The best AI writing tools can support all types of writing projects, from personal, professional, and commercial to academic or creative. AI writing assistants can help you beat writer’s block by quickly generating ideas and first drafts, or they can enhance the quality and accuracy of existing text. They can also learn and adopt your personal writing style or brand tone of voice.
I frequently test new and popular AI writing tools, evaluating them based on their speed, accuracy, originality of the writing, and value for money. Whether you need an AI writing assistant to create blog posts, SEO-optimized copy, creative writing, reports, emails, or essays, this in-depth guide will help you find one that is right for your needs and budget. I’ll also share a few ethically sound tips on how to avoid AI content detectors flagging issues with your writing.
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The Best AI Writing Tools Ranked
- AI-Writer — Best essay writing AI and AI report writer, great for research papers
- HubSpot — Best AI writing tool for marketing teams and personalized marketing campaigns
- Rytr — Best affordable AI writing app for small businesses, hobbyists, or individual use
- Scalenut — Best SEO AI writing assistant
- Writesonic — Best AI article writer with real-time web browsing
- ShortlyAI — Best AI writing tool for creative writing like stories, novels, and scripts
- Describely (from Copysmith) — Best AI writing tool for ecommerce and bulk content generation
- ContentBot — Best AI writing tool for small teams needing to scale content production
- Jasper AI — Best AI writing tool for creative commercial and business copywriting
This page looks specifically at the best AI writing tools. To better understand how AI can help you write, work, and live smarter, take a look at my ultimate guide to the best AI tools in 2025.
What Is An AI Writing Tool?
An AI writing tool is software that uses artificial intelligence and natural language processing (NLP) to produce human-like writing in response to user prompts. They are trained on vast amounts of existing text so they can understand language patterns, tone, and structure, and they develop their capabilities using machine learning.
Using advanced algorithms, these tools can generate vast amounts of text in seconds, including articles, blog posts, emails, social media captions, and ensure it’s optimized for SEO. Another feature of an AI writer is that they can paraphrase your existing copy, detect plagiarism, improve the style, and translate your text into another language.
How Do AI Writing Tools Work?
As mentioned above, an AI writing tool will generate relevant content in response to your prompts. First they need to analyze and understand your input. They will then predict the most likely words, phrases, and sentence structures based on context cues.
The backbone of each AI writing generator is their language model, the most commonly known and used option is OpenAI’s GPT. It’s trained on vast datasets from websites, books, and other documents to help it predict the next word in a phrase or sentence. Some of the AI tools make it easier to arrive at your desired result by offering specialized templates, SEO guidance, and customization options for tone or formality.
Once the text has been generated, your AI writer will allow you to manually refine the generated text. Alternatively, it will give the option to regenerate the work until you are satisfied with the result. It’s worth noting that AI writing tools are continually improving, letting you customize their output to your preferences by maintaining a memory that supports relevant, coherent, and high-quality results.
The Best AI Writing Tools Reviewed
In this guide, you’ll get an in-depth look at paid and free AI writing software to help you make an informed choice. I’ll cover tools that suit various budgets and uses, from writing for personal projects and hobbies, to business use cases like social media content, website copy, and even customer review responses.
1. AI-Writer — Best Essay Writing AI and AI Report Writer, Great for Research Papers
Starting Price | $24/month |
---|---|
Free Version | 7-day free trial |
Top 3 Features | Topic suggest, Summarizer, Citation generator |
Built-In Plagiarism Checker | ❌ |
Built-In AI Detector | ❌ |
Built-In Grammar Checker | ✅ |
Why We Picked AI-Writer
AI-Writer offers features such as summarization, proofreading, rewording, and a citation generator. During testing, I could see how this would be a great AI tool for writing essays, term papers, and research-backed texts that are credible, well cited, accurate and unique.
AI-Writer Features
- Summarizer — AI-Writer can take large chunks of text, extract key points, and generate an easily digestible summary, which is ideal for powering through your assigned reading.
- Citation Generator — Unlike many AI tools, AI-Writer provides you with accurate citations of where it sourced information from, which is essential when using AI for research or academic papers.
- Topic Suggest — If you’re looking for inspiration for your next article, AI-Writer can provide SEO-informed ideas based on trending topics.
AI-Writer Pricing
AI-Writer offers a 7-day free trial, after which you can choose to subscribe to one of its three paid plans. It has recently lowered the price of its entry-level plan, making it more affordable, but it’s not the cheapest tool on this list. I’ve outlined each plan in the table below:
Plan | Basic | Standard | Power |
---|---|---|---|
Monthly | $29/month | $49/month | $375/month |
Annual | $24/month | $41/month | $312/month |
- Basic — One user can generate up to 40 articles per month with 10,000 words per article, with all features included. Suitable for students, solo entrepreneurs, and bloggers.
- Standard — This plan accommodates 3 users and allows you to write up to 120 articles per month, so it’s suitable for teams, post-graduate students, or journalists.
