A Full Jasper AI Review For 2024: Features, Pricing, and Alternatives

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Our Verdict

The most comprehensive, end-to-end AI marketing tool every team needs

Jasper AI provides users with an easy-to-use interface and is a comprehensive AI tool for marketers and full-scale marketing agencies. Users can brainstorm and create blog posts, website copy, social media content, email sequences, and even video scripts. With over 50 AI templates covering various marketing needs like product descriptions, Facebook ads, and press releases, Jasper acts as your one-stop shop for crafting a cohesive marketing strategy.

However, it’s important to acknowledge that Jasper AI lacks a free plan, and its paid plans come at a premium. For businesses or marketers solely focused on creating high-quality copywriting, improving SEO, and streamlining their workflow, a provider specializing in text-based content generation might be a more budget-friendly option.

Ultimately, the best choice depends on your specific content needs. While Jasper AI offers a comprehensive suite of features, including AI art generation, not every user requires that level of functionality. Consider your content priorities and budget when making your decision.


  • Offers integrated campaigns for an end-to-end marketing solution
  • Provides SEO analysis and optimization
  • Can train brand voice and style
  • Customizable AI-Image creation


  • Steep price tag compared to Rytr and Writesonic
  • Doesn't offer a free plan

Our in-depth Jasper AI review will cover the ins and outs of the pioneer of commercial AI tools, which has only continued to develop since its inception.

We’ll explore Jasper AI’s various tools, from writing, art, and generative chat, to its pricing and pros and cons.

Read on and learn more about this platform and how it stands out from its competitors.

What is Jasper AI?

Jasper AI has branded itself as an end-to-end enterprise co-pilot marketing solution. This means that it can create your marketing campaign from scratch. Here are Jasper AI’s main use cases:


When Jasper AI launched, it was mainly used as an AI copywriting tool, writing both long-form and short-form content. It offers 50+ templates that you can use depending on the content’s avatar, format, and voice.

Integrated Marketing

For a cross-functional marketing campaign, Jasper AI can create assets and content by entering your campaign brief. From art to copywriting, it will generate the content you need.


Another unique feature that Jasper AI offers is SEO hacking. Many popular AI tools, such as ChatGPT, only offer prompt-based results without SEO considerations. However, Jasper AI, together with SurferSEO, can easily analyze to help you improve your content and rank higher on Search Engine Results Pages (SERPs).


Jasper AI can also create art from scratch. However, unlike other generative AI art tools such as DALL-E, Jasper AI’s content is highly customizable. In addition to prompts, you can select the style, the artists, the mood, and more.

How much does Jasper AI Cost?

Studies have shown that 12.1% of company revenue is utilized for marketing. So whether you’re a single content creator or a marketing agency, the cost of AI is important. Jasper AI’s pricing is well-structured with three unique plans, targeting all business sizes.

Plans Creator Pro Business
Starting Price $49/seat/month $69/seat/month Custom Pricing
Characters 1,500 Lookback characters 1,500 Lookback characters 10,000 Lookback characters
Brand Tone $1.00 $3.00 Unlimited
Plagiarism Checker
Art Generator
Creator — $39 per month

Creator is the perfect plan for freelancers and small businesses that handle their own marketing. For $39 per month, you get the essential AI tools for copywriting and SEO.

Note that Jasper AI doesn’t offer a free forever account, unlike CopyAI. Some may find it a little steep compared to others, which range from $7 to $12 (Rytr and WriteSonic). However, the biggest perk here is that you can create content without limits.

Pro — $69 per month

Pro offers the same tools as the Creator package, but it’s designed specifically for small to medium-sized agencies. You can add three brand voices and create three instant campaigns, which other providers don’t offer. This allows you to work with multiple clients, each with their own distinct profile to make it easier to generate brand-specific content.

Business — Custom Pricing

Jasper AI offers personalized pricing for bigger agencies with a large client roster. You’ll gain unlimited access to brand voices, knowledge hubs, and receive enterprise-grade security and governance. Plus, you’ll have a dedicated account management team with premium support.

Jasper AI’s Key Features

Companies have invested heavily in AI development for the past two years. So, it’s not surprising that Jasper AI has grown from a simple AI writer to a full-blown marketing weapon. We’ve highlighted its top features below:

AI Writing+SEOIntegrated CampaignsBrand VoiceAI Art

One of jasper AI’s strongest tools is its AI writing feature, easily generating long-form blogs to social media copywriting.

