identity will be maintained across all your content.

One thing to note is the extra cost for plagiarism detection, which is worth considering if you’re wanting to ensure your content is unique.

Read our full Jasper AI review.

2. ElevenLabs – Best AI Marketing Tool for Audio Content and Video Voiceovers

Why We Picked ElevenLabs

I chose ElevenLabs because its natural-sounding AI voices and customizable cloning capabilities set a new standard for audio-driven marketing. It’s a must-have for creating engaging voiceovers and multilingual content effortlessly.

ElevenLabs Features

• Natural Voice Cloning – I was impressed with how ElevenLabs lets you create realistic AI voice clones that mimic specific tonal qualities and inflections. It’s perfect for maintaining a consistent brand voice in all your audio content.
• Multilingual Text-to-Speech – With support for over 30 languages, I found it incredibly useful for tailoring campaigns to different regions. It’s a simple way to create localized content that sounds natural and engaging.
• AI Dubbing for Videos – I loved how its advanced dubbing feature made translating video content into other languages seamless. It’s a practical tool for connecting with global audiences effortlessly.

ElevenLabs Pricing

ElevenLabs offers a range of pricing plans, starting with a free tier for beginners and moving up to highly scalable options for enterprise users. It’s affordable for individual creators while providing robust features for professionals and businesses.

• Free Plan – This is perfect for testing the waters, offering basic features like text-to-speech in 32 languages and limited custom voice creation. However, its 10k character cap is restrictive for ongoing use.
• Starter Plan – This plan is great for hobbyists, unlocking voice cloning and the ability to create long-form content projects with basic dubbing features.
• Creator Plan – Aimed at content creators, it adds professional-grade voice cloning, high-quality audio output, and narration tools, making it good value for mid-level creators.
• Pro Plan – For teams scaling up production, this plan includes 500k characters, advanced project tools, and analytics, ideal for managing larger campaigns.
• Scale Plan – Designed for publishers and startups, it provides 2M credits and usage-based billing, making it suitable for large-scale voiceover projects.
• Business Plan – This plan caters to high-output companies, offering premium features like multiple professional voice clones and discounted Flash/Turbo text-to-speech models.
• Enterprise Plan – Custom pricing and features for businesses needing maximum flexibility, security, and scale. It’s tailored for companies with extensive voice generation needs and API integrations.

Who ElevenLabs is Best For

ElevenLabs is perfect for marketers and creators who need high-quality, natural voiceovers for multilingual campaigns or audio-driven content. However, if you’re creating full video campaigns with avatars, Synthesia might be a better choice.

Read our full ElevenLabs review.

3. HubSpot – Best AI Marketing Tool Suite for Personalized Email Marketing Campaigns

Why We Picked HubSpot

HubSpot is one of the most popular CRM systems in the world. The latest addition to its suite of marketing tools is a collection of AI features known as HubSpot Breeze, which was released in September 2024.

Breeze is a comprehensive copilot that can help with many aspects of your customer relationship management and marketing. However, its power as a customer-data-driven platform for launching and managing email campaigns is almost unmatchable. This is thanks to how it leverages your data sets to not only generate personalized marketing emails but also find new prospective customers.

HubSpot Features

• Prospecting Agent: HubSpot Breeze uses AI to find and prioritize the leads with the most potential before generating personalized outreach emails based on their unique profiles. This could be a great support to your sales teams and lead generation efforts.
• Data Enrichment for Email Personalization: Analyzes available customer data to create fleshed-out customer profiles and uncover valuable insights that can inform your email marketing campaign content.
• Email Sequence Automation: Breeze AI can automate the adaptation of email sequences so that they adapt based on real-time data and customer behavior. This ensures the timing of your sends is absolutely optimal without your team having to spend hours on checking and altering sequences.
• Email Content Generation: The HubSpot Breeze suite includes an excellent email content generator tool that can create personalized email copy based on customer information fast.

