The Best Free AI Content Generators in 2025

A free AI content generator can help you beat writer’s block and save huge amounts of time when producing original, high-quality text. I’ve tested and reviewed dozens of these tools to create this shortlist and help you navigate the recent boom in this technology.

On this list, I’ve included the best AI text generators with free-forever plans, that allow you to complete small projects within limitations. I’ve also included ones with generous free trials that let you experience feature-rich, premium AI products cost-free. My in-depth product testing looked at performance (quality vs speed), ethical adherence, features, and the quality of the AI generators’ free plans or trials compared to their premium versions to see which offers more value.

What is a Free AI Content Generator?

A free AI content generator is an app or software tool powered by artificial intelligence to create written textual content, from scratch, based on a short description of what the user wants. Free AI generators offer a free version of this service, either long-term or on a trial basis, but these are often more limited in terms of features and usage.

The short descriptions are called text prompts; these are a few sentences provided by the user to describe the kind of content the the AI tool should generate, e.g. “create a 1000-word blog post about the emergence and disruption of AI tools” or “write an email to a potential employer to introduce myself and convince them to read my resume”.

Most AI content generators offer templates for different content types, like blogs, social media posts, reports, and emails among many others. They also usually have numerous pre-set tones of voice to choose from so you can pitch the content how you like in terms of the style, dynamism, and formality.

These tools rely on advanced AI Large Language Models, meaning they can understand, interpret, and respond to user prompts in a human-like way and generate high-quality, accurate, natural-seeming content. They are particularly useful for small businesses needing to upscale content production fast and at a low cost, but they can be used by anyone to support and speed up their writing efforts.

How do Free AI Content Generators Work?

AI content generators create text by using a specific branch of AI called Natural Language Processing (NLP), meaning the ability of computers to understand and interpret human language. This is acquired through a method of Machine Learning (ML) — a mathematical, algorithmic process that emulates the way humans learn from their experiences and build a knowledge base.

When a user inputs a prompt into an AI content generator, the software uses NLP to analyse and understand what it’s being asked and to produce relevant writing that adheres to the prompt. As mentioned above, most are powered by large Language Models (LLMs) like GPT. These have been “trained” on huge data sets and diverse ranges of content so that they have learnt (through Machine Learning) to emulate human writing convincingly in a variety of styles.

This is an important point to remember as it means AI content generators can only create text based on content they have been exposed to before. They essentially predict what the next words in a sentence should be based on their learning, raising the question of whether what they produce could ever be called unique.

Free AI content generators are also capable of producing high-quality, human-like text, although they will often be running on less advanced language models or simplified algorithms which can limit their performance and usability.

The Best Free AI Content Generators Reviewed

These reviews of the best free AI content generation tools are based on my several hours of product testing. I’ll explain why I chose each AI generator for this list, what it’s pros and cons are, and who would most benefit from using it.

I understand that for many people, cost is a major factor when choosing software, and you may find you’re tempted to skim to the tools offering free-forever plans. However, one of the biggest findings from my product testing was that you miss out on a lot and are more open to risk when using a free-forever AI content generation plan compared to when you use an affordable premium version.

For example, most free plans don’t offer plagiarism or AI detection features which will save you from accusations of stealing another author’s work. They also strictly limit character counts, so you can only do very small or one-off off jobs with them.

1. Jasper AI – Best Content Generator Overall with Free All-Access Trial

Why We Picked Jasper

I was particularly curious to put Jasper to the test as it’s one of the most popular AI tools on the market. It impressed me with its range of content templates, which you can craft with rich prompt customization options into the exact copy want.

Of all the AI content generators I tested, I rate it as the best for creating and customising content voices, which will make it easy for you to maintain a consistent, on-brand tone and style across all content.

 

Jasper Features

• Range of Templates – Jasper offers over 50 different templates ranging from long-form blog and website content to shorter ad copy as well as audio and video material. While Writesonic technically offers more templates (80+), I found the rich and easy-to-use prompt-refiner offered by Jasper to further enhance the template meant it won out overall (and honestly, I feel like 50+ templates is as much as you would ever need before it becomes confusing).
• Custom and Brand Voices – As well as offering over 20 pre-set tones, which is more than most content generators, Jasper makes it easy to create custom tones using a style guide file, text prompt, or a site URL for inspiration. You can save these and apply them to future content, so it’s easy to maintain a consistent style and tone across all your content. This’ll help you stay on brand if you’re writing as a business.
• Intuitive Content Editor – I felt as at home in Jasper’s editor than I would in any word processor. It made it easy to make the final draft my own with rewrites, additions, and reformatting. Jasper also created images I could add based on my simple prompts; you’ll notice Jasper also appears on my dedicated guide to the best AI image generators.

