10 Best Copy.ai Alternatives for 2023

If you’re looking for the best Copy.ai alternative, you’ll be happy to know that there are plenty of AI writing tools on the market that can get the job done and can provide relevant, engaging content.

In this article, we’ve reviewed and compared the 10 best Copy.ai alternative products, looking at their features, the quality of generated content, and their pros and cons to help you make an informed decision and choose the one that’s best for you.

Top Copy.ai Competitors Ranked

Here’s a preview of the top 10 Copy.ai alternatives, along with their major strengths, so you can quickly discern which one is the best for you:

1. Jasper.ai — Overall, the best Copy.ai alternative for on-brand content, capable of creating everything from high-converting sales pages to marketing emails in under 15 seconds.
2. Describely — The perfect tool for generating product descriptions for every item in your ecommerce store, with bulk description generation and SEO-optimized tags and meta tags.
3. Writesonic — The best Copy.ai free alternative for long-form content, ecommerce product descriptions, and Google and social ads.
4. Frase — A smart AI assistant that helps you reach and stay on the first page of Google, with SEO optimization tools and visualizations.
5. Anyword — Instant on-brand content based on what works best for your business, thanks to predictive performance scoring and customizable brand rules.
6. Word.ai — A powerful option for rewriting existing content and improving its quality and clarity, all the while ensuring you avoid plagiarism and AI detection.
7. ClosersCopy — Over 700 frameworks for creating compelling copy that sells, plus comprehensive SEO audits that help ensure you rank for all the relevant keywords.
8. Simplified — Free for up to 2,000 words, with over 90 AI templates to choose from, a built-in plagiarism checker, and native Grammarly integration.
9. ContentBot — Fully customizable AI for up to 500 days of automated content creation. Generate anything from blog posts and landing pages to ads and product descriptions.
10. Scalenut — Automated keyword research, content planning, writing, and post-optimization based on real-time SERP data, Google trends, and social signals.

How Do Copy.ai Alternatives Work?

Most artificial intelligence (AI) copywriting tools function in a fairly similar way. They ingest your input prompt and then put together marketing copy or long-form content. These tools have been trained on millions of emails, blog posts, online ads, and other content and utilize machine learning to create text that’s the best fit for your keyword, product, and target audience.

The best part about these tools is that they can generate copy almost instantly, saving you hours of hard work. While no AI writing model is perfect, they’ve become significantly “smarter” over the years, so you’ll often only have to make minor edits to fine-tune it and make it ready for your website, socials, or ad campaign.

The 10 Best Websites Like Copy.ai Reviewed

Here are in-depth reviews of the most popular Copy.ai competitors, so you can see what each one of the tools excels at and what their limitations are and make an informed decision about the best product for you:

1. Jasper.ai — Overall, the Best Copy.ai Alternative for On-Brand Content

Jasper.ai is a powerful AI platform that helps you quickly scale up your marketing content, create high-converting email campaigns, optimize your existing content for search engines, and create engaging blog posts that put you at the very top of search engine results pages (SERPs).

What makes Jasper.ai the most unique AI writing tool on the market is the fact that you can feed it your style guide, existing content, product description, and other business knowledge. This helps the AI understand what your business is all about, what your brand voice sounds like, and how you want to position your business.

So, instead of receiving generic, robotic content, you get informative, engaging copy that’s on-brand and factually accurate and that does everything you need it to. Japer.ai functions like a copilot with in-depth knowledge of your business, and it will save your copywriters thousands of hours, helping them create world-class marketing material in half the time.

Even if you don’t have a dedicated copywriter or content marketer, Jasper.ai is so simple that anyone in the office can use it effectively. All you need to do is select the type of content you want to create, whether it’s a blog post, a social media post, or a full-fledged email campaign, then upload your existing assets to provide the tool with directions.

Jasper.ai will create ready-to-publish content based on prompts in under 15 seconds. You can always polish it up to add a human touch or emphasize certain points, which will only take you a few minutes.

What’s more, you can add the Jasper.ai browser extension to Chrome or Edge and utilize the tool inside Gmail, WordPress, LinkedIn, and other apps you’re using to create content for your business.