- Power — This plan provides 10 users and 10,000 articles per month for those with high output demands.
AI-Writer offers a 7-day free trial, and you don’t need to enter any credit card information.
Who AI-Writer is Best For
I recommend AI-Writer for students or researchers who need to create structured, fact-checked first drafts of term or research papers that are unique and contain all necessary citations.
It’s less suitable for ecommerce or marketing teams, as it lacks tools for persuasive language and focuses more on factual accuracy than creativity. Additionally, it doesn’t offer the same range of templates as Jasper, such as for social media captions or blog posts, making it less useful for commercial teams.
Pros
- Topic generator — great for writer’s block and brainstorming
- Rewording feature for unique output
- Summarization tool for quick reading
- Automatically includes verifiable citations
Cons
- A little expensive — this is one downside for students
- Fewer customization opportunities than other tools
2. HubSpot — Best AI Content Writing Tool for Marketing Teams and Personalized Marketing Campaigns
Starting Price | $15/month |
---|---|
Free Version | ✅ |
Top 3 Features | SEO recommendations, Breeze AI, Content remix |
Built-In Plagiarism Checker | ❌ |
Built-In AI Detector | ❌ |
Built-In Grammar Checker | ✅ |
Why We Picked HubSpot
As well as being one of the best CRM software platforms on the market, HubSpot has committed to developing its AI functionality over the last year. With its latest addition, Breeze AI, you’ll get access to an extensive set of AI-driven copilots and business intelligence tools that includes a content assistant. This will speed up writing and enhance your marketing content.
HubSpot Features
- SEO Writing Recommendations — You can optimize your writing to maximize visibility on the search engine’s results pages using HubSpot AI’s SEO recommendations. This allows you to quickly build SEO-friendly titles and meta descriptions for blogs, landing pages, and websites.
- Breeze Content Agent — You can now effectively scale your marketing content by generating landing pages, podcasts, case studies, and blogs. The content is influenced and personalized by your customer data to ensure it connects with your audiences, and its in line with your unique tone of voice.
- Content Remix — HubSpot is known for prioritizing productivity and efficiency. So, it didn’t surprise me that you can repurpose your writing across many platforms instead of creating this separately. For example, you can create social media posts from a longer blog post rather than creating all-new content.
HubSpot Pricing
While the free plan and tools allow you to try the software to see if it suits you, the premium plans are where you’ll find real value and ROI. HubSpot’s full Content Hub can significantly boost content marketing leads, making it a valuable investment that often pays itself off quickly. Let’s take a closer look at its pricing plans:
Plan | Free | Content Hub Starter | Starter Customer Platform | Content Hub Professional | Content Hub Enterprise |
---|---|---|---|---|---|
Monthly | $0 | $20/user/month | $20/user/month | $500/user/month | $1,500/user/month |
Annual | $0 | $15/user/month | $15/user/month | $450/user/month | $1,500/user/month |
- Free Tools — A great way for up to five people in your team to test out the HubSpot platform. You have access to a basic AI blog post generator that allows you to create 100 posts from 20 different authors, albeit with a HubSpot watermark. Image generation and AI assistants are not included, and most teams will quickly outgrow the five-person user limit.
- Content Hub Starter — Recommended for startups or small businesses. The starter plan gives you access to AI image generation and AI assistants, and you can remove HubSpot branding from your content. It’s a good choice if you’re looking for content marketing tools to engage and convert leads.
- Starter Customer Platform — Recommended for growing small businesses. This plan enables you to create content, generate leads, nurture relationships, and manage customer interactions all in one place.
- Content Hub Professional — This plan introduces tools like brand voice, podcasts, AI translation, A/B testing, smart content, content remix, content embedding, custom reporting, memberships, and dynamic pages.
- Content Hub Enterprise — This plan introduces advanced tools like content approvals, multi-sites, activity logging, and serverless functions. These features allow you to manage large-scale content operations with ease and precision.
Who HubSpot is Best For
I recommend HubSpot to businesses seeking a CRM platform to help support an effective marketing strategy that includes an AI content writing assistant. The range of price points and flexible, modular pricing structure make it a good choice for any business size.
However, if you’re an individual content writer, student, researcher, or someone who just needs to create written content outside of a business environment or in small volumes, a better choice would be Rytr. If you have a slightly higher budget, Jasper would make sense.
Read our full HubSpot review.
Pros
- Offers SEO recommendations
- Regularly updated AI features
- Free AI writing tools available
- Supports efficient content repurposing
Cons
- Robust CRM tool not suited to casual writers
- Pricing can get complex and expensive
3. Rytr — Best Affordable AI Writing App for Small Businesses, Hobbyists, or Individual Use
Starting Price | $7.50/month |
---|---|
Free Version | ✅ |
Top 3 Features | 40+ templates, Plagiarism checker, Custom voice |
Built-In Plagiarism Checker | ✅ |
Built-In AI Detector | ❌ |
Built-In Grammar Checker | ✅ |
Why We Picked Rytr
Rytr is an AI writing assistant that I found excels in two departments: ease of use and pricing. It offers a wide range of languages (30+ on its premium plan), use case templates, and tones of voice, while offering a free plan and an entry-level premium plan that comes in at under $10 a month.