 

Jasper Pricing

Jasper offers the following three pricing plans. It also offers 7-day free trials for both the Creator and Pro plans which allow you complete access to all their premium features, meaning you can test it out thoroughly before deciding to go premium.

• Creator – 1 user, 1 brand voice, SEO mode, Google Chrome browser extension.
• Pro – 6 seats, 3 brand voices, 10 knowledge assets, 3 instant campaigns, and access to Jasper Art.
• Business – Unlimited feature access, performance analytics, enterprise-level security, API access, dedicated account manager, custom style guides.

You must enter your credit card information to access the free trial. However, you can cancel at any time.

Who Jasper is Best For

Jasper’s breadth of templates, tones, and styles mean it could serve a broad audience of content creators. It would be a good choice for a business that wants to maintain a sense of brand identity while producing content for multiple channels fast and at scale.

It would also well suit any content creators wanting to work with an AI co-pilot that perfectly adopts their personal style and tone.

One thing I’ll note is that I can’t say Jasper is cheap relative to other options on this list. Starting from $39/month, I’d say it’s perhaps not the best choice for those with very little to invest in AI content support. However, I would suggest trying it out using the free trial to see if the value of this comprehensive tool is worth the money for you (it certainly was for me).

 

Read our full Jasper AI review.

2. HubSpot – Best Free AI Blog Content Generator for Marketing Teams

Why We Picked HubSpot

With a focus on in-bound marketing, the HubSpot suite is a mighty all-in-one solution for helping businesses generate and nurture leads. Its AI content generator is one I’d highly recommend to professional marketing teams for the creation of content that attracts and engages new customers organically, such as blog posts, SEO landing pages, social media updates, or email campaigns.

Its AI blog content generator is available on the free plan, as are several basic content copilot features. As this plan is limited to five users only, it will likely be too small for most content marketing teams for the long term. However, the free plan and 14-day free trial of the premium plans gives you ample opportunity to test HubSpot before you commit to a paid subscription.

 

HubSpot Features

• Email Writing – HubSpot AI generates sales outreach emails, reducing the time spent creating content and enhancing team productivity. It also offers customizable templates which help you design professional-grade emails quickly.
• AI Summarization – HubSpot helps you summarize your customer interactions, helping you gather crucial knowledge to sharpen your marketing approach. You can use the summarizing tool to create a thorough summary of your customer’s journey from email, phone calls, and web chat and identify areas for optimization.
• HubSpot Suite Integration – anyone already using at least one of the several HubSpot marketing products will benefit from the seamless integration of this AI content-generation tool into the wider HubSpot suite of tools. This can give marketers a more holistic view of different activities within their strategy; for example, integrating the content generator with the HubSpot analytics tools allows users to easily track how this content performs.
• AI Blog Creation – Available on the free plan, HubSpot’s AI writer’s three-step process of Define Idea, Select Title, Review Outline made it effortless for me to create a blog post draft in minutes. Many features were on lock-down though and would require upgrading to a paid plan or 14-day free trial to access, such as adding specific keywords and talking points to the prompt.

 

HubSpot Pricing

HubSpot has a range of packages including a free plan. Important to note is that the free plan has a number of limitations in terms of features and number of users.

• Free – This plan supports up to five users and offers a basic and limited AI content creation tools, like its blog generator, but all content will have HubSpot branding.
• Content Hub Starter –  This includes all the features of the Free plan, along with additional benefits like removing HubSpot branding from website pages, forms, landing pages, and the AI blog. Users also gain access to AI assistants and premium hosting.
• Starter Customer Platform –  This includes all the features of Content Hub Starter, plus tools from Content Hub Starter, Sales Hub Starter, Service Hub Starter, and Operations Hub Starter to help you generate leads, close deals, and manage customer relationships.
• Content Hub Professional –  This provides advanced tools like brand style, podcasts, AI translation, A/B testing, smart content for pages, content remix, content embed, custom reporting, memberships, and dynamic pages.
• Content Hub Enterprise –  This is the most powerful content marketing solution providing advanced control and flexibility for large-scale operations.