HubSpot Pricing

Some of HubSpot’s AI features can be used during the free plan. However, the full range of AI features is offered by the Content Hub, which is split into four paid plans, as shown below:

• Free — Suitable for businesses with max. five team members. It includes a basic AI blog post generator with 100 posts from 20 authors with HubSpot branding. Image generation and AI assistants are not included. In addition, companies can access other tools related to operations, commerce, marketing, and service.
• Content Hub Starter — Provides content marketing tools to engage and convert leads. In addition to the AI blog generator, it offers the possibility to remove HubSpot branding and also offers AI image generation and AI assistants.
• Starter Customer Platform — This plan is for marketers who need combined marketing, sales, service, content, and operations features in an accessibly priced bundle. In terms of AI, it offers the same features as the Content Hub Starter plan.
• Content Hub Professional — This plan offers comprehensive marketing automation, reporting, and content marketing software. In addition to the AI tools provided in the Content Hub Starter plan, it offers AI translation.
• Content Hub Enterprise — This is the most advanced AI marketing automation software plan for advanced control and flexibility.

Who HubSpot is Best For

HubSpot is perfect for marketing teams of practically any size who rely on email marketing and other forms of inbound marketing. It’s offers a smart way to capitalizes on available customer data to  ensure your emails are highly personalized and are sequenced with razor-sharp precision.

Read our full HubSpot review.

4. Looka AI — Best Marketing AI Tool for Logo Design

Why We Picked Looka AI

Looka AI differs from the other tools on this list as it specializes in AI-powered logo designs, making a professional visual identity more accessible and straightforward for businesses.

Looka AI Features

• 300+ Templates — Looka offers over 300 ready-made design templates that you can customize with branding elements and brand colors to create a unique logo for your product or service.
• High-Resolution Files — Once you've perfected your logo's design, you'll be able to generate high-resolution vector formats.
• Brand Kit — Looka AI also provides access to an extended Brand Kit, which provides pre-formatted versions of your logo for social media usage and business cards.

Looka AI Pricing

Looka offers Brand Kit packages or logo-only packages. Below are the two logo packages:

• Basic — 1 PNG logo file.
• Premium — Multiple high-res file formats (PNG, EPS, SVG, PDF), color variations, unlimited edits, full ownership, and lifetime technical support.
• Brand Kit Subscription — This is a great social media content generator feature as it allows you to make unlimited changes to your logo, high-res vector formats, branded social media posts, business cards, invoices, and email signatures.
• Brand Kit Web Subscription — Everything in Brand Kit Subscription, plus web design.

Who Looka AI is Best For

Looka AI is ideal for budding entrepreneurs or growing businesses looking to create a professional visual identity to ensure consistency across products, websites, and other materials. With its intuitive editor, minor adjustments or alterations can be made easily until you're satisfied with the design.

Read our full Looka review.

5. ArtSmart – Best AI Marketing Tool for Creating Eye-catching, Stylized, On-brand Graphics and Visuals

Why We Picked ArtSmart

I picked ArtSmart because it offers marketers in Creative Services or Design teams an easy and affordable way to significantly improve their processes of creating pro-grade, on-brand visuals. It's perfect for businesses or creators needing high-quality, creative, detailed and customizable graphics quickly.

ArtSmart Features

• Text-to-Image Generator – As someone with limited design expertise, I found ArtSmart's text-to-image tool easy to learn and use to transform simple text prompts into hyper-realistic, eye-catching visuals. It would be perfect for marketers that need standout graphics but don't want to mess with complicated design software. It could also be a smart way for creative marketing and design teams to increase their output and efficiency.
• Two-second Image Generation – You read that correctly; ArtSmart can generate professional-grade imagery in as little as two seconds. It's fast enough that it gives marketing teams time to play around with prompt iterations until they get the perfect image.
• Stable Diffusion – This is the name of the AI model ArtSmart is driven by, which is well-known for generating extremely high-quality or even photo-realistic images from simple text prompts.

