The Top 10 Best AI Writing Tools 2024: Tested and Compared

The best AI writing tools and copywriting software can support all types of writing projects, be they personal, professional, commercial, academic, or creative. These AI writing assistants can help you beat writer’s block by quickly generating ideas and first drafts, and they can enhance the quality and accuracy of existing text. They’ll even be able to learn and adopt your personal writing style or brand tone of voice.

I frequently test new and popular AI writing tools and copywriting software, scoring and comparing them based on speed, accuracy, originality of the writing, and value for money. Whether you need an AI writing assistant to create blog posts, SEO-optimized copy, creative writing, reports, emails, or essays, this in-depth guide will help you find one that is right for your needs and budget. I’ll also share a few ethically sound tips on how to avoid AI content detectors flagging issues with your writing.

How do AI Writing Tools and Copywriting Software Work?

AI writing tools and copywriting software work by using natural language processing (NLP) to produce human-like writing in response to user prompts. They are trained on vast amounts of existing text so they can understand language patterns, tone, and structure, and they develop their capabilities using machine learning.

They are able to generate relevant content in response to your prompts as they can predict the most likely words, phrases, and sentence structures based on context cues. Some make it easier to arrive at your desired result by offering specialized templates, SEO guidance, and customization options for tone or formality.

As I’ve mentioned above, AI tools can continually improve and customize their output to your preferences by maintaining a memory that will support more relevant, coherent, and high-quality results.

What Makes the Best AI Writing Tool?

With generative AI technology developing fast, and new AI writing tools popping up almost every day, you may need some guidance on how to choose the right one for you. What makes one better than the other?

• High Output Quality & Accuracy — First and foremost, the quality of an AI writing tool’s output is the most important factor to look out for. Consider how accurately the tool interprets your prompts and whether it’s intuitive enough to catch subtle nuances in your requests or if you have to perform multiple generations to achieve the desired result.
• High Levels of Customization — You want an AI writing tool to have a range of settings when it comes to content format, tone of voice, and length. Being able to program these preferences prior to generating will result in more accurate results. A bonus is when tools can learn and adopt your own tone of voice to ensure that your writing doesn’t sound generic.
• Ease of Use — Having numerous features and settings means little if the tool is difficult to use, learn and navigate. It’s advisable to take advantage of free trials and plans before committing to a paid version, as this will help you determine if the tool is user-friendly.
• Product Update Frequency — AI tools are developing rapidly, so check that the tool you’re interested in is being frequently updated to keep up with the latest technology.
• Affordability & Value for Money — Lastly, there is a significant variety of price points when it comes to AI writing tools. Since the distinction between expensive and affordable is subjective, what matters is whether they provide good value based on the features-to-cost ratio; is the feature set worth the price relative to other providers?

The Best AI Writing and Copywriting Tools Reviewed

In this guide, you’ll get an in-depth look at paid and free AI writing software to help you make an informed choice. I’ll cover tools that suit various budgets and uses, from writing for personal projects and hobbies to business use cases like social media content, website copy, and even customer review responses.

A quick note to say that in this article, I’ve used the terms “writing tools” and “copywriting tools” almost interchangeably. However, where the distinction is important, I’d say “writing” is the broader term that spans everything from novels to emails, while “copywriting” refers specially to content with commercial goals, like product descriptions and ad copy.

1. Jasper AI — Best AI Writing Tool Overall for Creative Commercial and Business Copywriting

Why We Picked Jasper

While I feel confident that Jasper is probably the best AI writing tool on this list overall, I do feel it was a software designed with business or commercial use in mind.

It’s an advanced, comprehensive AI writing tool that can generate a wide range content types, including Facebook ads, blog posts, and emails, making it great for creating content at scale across multiple channels. It even promotes itself as being ‘built for marketing’, which I feel is confirmed by the extensive SEO features, its focus on maximizing user engagement, and its capabilities to learn an adopt a business’s ‘brand voice’.