Who HubSpot is Best For

The HubSpot AI content generator will be a smart choice for content marketing teams, especially those already using the HubSpot platform in some capacity. Seamless integration of the many tools in the HubSpot suite means that different marketing activities, including AI content generation, can be easily combined into one holistic strategy.

The free plan is limited to five users only, which will likely be too limited for most content marketing teams. However, the Content Hub Starter plan is piced reasonably at just $15 per seat per month.

Read our full HubSpot review.

3. Scalenut – Best free AI SEO Content Generator

Why We Picked Scalenut

Scalenut is another popular content writer tool for creating SEO-optimized copy that’ll help your articles top the SERPs and drive more traffic to your site. It stands out for its native SEO features, which emulate SurferSEO’s style of keyword research, content optimization, and analytics.

I appreciate Scalenut’s methodical, data-driven strategy for generating content. This strategy simplifies the complexities of SEO into more digestible stages, making the entire SEO-content creation process more approachable.

 

Scalenut Features

• SEO Article Writer – You simply input the desired keywords and target country, and Scalenut will compare top-ranking articles to help produce content that’s relevant and likely to rank higher in search engines.
• Marketing Copy – Scalenut isn’t limited to blog writing; it also offers over 40 other writing templates, such as product descriptions, social media posts and captions, and voiceover scripts.
• Content Optimization – As well as aiding the creation of SEO-optimized content from scratch, Scalenut can also work retroactively to optimize existing content. It does this by using the same keyword research and competitor comparison techniques as its Article Writer feature.

 

Scalenut Pricing

Scalenut offers the following four pricing plans. You get a 7-day free trial with the Essential, Growth, and Pro plans, meaning you can access and test all the plans’ features before deciding if you want to buy a premium subscription or not.

• Essential – 100k words, 5 SEO articles/month, SEO templates, AI images, factual content.
• Growth – Unlimited words, 30 SEO articles/month, audit and optimize 30 articles/month, 60 keyword clusters/month, analyze 200 webpages/month on a single domain.
• Pro – Everything in Growth + 75 SEO articles/month, 75 keyword clusters/month, analyze 500 webpages/month on 5 different domains.
• Enterprise – Custom limit on SEO articles, unlimited webpage analysis, advanced AI models, enterprise-level security, tailored onboarding.

Who Scalenut is Best For

Scalenut suits blog writers, business owners, or SEO professionals who want to streamline creating SEO-friendly AI-generated content for their clients’ personal blogs or business websites.

Because of its versatility for other marketing-based writing formats, it suits those who want to write for commercial purposes. However, it may not be the most obvious choice for students, academics, or creative writers who want to improve their work using artificial intelligence (AI).

Read our full Scalenut review.

4. Rytr – Best Free AI Writing Service for Creating Emails and for Affordability

Why We Picked Rytr

I chose Rytr as it’s one of the most affordable AI content generators on the market. It has a lower starting price for its premium service than any other content generator on this list, and it’s often praised for the scope and versatility of its free-forever plan.

In addition, something I didn’t know about Rytr before I started testing and using it is that it offers an impressive range of dedicated email templates, including ones specifically for customer service responses, outreach emails, and follow-up emails. It’s an above-average range of templates specifically for this use case. This combined with the real-time content quality suggestions and tone adjustment capabilities of Rytr, I chose this tool as the best for the fast generation of high-quality, engaging, professional emails that hit the right tone.

 

Rytr Features

• Multi-Lingual Support – Rytr supports over 20 languages for content generation. While other content generators on this list support more languages like Paragraph AI (40+) and Copy.ai (90+), Rytr’s access to this multi-lingual support is more affordable. Furthermore, I think you’d only need more than 30 languages if you were doing a hugely comprehensive global content strategy.
• Versatile Free Plan – Rytr’s free plan offers 20+ pre-set tone styles (similar to the much pricier Jasper) and 40+ writing styles or use cases, making it possibly the most generous AI content generation free plans out there in this regard.
• Email Template and Email Reply – Rytr offers a specific email use case template which makes it easy to set the key points, tone, and level of formality of the email. What I particularly appreciated, though, was the email reply generator, which lets you paste in an email you want to respond to, enter your key points for the response, and generate a well-formed reply in seconds

 

 

Rytr Pricing

While I’d say Rytr’s free plan is the most generous on this list, it doesn’t offer plagiarism checks, opening you up to the risk of copying others’ work, even accidentally.