Try Jasper.ai Now

2. Describely — The Perfect Tool for Generating Product Descriptions for Your Ecommerce Store

Describely, formerly called Copysmith.ai, is a copy and content writing platform specifically designed for ecommerce businesses. The tool excels at writing product descriptions, bullet points, tags, and titles for any type of product, helping you bring the goods in your online store to your target audience.

The biggest selling point of Describely is that there’s no limit to how much content you can create, meaning you can use it to write or rewrite product descriptions for every single item in your store. You can also create descriptions in bulk rather than one by one, which will save you a ton of valuable time and let you focus on growing your business.

Describely lets you easily import your entire product catalog, allowing you to manage all of your content in one place. This is infinitely easier and a hundred times faster than manually editing product descriptions for every item in Shopify’s backend.

The copy Describely creates is also SEO-optimized, ensuring that your ecommerce store ranks high in SERPs for all relevant terms, so you can get more website visitors, land more sales, and increase your revenue. Even if you have no clue how SEO works, Describely will handle everything for you, including relevant keywords, meta tags, and meta description, all with a click of a button.

The best part about Describely is that it seamlessly integrates with Shopify and WooCommerce, as well as PIM (Product Information Management) tools like Salsify, so you’ll be able to manage every aspect of your online store from one place.

Try Describely Now

3. Writesonic — The Best Copy.ai Free Alternative For Long-Form Content

Writesonic is an excellent tool, which is capable of writing long-form articles that are both factually accurate and aligned with your brand. The AI can be trained on your existing content, style guides, and other documents to produce personalized content that will rank well and attract your target audience’s attention.

The tool’s advanced AI, powered by GPT-4, analyzes the top-ranked pages on Google for the keywords that you’ve provided and extracts the key information, and can then write a plagiarism-free, SEO-optimized article in seconds.

In addition to providing the style guides you want Writesonic to follow, you can select the tone of voice for article, social media posts, ads, and website copy.

Writesonic can even help you come up with ideas for your blog, create outlines for your writers and marketing teams, write strong, compelling intros, write high-converting sales emails for your campaigns, and so much more.

If you want to reach your target audience on platforms beyond Google, Writesonic can help you create ads for Google, LinkedIn, and Facebook, descriptions, intros, and ideas for engaging YouTube videos, and even tweets that are on-trend and relevant to your industry.

And the best part about this tool is that you can get started for free and test out all of Writesonic’s features in practice before committing to a monthly subscription. You’ll have 10,000 words per month to play with, which is more than enough to determine whether Writesonic is the right tool for you.

4. Frase — Smart AI Assistant to Reach and Stay on the First Page of Google

Frase is a powerful AI tool that excels in helping you create SEO-optimized content that ranks, so you can outperform your competitors and get content that generates clicks from your target audience.

Compared to other AI writing tools on the market, Frase has the most unique, comprehensive approach to creating articles. Instead of instantly generating the content, it takes you through a four-step process to ensure that the articles it creates are the best they can be.

The first step of the process is competitor research. Frase analyzes the highest-ranking pages for your main keyword, then visualizes all the key SERP metrics you need to hit in order to get to the first page of Google search results and to stay there. This includes all the keywords you need to implement, the article length, and the number of headings.

Next, the tool provides you with a detailed outline for the article, with multiple variations of headings, so you’ll know exactly what information needs to be covered in the article in order to meet the readers’ intent. You can then easily reorganize the information by dragging and dropping headlines in the Outline Builder, as well as sprinkling in your own ideas.

What’s more, Frase leverages the People Also Ask section of Google to put together a series of questions for your FAQ section, which let you hit all the auxiliary words and ensure that your readers don’t ever need to go elsewhere for answers.

In the third step of the process, you start generating the article. One thing to keep in mind is that Frase doesn’t instantly generate the entire content piece. Instead, you can separately generate intros, headings, FAQs, and other parts of the text. While this does take more time compared to Copy.ai and other alternatives, the end result is a much better article, provided you’re willing to invest the time to generate and edit it along the way.

Frase helps you optimize the generated article by helping you adjust keyword density, suggesting keywords you might have missed, and comparing your content’s keywords to your competitors’ pages.

All in all, Frase is a powerful tool for generating long-form content, but it’s more of an assistant than an independent AI writer. This isn’t necessarily a bad thing, however, given that the content will have a much more natural feel to it.