This means you get an adequate amount of customization and flexibility when writing without breaking the bank or being overwhelmed by a complex platform.
Note: Rytr is a versatile AI writing tool. We feature it on many of our guides on the best generative AI software, including our guide to the best AI resume writers.
Rytr Features
- 40+ Writing Templates — Rytr offers a wide range of use case-specific writing templates, including a Business Idea Pitch, Cover Letter, and SEO Meta Title. This makes it quick and easy to produce the right type of content in line with the appropriate context, tone of voice, and structure.
- Plagiarism Checker — I had peace of mind when using Rytr that the work produced was unique, as it has a built-in plagiarism checker.
- Custom Voice — In addition to its 20+ preset tones of voice, Rytr allows you to train a custom voice from your own writing, similar to with Jasper. This means you can benefit from the ease of AI-written content without veering into the tell-tale generic AI writing style.
Rytr Pricing
In addition to its Free plan, Rytr offers two paid-for tiers, Unlimited and Premium, which are still some of the cheapest plans on my list. I’ve outlined the costs of each plan in the table below:
Plan | Free | Unlimited | Premium |
---|---|---|---|
Monthly | $0 | $9/month | $29/month |
Annual | $0 | $7.50/month | $24.16/month |
- Free — This plan offers 10,000 characters, no plagiarism checks or tone matching, and 1 language.
- Unlimited — This plan grants you unlimited AI content generation, 1 tone match, 50 plagiarism checks per month, 1 language, and priority support.
- Premium — The premium offering provides unlimited AI content generation, multiple tone matches, 100 plagiarism checks per month, 35+ languages per month, priority support, and custom use cases.
All plans include a Chrome extension, 20+ pre-programmed voice tones, and access to a community of Rytr users.
Who Rytr is Best For
Rytr is one of the most budget-friendly AI content writers on the market. It’s a great choice for small business owners looking to experiment with AI at little-to-no cost.
I’d also recommend this tool to people writing with AI for fun or for their own personal projects.
That said, I found that when working with the long-form templates, Rytr’s writing output was a little less polished than Jasper AI or Writesonic. However, this may not be a significant issue if you don’t mind spending a bit more time on editing.
Read our full Rytr review.
Pros
- One of the cheapest AI writing tools
- Large range of pre-set tones of voice and formats
- Ideal for short-form tasks like replying to reviews or writing captions
Cons
- Long-form output is hit-and-miss
- Less advanced SEO features
4. Scalenut — Best SEO AI Writing Assistant
Starting Price | $22/month |
---|---|
Free Version | 7-day free trial |
Top 3 Features | Cruise mode, SEO features, Content optimizer |
Built-In Plagiarism Checker | ✅ powered by Copyscape |
Built-In AI Detector | ✅ |
Built-In Grammar Checker | ✅ |
Why We Picked Scalenut
Scalenut is a standout AI writing platform designed for marketers and SEO journalists. It offers many SEO-oriented features and advanced AI writing capabilities, making it a valuable addition to your digital content production pipeline.
I could see when testing Scalenut how it lived up to its claims of being designed for SEO marketers or blog writers that depend on organic search for their web traffic. There were plenty of SEO-oriented features to support with keyword research, competitor analysis, and content optimization to give your AI written content the best chance of succeeding on the Search Engine Results Pages (SERPs).
Scalenut Features
- Cruise Mode — A lifesaver for long-form written content, Scalenut’s Cruise Mode can write SEO-optimized, plagiarism-free blog posts of upward of 1,500 words in a matter of minutes.
- SEO Features — Scalenut’s SEO features are second to none, including both keyword research and competitor analysis. This helps to make your blog posts even more relevant to your audience and more likely to succeed in scoring top Google rankings.
- Content Optimizer — In addition to generating new content, Scalenut can optimize your existing articles for search engine success. In seconds, it’ll give you a clear report to show where your content hits the mark and where it falls short, reporting on things like content length, linking, keyword integration, and header optimization among other things.
Scalenut Pricing
Scalenut has four subscription options: Essential, Growth, Pro, and Enterprise. It’s neither the cheapest nor most expensive tool on my list, offering a relatively affordable entry-level plan and a pricier premium option. I’ve outlined the costs of each plan below:
Plan | Essential | Growth | Pro | Enterprise |
---|---|---|---|---|
Monthly | $49/month | $79/month | $149/user/month | Custom |
Annual | $22/month | $36/month | $67/month | Custom |
- Essential – This plan has a capacity of 100,000 words, 5 SEO articles per month, SEO templates, AI images, and can produce factual content.