Note that Rytr’s popularity also stems from its cheap paid plans which offer ample monthly plagiarism checks and absolutely won’t break the bank with a starting price of $7.50.

• Free – 10k characters, no plagiarism checks or tone matching, 1 language. Support in 30 languages, which is uncommon for free plans.
• Unlimited – Unlimited AI content generation, 1 tone match, 50 plagiarism checks/month, 1 language, priority support.
• Premium – Unlimited AI content generation, multiple tone matches, 100 plagiarism checks/month, 35+ languages/month, priority support, custom use cases.

All plans offer Chrome extension, 20+ pre-programmed tones, and access to an exclusive community of Rytr users.

Who Rytr Is Best For

Thanks to its free and budget-friendly plans, I’d recommend Rytr for freelancers, solopreneurs, and smaller businesses who have less capital to invest in an AI writing tool.

I’d also recommend Rytr to businesses that want to communicate in a bespoke or personalized way to their customers or clients through email. Rytr can help them quickly generate emails for outreach, marketing campaigns, customer engagement efforts, newsletters, follow-up emails, and much more owing to an impressive email template library.

As I was more impressed with its content outline generation than its writing proficiency, I would also recommend Rytr more for those briefing content than actually producing it.

Read our full Rytr review.

5. QuillBot – Best Free AI Content Generation Tool for Improving Writing Quality and Avoiding AI Content Detectors

Why We Picked QuillBot

I had to include QuillBot in this list as it is one of the most popular free AI content tools. Predominantly an AI content paraphraser or checker that generates improved versions of text, it offers a generous range of zero-cost features which will notably enhance the quality of your writing.

It’s strengths in paraphrasing also make this one of the best content tools for preventing AI detectors from flagging your content as being written by AI. The way its algorithms are designed make it an excellent tool for improving the fluency and human-like nature of text owing to the smart reshuffling of phrases and how it finds alternative words — thereby avoiding common pitfalls such as repeating sentence structures and vocabulary that AI detectors catch onto fast.

I’ve been using Quillbot for a while and continue to find new use cases for it. For example, I recently added it to my new dedicated guide to the best AI resume builder tools as an ideal platform for enhancing and improving CV and resume content.

QuillBot Features

• Paraphrasing Tool — QuillBot’s free version lets you rephrase up to 125 words at a time, offering two modes: Standard and Fluency. This can be a great help when improving the readability and grammatical accuracy of your writing. It can also help prevent your text being flagged as AI-written by AI content detectors thanks to the diversity and human-like flow it brings to the text.
• Summarizer — With QuillBot’s free Summarizer, you can condense long passages of text into key points or a brief summary. This is useful for quickly distilling overwhelming walls of text into digestible chunks.
• Grammar Checker — QuillBot’s built-in grammar and spelling checker can spot errors in your writing, helping to refine and polish the final text. This feature improves overall clarity and quality, even in the free version.

QuillBot Pricing

QuillBot provides several tools for free, but we suggest upgrading to Premium to avoid usage limitations. Below, we have outlined the pricing model for QuillBot Premium:

• Free — Paraphrase 125 words in 2 modes, basic grammar fixes, 50 AI prompts per day, and basic summarizing.
• Premium — Unlimited paraphrasing, AI prompts, advanced grammar fixes, custom summaries, and plagiarism detection.

Who QuillBot is Good For

QuillBot is an excellent tool for students, academics, and writers who need a free or low-cost AI assistant for grammar checking, paraphrasing, summarizing, and citations.

It’s not my first choice for complete AI content generation; unlike tools such Jasper and Rytr, Quillbot is more about generating rewrites or improved versions of text rather than brand new from-scratch writing. However, its paraphrasing capabilities are what make it a great tool for rephrasing your work so that it avoids being flagged as AI written by AI content detectors.

Read our full Quillbot review.

6. Simplified – Best for Free Social Media Content Generation and Scheduling

Why We Picked Simplified

Simplified is a creative companion with versatile tools to suit a variety of use cases. It brings together design, video, writing, and social media in one budget-friendly app.

It also offers a free forever plan that’s great for smaller creators, one-off projects, or simply testing the tool before committing to a paid subscription. It’s limited to one seat and just three social account connections, which means it only really works for individual use, and you’ll miss out on some of its most impressive features of social post scheduling on the free plan.