Jasper Features

• Brand Voice — You don’t have to worry about your content sounding generic with Jasper; it makes it easy to train a custom voice based on your brand’s style of communicating, which can then be applied across all copy.
• 80+ AI Apps — Jasper offers over 80 ‘AI Apps’, which are basically templates for various content formats. Some of the most popular apps include blog posts, product descriptions, and Instagram captions.
• Content Repurposing — You can transform a single piece of content into various multi-channel formats. For example, you can turn a long-form blog post into shorter LinkedIn or Instagram posts to help reach a wider audience and guide traffic from your social media following to your website.

Jasper Pricing

Jasper offers three pricing plans: Creator, Pro, and Business. Starting at $39 per month, it’s not the cheapest plan on the market, but I see how its rich library of features could bring a huge amount of value to businesses. I’ve highlighted the monthly and annual costs of each plan below:

• Creator — This plan accommodates one user, allows you to train a single brand voice, and provides access to SEO mode and the Google Chrome browser extension.
• Pro — This plan accommodates six users, lets you train three brand voices, and gives you access to Jasper Art.
• Business — This plan offers unlimited access to features, including performance analytics, enterprise-level security, API access, a dedicated account manager, and custom style guides.

Jasper allows you to try the Creator or Pro plans on a 7-day free trial, giving you full access to all premium features for a week.

Who Jasper is Best For

Jasper is ideal for marketing professionals and businesses looking for smart ways to streamline and scale copywriting production without sacrificing their unique brand voice.

I wouldn’t recommend Jasper to students or academic writers looking to enhance academic integrity or research efficiency. Its pricing may also deter smaller businesses looking for a cheaper option. If that’s you, check out Rytr for a more affordable alternative.

2. AI-Writer — Best Essay Writing AI and AI Report Writer, Great for Research Papers

Why We Picked AI-Writer

AI-Writer offers features such as summarization, proofreading, rewording, and a citation generator. While testing these out, I could see how this would be a great AI tool for writing essays, term papers, and research-backed texts that are credible, well cited, accurate and unique.

AI-Writer Features

• Summarizer — AI-Writer can take large chunks of text, extract key points, and generate an easily digestible summary, which is ideal for powering through your assigned reading.
• Citation Generator — Unlike many AI tools, AI-Writer provides you with accurate citations of where it has sourced information from, which is absolutely essential when using AI for research or academic papers.
• Topic Suggest — If you’re looking for inspiration for your next article, AI-Writer can provide SEO-informed ideas based on trending topics.

 

AI-Writer Pricing

AI-Writer offers a 7-day free trial, after which you can choose to subscribe to one of its three paid plans. It has recently lowered the price of its entry-level plan, making it more affordable, although it’s not the cheapest tool on this list. I’ve outlined each plan in the table below:

• Basic — This plan allows one user to generate up to 40 articles per month with 10,000 words per article, with all features included. Suitable for students, solo entrepreneurs, and bloggers.
• Standard — This plan accommodates 3 users and allows you to write up to 120 articles per month, so it’s suitable for teams, post-graduate students, or journalists.
• Power — This plan provides 10 users and 10,000 articles per month for those with high output demands.

AI-Writer offers a 7-day free trial, and you don’t need to enter any credit card information.

Who AI-Writer is Best For

I recommend AI-Writer for students or researchers who need to create structured, fact-checked first drafts of term or research papers that are unique and contain all necessary citations.

It’s less suitable for ecommerce or marketing teams, as it lacks tools for persuasive language and focuses more on factual accuracy than creativity. Additionally, it doesn’t offer the same range of templates as Jasper, such as for social media captions or blog posts, making it less useful for commercial teams.

3. HubSpot — Best AI Content Writing Assistant for Marketing Teams and Personalized Marketing Campaigns

Why We Picked HubSpot

As well as being one of the best CRM software platforms on the market, HubSpot has committed to developing its AI functionality over the last year. It offers tools to speed up writing and enhance marketing content, with the latest addition being Breeze AI, an extensive set of AI-driven copilots and business intelligence tools that includes a content assistant.

