Hypotenuse AI Review: Use Cases, Pricing, and Alternatives

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Our Verdict

Hypotenuse AI is an easy-to-use content and art generator that offers great value for money

Hypotenuse AI is a great AI content generation tool that you can use for a host of different use cases — from bulk ecommerce description generation to SEO-optimized content creation.

It’s great for creatives looking to brainstorm content ideas or small ecommerce business owners looking to quickly craft hundreds of product descriptions.

However, as with most AI tools, editing is required to get that “human touch”, and it lacks in terms of use cases when compared to some rivals.

We recommend reading this full Hypotenuse AI review to see if it’s a good fit for your needs. If not, we compare it to others we’ve used.


  • Brilliant, easy-to-navigate user interface
  • Several different features for content creation
  • WordPress integration for fast publishing
  • Real-time citations simplify content research


  • Only offers a 7-day free trial
  • Use case templates are less extensive than some rivals
  • Content doesn't fully capture the "human voice".

AI tools are on the rise, with 83% of companies saying that AI is a big priority in their business plans. In this Hypotenuse AI review, we explore the platform’s features, use cases, pricing, and how it compares to top rivals.

What is Hypotenuse AI Used for?

Hypotenuse AI (sometimes referred to as Hypotenuse.ai) is an AI content writing platform. It uses natural language processing to analyze user inputs and generates high-quality content spanning several formats. It has several main use cases, including:

Optimized ContentProduct DescriptionsImage Generation

Optimized Content

This AI writer provides SEO optimization hacks to help you rank. You can use it to research SEO trends, write content outlines based on Google SERP/PAAs, analyze your competitors, drop automatic internal links into your posts, and more.

Product Descriptions

We found during our Hypotenuse AI review that beyond copywriting, you can also use it to generate bulk-enriched SEO-optimized product descriptions — making it a great choice if you’re an ecommerce brand.

Image Generation

Beyond writing, we found during our review that it can turn your ideas into images with its text-to-image AI generator that’s informed by existing images and guided by professional artists and designers.

Each image generated by the artificial intelligence model is unique. Overall, the platform can be a great starting point for a team of designers or any team that relies heavily on royalty-free images.

Hypotenuse AI Pricing

Hypotenuse is an affordable AI text and image generator for individuals or a team. You can also try it with the 7-day free trial, which doesn’t require your credit card details.

Starting Price Characters/m Free Version Templates Plagiarism Checker Art Generator Brand Voices Languages AI Models Integrations
Individual $24/month 50k 7-day trial 60+ No 30+ GPT-4
Teams $49/month 350k 7-day trial 60+ 30+ GPT-4
Enterprise Custom Unlimited 7-day trial 60+ Bespoke 30+ GPT-4
Individual - $24 per month

This plan offers great value for individuals, as it’s fairly affordable compared to, say, Jasper’s AI, which is $39/user/month, and Copy AI, which starts at $36.

The plan accommodates one user and limits you to 50,000 words. You can create high-quality content in up to 30 languages, and it includes several templates alongside a fact-checking writing wizard.

Teams - $49 per month

With this plan, you can add 5 users and produce 120,000 words. It also offers additional plagiarism checking, higher-quality AI images, and priority support, making it a great addition to the basic plan.

Enterprise - Custom

Like most AI text generators, Hypotenuse offers an Enterprise plan with several additional features, including:

  • Bespoke AI models trained to fully embody your brand voice
  • Enterprise-level security
  • Team collaboration options, and
  • Your very own account manager.

There are few limits to this plan—you can get unlimited high-resolution images, unlimited HypoDocs (which give you content and search engine optimization insights), and a custom number of users.

Hypotenuse AI Key Features

During our Hypotenuse AI review, we found it offers an impressive range of helpful features for content creation. Let’s examine some of the stand-out ones.

Content DetectiveHypoArtContent ParaphrasingAI-Powered Document Editor

Content Detective

This feature is excellent for researching your topic, helping you shape your talking points, and cross-checking sources. It can also help you write more factual content with real-time citations.