 

Simplified Features

• AI Writer – Simplified offers 80+ templates for creating plagiarism-free writing in 10+ tones and 30+ languages. It also offers rewriting, sentence expander, and paragraph generator tools to fine-tune existing content.
• Social Media Scheduling and Tracking – Simplified also allows you to plan, track, and analyze social media posts all from within the app interface.
• Social Media Post Writer – After selecting the Social Media Manager ‘Personality’, I gave a simple prompt to the Simplified chatbot, from which it generated a genuinly compelling LinkedIn post complete with emojis,  hashtags, value propositions, and CTA (see above).

• Social Media Campaign Plan Generator – I created a social media campaign plan in literally seconds with Simplified. I simplyl loaded up the AI Chat, hit the recommended task “Social media campaign”, and told it what I wanted to create. I had a week-by-week plan for multiple channels pretty much immediately.

 

Simplified Pricing

Simplified’s free plan is generous, although as with all AI content generator free plans, it’s limited in terms of word count (5,000 words) and it only uses GPT 3 for its content (premium plans use GPT 4o Turbo). One of Simplified’s most impressive features is its social media scheduling, and the free plan only allows  for three social account connections.

The two paid plans are more generous in terms of advanced features, and the Enterprise plan is great for teams as it allows up to ten users.

• Free – One user, generation of 2,000 AI words with GPT 3, 3 social account connections, 500mb storage
• Simplified One – One user, generation of 100,000 AI words with GPT 4o Turbo 7 social channels, 100 AI design generations, 50 AI video generations, 5Gb storage
• Enterprise – Ten users, unlimited AI content creation, priority support, training and onboarding, workflow automations

Who Simplified is Best For

Simplified stands out as an invaluable resource for content creation, namely for small business owners, social media managers, and solopreneurs in search of a multifaceted tool.

Its appeal is in the comprehensive, one-stop solution it offers for planning, creating, and scheduling content, eliminating the need for multiple apps and various subscriptions.

However, for those requiring an in-depth AI writing generator, especially for long-form content, academic writing, or any task demanding high factual accuracy, Simplified may fall short. It’s more of a jack-of-all-trades rather than a specialized AI writing assistant.

7. Paragraph AI – Best for Free Multi-Lingual AI Content Generation

Why We Picked Paragraph AI

I chose Paragraph AI for the list as I was pleasantly surprised to find it allows you to generate content in 40+ languages on the completely free-forever plan.

 

Paragraph AI Features

• Multi-Lingual Text Generation – With Paragraph AI, you can create and generate content in 40 languages, even on the completely free plan. This makes it a highly affordable solution for global or multilingual content output, although you will be limited to a “basic” multilingual keyboard on the free plan.
• AI Keyboard – The AI keyboard can work natively on your mobile keyboard to offer AI-generated suggestions as you type on factors such as formality, tone, and length, helping you to write with more confidence
• Mobile App – The mobile app for this AI text generator works across various platforms where you’d have to write, including social media and email platforms to help improve the fluency of your writing and nail the tone for your intended purpose.

Paragraph AI Pricing

Paragraph AI offers three pricing plans: Free, Pro, and a bespoke-pricing Enterprise option.

• Free – 1,000 basic characters input, 5 uses of Create, Fix, Reply, and Edit/day, limited access to editing, keyboard, 40+ languages.
• Pro – 10,000 advanced characters input, unlimited use of Fix, Reply, and Edit, advanced editing, and keyboard access.
• Enterprise  –  Everything in Pro plus brand voice customization, account management tools, and 24/7 support.

Who Paragraph AI is Best For

Paragraph AI offers a generous amount of multi-lingual support on its free plan, and its Pro premium plan is also highly affordable; I’d recommend this to people looking to create.

8. Writesonic – Best for Free AI Article Text Generation

Why We Picked Writesonic

Writesonic stands out for its article writing proficiency. Its cutting-edge Article Writer 6.0 works with real-time Google research, so you can be more confident that the content output is accurate and up to date compared to content generation tools that work with older AI models.

As well as being one of the best AI writers, Writesonic also offers a range of other tools, including its own chatbot and text-to-speech (TTS) synthesis, making it versatile for research, writing, and recording audio.