- Growth – This plan offers unlimited words, 30 SEO articles per month, the capacity to audit and optimize 30 articles per month, create 60 keyword clusters per month, and analyze 200 web pages per month on a single domain.
- Pro – This plan offers everything in Growth, plus 75 SEO articles per month, 75 keyword clusters per month, and analysis of 500 webpages per month on 5 separate domains.
- Enterprise – This plan offers your own custom limit on SEO articles, unlimited webpage analysis, advanced AI models, enterprise-level security, and tailored onboarding.
While it lacks a completely free tier, you can try the Essential, Growth, and Pro plans for 7 days free of charge. You must enter your credit card information to access the trial, but you can cancel at any time.
Who Scalenut is Best For
Scalenut is best for blog writers, website marketers, or SEO content marketers who need to ensure their online content is engaging, accurate, and optimized to gain visibility on Google’s SERPs.
While Scalenut is an invaluable tool for those interested in SEO, some of its features may feel redundant for writers who don’t need to optimize their output for search engines, such as academics, students, and creative writers. They would be better off with AI-Writer or Rytr.
Read our full Scalenut review.
Pros
- Easy-to-use gamified interface
- Generates SEO score for both existing and new content
- Supports competitor analysis and keyword research
Cons
- Tone of voice options not available
- Some prior SEO knowledge is necessary to fully grasp the tool
5. Writesonic — Best AI Article Writer With Real-Time Web Browsing
Starting Price | $16/month |
---|---|
Free Version | ✅ |
Top 3 Features | AI article writer, 50+ templates, Multi-media content |
Built-In Plagiarism Checker | ❌ |
Built-In AI Detector | ✅ |
Built-In Grammar Checker | ✅ |
Why We Picked Writesonic
Writesonic stands out as one of the best AI writing tools for generating factually correct, long-form content, thanks to that fact it conducts live Google research when creating text. I found this meant it had the most up-to-date information to base its AI writing on when comparing it to the other tools on this list.
Writesonic Features
- AI Article Writer — Writesonic’s latest AI tool, Article Writer 6.0, can write long-form, factually accurate text in minutes by using live Google research. I was very impressed by the results and really noticed the difference when comparing it to more generic AI output.
- 50+ Writing Templates — Writesonic offers over 50 different preset templates to choose from when writing, including ecommerce product descriptions, online ads, advertising copy, and creative stories, which makes it very easy to achieve your desired results.
- Multi-Media Content — If you want to convert your writing into audio, such as for a social media post, audiobook, or for accessibility purposes, you can use Writesonic’s text-to-speech (TTS) feature, Audiosonic. If you’d like to add unique imagery to your articles, you can also use Photosonic, which is the built-in art generator.
Writesonic Pricing
Writesonic has five pricing plans, including a free plan. It’s lower-tier pricing is comparable to many tools on this list, while the advanced options are some of the most expensive I’ve seen:
Plan | Free | Individual | Standard | Professional | Advanced |
---|---|---|---|---|---|
Monthly | $0 | $20/month | $99/month | $249/month | $499/month |
Annual | $0 | $16/month | $79/month | $199/month | $399/month |
- Free — Try all Writesonic and Chatsonic features for 25 generations per month, 25 one-off free credits for Advanced templates.
- Individual — This plan provides you with unlimited generations of Standard templates and 50 credits per month for Advanced templates.
- Standard — This plan offers everything in Individual, plus 1,000 credits per month, automated internal linking, AI keyword clusters, and improved quality on Article Writer 6.0.
- Professional — This plan supports three team members and gives you 3,000 credits per month, AI content gap analysis, and personalized onboarding.
- Advanced — This plan supports five team members and gives you 6,500 credits per month, and priority support.
Who Writesonic is Best For
Writesonic is best for content writers, journalists, and bloggers who need current, research-backed information in their articles. The quality far outweighs that of competitors such as Rytr and is on par with leading tools like Jasper AI.
While Writesonic may seem like a cheaper AI writing option, you may have to upgrade to a higher-paid subscription to access the same amount of AI-written pieces as equivalent competitor plans, and the higher-tier plans are (and there’s no other way to put this) expensive, so be mindful of this when considering which tool best suits your budget.
Read our full Writesonic review.
Pros
- Real-time Google research capabilities
- SEO-optimized content
- GPT-4 support on paid plans for excellent quality
Cons
- No plagiarism checker
- Credits are used quickly, and it gets expensive to use the standout features
6. ShortlyAI — Best AI Writing Tool for Creative Writing like Stories, Novels, and Scripts
Starting Price | $65/month |
---|---|
Free Version | ❌ |
Top 3 Features | Long-form content, generator, Commands, Output length |
Built-In Plagiarism Checker | ❌ |
Built-In AI Detector | ❌ |
Built-In Grammar Checker | ✅ |
Why We Picked ShortlyAI
I picked ShortlyAI as it’s marketed as a tool for fighting writer’s block, and when testing, I enjoyed how simply the tool has executed this concept. It’s just a straightforward writing platform without distracting extra settings but which can produce creative, long-form writing to an excellent standard. Nothing more, nothing less.