ArtSmart Pricing

ArtSmart AI offers three subscription plans, each suited for teams of varying sizes and needs. The pricing is slightly above average compared to competitors, but the features justify the cost for most users.

• Basic Plan – This plan is ideal for smaller teams or individual creators. With 1,000 credits, you can experiment with AI tools like Text-to-Image, Pose Control, and Image Upscaler. It's a great starting point for those looking to create polished visuals without a hefty investment.
• Standard Plan – Offers more flexibility for teams managing multiple projects. With 2,500 credits and all the features from the Basic plan with extended storage, and API access. It's ideal for creating a variety of high-quality images and mock-ups.
• Business Plan – Designed for organizations with higher content demands, this plan includes 6,000 credits. It's ideal for marketing teams, social media creators, or anyone needing a large volume of visuals with advanced customization.

Who ArtSmart is Best For

ArtSmart AI is perfect for Creative Services, digital designers, and any marketing teams needing a fast and affordable way to generate high-quality, professional visuals for their marketing campaigns and material. However, if you're looking to combine art generation with AI writing, Jasper might be a better choice.

Read our full ArtSmart review.

6. Quillbot – Best AI Marketing Tool for Content Marketers Needing Support with Copyediting and AI Detection

Why We Picked QuillBot

I included QuillBot because its advanced paraphrasing and plagiarism-checking tools make it ideal for enhancing your marketing content, ensuring it's tight, punchy, accurate, and unique. It's perfect for marketers and writers who want polished, professional text that will pass AI detection every single time.

QuillBot Features

• Plagiarism Checker – Its plagiarism detection tool ensures your content is original and properly cited. This is especially valuable for marketing professionals who want to maintain credibility and avoid accidental duplication.
• AI Detection Tool – QuillBot's AI detection feature gives peace of mind by helping your text avoid AI content flags. It's a great way to ensure your work feels human and authentic to readers. It can also prevent you from accidentally accepting AI-written submissions from your content writers.
• Advanced Paraphrasing – QuillBot's paraphraser allows you to refine and reword content with precision. I found the variety of writing modes, like formal and creative, particularly useful for tailoring tone to specific audiences or platforms.

QuillBot Pricing

QuillBot offers two simple pricing options: a generous free plan and an affordable premium plan, making it one of the most cost-effective tools compared to other content editing solutions.

• Free Plan – A great way to try QuillBot, offering basic paraphrasing, summarizing, and citation tools. While it's quite functional, it does have limits, such as a 125-word paraphrasing cap.
• Premium Plan – Unlocks unlimited paraphrasing, advanced plagiarism detection, and access to faster processing speeds. It's a solid option for users who need robust features for academic, business, or marketing content.

Who QuillBot is Best For

QuillBot is perfect for content marketers working with written copy and who want to improve the quality, effectiveness, and originality of content they're putting out to the world.

However, if you're looking for a tool to generate marketing content from scratch, tools like Rytr or Writesonic would be better suited.

Read our full QuillBot review.

7. Rytr — Best All-Round Writing Assistant and Copilot for Marketers

Why We Picked Rytr

Rytr is one of the most accessible and affordable AI marketing tools. It provides powerful features, including automated replies to reviews and messages, product descriptions, and call-to-action elements that can increase content visibility and engagement levels.

Additionally, with over 40 templates and 30+ languages supported, it's well-equipped to handle multilingual projects across various mediums, including message responses, SEO meta tags, and emails.

Rytr Features

• 30+ Languages — Rytr supports a wide range of languages, including Arabic, Chinese, and German.
• Call to Action — Inspire your followers to click through to your product pages with more engaging calls to action (CTAs).
• Plagiarism Check — Ensure your content is totally unique with Rytr's integration with plagiarism-checking software, Copyscape.

Rytr Pricing

Rytr offers the best AI free plan for writing engaging content, but its popularity also stems from its cheap paid plans.