 

Writesonic Features

• Chatbot – Chatsonic is Writesonic’s chatbot, self-titled “ChatGPT with superpowers,” since it’s also linked to Google, so offers up-to-date, factual information, perfect for research, getting content ideas, and overcoming writer’s block.
• Text-to-Speech – Audiosonic is Writesonic’s TTS feature, which allows you to convert chunks of written content into AI-generated audio.
• Article Writing – Writesonic offers 3 tools to generate text. These AI writing tools include AW4.0, 5.0, and 6.0, each with different strengths. The most recent iteration, AW6.0, researches your content in real-time, so it’s far more reliable than comparable tools.

 

Writesonic Pricing

You can trial Writesonic for completely free and without needing a credit card. The free trial gives you plenty of free advanced credits test drive the tool and see if it’s a good fit for you.

The plans then start at very affordable prices. Unlike most AI content generator platforms, Writesonic offers a whopping six pricing plans. Here’s a breakdown of your options:

• Chatsonic – Unlimited Chatsonic generations, no access to Standard or Advanced templates.
• Individual – Unlimited generations on Standard templates, 50 credits/month for Advanced templates.
• Standard – Everything in Individual + 1,000 credits/month, automated internal linking, AI keyword clusters, and improvements to Article Writer 6.0.
• Professional – Everything in Standard + 3 team members, 3,000 credits/month, AI content gap analysis, and personalized onboarding.
• Advanced – Everything in Professional + 5 team members, 6,500 credits/month, and priority support.
• Enterprise – Custom team members, custom apps, enhanced security, SSO/SAML login, personalized training, and priority support.

Who Writesonic is Best For

Writesonic is ideal for those who need to be confident that their content is factually correct and up-to-date. Not many of the best free AI tools for generating content work with real-time research, so I’d say that this is a big plus for Writesonic over alternative providers.

It’s also a great fit for content creators who work across both audio and written formats, such as podcasters and audiobook creators, since it also offers text-to-speech recording.

Read our full Writesonic review.

9. Copy.ai – Best Free AI Software for Sales Copy and Report Generation

Why We Picked Copy.ai

Copy.ai is a versatile platform capable of handling a wide range of content formats. However, when testing, I particularly appreciated its wide range of reporting templates. This makes it an effective tool for use by businesses and commercial teams needing to report on performance and figures. It’s the reason I’ve rated it the best AI report generator in this and other articles on AI tools.

It’s also an especially popular free AI copywriting tool that truly shines for sales and marketing applications, bolstered by – yes, you guessed it – another extensive collection of templates. A notable feature is its integrated plagiarism checker, which enhances the originality of your sales copy.

Copy.ai Features

• Sales Writing – Copy.ai can work with the AIDA and PAS frameworks to generate effective and compelling ad copy for transactional landing pages.
• Range of Reporting Templates – I appreciated the impressive range of reporting templates offered by Copy.ai. These can help you structure many different kinds of specific reports such as market analysis, financial reports for the board, executive summaries, commercial reports, and more.
• Tone and Style Customization – If you want to set a specific tone for your sales copy, marketing content, or even your internal reports, I found Copy.ai made it easy to modulate between more formal, casual and technical tonalities.

 

Copy.ai Pricing

Copy.ai offers three pricing plans, including the free option. Here’s a breakdown of each one:

• Free – 1 seat, 2,000 words in chat, ChatGPT 3.5 & Claude 3.
• Starter – 1 seat, unlimited words in chat, unlimited chat projects
• Advanced – Up to 5 seats, unlimited words in chat, 2,000 workflow credits/month.

Who Copy.ai is Best For

Copy.ai has been dubbed the first ‘GTM AI’ platform, meaning it’s geared towards sales efforts and gaining a competitive edge in business. This makes it great for sales teams looking to optimize workflows and drive conversions using AI. Its range of high-quality  reporting templates make it particularly useful in commercial and professional settings.

However, it’s worth noting that the transition to a paid subscription can be quite costly, which might not make Copy.ai the most feasible option for smaller enterprises or independent freelancers.

The Best Free AI Software Tools for Content Generation Compared

I’ve outlined key distinctions between each of the top recommendations so you can compare them and make a well-informed choice when selecting a free AI writing generator:

Methodology

How We Review And Test AI Tools

We base our recommendations on first-hand testing. All the products we feature, have been tested based on the following criteria. For more information, visit our dedicated methodology page on how we test and review AI tools.