ShortlyAI Features
- Long-Form Content Generator — The main interface of ShortlyAI is a content generator aimed at supporting the creation of long-form content. I find that the simplicity is great for letting your own creativity take the stage, with ShortlyAI as a trusty sidekick.
- Commands — I find ShortlyAI very intuitive to work with. You simply write your instruction, e.g., ‘/expand’, ‘/rewrite’, and it’ll work its magic.
- Output Length — I also liked that ShortlyAI allows you to control the output length with a simplistic slider tool. The learning curve is minimal with this platform as the tools are all very self-explanatory, if a little too basic at times.
ShortlyAI Pricing
ShortlyAI doesn’t work with tiered pricing plans; it just gives you the choice to be billed monthly or annually. At $65 per month, it’s the most expensive entry plan of any AI writing tool on my list.
Plan | Monthly | Annual |
---|---|---|
Price | $79/month | $65/month |
I’m not entirely sure why it’s so expensive, considering minimalism is its main draw – but you can try the platform for free to see whether it’s a worthwhile investment for your working style and needs.
Who ShortlyAI is Best For
ShortlyAI is one of the best AI story generators for authors, bloggers, and scriptwriters looking for an intuitive, minimalist tool for drafting work. It’s ideal for those focusing on storytelling and creative projects who want to maintain autonomy over results.
That said, if you’re looking to create marketing or SEO-optimized content, you’d be better off opting for a tool with these features and templates built-in, like Jasper or Scalenut.
Read our full Shortly AI review.
Pros
- Built for creative writing
- Minimalist interface — effortlessly simple to use
- No word limit
Cons
- Site can be buggy — regularly displays error-codes
- One of the most expensive tools
7. Describely – Best AI Writing Tool for Ecommerce and Bulk Content Generation
Starting Price | $28/month |
---|---|
Free Version | 14-day free trial |
Top 3 Features | X, Y, Z – separated by a comma, capitalize only first word of each feature after the comma |
Built-In Plagiarism Checker | ❌ |
Built-In AI Detector | ❌ |
Built-In Grammar Checker | ✅ |
Why We Picked Describely
I chose Describely, from Copysmith, as I see its specific value as an AI writing assistant that supports ecommerce businesses. It links with your Shopify, WooCommerce, Squarespace, and Wix sites and creates product catalogs and product descriptions in bulk, making it easy to streamline and speed up this process which normally needs to be done at scale.
Describely Features
- Bulk Writing Generation — If you have hundreds or thousands of products, writing product descriptions in bulk can save you valuable time.
- Product Descriptions — Describely writes product descriptions for you in a range of languages and tones of voice. All you need to do is provide an overview and an existing product image.
- SEO Keywords — It can optimize your product description writing for SEO with suggested keywords, helping direct more organic traffic to your online store.
Describely Pricing
Describely’s pricing is no longer public, and it works with a custom, sliding-scale model. The price changes depending on your exact usage needs, so you’ll have to get in touch directly for a tailored quote.
Here is an example of how much Describely could cost you for 50, 250, and 450 products:
Plan | 50 Products | 250 Products | 450 Products |
---|---|---|---|
Monthly | $28/month | $138/month | $250/month |
Annual | $280/year | $1,380/year | $2,500/year |
Describely offers a 30-day money-back guarantee in case its services are not aligned with your expectations.
Who Describely is Best For
Describely is a reliable AI writing assistant for online store owners who need to write product descriptions. Its integration with ecommerce platforms minimizes the risk of human error and duplicated efforts, while its SEO-conscious functionality ensures that your products are optimized to attract more online visibility.
That said, due to its focus on commerce-driven copy rather than long-form or research-based content, Describe is probably less useful to academic, creative, or blog writers.
Pros
- Will be a huge time-saver for ecommerce businesses
- Direct integration with online stores like Shopify
- 30-day money-back guarantee for peace of mind
Cons
- Lacks long-form content editor
- No public pricing
8. ContentBot — Best AI Writing Tool for Small Teams Needing To Scale Content Production
Starting Price | $0.25 per 1000 words |
---|---|
Free Version | ❌ |
Top 3 Features | AI workflows, Import data, 110+ langauges |
Built-In Plagiarism Checker | ✅ |
Built-In AI Detector | ❌ |
Built-In Grammar Checker | ✅ |
Why We Picked ContentBot
I appreciated how ContentBot provides a way to automate AI workflows to speed up the production of content, from blog posts to social media posts. It will be a versatile and efficient addition to your content production toolkit if you’re a small team or startup who’s looking to significantly boost content production with the limited resources you have.