HubSpot Features

• SEO Writing Recommendations — Without needing an extra tool, you can optimize your writing to maximize visibility on the search engine’s results pages using HubSpot AI’s SEO recommendations. This allows you to quickly build SEO-friendly titles and meta descriptions for blogs, landing pages, and websites.
• Breeze Content Agent — HubSpot’s new-for-2024 Breeze AI allows you to effectively scale your marketing content by generating landing pages, podcasts, case studies, and blogs. The content is influenced and personalized by your customer data to ensure it connects with your audiences, and it is in line with your unique tone of voice.
• Content Remix — HubSpot products are known for prioritizing productivity and efficiency. So, it didn’t surpriswed me that it has this feature which allows you to repurpose your writing across many platforms instead of creating this separately. For example, you can create social media posts from a longer blog post rather than creating all-new content.

HubSpot Pricing

HubSpot allows you to use some of its AI-powered content features for free, although some will only be available on one of the four paid plans that make up the HubSpot Content Hub.

While the free plan and tools allow you to try the software to see if it suits you, the premium plans are where you’ll find real value and ROI. HubSpot’s full Content Hub can significantly boost content marketing leads, making it a valuable investment that often pays itself off quickly. Let’s take a closer look at its pricing plans:

• Free Tools — A great way for up to five people in your team to test out the HubSpot platform. You have access to a basic AI blog post generator that allows you to create 100 posts from 20 different authors, albeit with a HubSpot watermark. Image generation and AI assistants are not included, and most teams will quickly outgrow the five-person user limit.
• Content Hub Starter — Recommended for startups or small businesses. The starter plan gives you access to AI image generation and AI assistants, and you can remove HubSpot branding from your content. It’s a good choice if you’re looking for content marketing tools to engage and convert leads.
• Starter Customer Platform — Recommended for growing small businesses. This plan enables you to create content, generate leads, nurture relationships, and manage customer interactions all in one place.
• Content Hub Professional — This plan introduces tools like brand voice, podcasts, AI translation, A/B testing, smart content, content remix, content embedding, custom reporting, memberships, and dynamic pages.
• Content Hub Enterprise — This plan introduces advanced tools like content approvals, multi-sites, activity logging, and serverless functions. These features allow you to manage large-scale content operations with ease and precision.

Who HubSpot is Best For

I recommend HubSpot to businesses seeking a CRM platform to help support an effective marketing strategy that involves AI content creation. The range of price points and flexible, modular pricing structure make it a good choice for any business size.

However, if you’re an individual content writer, student, researcher, or someone who just needs to create written content outside of a business environment or in small volumes, a better choice would be Rytr. If you have a slightly higher budget, Jasper would make sense.

4. Rytr — Best Affordable AI Writing App for Small Businesses, Hobbyists, or Individual Use

Why We Picked Rytr

Rytr is an AI writing assistant that I found excels in two departments: ease of use and pricing. It offers a wide range of languages (30+ on its premium plan), use case templates, and tones of voice, while offering a free plan and an entry-level premium plan that comes in at under $10 a month.

This means you get an adequate amount of customization and flexibility when writing without breaking the bank or being overwhelmed by a complex platform.

 

Note: Rytr is a versatile AI writing tool. We feature it on many of our guides on the best generative AI software, including our guide to the best AI resume writers.

Rytr Features

• 40+ Writing Templates — Rytr offers a wide range of use case-specific writing templates, including a Business Idea Pitch, Cover Letter, and SEO Meta Title. This makes it quick and easy to produce the right type of content in line with the appropriate context, tone of voice, and structure.
• Plagiarism Checker — I had peace of mind when using Rytr that the work produced was unique, as it has a built-in plagiarism checker.
• Custom Voice — In addition to its 20+ preset tones of voice, Rytr allows you to train a custom voice from your own writing, similar to with Jasper. This means you can benefit from the ease of AI-written content without veering into the tell-tale generic AI writing style.

Rytr Pricing

In addition to its Free plan, Rytr offers two paid-for tiers, Unlimited and Premium, which are still some of the cheapest plans on my list. I’ve outlined the costs of each plan in the table below:

• Free — This plan offers 10,000 characters, no plagiarism checks or tone matching, and 1 language.
• Unlimited — This plan grants you unlimited AI content generation, 1 tone match, 50 plagiarism checks per month, 1 language, and priority support.
• Premium — The premium offering provides unlimited AI content generation, multiple tone matches, 100 plagiarism checks per month, 35+ languages per month, priority support, and custom use cases.