• Free — 10k characters, 1 language - no plagiarism checks or tone matching.
• Unlimited — Unlimited AI content generation, 1 tone match, 50 plagiarism checks/month, 1 language, priority support.
• Premium — Unlimited AI content generation, multiple tone matches, 100 plagiarism checks/month, 35+ languages/month, priority support, custom use cases.

All plans offer a Chrome extension, 20+ pre-programmed voice tones, and access to an exclusive community of Rytr users.

Who Rytr is Best For

With templates such as CTA, SEO meta-titles, emails, and message responses, Rytr stands out as a suitable marketing tool for online store owners. By automating the generation of these often menial short-form writing projects, Rytr can free up more time for you to focus on higher-level strategizing.

Read our full Rytr review.

8. PictoryAI — Best Generative AI for Editing Marketing Videos

Why We Picked Pictory AI

PictoryAI is an AI-powered video editing platform that lets marketers and businesses produce, refine, and subtitle videos to enhance brand presence and promote products. I found in my testing that this versatile tool excels in transforming extensive text into concise, engaging videos in just a few minutes.

Pictory AI Features

• Add Captions — The powerful automated captioning tool also makes it easier for marketers to make their videos accessible without spending hours manually captioning them.
• Royalty-Free Assets — In addition to dragging and dropping elements around your canvas, you have access to various music tracks and over one million free HD stock images.
• Edit Videos Using Text — This feature allows users to convert their blog posts or other text sources into shareable video highlights within minutes.

Pictory AI Pricing

PictoryAI offers a free trial for three video projects, each with a five-minute runtime. Beyond this, there are three subscription options:

• Starter— 1 user per account, 30 videos and 600 minutes of transcription per month, 2 million+ royalty-free premium videos, 34 text-to-speech AI voices, and 5000 music options.
• Professional—1 user per account, 60 videos and 1200 minutes of transcription per month, ElevenLabs integration for more realistic AI voices, over 12 million royalty-free stock videos, and 10000 music options.
• Teams—3+ users per account, 90 videos and 1,200 minutes of transcription per month, ElevenLabs integration for realistic AI voices, over 12 million royalty-free stock videos, and 15,000 music options.

Who Pictory AI is Best For

PictoryAI is a valuable tool if you have an existing bank of written content that you'd like to easily convert into audiovisual content to break into new markets such as Instagram, TikTok, and YouTube.

Using PictoryAI can be a great starting point for experimenting with video content, even without having a dedicated creative team. If you have existing videos, Pictory can also help you add final touches, such as captions.

If you're a corporate marketing professional needing large-scale, professional-level AI video creation with advanced features, extensive customization options, and cutting-edge avatar technology, Synthesia would be a better pic.

9. Scalenut – Best AI Tools for Website SEO

Why We Picked Scalenut

Scalenut has quickly made a name for itself as one of the best AI digital marketing tools available. Its popularity is largely due to its impressive features that help your business improve SEO and content production.

Scalenut Features

• Content Optimizer — This feature can help boost your ranking with detailed analysis insights on how well each page and keyword performs on search engine results pages (SERPs).
• Traffic Analyzer — Receive an informative analysis of your website's performance, including how it takes on competition for keyword searches and SERP visibility.
• Marketing Copywriter — Use this tool to write sales copy in many languages and extend your brand's reach into new markets with advanced machine-learning techniques and natural language processing.

Scalenut Pricing

Scalenut offers four pricing plans. While there isn't a free plan, the Essential, Growth, and Pro plans offer a 7-day free trial.

• Essential — 100k words, 5 SEO articles per month, SEO templates, AI images, factual content.
• Growth — Unlimited words, 30 SEO articles per month, audit and optimize 30 articles per month, 60 keyword clusters/month, analyze 200 webpages per month on a single domain.
• Pro — Everything in Growth + 75 SEO articles per month, 75 keyword clusters/month, analyze 500 webpages per month on 5 different domains.
• Enterprise — Custom limit on SEO articles, unlimited webpage analysis, advanced AI models, enterprise-level security, tailored onboarding.