ContentBot Features
- AI Workflows — ContentBot offers a platform to create automated AI workflows so you can plan and execute tasks without manual effort, such as setting deadlines and producing and editing content.
- Import Data — It’s also handy that ContentBot lets you import your content into the platform for direct editing. This helps reduce duplicated efforts and information silos, making for an overall more streamlined and efficient workflow.
- 110+ Languages — ContentBot is compatible with English, Spanish, Chinese, Russian, and German, to name a few. If your goal is to scale content, it’s ideal to have a platform like this that can handle multiple languages to support expansion into other global markets, even if you’re just a small team with limited language skills.
ContentBot Pricing
ContentBot provides both prepaid and monthly subscription options. It’s at the cheaper end of the price spectrum compared to its competitors and to make it even more attractive, there is currently a 50% off flash sale.
Plan | Prepaid | Starter | Premium | Premium+ |
---|---|---|---|---|
Price | $0.5 per 1000 words | $9/month | $29/month | $49/month |
50% off NOVEMBER SALE | $0.25 per 1000 words | $4.5/month | $14.5/month | $24.5/month |
- Prepaid — If you’d rather avoid a monthly subscription, you can pay for exactly what you use with ContentBot’s prepaid option.
- Starter — This plan offers a fixed monthly allowance of 50k words, which can work out cheaper than the prepaid plan if you have a higher word count.
- Premium — This plan provides you with a higher word count of 150k words, plus AI workflows and imports.
- Premium+ — For teams with higher output, this plan provides 400k words.
Who ContentBot is Best For
ContentBot’s focus on productivity tools also supports collaborative workflows, so it’s the perfect AI content writing software for small teams juggling multiple content projects and want to scale.
I’d say individual writers or creators who don’t need advanced automation features may be less suited to ContentBot and perhaps find it overcomplicated. If you’re looking for a simpler AI writer, I’d check out AI-Writer or ShortlyAI.
Pros
- Multi-lingual support
- Tons of automation and integration opportunities
- Discount for non-profits
Cons
- Rather complex to set up
- The range of features may be overwhelming
9. Jasper AI — Best AI Writing Tool for Creative Commercial and Business Copywriting
Starting Price | $39/month |
---|---|
Free Version | 7-day free trial |
Top 3 Features | Brand voice, 80+ AI apps, Content repurposing |
Built-In Plagiarism Checker | ✅ powered by Copyscape |
Built-In AI Detector | ❌ |
Built-In Grammar Checker | ✅ |
Why We Picked Jasper
Jasper is an advanced, comprehensive AI writing tool that can generate a wide range content types, including Facebook ads, blog posts, and emails, making it great for creating content at scale across multiple channels.
It even promotes itself as being ‘built for marketing’, which I feel is confirmed by the extensive SEO features, its focus on maximizing user engagement, and its capabilities to learn an adopt a business’s ‘brand voice’.
Jasper Features
- Brand Voice — You don’t have to worry about your content sounding generic with Jasper; it makes it easy to train a custom voice based on your brand’s style of communicating, which can then be applied across all copy.
- 80+ AI Apps — Jasper offers over 80 ‘AI Apps’, which are basically templates for various content formats. Some of the most popular apps include blog posts, product descriptions, and Instagram captions.
- Content Repurposing — You can transform a single piece of content into various multi-channel formats. For example, you can turn a long-form blog post into shorter LinkedIn or Instagram posts to help reach a wider audience and guide traffic from your social media accounts to your website.
Jasper Pricing
Jasper offers three pricing plans: Creator, Pro, and Business. Starting at $39 per month, it may not the cheapest plan, but I see how its rich library of features could add a huge amount of value to businesses. Jasper allows you to try the Creator or Pro plans on a 7-day free trial, giving you full access to all premium features for a week. I’ve highlighted the monthly and annual costs of each plan below:
Plan | Creator | Pro | Business |
---|---|---|---|
Monthly | $49/user/month | $69/user/month | Custom |
Annual | $39/user/month | $59/user/month | Custom |
- Creator — This plan accommodates one user, allows you to train a single brand voice, and provides access to SEO mode and the Google Chrome browser extension.
- Pro — This plan accommodates six users, lets you train three brand voices, and gives you access to Jasper Art.
- Business — This plan offers unlimited access to features, including performance analytics, enterprise-level security, API access, a dedicated account manager, and custom style guides.
Who Jasper is Best For
Jasper is ideal for marketing professionals and businesses looking for smart ways to streamline and scale copywriting production without sacrificing their unique brand voice.
I wouldn’t recommend Jasper to students or academic writers looking to enhance academic integrity or research efficiency. Its pricing may also deter smaller businesses looking for a cheaper option. If that’s you, check out Rytr for a more affordable alternative.
Read our full Jasper AI review.