All plans include a Chrome extension, 20+ pre-programmed voice tones, and access to a community of Rytr users.

Who Rytr is Best For

Rytr is one of the most budget-friendly AI content writers on the market. It’s a great choice for small business owners looking to experiment with AI at little-to-no cost.

I’d also recommend this tool to people writing with AI for fun or for their own personal projects.

That said, I found that when working with the long-form templates, Rytr’s writing output was a little less polished than Jasper AI or Writesonic. However, this may not be a significant issue if you don’t mind spending a bit more time on editing.

5. Scalenut — Best SEO AI Writing Assistant

Why We Picked Scalenut

Scalenut is a standout AI writing platform designed for marketers and SEO journalists. It offers many SEO-oriented features and advanced AI writing capabilities, making it a valuable addition to your digital content production pipeline.

I could see when testing Scalenut how it lived up to its claims of being designed for SEO marketers or blog writers that depend on organic search for their web traffic. There were plenty of SEO-oriented features to support with keyword research, competitor analysis, and content optimization to give your AI written content the best chance of succeeding on the Search Engine Results Pages (SERPs).

 

Scalenut Features

• Cruise Mode — A lifesaver for long-form written content, Scalenut’s Cruise Mode can write SEO-optimized, plagiarism-free blog posts of upward of 1,500 words in a matter of minutes.
• SEO Features — Scalenut’s SEO features are second to none, including both keyword research and competitor analysis. This helps to make your blog posts even more relevant to your audience and more likely to succeed in scoring top Google rankings.
• Content Optimizer — In addition to generating new content, Scalenut can optimize your existing articles for search engine success. In seconds, it’ll give you a clear report to show where your content hits the mark and where it falls short, reporting on things like content length, linking, keyword integration, and header optimization among other things.

Scalenut Pricing

Scalenut has four subscription options: Essential, Growth, Pro, and Enterprise. It’s neither the cheapest nor most expensive tool on my list, offering a relatively affordable entry-level plan and a pricier premium option. I’ve outlined the costs of each plan below:

• Essential – This plan has a capacity of 100,000 words, 5 SEO articles per month, SEO templates, AI images, and can produce factual content.
• Growth – This plan offers unlimited words, 30 SEO articles per month, the capacity to audit and optimize 30 articles per month, create 60 keyword clusters per month, and analyze 200 web pages per month on a single domain.
• Pro – This plan offers everything in Growth, plus 75 SEO articles per month, 75 keyword clusters per month, and analysis of 500 webpages per month on 5 separate domains.
• Enterprise – This plan offers your own custom limit on SEO articles, unlimited webpage analysis, advanced AI models, enterprise-level security, and tailored onboarding.

While it lacks a completely free tier, you can try the Essential, Growth, and Pro plans for 7 days free of charge. You must enter your credit card information to access the trial, but you can cancel at any time.

Who Scalenut is Best For

Scalenut is best for blog writers, website marketers, or SEO content marketers who need to ensure their online content is engaging, accurate, and optimized to gain visibility on Google’s SERPs.

While Scalenut is an invaluable tool for those interested in SEO, some of its features may feel redundant for writers who don’t need to optimize their output for search engines, such as academics, students, and creative writers. They would be better off with AI-Writer or Rytr.

6. Writesonic — Best AI Article Writer With Real-Time Web Browsing

Why We Picked Writesonic

Writesonic stands out as one of the best AI writing tools for generating factually correct, long-form content, thanks to that fact it conducts live Google research when creating text. I found this meant it had the most up-to-date information to base its AI writing on when comparing it to the other tools on this list.