Who Scalenut is Best For

Scalenut offers a range of analysis metrics and SEO insight unmatched by its competitors, making it a fruitful tool for an organic search marketing strategy.

Read our full Scalenut review.

10. Simplified – Best AI Marketing Tool for Creating and Planning Social Media Campaigns

Why We Picked Simplified

I chose Simplified because it combines AI-driven social media planning, content creation, and design tools in one platform. Its free plan and diverse features make it a great pick for social media marketers and managers, or any brand that needs an affordable way to enhance its social strategy.

Simplified Features

• AI-Powered Social Media Scheduler – This feature lets you create, schedule, and publish posts in just a few clicks. The AI-generated captions and templates are ideal for staying consistent and on-brand without burning time on multiple rounds of edits or sign-offs.
• Social Media Analytics – Simplified makes tracking campaign performance easier with real-time metrics like clicks and impressions. When trying it out for my own social media activity, I found I could easily download reports on performance, which gave me ideas for what to do differently, including refining what times of day I posted.
• Integrated Design Tools – Simplified can even help you design your assets and posts for social media; its built-in design suite lets you craft eye-catching posts, videos, and even full presentations that match your brand perfectly.

Simplified Pricing

Simplified offers a highly accessible free plan alongside three reasonably priced premium tiers, with competitive features designed for individuals, small businesses, and large teams alike.

• Free Forever – The free plan is generous for solo creators or small projects, with unlimited designs and basic AI features. While ideal for starting out, it lacks robust collaboration and scheduling tools.
• Simplified One – Perfect for small businesses, this plan supports up to 7 social accounts and offers ample AI-generated content, design resources, and post scheduling for a single user.
• Growth – Designed for agencies or growing teams, this tier accommodates up to 5 users with more content and account limits. It's ideal for managing campaigns across multiple clients or platforms.
• Enterprise – Tailored for larger organizations, this custom plan offers premium features, including advanced analytics and expanded user access, to meet specific business needs.

Who Simplified is Best For

Simplified is perfect for social media managers, small businesses, and content creators who need an all-in-one tool for generating, scheduling, and analyzing posts on social channels. However, if you're after advanced SEO or long-form content writing, Jasper or Scalenut might be better options.

Read our full Simplified review.

11. Synthesia – Best AI Marketing Tool for Professional Video Marketing Campaigns with Realistic AI Avatar Presenters

Why We Picked Synthesia

I included Synthesia because its video generation capabilities, hyper-realistic AI avatars, and broad multilingual options will save a huge amount of time and money for any marketers running video campaigns. It's perfect for teams aiming to scale video production across multiple channels quickly and/or globally.

Synthesia Features

• AI Avatars and Voices – If you need human presenters in your videos, you'll appreciate that Synthesia offers over 230 lifelike AI avatars and supports 140+ languages. You can choose one from the avatar library or even create a digital clone of yourself or a real person. Whether you're targeting a global audience or just need a polished presenter, the variety here is unmatched, and the amount of time you'll save on filming real humans over multiple takes and hours is huge.
• Custom Branding Features – The branding tools, like brand kits and templates, make it easy to keep all video content consistently within brand guidelines or "on brand".
• AI Video Assistant – This smart AI feature turns scripts, URLs, or even file uploads into polished videos, saving you the hours you'd normally spend on creation, set-up, and production.

Synthesia Pricing

Synthesia offers a range of plans that are competitively priced compared to similar AI video platforms, with a clear progression from individual to enterprise-level features.

• Free – This plan is perfect for testing the platform before committing. It includes 9 avatars and 3 minutes of video per month but lacks premium features like personalized avatars and branding.
• Starter – Offers a solid entry point with access to over 125 avatars, 120 video minutes per year, and the AI video assistant. It's ideal for small teams or individual creators.
• Creator – You get expanded features, including 360 video minutes per year, 180 avatars, and advanced branding options like custom fonts. Great for mid-size businesses looking for more tools.
• Enterprise – This tailored plan provides unlimited video creation, robust branding tools, and advanced collaboration features. It's designed for larger organizations with extensive video content needs.

