The world’s tech giants, including Alibaba, Amazon and Facebook, utilize artificial intelligence to help improve their marketing strategies. Luckily, the best AI marketing tools are available to you and can help boost your marketing efficiency, create targeted campaigns, and even ensure your content is optimized for SEO.
However, before you choose an AI tool, it’s important to know what you want to achieve. I’ve tested and reviewed the best AI marketing tools, looking at whether they offer personalized campaigns, AI marketing automations, predictive analysis, and customer insights. In addition, I’ve also highlighted their pricing, and pros and cons to help you find the best fit for your unique needs.
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The 8 Best AI Tools for Marketers Ranked
- JasperAI — Best AI marketing campaign generator
- HubSpot — Best AI tools for digital marketing
- Scalenut — Best AI marketing tools for website SEO
- Looka AI — Best marketing AI tool for logo design
- PictoryAI — Best generative AI for marketing videos
- Rytr — Best budget-friendly AI marketing tool
- Writesonic — Best AI-powered marketing tool for ad setup
- CopyAI — Best for AI-driven email marketing
The Best AI Marketing Tools Tested by Our Experts
LookaAI — Best marketing AI tool for logo design
What Is AI Used for In Marketing?
AI has many uses in digital marketing, from data analysis and content generation to personalization and media buying. It allows you to leverage data to make better informed decisions while optimizing your day-to-day tasks.
When gathering data with your marketing tools, you’ll be in the position to create a clearer idea of your audience, their wants, and their needs. You’ll understand which social platforms they utilize and the times they prefer. You can also utilize previous purchase history to curate personalized email campaigns for hundreds of customers with a few clicks, saving you time and money.
AI marketing tools use artificial intelligence to streamline your marketing tasks and workflows. This will help free up time to focus on more important projects and can also improve customer relationships.
Some of the best AI marketing tools also include AI writers that offer SEO optimization. This means your copy can better target your audience by including specific keywords while increasing your chances of appearing at the top of the SERPs.
Below, you’ll find in-depth hands-on reviews of the top eight AI marketing tools, highlighting their features, as well as their pros and cons.
The Best AI Marketing Tools for Marketing Reviewed
Here, I’ll explore each of the market’s best AI marketing tools in more depth to help you choose the one that best suits your needs and budget.
1. Jasper – Best AI Marketing Campaign Generator
Best For | AI writing assistance |
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Starting Price | $39/month |
Free Version | ❌ |
Top 3 Features | Copywriting, Integrated marketing campaigns, Content strategy. |
Pros
- Easy to use and beginner-friendly
- Save money with a consistent stream of high-quality content
- Over 50+ AI templates offered
- Supports multiple team members
Cons
- Plagiarism detection costs extra
- No free forever plan
2. HubSpot – Best AI Tools for Digital Marketing
Best For | AI CRM |
---|---|
Starting Price | $15/month/Seat |
Free Version | ✅ |
Top 3 Features | AI Copy, Website Generator, Brand Voice |
Pros
- Supports crafting engaging email and content campaigns
- Free branding resources
- Offers writing style adjustment
- Easy to use with helpful prompts
Cons
- Website generator only supports one-page sites
- Offers basic SEO optimization
- It may be expensive for small businesses
- There’s no plagiarism/AI checker
3. Scalenut – Best AI Tools for Website SEO
Best For | Search engine optimization |
---|---|
Starting Price | $19/month |
Free Version | ❌ |
Top 3 Features | Cruise mode, Automated content outlines and keywords, Real-time SEO score. |
Pros
- High-quality content generation
- Fast content generation speed
- Generates excellent content
- Simple UI
Cons
- Lacks additional comment/bookmark section
- No free forever plan
4. Looka AI — Best Marketing AI Tool for Logo Design
Best For | Designing brand kits |
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Starting Price | $20 (once-off) |
Free Version | ❌ |
Top 3 Features | Logo maker, Brand kits, 300+ templates. |
Pros
- Can create a logo in minutes
- Affordable plans
- Complete branding suite
Cons
- Limited post-purchase customization
- AI logos can be generic, no guarantee its unique
5. PictoryAI — Best Generative AI for Marketing Videos
Best For | Generating AI video |
---|---|
Starting Price | $19/month |
Free Version | ❌ |
Top 3 Features | Edit videos using text, Create shareable video highlights, Video captions. |
Pros
- Great at finding suitable media files for text
- StoryBlocks allows users to get images and videos on one subscription
- Perfect for bloggers to turn posts into videos
- Automatically finds relevant visuals based on content
Cons
- Only one user on mid-range plan
- Cannot write content
6. Rytr — Best Budget-Friendly AI Marketing Tool
Best For | Accessible pricing |
---|---|
Starting Price | $7.50/month |
Free Version | ✅ |
Top 3 Features | Reply to reviews and messages, Generate product descriptions, Write CTAs |
Pros
- Develop high-quality content in seconds
- Affordable AI writing assistance
- Generates content in over 30 languages
- Provides 5,000 characters for free each month
- Best AI for small business marketing
Cons
- Not a great fit for all content formats
- Less advanced SEO features than Scalenut
7. Writesonic – Best AI-Powered Marketing Tool for Ad Setup
Best For | Online ads |
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Starting Price | $12/month |
Free Version | ✅ |
Top 3 Features | Facebook and Google ads, SEO meta tags for products, Blog posts |
Pros
- Beginner-friendly user interface
- Excels at short and long-form content
- Integrates with Surfer SEO
- Uses real-time Google research
Cons
- Word credits don’t carry over when resubscribing
- Credits do not stretch far on advanced templates
8. CopyAI — Best for AI-Driven Email Marketing
Best For | Email marketing |
---|---|
Starting Price | $36/month |
Free Version | ✅ |
Top 3 Features | Lifecycle emails, Nurture sequences, Event promotion |
Pros
- Intuitive, user-friendly interface
- Text editor with blog-style management system capabilities
- Great event promotion features
- Template support for content creation
Cons
- Occasional lag when generating content
- Steep jump in pricing between plans
The Best AI Marketing Tools Compared
Here’s a side-by-side comparison of the top 8 AI tools for digital marketing, including their pricing and features to help you decide which one best fits your needs.