It pulls key insights and talking points from top-performing, trending blog articles on the Internet. We loved how much this reduced our research time for writing posts.


Hypotenuse’s HypoArt allows you to turn your creative ideas into images with text-to-image generation, saving you from creating your own images or searching for royalty-free ones online.

It’s also a great option if you’re on a limited budget. It’s invaluable for creatives, and startups can also use it to help create images that match their branding.

We were impressed with how quickly images were generated and how easy this was to do. We found that the more specific we were with our input, the more the images aligned with what we envisioned.

Read more:

Content Paraphrasing

When it comes to writing, content repurposing means getting the most out of a single piece of content—turning written blog articles into LinkedIn posts and Instagram captions into Facebook ads.

The paraphrasing tool makes it easy to turn one piece of content into several, say you want to revamp your voice to suit different channels—like a more buttoned-up B2B voice for LinkedIn.

AI-Powered Document Editor

This is another standout feature. In particular, the Commands feature delivers curated, in-built suggestions for improving your content (such as grammar checks) that you can incorporate as you’re writing.

This pairs well with the “compose” function that intuits what you wish to write next and continues writing for you by detecting patterns within your input.

We found during our review of the platform that this does require some editing to humanize your blogs.

That said, we particularly liked how we could use the “retry” feature and offer the artificial intelligence additional input to help it create content that was more in line with our expectations and target audience.

While the AI voice can be noticeable with larger paragraphs, we liked how we could use it to compose basic elements within our content—such as bulleted lists without much editing.

Hypotenuse AI Performance

Hypotenuse is incredibly user-friendly. You can instantly find what you want, as the site is categorized by use case, e.g., “Site” (for resources to help you create high-quality content).

This includes website headlines, meta titles and descriptions, and product descriptions. Other categories include Newsletters and General (tools for improving and repurposing your content).

Hypotenuse AI Integrations

As is common with AI writing software, we found during our review that Hypotenuse doesn’t offer many integrations. Thankfully, it does support WordPress, which hosts 43.8% of websites on the web.

Hypotenuse AI Customer Reviews

As a fairly new product, Hypotenuse doesn’t have many reviews. However, the reviews available show that it’s well-liked. It has a score of 4.5/5 on G2—the same as Jasper and Simplified.

While Product Hunt reviewers give it 4.9/5 stars, many Hypotenuse AI reviews mention how easy it is to use the interface for content generation, whether written articles or images.

They also note the wide variety of customization options. However, reviewers note the lack of a free plan — with some saying they’d prefer a basic plan that would let them use it for free.

They also noted that it’s limited compared to some longer-standing AI writing tools. While a free plan would be great, we feel that the starter plan is affordable compared to other AI apps.

During our Hypotenuse AI review, we also didn’t feel that the platform’s functionality was limited—it offers great content writing features, you can generate images for ads or your blogs, and customize everything generated by the platform to a high degree.

Hypotenuse vs Top Competitors

Hypotenuse is an affordable image and writing tool with an impressive range of functionality. It’s a great choice for many, but it’s not the right fit for everyone. Let’s see how it compares to leading Hypotenuse AI alternatives:

Best For Starting Price Word Count Limit Free Version Built-In Plagiarism Checker Top 3 Features
Hypotenuse AI Image and content creation $24.99/month 50,000 Free 7-day trial Content repurposing, image generator, voice check
ClosersCopy Sales copywriters $49.99 for 300 AI runs a month Not available 700+ frameworks, insights, SEO audits
Rytr Businesses on a budget $9/month Unlimited Free plan, 10k words per month Extensive voice check, plagiarism checker, community access
Jasper AI Templates $39/month Not available Free 7-day trial 100+ templates, analytics and insights, company knowledge
Copy AI Extensive functionality on a budget $36/month Unlimited Free plan 90 templates, headline customizations, plagiarism checker
Scalenut AI analytics $39/month 100,000 Free 7-day trial 40+ AI commands, pipeline management, Google SERP analysis

Hypotenuse AI vs Jasper

Both Hypotenuse AI and Jasper offer impressive functionality. You and your team can use Hypotenuse to generate content and for image creation, content repurposing, and editing based on voice.