Pros
- Handy Chrome extension available
- Extensive template and feature library
- Lets you train a distinctive personal or brand voice
- Built-in plagiarism checker
- Industry leader
Cons
- Not as suited to students or creative writers
- Pricey compared to the competition
Comparing the Best AI Writing Tools in 2025
The table below will provide you with an overview of each AI writing tool’s standout qualities side by side, so that you can quickly compare each tool.
AI-Writer | HubSpot | Rytr | Scalenut | Writesonic | ShortlyAI | Describely | ContentBot | Jasper AI | |
---|---|---|---|---|---|---|---|---|---|
Starting Price | $24/month | $15/month | $7.50/month | $22/month | $16/month | $65/month | $28/month | $0.25 per 1000 words | $39/month |
Free Version | 7-day free trial | ✅ | ✅ | 7-day free trial | ✅ | ❌ | 14-day free trial | ❌ | 7-day free trial |
Built-In Plagiarism Checker | ❌ | ❌ | ✅ | ✅ powered by Copyscape | ❌ | ❌ | ❌ | ✅ | ✅ powered by Copyscape |
Built-In AI Detector | ❌ | ❌ | ❌ | ✅ | ✅ | ❌ | ❌ | ❌ | ❌ |
Built-In Grammar Checker | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
How I Tested and Compared AI Writing Tools
At Techopedia, we review a variety of AI tools, including art generators, voice generators, and writing tools — so when it came to AI writing tools, I was already familiar with the software on the market and how they compare against each other.
That said, I always prefer to test each tool myself to understand the user experience and evaluate its actual performance compared to its claims. As AI tools develop rapidly, it’s important to regularly check for updates on features to discover which platform is currently the most advanced.
When analyzing the AI writing tools featured in this article, I looked at a few specific criteria to form my opinion on their proficiency, including:
- output accuracy (did it generate what I expected or what I asked for? How closely did it match my vision? Did it make mistakes in interpreting the prompt?)
- pricing (would this be affordable for individual consumers, startups, small businesses, or growing businesses? Is the offering worth the price based on my knowledge of the market?)
- customization (could I create a custom voice? Could I thoroughly edit the output?)
- flexibility (was there a wide range of tones of voice, formats, use cases, and styles to choice from? Could a range of users get value out of this tool?)
- additional features like SEO optimization or content repurposing.
You can also view an in-depth guide to how we test AI tools.
I updated this article in January 2025. When re-testing and researching the AI writing tools for the new version of the article, I found a few notable product updates you might be interested in:
- October 2024 – Jasper announced a new phase of product development, including innovative new features such as the AI App Library and new Marketing Automation technology.
- October 2024 – Describely launched ‘Describely Concierge’, which allows for a combination of AI text generation and careful human refinement for the creation of product description copy at scale. This is just in time for the busy holiday period for ecommerce companies.
- September 2024 – HubSpot launched Breeze AI, its latest iteration of AI features, encompassing an AI co-pilot, content writer, and more advanced intelligence features.
What Makes the Best AI Writing Tool?
With generative AI technology developing fast, and new AI writing tools popping up almost every day, you may need some guidance on how to choose the right one for you. What makes one better than the other?
- High Output Quality & Accuracy — The quality of an AI writing tool’s output is the most important factor to look out for. Consider how accurately the tool interprets your prompts and whether it’s intuitive enough to catch subtle nuances in your requests, or if you have to perform multiple generations to achieve the desired result.
- High Levels of Customization — You want an AI writing tool to have a range of settings when it comes to content format, tone of voice, and length. Being able to program these preferences prior to generating will result in more accurate results. A bonus is when tools can learn and adopt your own tone of voice to ensure that your writing sounds like you.
- Ease of Use — Having numerous features and settings means little if the tool is difficult to use, learn, and navigate. I’d recommend utilizing free trials and plans before committing to a paid plan, as this will help you determine if the tool is user-friendly.
- Product Update Frequency — AI tools are developing rapidly, so check that the tool you’re interested in is frequently updated.
- Affordability & Value for Money — Since the distinction between expensive and affordable is subjective, what matters is whether AI writing tools provide good value based on the features-to-cost ratio; is the feature set worth the price relative to other providers?
The Benefits and Drawbacks of Using AI Writing Tools
AI writing tools have attracted their fair share of positive and negative attention, so I’ve outlined both of these below to offer you a deeper reflection on AI tools.
Benefits
- Saves time: AI writing tools generate ideas, content outlines, and even full articles in seconds.
- Helps writer’s block: AI writing software can quickly generate new ideas and first drafts to get you started.
- Repurpose and improve content: AI writing assistants can make the most of your existing content by improving and reworking
Drawbacks
- Lacks personal tone: Since AI is trained on existing writing, its output can often be generic and repetitive.
- Inaccuracies possible: Many AI models might be trained on out-of-date information, which can lead to inaccurate output.
- AI writing detection: AI content detectors can expose AI-written content, leading to several repercussions. More below.