5. Anyword — Instant On-Brand Content Based on What Already Works For You

Anyword is a super-useful tool that helps create new content based on what has already proven to work best for your brand in practice. The platform can analyze all the content you’ve ever published, so you’ll know exactly what messaging resonates with your audience, what content they interact with the most, and what ad copy generates the most clicks and sales.

If you have a lot of marketing collateral to feed into Anyword, it’ll do wonders for your business. In addition to letting it learn from existing content, you can provide additional pointers to Anyword by creating an ideal customer persona with clear pain points to focus on, describing the tone of voice you want the tool to follow, and customizing the brand rules it has to abide by.

You can also have the tool include all the relevant brand messaging in the content it generates, from the company bio and mission to the elevator pitch and detailed information on any products and services you sell.

Another reason to opt for Anyword is convenience. You can add the Anyword Performance Boost Extension directly to your browser and leverage its capabilities wherever you write. This will help you save valuable time when writing process documents and knowledge bases in Notion, for example, or when putting together marketing email blasts for your subscribers.

Try Anyword Now

6. Word.ai — Powerful Option for Rewriting Existing Content 

Word.ai is a content rewriting tool that lets you write unique, engaging content that avoids plagiarism and AI detention, making your content creation process 10x faster. You can use it to both amplify and improve your existing content or convert your thoughts, drafts, or outlines into engaging posts and articles.

The way Word.ai works is remarkably simple. It takes your input and leverages machine learning to provide you with multiple alternatives, taking into account sentence structure, wording complexity, readability, and sentence clarity. In an instant, you get several variations of your text optimized for both the reader and the Google search algorithm.

Every sentence is rewritten from scratch, so you’ll never have to worry about duplicate content. The tool can rewrite individual sentences or even entire articles in seconds, allowing you to easily scale your content output and beat deadlines.

Word.ai even features a bulk rewrite functionality, allowing you to upload and rewrite multiple articles at once and save even more time.

That said, the obvious downside of this tool is that it can’t generate content from scratch – you need to provide the initial input. Still, you can train your writers to use the tool and effectively triple their content output by eliminating writer’s block from the equation, all the while ensuring that their content is unique, compelling, and ready to publish.

7. ClosersCopy — Over 700 Frameworks for Compelling Copy That Sells

ClosersCopy is an AI copywriting assistant that can help you write compelling short and long-form copy for any purpose. This includes everything from emails, sales pitches, and ad copy to sales pages and blog posts.

This tool is a great alternative to Copy.ai, especially if you have limited experience with copywriting but are willing to learn. It offers over 700 different frameworks, which function as templates, to guide you and help you craft high-converting copy that sells.

These frameworks essentially let you select the type of copy you want the AI to create. Then, all you need to do is provide a short description that functions as a guideline the tool will follow and click “Write for me.” ClosersCopy will instantly generate five different variations of the copy for you to choose from. You can also edit the ones that you like best to make them even more compelling.

When it comes to long-form copy, the tool can not only help you write it but also optimize it to ensure your crucial website pages rank at the very top of the SERP. You can select the headline of your sales page or article and use the search function to see the top ten pages that rank for your main keyword.

After selecting the pages you want to compete with, ClosersCopy can run a comprehensive SEO audit in under 30 seconds and show you exactly how you compare to those pages, which keywords you’ve covered, and which keywords you need to add to the page to ensure your ranking.

For every keyword you select, you’ll get a list of examples you can use as inspiration, so you don’t have to bang your head on the table trying to come up with ways to naturally implement new keywords into the existing article.

Overall, ClosersCopy greatly facilitates the copywriting process and is an incredible tool if you’re willing to put in some time and effort. In addition to helping you create high-converting copy, it can teach you crucial copywriting skills and show you exactly what works best for your business and industry in practice.

8. Simplified — Free for Up to 2,000 Words With 90+ AI Templates to Choose From

Simplified is a robust platform that features a whole suite of AI-powered apps. It can help with anything from writing to graphic design, video editing, and social media management.

The Simplified AI writer offers 90 different copywriting templates for every type of deliverable, from social ads, business about pages, and landing pages to product descriptions, YouTube video descriptions, and marketing emails.

You can also choose from ten different tones for the copy, so you can easily adjust the style of the copy according to your needs and the deliverable’s purposes. The tones range from informative and professional to informal, serious, sincere, and even pessimistic.