We also like that both offer ample templates, with options for YouTube video descriptions, Amazon product descriptions, intros for your articles, and more.

However, Jasper slightly takes the edge here—offering 100+ templates vs. Hypotenuse AI’s 60+. As such, Jasper is the better choice for more structured content and copywriting, while Hypotenuse is a great choice if you’re looking for more creative freedom across different content formats.

Read our in-depth Jasper review

Hypotenuse AI vs Copy AI

Both Hypotenuse AI and Copy AI are leading AI writing apps for crafting content in various formats, including blog posts, social media captions, and product descriptions.

Copy AI stands out with pre-built workflows for content writing and copywriting tasks. However, you can use Hypotenuse AI to create a range of content and images (something Copy AI doesn’t offer).

That said, Copy AI’s starter plan offers unlimited words compared to Hypotenuse’s 20,000. Hypotenuse AI is the better option if you’re on a budget, though, as it starts at $29, while Copy.AI starts at $49.

Read our detailed Copy AI review

Hypotenuse AI vs Rytr

While this Hypotenuse AI review shows it offers extensive formats for you to work with, Rytr offers additional functionality like grammar check and form generation.

This makes Rytr a great choice for all your multitasking needs. However, Hypotenuse AI offers a higher number of templates (100+ over 40+), making it a smart choice for quick content generation.

That said, Rytr is also super affordable, offering both a free plan and a starter plan for just $9, making it a better choice for a company with budget limits.

Read our full Rytr review

How to Use Hypotenuse AI

Here's a step-by-step mini guide to using the Hypotenuse platform:

  1. Open an Account

    On the homepage, select the “Try it free” button. Then, input your email and password.

    <strong>Open an Account</strong>
  2. Browse Functions

    To get you started, Hypotenuse AI has a ton of different functions you can choose from. Choose from the list on the dashboard:

    <strong>Browse Functions</strong>
  3. Add Details

    If you’re using the content generation function, input the relevant details to help Hypotenuse craft your content. For example, describe the content topic, your article goal, and the points you’d like to include.

    <strong>Add Details</strong>
  4. Select Keywords

    Next, decide on the keywords you’d like to feature.

    <strong>Select Keywords</strong>
  5. Select Tone

    Next, select your tone from the drop-down menu.

    <strong>Select Tone</strong>
  6. Select Length

    Choose your length from the drop-down menu.

    <strong>Select Length</strong>

How to Choose the Best AI Tool

How do you choose the best AI software for you? Make sure you’re crossing off each of the factors below:

Use CasePerformance and UsabilityFlexibilitySecurityValue

The first thing to consider is whether the platform is the best fit for your use case. For example, if you want a tool to generate content, check if the features will match your tone of voice, suggest keywords, and help you cite your research.

Different AI tools offer different features. Some solely focus on certain use cases (e.g., art generation or writing), while others offer several capabilities in one.

Some AI services have a reputation for performing better than others in terms of speed and precision. Some may require more editing. This and the ease of use aspect make it important to test the platform using any free versions on offer.

Another thing to consider is how much freedom you have over your output. For example, if you use a content generator, does the tool offer customization options, such as tone of voice, “content types,” and options for formatting, style, and repurposing?

Make sure you check their security information and whether they’re GDPR/HIPAA compliant. Factors like access controls, data encryption, and integration security are also worthy considerations.

Factor in budget alongside the functionality on offer. What will your budget get you? Can you get everything you need? Beyond this, consider the limitations tied to different provider plans.


How does Hypotenuse AI work?

Does Hypotenuse AI use GPT 4?

Can Hypotenuse AI be detected?

How accurate is Hypotenuse AI content?

How good is Hypotenuse AI?

Kirsten Lamb
Technology Expert
Kirsten Lamb
Technology Expert

Kirsten Lamb is a freelance conversion copywriter and content marketer with a specialist focus in technology. She previously studied at Keele University and The University of Edinburgh. She has over 7 years of experience in the marketing industry and has worked with brands like Hotjar and WooCommerce, plus on the tech side of Booking.com.