Who Synthesia is Best For

Synthesia is perfect for marketers or brands running video marketing campaigns, or businesses looking to create polished, avatar-driven videos in multiple languages. However, if you're focused on generating short-form content like TikTok or YouTube Shorts, PictoryAI might be a better fit.

Read our full Synthesia review.

12. Writesonic – Best AI-Powered Marketing Tool for Ad Setup

Why We Picked Writesonic

Writesonic is an AI platform that provides cutting-edge solutions to marketing teams. With an extensive range of features, it ensures maximum efficiency in creating content, optimizing SEO, and managing digital ads.

It offers powerful AI tools and versatile chatbots for businesses and individuals across multiple languages, including French, Spanish, and Italian.

Writesonic Features

• Online Ads — Writesonic's advertisements feature lets marketers set up campaigns on Google Ads, and Facebook Ads without wasting time on mundane tasks such as creating ad copy or budgeting.
• SEO Meta Tags — With relevant and optimized meta tags, you can help drive traffic directly to product pages, ensuring improved sales conversions.
• Photosonic — Writesonic's art generator can produce impressive digital art and memes, which can be extremely useful in brand marketing.

Writesonic Pricing

Writesonic offers a wide range of seven pricing plans, including a free plan.

• Free —Try all Writesonic and Chatsonic features for 25 generations per month, 25 one-off free credits for Advanced templates.
• Chatsonic — Unlimited Chatsonic generations, no access to Standard or Advanced templates.
• Individual — Unlimited generations on Standard templates, 50 credits per month for Advanced templates.
• Standard — Everything in Individual + 1,000 credits per month, automated internal linking, AI keyword clusters, and improvements to Article Writer 6.0.
• Professional — Everything in Standard + 3 team members, 3,000 credits per month, AI content gap analysis, and personalized onboarding.
• Advanced — Everything in Professional + 5 team members, 6,500 credits per month, and priority support.
• Enterprise — Custom team members, custom apps, enhanced security, SSO/SAML login, personalized training, and priority support.

Who Writesonic is Best For

Writesonic offers a useful content creation suite that encompasses text generation, SEO optimization, photo generation, and text-to-speech. This makes it an extremely robust tool for businesses looking to quickly and easily create audiovisual and written content without skimping on quality.

Read our full Writesonic review.

The Best AI Marketing Tools Compared

Here's a side-by-side comparison of the top AI tools for digital marketing, including their pricing and features to help you decide which one best fits your needs.

Some of the Other Best AI Marketing Tools Worth Exploring

Like I said, there are so many applications for AI in marketing that it's hard to summarize them all and to create a tight shortlist of the best tools to use.

I tried to focus the list above on AI marketing tools that you might not already be using but could significantly boost your marketing efforts. Below are some very honorable mentions of tools which you're more likely to know and love (I certainly do), but which I couldn't end this article without mentioning.

AI Tools for Creating Digital Marketing Content

• Headlime: An specialized AI content tool designed specifically to help create effective, engaging website landing pages. I appreciate how Headlime aims to optimize for several important metrics like Time On Page and Conversion Rate. It's landing page builder is simple but effective.
• StealthGPT: Creates human-like text which I found to be pretty much always undetectable to AI detectors.

AI Marketing Tools for Digital Content Editing

• Grammarly: A popular writing assistant for real-time improvements of written content. It can help edit and improve grammar, spelling, clarity, tone, and style. It's a tool I've been using for years and rely on daily.
• Hemingway: An AI text editor which helps enhance the readability and clarity of your text. I've found this a useful support for sharpening my copy.
• SurferSEO: An SEO tool that offers data-driven suggestions for how you can improve your content's visibility on search engines. It's a tool I've used a lot over the years and have seen develop. Most recently, its introduced an AI-powered 'Auto-Optimize' feature that automates amendments to boost a piece of content's SEO Content Score.