The best part about Simplified is that it can generate copy in over 30 languages, so you can reach and engage international audiences with ease.

In addition to copy, Simplified can generate long-form content, such as informational articles and blog posts. You can generate entire posts in seconds or have the tool generate headlines, paragraphs, bullet points, and FAQs separately. And, if you’re not happy with any of the output, all you need to do is select a sentence to have the tool shorten, expand, or completely rewrite it.

The same goes for the copy. The Simplified rewriter tool can turn any plain copy that you already have on your website into unique, compelling, engaging text that will draw your audience’s attention, spark interest in your products, and boost your sales.

9. ContentBot — Customizable AI for 500 Days of Automated Content Creation

ContentBot is a nifty tool that can help you automate your entire content creation process by letting you create AI flows, direct everything through custom rules, import as many as 500 blog topics, and have the tool create and publish content for you.

The AI flows are basically a series of triggers you can configure within the platform to tell ContentBot exactly what to do and when. These include time triggers, prompts, keywords, SEO reports, requests for human approval, and so on.

And you don’t need any advanced coding knowledge to fully utilize ContentBot’s flows. All you need to do is simply drag and drop the desired flows and connect them in the order in which you want the tool to execute them.

That said, the end result will depend heavily on the quality of the writing instructions. So, you’ll have to be as detailed as possible and tell ContentBot what topic you want it to cover, what keywords it should focus on, whether to be more informative or more sales-oriented, what title and headings to use, how to write meta descriptions for your articles, and so on.

The flows can be used for more than just blog posts. The same principle applies to landing pages, social media posts (LinkedIn, Twitter, Facebook), marketing emails, and even ecommerce product descriptions.

All things considered, it will take some time to learn how to properly set up ContentBot, but once you do, you can publish content and create copy for your business on autopilot for up to 500 days straight.

10. Scalenut — Automated Keyword Research, Content Planning, and Post Optimization

Scalenut is a full-feature AI SEO app, meaning that it facilitates every step of the content creation process, from ideation and keyword research to content planning and writing.

The best part about Scalenut is that you don’t have to do manual keyword research or rely on your gut when determining which topics to write about. The tool will discover the right topics and keyword clusters that will help you beat the competition by analyzing the top-performing pages, top SERP questions, semantic key terms, and trends on Google and social media.

The end result is a data-driven content strategy, optimized blog outlines – with headings, keywords, and FAQ questions – and engaging blog posts that generate thousands of organic visitors each month.

The content itself is based on the latest, factually accurate information from SERPs, fully optimized for SEO and adjusted to fit your brand tone. You can even set rules for the tone, word complexity, and specific phrases you want Scalenut to use.

In addition to writing SEO-optimized content from scratch, Scalenut can also help you optimize existing blog posts to improve their readability and online visibility. The tool features a real-time SEO score, so you can see how well your pages are performing and see the real impact of each SEO optimization tip Scalenut suggests.

What’s best, everything’s automatically updated as soon as you accept a suggestion, so there’s literally zero manual input, so you can optimize your articles in less than five minutes.

Copy.ai vs. Alternatives Compared

Here’s a quick reference table of the best Copy.ai alternatives, so you can see how they compare head-to-head and narrow down your final choice:

Key Factors to Consider When Looking for Sites like Copy.ai

When reviewing Copy.ai competitors and trying to find a suitable alternative, there are a few factors you should pay close attention to.

As we saw in our Copy AI review and our review of the tools above, not every AI writing tool is well-suited for every task, so you want to make sure that you select the one that provides the best quality and lets you generate a ton of content that will rank, all without making a huge dent in your budget.

Here are the key factors you should consider to find the AI writing tool that best aligns with your business needs:

Ease of Use

The main idea behind AI writing tools is to facilitate and fast-track the writing process. That’s why you should opt for a solution that’s relatively easy to use and doesn’t require extensive content, copywriting, and SEO experience. Otherwise, you might have to invest weeks, if not months, of your time learning how to properly utilize the tool, which is time you’re not spending growing your business.

The best way to gauge how easy or difficult the tool would be to use is to read user reviews or start a free trial and test it out yourself before committing to a monthly subscription.