• Accuracy & Prompt Interpretation: The accuracy of every AI tool varies and is largely dependent on the AI model used and the quality of the input. We test each tool to gauge its accuracy across the tasks and use cases it supports.
• Performance & Model Architecture: We look at the sophistication of the AI model(s) the tool is based on, and we test how long it takes the AI tool to deliver results and weigh this time against the quality of the output. Quick results mean nothing if the output isn’t accurate, relevant, or what you expected.
• Ethics & Safety: We explore any issues with bias, transparency, and privacy to ensure we recommend only the best artificial intelligence solutions that take these ethical concerns seriously.
• Innovation & Updates: AI is a dynamic, fast-developing space; we look at how well the tools we review are keeping up in terms of how often the improve and update their product.
• User Experience: We test every AI tool on all the supported platforms to gauge its user-friendliness and whether it works as advertised. We also explore any online documentation available.
• Value for Money: We weigh the features, performance, and accuracy of the market’s best AI tools against their cost to determine their value for money. We also factor in the cost to scale with the platform.
• Features & Customization: We test every feature on offer with the service over a two-week period. This includes testing their functionality across all the platforms the tool supports. We also look at the extent to which you can customize, edit, or refine the final output.
• Security: From data privacy to ensuring the tools haven’t had a data breach, we take security seriously, checking their regulatory compliance and how vulnerable the AI models are to exploitation.

How I Tested These Free AI Writing Generators

Besides the above, I also took into account the following so I could properly and fairly assess these free AI content generators:

• Free Plan Limitations – A free plan is typically limited in terms of the number of words you can generate each month. I included AI writing tools that offered the most generous free versions.
• Functionality on the Paid Plans – If you want to create content at scale, a free tool won’t be enough. That’s why I also considered the additional features available on the paid plans provided by these content generators and the cost of scaling.

Overall, I considered factual accuracy, grammar and vocabulary, sentence structure, the flow of the copy, and other aspects like ease of use, use cases, and free add-ons like built-in plagiarism checkers and integration with other tools to formulate this list of the best free AI writing software.

What Prompts did I Use to Test These AI Content Generators?

For this list, I’ve identified what types of content the AI generators on this list excel at creating. I did this by researching their Unique Selling Points and then conducting hours of hands-on testing, using different text prompts, to evaluate their output for different content types.

Here are a few of the standard baseline prompts I used to evaluate the AI generators’ performance for specific content tasks. In addition to these prompts, I also selected other preferences like tone of voice or style:

• Blog Post Prompt: “Write a 1,000 word blog post about the rise and disruption of generative AI tools across multiple industries. It should flow from content outlining the history of their development, up to the present day, into content on how they are used in different key industries in the US, how they are improving efficiency, and what the ethical and operational challenges are. It should be factual balanced in its opinion, not for or against AI tools.”
• Email Prompt Promotional/Marketing: “Write an email that encourages my newsletter reader base to read my latest blog publications on AI disruption and the AI industry. Aim to convince the reader to click through on the links with a clear value proposition (what do they gain from reading?)”
• Email Prompt Personal: “Write an email to a prospective employer to let them know I’ve applied for a vacant position at their company, to introduce myself, and to express why I am so interested in the role.”
• Social Media Campaign Plan Prompt: “Create a 3-month social media campaign calendar for [company, product, or service ] with the goal to drive traffic to my blog pages about AI disruption, and mention the channels we should focus on.”
• Social Media LinkedIn Post Prompt: “create a LinkedIn post encouraging people to click through to my article on AI disruption – make it really eye catching, punchy, impossible for people to not click through.”

You’ll find more information about how I tested these free AI content generators in the “Methodology” and “How I Tested…” sections after the main list.

What Can I Do With a Free Content Generator?

The free plans or free trials of AI content generation tools normally do have limitations in terms of character or word count, or how many pieces of content you can generate per month. However, free AI content software can allow you to do the following:

• Experience Premium Features for a Limited Time: Free trials will often give you full access to all the AI tool’s premium features, or at least all features of the entry-tier plans. Jasper’s 7-day free trial allows you to use all the features of its Creator or Pro premium plans.
• Complete Small or One-Off Projects: Free trials or limited free plans are a good option if you just need to generate content one time or every now and then. If you’re generating content infrequently, you’re unlikely to hit the character limits of free-forever plans, or you could just use a limited-time free trial to do this.
• Generate Content with a Small Team: Some AI content tools allow you to access a decent range of features on their free-forever plans but limit the number of users or “seats” available. HubSpot, for example, has a generous free plan that includes its AI content assistant, but it has a five-seat limit. This would still be a good choice of free AI content software for a team of five or less.