 

Writesonic Features

• AI Article Writer — Writesonic’s latest AI tool, Article Writer 6.0, can write long-form, factually accurate text in minutes by using live Google research. I was very impressed by the results and really noticed the difference when comparing it to more generic AI output.
• 50+ Writing Templates — Writesonic offers over 50 different preset templates to choose from when writing, including ecommerce product descriptions, online ads, advertising copy, and creative stories, which makes it very easy to achieve your desired results.
• Multi-Media Content — If you want to convert your writing into audio, such as for a social media post, audiobook, or for accessibility purposes, you can use Writesonic’s text-to-speech (TTS) feature, Audiosonic. If you’d like to add unique imagery to your articles, you can also use Photosonic, which is the built-in art generator.

Writesonic Pricing

Writesonic has five pricing plans, including a free plan. It’s lower-tier pricing is comparable to many tools on this list, while the advanced options are some of the most expensive I’ve seen:

• Free — Try all Writesonic and Chatsonic features for 25 generations per month, 25 one-off free credits for Advanced templates.
• Individual — This plan provides you with unlimited generations of Standard templates and 50 credits per month for Advanced templates.
• Standard — This plan offers everything in Individual, plus 1,000 credits per month, automated internal linking, AI keyword clusters, and improved quality on Article Writer 6.0.
• Professional — This plan supports three team members and gives you 3,000 credits per month, AI content gap analysis, and personalized onboarding.
• Advanced — This plan supports five team members and gives you 6,500 credits per month, and priority support.

Who Writesonic is Best For

Writesonic is best for content writers, journalists, and bloggers who need current, research-backed information in their articles. The quality far outweighs that of competitors such as Rytr and is on par with leading tools like Jasper AI.

While Writesonic may seem like a cheaper AI writing option, you may have to upgrade to a higher-paid subscription to access the same amount of AI-written pieces as equivalent competitor plans, and the higher-tier plans are (and there’s no other way to put this) expensive, so be mindful of this when considering which tool best suits your budget.

7. ShortlyAI — Best AI Writing Tool for Creative Writing like Stories, Novels, and Scripts

Why We Picked ShortlyAI

I picked ShortlyAI as it’s marketed as a tool for fighting writer’s block, and when testing, I enjoyed how simply the tool has executed this concept. It’s just a straightforward writing platform without distracting extra settings but which can produce creative, long-form writing to an excellent standard. Nothing more, nothing less.

ShortlyAI Features

• Long-Form Content Generator — The main interface of ShortlyAI is a content generator aimed at supporting the creation of long-form content. I find that the simplicity is great for letting your own creativity take the stage, with ShortlyAI as a trusty sidekick.
• Commands — I find ShortlyAI very intuitive to work with. You simply write your instruction, e.g., ‘/expand’, ‘/rewrite’, and it’ll work its magic.
• Output Length — I also liked that ShortlyAI allows you to control the output length with a simplistic slider tool. The learning curve is minimal with this platform as the tools are all very self-explanatory, if a little too basic at times.

ShortlyAI Pricing

ShortlyAI doesn’t work with tiered pricing plans; it just gives you the choice to be billed monthly or annually. At $65 per month, it’s the most expensive entry plan of any AI writing tool on my list.

I’m not entirely sure why it’s so expensive, considering minimalism is its main draw – but you can try the platform for free to see whether it’s a worthwhile investment for your working style and needs.

Who ShortlyAI is Best For

ShortlyAI is one of the best AI story generators for authors, bloggers, and scriptwriters looking for an intuitive, minimalist tool for drafting work. It’s ideal for those focusing on storytelling and creative projects who want to maintain autonomy over results.

That said, if you’re looking to create marketing or SEO-optimized content, you’d be better off opting for a tool with these features and templates built-in, like Jasper or Scalenut.

8. Describely – Best AI Writing Assistant for Ecommerce and Bulk Content Generation

Why We Picked Describely

I chose Describely, from Copysmith, as I see its specific value as an AI writing assistant that supports ecommerce businesses. It links with your Shopify, WooCommerce, Squarespace, and Wix sites and creates product catalogs and product descriptions in bulk, making it easy to streamline and speed up this process which normally needs to be done at scale.