The Quality of Generated Content

Most AI writing tools can generate different types of content, but not all of them are at the same level of quality. Some tools simply rephrase existing articles, so you end up with generic, robotic text that’s not entirely factually accurate, with information scattered throughout the page.

Most solutions on our list offer free trials, so you should set aside a day or two to test them out in practice and compare their results to see first-hand which one creates the best content that you’d be happy to publish on your website.

Your Budget

An AI writing tool is an investment, more so than an expense, given the huge potential for the generated articles to drive sales for your business. While you shouldn’t go for the cheapest option on the market and forego quality, this doesn’t mean you have to pay a small fortune for the tool, either.

That’s why you should carefully consider how much value you’re getting for your money. Go over all the available pricing plans and make sure you understand exactly what you’re paying for. Pay close attention to any limitations in terms of the number of words or the number of articles you can generate each money.

More often than not, tools that appear cheaper at first glance end up costing you a lot more in the long run than the tools that have a higher fixed cost but don’t enforce any limitations or keep certain features behind a paywall.

If you want to investigate alternatives to Copy.ai, free trials are a good way to get started, but you’ll do best to pick a paid solution like Jasper.ai, which offers an excellent feature set that’s equal to or better than Copy.ai tools – so you can forget getting a Copy.ai login for good.

Additional Features

AI tools often offer a ton of additional utility on top of writing, mostly in terms of SEO optimization and content planning. Depending on your needs, you might consider a tool that can streamline and improve your entire content creation process, from planning and keyword research to writing and optimizing existing pages on your website or blog.

Be mindful of the type of content the tool can create as well. Some tools have a broad scope and can generate virtually any type of copy and content, while others are much more limited and can, for example, only be used to generate product descriptions for ecommerce stores.

Grammar and Plagiarism Checker

While AI has advanced remarkably, it’s still far from perfect. At times, the sentences it generates can be grammatically incorrect or riddled with punctuation mistakes and typos. They can also be full of generic terms and phrases, which Google might flag as plagiarism, making it a lot more difficult to rank the content.

For example, Simplified comes with native Grammarly integration, so you’ll be able to accurately gauge the grammatical correctness of the article and see its plagiarism score (which should be under 5% to avoid any issues).

Templates

While you don’t necessarily need templates to start generating great content with AI writing tools, they certainly help out a ton. This is especially true if you want to generate different types of content, like landing pages, sales pages, ads for your online campaigns, marketing emails, and so on.

If you don’t have any previous copywriting experience, you won’t be able to judge whether or not the copy generated by the tool is good enough to guarantee a high conversion rate. That’s why it’s best to opt for a solution that offers a bunch of professional templates based on what’s proven to work in practice.

This will not only save you a ton of valuable time but will also guarantee better results compared to taking a stab in the dark and generating copy based on your hunch.

Are Copy.ai Free Alternatives Worth It?

If you take a quick glance at Copy.ai pricing, you’ll notice that there’s a Copy.ai free forever plan. However, it’s limited to just 2,000 words a month, which isn’t really enough to generate a single article.

While the free plans are a great way to see how the tools work in practice and gauge the quality of the content, they’re hardly a viable long-term solution. Even with the most generous tool, Writesonic, you’ll be able to create only a handful of pages of AI-generated content.

Here’s a quick rundown of the best Copy.ai alternatives with free plans, so you can see the limitations they enforce and get a better feel for how much or how little content you’ll be able to create:

As you can see, these free plans are little more than free trials for the paid versions of the tool. That’s why, if you’re serious about automating your content creation process, you should invest in a premium tool like Jasper.ai and use it to create an unlimited number of high-converting pages.

Conclusion – What’s the Best Copy.ai Alternative for 2023?

AI is constantly learning from the millions of online articles, ads, landing pages, and social media posts on the internet, and it’s improving at an incredible rate. While it’s unlikely that it will completely replace the services of experienced content writing and copywriting professionals, it’s an invaluable tool that anyone can use to generate informative, factually accurate, engaging content at 10x the speed.

If you’re ready to give AI writers a chance and see just how quickly you can publish near-perfect content, we recommend Jasper.ai as the overall best option on the market. While it’s on the expensive side, the quality of the content it generates is superb. But don’t just take our word for it – click the button below to start a seven-day free trial of Jasper.ai and see for yourself.

Alternatives to Copy.ai FAQs