Should I Use a Free AI Content Generator? Free VS Premium AI Content Generation

Here, I’ll share what I’ve found and experienced when testing free plans or trials of AI writing generators and comparing them to their premium offerings. This should help you answer the question, “Should I use a free AI content generator?”.

Comparing Free and Paid Content Generator Capabilities

You’re probably aware by now that free AI content generators have their limitations, but what exactly does this look like when comparing free and premium AI generators head-to-head? Here’s how:

Pros and Cons of Free AI Content Generators

As I’ve already covered, free AI content generators offer financial advantages but usage limitations. Here are some pros and cons to help you weigh up the advantages and disadvantages of free plans.

Is it Ethical to Create Content with Free AI Content Generators?

Techopedia’s stance on AI for free content generation is that while AI tools can produce accurate, legitimate content, human fact-checking and editing remain essential.

We also believe it’s not ethical to entirely replace human-written work with AI, as we prioritize delivering informative articles based on our first-hand experience and opinions. Google is not inherently against AI-written content as long as it is high-quality and factual. However, it’s often difficult to rank highly with AI content since Google favors “helpful, reliable people-first content.”

Are Free AI Writing Generators Accurate?

As I noted above, free AI text generator tools often implement older technologies or AI models, while the latest versions are limited to paid subscriptions since they cost more to run.

The main issue here is that older AI models are trained on older information sets, sometimes from pre-2021, meaning the generated content is less likely to be factually correct and relevant to the most recent developments on your chosen topic.

Whether this is a deal-breaker or not depends on your use case, but it’s certainly something to consider if you’re looking for an AI tool to write factually accurate articles or blog posts.

How to Choose the Best Free AI Content Generator

With so many free AI text generator solutions to choose from, it’s difficult to know where to start. Here are some key considerations when deciding which tool is best for you.

• Use Case and Limitations – Check how suitable the free plan’s capacity is for your use case. For example, most content generator tools limit the number of words or characters that can be generated for free, so they may not be suitable for long-form projects.
• AI Models and Accuracy – You should also consider the underlying technology that will produce your content. Free plans often employ older AI models, as they’re cheaper to run. Since older models are trained on older information, they could produce inaccurate or outdated information.
• Copyright and Security – Free AI text generator tools might have fewer robust security features than their paid counterparts, so this is something to be mindful of, especially if you’re working with sensitive data. They might also lack plagiarism detection features and measures to reduce copyright infringement.
• Customization – Compared to paid versions, a free AI writing tool is often less inclined to be customizable because it relies on pre-set templates and lacks access to advanced settings where users can fine-tune the results.
• Ease of Use – Some paid AI content generators offer personalized onboarding support and dedicated account management to make your user experience as seamless as possible. With free plans, you’re largely left to your own devices, which may mean you get less out of the tool.
• Scalability – If you anticipate business growth, you might quickly outgrow the limitations of a free AI writing tool. Luckily, all the providers on this list offer the potential to upgrade to plans with higher capacity for word count and projects.

Conclusion: The Best Free AI Content Generator Tools

To summarize, free AI content generators can be a fast, effective, no-cost way to complete small or simple content-creation projects. Free-forever text generation services are often limited in terms of usage and word count limits, but many of these tools offer generous, “all-access” free trials which let you try out the full set of premium features before committing to a paid option.

I enjoyed using Jasper‘s free trial the most. Its extensive feature list, huge range of pre-set templates, easy-to-train custom voices, ability to generate relevant images, and excellent quality of written output make this tool pretty much unbeatable in my opinion. And you can access all of that for free for seven days thanks to the free trial.

If I had to choose one of the tools with a free-forever free plan as my favourite, I’d pick Rytr. For $0 you can access a range of 20 tones of voice, lots of different use-case formats (e.g. email writing), and generate 10,000 characters a month. But remember: the tools that’s best for you depends on your specific goals, so if you want to generate marketing content as a business, HubSpot should be your go-to, or if want to create SEO content, choose Scalenut.

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