 

Describely Features

• Bulk Writing Generation — If you have hundreds or thousands of products, writing product descriptions in bulk can save you valuable time.
• Product Descriptions — Describely writes product descriptions for you in a range of languages and tones of voice. All you need to do is provide an overview and an existing product image.
• SEO Keywords — It can optimize your product description writing for SEO with suggested keywords, helping direct more organic traffic to your online store.

Describely Pricing

Describely’s pricing is no longer public, and it works with a custom, sliding-scale model. The price changes depending on your exact usage needs, so you’ll have to get in touch directly for a tailored quote.

Here is an example of how much Describely could cost you for 50, 250, and 450 products:

Describely offers a 30-day money-back guarantee in case its services are not aligned with your expectations.

Who Describely is Best For

Describely offers a solution for online store owners who need a reliable method to write product descriptions. Its integration with ecommerce platforms minimizes the risk of human error and duplicated efforts, while its SEO-conscious functionality ensures that your products are optimized to attract more online visibility.

That said, due to its focus on commerce-driven copy rather than long-form or research-based content, Describe is probably less useful to academic, creative, or blog writers.

9. Anyword AI — Best AI Copywriting Software for Content Performance Tracking, Conversion Optimization, and A/B Testing

Why We Picked Anyword

I chose Anyword AI as I found unique value in its features that help track and boost the commercial performance of AI written content. It allows users to generate campaigns across a variety of platforms, track engagement metrics, and refine messaging based on insights from your audience. All of this added up to an interesting Unique Selling Point that I thought would appeal to those writing commercially.

Anyword Features

• Predictive Performance Analytics — Anyword AI uses live data to estimate how well your ads, social media posts, and landing pages will perform before they even go live. This is a useful tool when making data-driven content decisions.
• Blog Wizard — Running an informative company blog helps boost the authority of your brand and is a surefire way to direct more traffic from Google to your website, as you can populate blog content with SEO keywords. I found that Anyword’s Blog Wizard helps trim down the time it takes to create winning blog copy with its easy-to-use tool.
• Private AI Model — If you’re a larger enterprise, or working with sensitive data, then you may be hesitant to let an AI platform in on your company secrets. Anyword is a good choice if you want to maintain privacy, as it offers private AI LLMs.

Anyword Pricing

Anyword AI offers four plans, which I’ve outlined below. At $39 per month, it’s on par with Jasper pricing-wise, but still one of the most expensive AI writing tools on my list.

• Starter — This plan is for freelancers and solo marketers wanting to generate on-brand, performance data-backed content.
• Data-Driven — This plan offers higher usage limits, so it is more suitable for teams.
• Business — This plan is intended for teams who want to improve their performance with AI trained on previously successful campaigns.
• Enterprise — This plan offers a custom-built AI for larger teams. It also introduced enterprise-grade privacy, security, and control.

Who Anyword is Best For

Anyword AI is ideal for marketers who are focused on optimizing ad performance and conversions.

It may not be the first choice for writers focused on narrative or non-commercial work, as Anyword’s strength lies in optimizing for marketing rather than creative storytelling. If you’re an author or other creative writer, I’d check out ShortlyAI.

10. ContentBot — Best AI Content Writing Software for Small Teams Needing To Scale Content Production

Why We Picked ContentBot

I appreciated how ContentBot provides a way to automate AI workflows to speed up the production of content, from blog posts to social media posts. It will be a versatile and efficient addition to your content production toolkit if you’re a small team or startup who’s looking to significantly boost content production with the limited resources you have.

ContentBot Features

• AI Workflows — ContentBot offers a platform to create automated AI workflows so you can plan and execute tasks without manual effort, such as setting deadlines and producing and editing content.
• Import Data — It’s also handy that ContentBot lets you import your content into the platform for direct editing. This helps reduce duplicated efforts and information silos, making for an overall more streamlined and efficient workflow.
• 110+ Languages — ContentBot is compatible with English, Spanish, Chinese, Russian, and German, to name a few. If your goal is to scale content, it’s ideal to have a platform like this that can handle multiple languages to support expansion into other global markets, even if you’re just a small team with limited language skills.