Best AI Marketing Tools | JasperAI | HubSpot | Scalenut | Looka AI | PictoryAI | Rytr | Writesonic | CopyAI |
---|---|---|---|---|---|---|---|---|
Best for | AI copywriting | Campaign content | SEO | Logo design | Video generation | Affordability | Ad set-up | Email marketing |
Starting Price | $39/month | $15/month | $18/month (55% off launch offer) | $19/month | $19/month | $7.50/month | $19/month | $20 (once-off purchase) |
Free Version | ❌ | ❌ | ❌ | ❌ | ❌ | ✅ | ✅ | ✅ |
Plagiarism Checker | ❌ | ❌ | ✅ | ❌ | ❌ | ❌ | ✅ | ✅ |
We base our recommendations on first-hand testing. All the products we feature, have been tested based on the following criteria:How We Review And Test AI Tools
The Benefits of Using AI for Marketing
There are many benefits when you implement AI tools in your marketing efforts. In this section, I’ll outline some of the key ways in which AI can help enhance your marketing strategy.
- Data Analysis: Marketers can use AI to analyze user data to gain insights into customer behavior and create targeted campaigns that speak directly to customer needs and interests.
- Personalized Content Generation: AI marketing tools can create fully customized content tailored to customer demographics and interests. Target messaging helps effectively reach potential customers.
- Media Buying: AI can assist with tasks like digital ad placement, saving marketers time and resources when managing campaigns and ensuring ads reach the right people at the right time.
- Customer Service: One of the most popular uses of AI marketing software is using customer service chatbots to answer questions, recommend products and services, and resolve customer complaints.
How to Choose the Best AI Marketing Tool
With so many AI marketing tools to choose from, how can you know which one is best for your needs? Here are some key factors to consider when shopping for your ideal AI marketing co-pilot.
Some AI tools are great at generating text, while others can be used as a social media content generator, creating videos or AI art. Even within content generators, there are some that are better suited to sales copy, and others that are better for academic writing. It’s wise to cross-check each tool’s features with your project to ensure it’s a good fit.
Use free plans and free trials to evaluate whether the tool’s user interface is intuitive and effective at delivering the results you expect. Depending on your experience with AI software, you may be best suited to an advanced platform.
Not all AI tools work with live Google research, so cannot always deliver guaranteed factual accuracy. Some tools, like Writesonic, can work with real-time research, so the results are likely to be more factual.
It’s also advisable to select a tool that includes plagiarism detection. Given that the content will be associated with your business, it’s crucial to avoid the risk of publishing unoriginal material.
Remember, the tool you choose should match your needs and offer good value for your money. Check if the plan includes all the features you need and consider the cost of upgrading to higher plans in the future. Keep in mind that your business may outgrow the beginner plan as it grows. Look for free plans or trials to compare and find the best tool for your needs.
How to Use AI for Marketing - A Quick Guide
Sign Up
To create an account with Jasper AI, provide your name, email address, and password. You can sign up with Google or directly with Jasper AI.
Choose Your Plan
Jasper AI offers three different pricing plans to suit different scale projects. Compare the offerings of each plan before making your decision; you can also try the Creator or Pro plans for 7 days completely free.
Select Your Template
Once logged in, familiarize yourself with Jasper AI’s dashboard. Look for sections on data analysis, campaigns, content creation, and more. Select the template that best suits your current project, whether it’s content improvement, product descriptions, or Google ads.
Define Your Audience
In the project settings, define your target audience. This is important as it helps create content specifically tailored to them with greater impact potential. I created content aimed at my future customers.
You can add filters such as location or interests depending on what type of content optimization you need for maximum success rate with that particular demographic segmentation strategy.
Generate Content
You can now enter your blog title, tone of voice, language, and level of formality. Also, select how many versions you’d like Jasper to create. When this is set, click ‘Generate Content’ and specify what kind of content needs to be created (blog post, social media post, email campaign). Provide a brief description or keywords related to the topic.
Conclusion: Choosing the Best AI Marketing Tool
Other than being one of the best AI writing tools on the market, Jasper really shines when it comes to marketing copy. With its library of over 80 templates, it helps generate engaging copy for a variety of use cases, including Instagram captions, blog posts, and email marketing. While I believe that such an effective tool for marketing will provide a quick return on investment, an upfront cost of $39 per month as a starting price may be out of the question for solopreneurs or smaller businesses.
If you’re looking for a more price-savvy AI marketing tool, Rytr is a great option with a free plan or a reasonable paid plan ($7.50 per month). Naturally, you’ll miss out on certain features opting for a cheaper tool, but ultimately the best AI tool for you will depend on your personal needs and budget.