AI Marketing Tools for Branding and Design

• Canva: A widely-used design tool for creating graphics easily, without needing design experience. It's a shame that one of the popular team plans has seen a price-hike recently, but I've seen it really commit to improving its product with AI over the last year.
• Crayo: Great for creating branded assets or full brand kits including logos and color palettes; I find it's a quick and effortlessly easy to use.
• Brandwell: An AI branding tool. Similar to Crayo, it can be used for creating brand kits and design assets for businesses, but it can also generate on-brand content and help with SEO optimization.

AI Marketing Tools for Social Media

• Socialpilot: A social media management tool for social post creation, scheduling, and performance analysis.
• Hootsuite: a popular platform for scheduling, monitoring, and analyzing social media marketing performance across several channels and networks. It's more advanced and complex than Socialpilot, aimed more at enterprise-level businesses or ones looking to scale.

AI Optimization Tools for Marketing

• Zapier: An automation platform which streamlines workflows by connecting third-party apps to eliminate repetitive tasks.
• Fullstory: A tools that tracks every detail of a user's journey from their very first visit through to the point of conversion (or drop-off), building a full picture of your conversion journeys to help you improve them. I found it so interesting looking at every user interaction, click, and even cursor move that it managed to uncover.

AI Slide-Deck Makers for Marketing Presentations

• Beautiful.ai: A presentation maker that offers AI-driven design suggestions for quickly creating slick slide decks. I found it AI features saved me a lot of time with fiddly things like animations and element resizing. I was able to create something really visually appealing in a matter of minutes.
• Tome: A great slide-deck creator for making engaging, dynamic presentations which tell a story, which is the key to any good presentation. It performed well during testing, where I asked it to create a presentation on marketing industry trends.
• Simplified: Included on the main list above, this is also a great tool for presentation making. In fact, it tops our list of the best AI presentation makers.

And Of Course...

• ChatGPT/DALL·E 3: One of the most popular, widely-used chatbot-style AI tools for natural language conversation and task-support (ChatGPT) as well as text-to-image generation (DALL·E 3). It can help with a broad range of tasks from planning and personalizing marketing campaigns and content generation to generating visuals for ads and writing social media posts.

The Benefits of Using AI for Marketing

There are many benefits when you implement AI tools in your marketing efforts. In this section, I'll outline some of the key ways in which AI can help enhance your marketing strategy.

• Data Analysis: Marketers can use AI to analyze user data to gain insights into customer behavior and create targeted campaigns that speak directly to customer needs and interests.
• Personalized Content Generation: AI marketing tools can create fully customized content tailored to customer demographics and interests. Target messaging helps effectively reach potential customers.
• Media Buying: AI can assist with tasks like digital ad placement, saving marketers time and resources when managing campaigns and ensuring ads reach the right people at the right time.
• Customer Service: One of the most popular uses of AI marketing software is using customer service chatbots to answer questions, recommend products and services, and resolve customer complaints.

How to Choose the Best AI Marketing Tool

With so many AI marketing tools to choose from, how can you know which one is best for your needs? Here are some key factors to consider when shopping for your ideal AI marketing co-pilot.

Conclusion: Choosing the Best AI Marketing Tool

Other than being one of the best AI writing tools on the market, Jasper really shines when it comes to marketing copy. With its library of over 80 templates, it helps generate engaging copy for a variety of use cases, including Instagram captions, blog posts, and email marketing. While I believe that such an effective tool for marketing will provide a quick return on investment, an upfront cost of $39 per month as a starting price may be out of the question for solopreneurs or smaller businesses.

If you're looking for a more price-savvy AI marketing tool, Rytr is a great option with a free plan or a reasonable paid plan ($7.50 per month). Naturally, you'll miss out on certain features opting for a cheaper tool, but ultimately the best AI tool for you will depend on your personal needs and budget.

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