ContentBot Pricing

ContentBot provides both prepaid and monthly subscription options. It’s at the cheaper end of the price spectrum compared to its competitors and to make it even more attractive, there is currently a 50% off flash sale.

• Prepaid — If you’d rather avoid a monthly subscription, you can pay for exactly what you use with ContentBot’s prepaid option.
• Starter — This plan offers a fixed monthly allowance of 50k words, which can work out cheaper than the prepaid plan if you have a higher word count.
• Premium — This plan provides you with a higher word count of 150k words, plus AI workflows and imports.
• Premium+ — For teams with higher output, this plan provides 400k words.

Who ContentBot is Best For

ContentBot’s focus on productivity tools also supports collaborative workflows, so it’s perfect for small teams juggling multiple content projects and wanting to scale beyond their immediate capacity.

I’d say individual writers or creators who don’t need advanced automation features may be less suited to ContentBot and perhaps find it overcomplicated. If you’re looking for a simpler AI writer, I’d check out AI-Writer or ShortlyAI.

Comparing the Best AI Writing assistants and Copywriting Software in 2024

Now that I’ve presented my deeper analysis of each AI writing tool let’s compare them side by side. The table below will provide you with an overview of each provider’s standout qualities so that you can quickly compare each tool.

Methodology

How We Review And Test AI Tools

We base our recommendations on first-hand testing. All the products we feature, have been tested based on the following criteria:

• Accuracy: The accuracy of every AI tool varies and is largely dependent on the AI model used and the quality of the input. We test each tool to gauge its accuracy across the tasks and use cases it supports.
• Performance: We also test how long it takes the AI tool to deliver results and weigh this time against the quality of the output. Quick results mean nothing if the output isn’t accurate, relevant, or what you expected.
• Ethical Considerations: We explore any issues with bias, transparency, and privacy to ensure we recommend only the best artificial intelligence solutions that take these ethical concerns seriously.
• User Experience: We test every AI tool on all the supported platforms to gauge its user-friendliness and whether it works as advertised. We also explore any online documentation available.
• Value for Money: We weigh the features, performance, and accuracy of the market’s best AI tools against their cost to determine their value for money. We also factor in the cost to scale with the platform.
• Features: We test every feature on offer with the service over a two-week period. This includes testing their functionality (whether it’s art generation, or voiceovers, for example) across all the platforms the tool supports.
• Security: From data privacy to ensuring the tools haven’t had a data breach, we take security seriously, checking their regulatory compliance and how vulnerable the AI models are to exploitation.

How I Tested and Compared AI Writing Tools and Copywriting Assistants

At Techopedia, we review a variety of AI tools, including art generators, voice generators, and writing tools — so when it came to AI writing tools, I was already familiar with the software on the market and how they compare against each other.

That said, I always prefer to test each tool myself to understand the user experience and evaluate its actual performance compared to its claims. As AI tools develop rapidly, it’s important to regularly check for updates on features to discover which platform is currently the most advanced.

When analyzing the AI writing tools featured in this article, I looked at a few specific criteria to form my opinion on their proficiency, including:

• output accuracy (did it generate what I expected or what I asked for? How closely did it match my vision? Did it make mistakes in interpreting the prompt?)
• pricing (would this be affordable for individual consumers, startups, small businesses, or growing businesses? Is the offering worth the price based on my knowledge of the market?)
• customization (could I create a custom voice? Could I thoroughly edit the output?)
• flexibility (was there a wide range of tones of voice, formats, use cases, and styles to choice from? Could a range of users get value out of this tool?)
• additional features like SEO optimization or content repurposing.

The Benefits and Drawbacks of Using AI Writing Tools

AI writing tools have attracted their fair share of positive and negative attention, so I’ve outlined both of these below to offer you a deeper reflection on AI tools.

Avoiding AI Content Detection: Why It’s Important

As noted above, one drawback of using an AI writing tool is that there’s a risk of an AI content detector flagging that it’s been written by AI. Although AI language models are fast improving, becoming more sophisticated and therefore harder to detect, these AI writing detectors are also developing quickly and becoming increasingly accurate.