How to Avoid AI Content Detectors
One drawback to using an AI writing tool is the risk of an AI content detector flagging that it’s been written by AI. Although AI language models are fast improving and becoming harder to detect, AI writing detectors are developing just as quickly and becoming increasingly more accurate.
This will have repercussions for most types of writing. For example:
- If you submit academic work that is flagged as AI written, for an assignment for which this was not permitted, this could mean you have to rewrite the paper, fail the assignment, receive lower marks, or even face disciplinary action.
- If you’re writing as a freelancer, you may find it difficult to find repeat work with a client if the work you submit is flagged as AI generated.
- If you’re a creative writer, blogger, marketer, or author of any kind, you’ll find you won’t be able to copywrite or claim authorship over anything that is detected as AI-written. Furthermore, you could easily end up disappointing and losing you audience if they find out your content isn’t original and simply comes from an AI writing tool.
This is not an extensive list. However, the themes of “trying to pass something off as your own when it’s not” (plagiarism) or “not striving to create something unique or original” apply to almost all written work that people discover to be AI generated.
Is it possible to use AI writing tools in an ethical way that avoids AI writing detectors? Absolutely there is. The following tips will help you not only avoid AI content detectors but also create content with the support of AI in a way that’s morally sound and non-plagiaristic.
- Rewrite and rephrase the AI draft: your AI writing tool might be using common phrases, keywords, and sentence structures that are highly recognizable as AI writing. You should heavily edit AI-written content to ensure a variety of sentence formats and structures that are human-sounding and clear. You can also look to find synonyms and variations of often-repeated words and to ensure a range of synonyms and vocabulary that fit the expected tone of the writing.
- Make it personal: your personal experiences cannot be generated by AI tools, and they are what will make your content unique and human. Make sure to include anecdotes, real-life stories, and well-explained personal opinions and perspectives that will make the final text undeniably your own.
- Use other (AI) tools: Using other tools like text humanizers or writing paraphrasers can be an efficient way to develop and modify text drafted by an AI writer. It can even be useful to use anti-AI detectors themselves on your work. This is to see if the current version of your text would be flagged and, if so, why it would be. You can then amend accordingly. Important to note is that no final version of your text should come out of any type of tool. The integrity and originality of the final draft will always come from you, a human.
Ultimately, what this all boils down to is my #1 tip: let AI writing tools create the first, not the final, draft of your copy. The AI writing assistant can do the time-consuming tasks of collecting data and ideas from across the web and getting those very first words on the page to help speed up the writing process. However, it’s down to you to rework, rewrite, edit, proofread, add to, and mold the writing to make it a piece that’s unique and your own.
How to Use an AI Content Writing Tool
In this walkthrough, I'll demonstrate how you can use Rytr — one of the top AI content writing tools — to create blog post outlines.
Create New Document
Once you’ve signed up with Rytr, click ‘New Document’ on the homepage. At this stage, you don’t need to specify what kind of project you’re working on. Just give it a title and then proceed to the editor.
Select Tone of Voice
Your tone of voice should be brand-specific and in line with the topic you are dealing with. Luckily, Rytr offers an excellent range of 20+ tones of voice, so the generated text will align with your subject matter and audience. Paid plans let you create your own tones of voice so that the AI generator writes in your brand’s voice and sounds less generic.
Choose Use Case
Now, it’s time to specify your use case from the 40+ options available. I chose Blog Idea & Outline, but you can also ask Rytr to generate Facebook or LinkedIn posts, AIDA framework copywriting, or email replies.
Enter Primary Keyword
If you’re also generating blog ideas and outlines, you’ll now be able to provide your primary keyword for SEO relevance. Other than the primary keyword, you can also specify how many variants you’d like to receive and also indicate the level of creativity you’d like to see on a scale of ‘None’ to ‘Max’. I couldn’t find whether or not Rytr uses live SEO research to inform its idea generation, and I would have liked the option to add in additional information here, such as the intended audience, brand, and blog description.
Generate Content
Once you’re happy with your settings, you can click ‘Ryte for me’ and you’ll see the output appear in the right-hand side of the editor within seconds.
Edit Output
After you’ve generated the outline, you can also fill the sections in with AI-generated copy. Just highlight between 100-4,000 characters, and Rytr will continue writing. You can also change the tone or length and insert your own content.
Conclusion: What’s the Best AI Writing Tool?
Each AI writing assistants or copywriting software on this list has its strengths and weaknesses — there’s no one-size-fits-all solution.
If you’re looking for support with a specific writing use case, I’d recommend opting for a more specialized tool. For example, AI-Writer is a top choice for creating academic essays complete with citations, while Scalenut is excellent for SEO optimized content.
If ensuring the information in your writing is completely up-to-date and factually accurate, then the real-time web browsing of Writesonic will be a huge help. I hope the USPs I’ve highlighted for each AI writing tool above helps you find the one that suits your needs perfectly.