This will have repercussions for most types of writing. For example:

• If you submit academic work that is flagged as AI written, for an assignment for which this was not permitted, this could mean you have to rewrite the paper, fail the assignment, receive lower marks, or even face disciplinary action.
• If you’re writing as a freelancer, you may find it difficult to find repeat work with a client if the work you submit is flagged as AI generated.
• If you’re a creative writer, blogger, marketer, or author of any kind, you’ll find you won’t be able to copywrite or claim authorship over anything that is detected as AI-written. Furthermore, you could easily end up disappointing and losing you audience if they find out your content isn’t original and simply comes from an AI writing tool.

This is not an extensive list. However, the themes of “trying to pass something off as your own when it’s not” (plagiarism) or “not striving to create something unique or original” apply to almost all written work that people discover to be AI generated.

How to Avoid AI Content Detectors

Is it possible to use AI writing tools in an ethical way that avoids AI writing detectors? Absolutely there is. The following tips will help you not only avoid AI content detectors but also create content with the support of AI in a way that’s morally sound and non-plagiaristic.

1. Rewrite and rephrase the AI draft: your AI writing tool might be using common phrases, keywords, and sentence structures that are highly recognizable as AI writing. You should heavily edit AI-written content to ensure a variety of sentence formats and structures that are human-sounding and clear. You can also look to find synonyms and variations of often-repeated words and to ensure a range of synonyms and vocabulary that fit the expected tone of the writing.
2. Make it personal: your personal experiences cannot be generated by AI tools, and they are what will make your content unique and human. Make sure to include anecdotes, real-life stories, and well-explained personal opinions and perspectives that will make the final text undeniably your own.
3. Use other (AI) tools: Using other tools like text humanizers or writing paraphrasers can be an efficient way to develop and modify text drafted by an AI writer. It can even be useful to use anti-AI detectors themselves on your work. This is to see if the current version of your text would be flagged and, if so, why it would be. You can then amend accordingly. Important to note is that no final version of your text should come out of any type of tool. The integrity and originality of the final draft will always come from you, a human.

The Future of AI Writing Apps and Copywriting Tools: Trends You Should Know About

It’s an understatement to say that AI tools are developing fast, and they’ll only continue to do so.

That means that competition between AI developers is tough, and they are consistently trying to outperform each other with attractive new features. These are the top features I’ve noticed this year and expect to see trending as we rapidly hurtle toward 2025.

• Real-Time Data Integration — AI writing tools are increasingly evolving to handle real-time web browsing and dynamic data updates, enabling them to produce up-to-date, fact-checked content that is especially useful for current events, market insights, and SEO adjustments.
• Enhanced Personalization and Voice Consistency — Advanced customization for brand voice, style, and tone is another AI feature à la mode. This allows users to create highly tailored content that aligns closely with brand identity, audience preferences, or individual writing style, making the AI-generated content feel more authentic and less generic – which can be a key deterrent for many foraying into AI content.
• Multimodal Content Creation — AI tools are expanding beyond text to include multimedia elements, such as AI-driven image or video generation, creating comprehensive content packages. This helps users produce engaging, multi-format campaigns suitable for diverse platforms, from social media to websites, without having to take out multiple subscriptions.

Conclusion: Finding the Best AI Writing Tool

Each AI writing assistants or copywriting software on this list has its strengths and weaknesses — there’s no one-size-fits-all solution.

After testing, comparing, and reviewing the above, Jasper stands out for its ability to simulate your personal writing style or brand voice as well as for its impressive range of templates and features. However, while Jasper’s starting price of $39 may be worth it for growing businesses or heavy users, a cheaper tool with a generous free plan like Rytr might be better for budget conscious writers.

If you’re looking for support with a specific writing use case, I’d recommend opting for a more specialized tool. For example, Scalenut is excellent for SEO optimized content, while AI-Writer is a top choice for creating academic essays complete with citations. If ensuring the information in your writing is completely up-to-date and factually accurate, then the real-time web browsing of Writesonic will be a huge help. I hope the USPs I’ve highlighted for each AI writing tool above helps you find the one that suits your needs perfectly. 

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