The 50+ templates include the famous AIDA and PAS frameworks, a summarizer, product descriptions, and ads. During testing we found that it can write detailed creative stories, which other platforms don’t offer and makes it one of the best AI writing tools.

However, the main ingredient here is its SEO integration. We tested it by writing an 800-word blog post. We added a tone of voice, topic, and keywords before activating SurferSEO. It generated an article and analyzed it for rankability.

This is how Jasper AI sets itself apart from other copywriting tools. Unlike WriteSonic and Rytr, it can give you a complete SEO analysis and recommendation.

One of the reasons behind Jasper AI’s heftier price tag is its Integrated Campaigns feature, which works like a mini-project management tool. The plus here is that Jasper AI can create all content and assets for you.

During testing, we created a campaign for a fictional detergent company. Instead of getting it to write a brief, we uploaded one to see what it would produce. Within two minutes, Jasper AI generated numerous assets, including images, blog posts, landing page wireframes, case studies, and even TikTok scripts.

Some of the content needed to be refined, like the social media captions and ad copy, but it was incredibly easy to create more than just the foundation for a content plan. Another pro was that everything is located in one place, which we found made it more efficient for teams to collaborate.

With Jasper, you can easily create your own brand identity. Using brand voice, we were able to create consistent content. We were also able to edit it along the way. It may seem small, but AI-generated content will offer up various tones and styles, which is a weakness we highlighted in our full Rytr review.

While there are many AI art generation tools on the market, Jasper AI’s feature is unique: you can enhance your creation by selecting the medium, artist, and mood.

The convenience of AI copywriting and image generation in one place is invaluable.

When we tested this feature, the first step was to generate a product ad. We then added it as a prompt with a few slight tweaks. The result was a complete and ready-to-post Facebook ad campaign. This is why it’s been earmarked as one of the top AI art generators.

Jasper AI Performance

With its wealth of features in one place, you might expect the platform to be difficult to learn and use. We found the interface user-friendly and all of its features have clear instructions, so it’s simple to navigate.

A study showed that there’s an almost 80% success rate for appearing on the first page of search engine results with AI-generated content. Jasper AI’s ability to create content and analyze it makes it with the price tag.

Jasper AI vs Top Competitors

Even before the birth of ChatGPT in November 2022, many tools were made public, including Jasper. But with all the technological advancements, how does Jasper fare against its competitors? Let’s have a look.

Top AI Writing Tools Jasper AI Copy AI Rytr Writesonic ShortlyAI
Best for End-to-end content creation Content planning Budget-friendly Customized chatbot Prompt-based content
Free Version
Starting Price $49/mo $36/mo $7.50/mo $12/month $65/month
Built-in Plagiarism Checker
Top 3 Features AI writer, Integrated campaigns, Brand voice Thought leadership, Localization, Event execution Email writing, Post and captions, Customer reviews and replies Customized ChatBot, Audio AI, Automated internal linking Unlimited output, Intuitive commands, Simple interface

Jasper AI vs Copy AI

Copy.ai is Jasper AI’s top competitor in terms of overall use cases. With Copy.ai, you can get an AI-generated workflow for your marketing and sales. It uses its proprietary GTM AI that allows users to create content within its workflow.

However, Jasper AI offers a more comprehensive solution. While CopyAI’s tools focus primarily on content planning and copywriting, Jasper AI takes it a step further. It can actually write the initial creative brief for you, then generate a variety of content and marketing materials based on that brief.

This includes assets like blog posts, landing pages, social media content, and even video scripts – all from start to finish. While CopyAI offers a slightly lower price point at $36 per month, Jasper AI provides a broader range of features and capabilities, potentially saving you time and effort in the long run.

Jasper AI vs Rytr

In our Rytr review, we found it to be a good option for quick content creation, offers a user-friendly interface, and is great for beginners (at $7.50 per month). It tackles short-form content like emails and social media captions, making it ideal for freelancers and social media managers.

However, Jasper AI offers a broader range of features. It tackles not just short-form content but also long-form and various marketing materials. This makes Jasper AI a powerhouse for agencies and businesses with diverse content needs, justifying its slightly higher price tag.

Jasper AI vs Writesonic

Writesonic offers many different features. Aside from its AI copywriter, you can also create your own AI chatbot. You can use Writesonic as your chat support agent, regardless of the industry in which you work.

Compared to Jasper, Chatsonic (Writesonic’s bot) is the only thing that sets it apart. If you’re more on marketing and content creation, Jasper is the choice. For customer engagement and support, definitely use the latter.

Jasper AI’s Customer Reviews

With over 1200+ reviews on G2, Jasper AI has garnered 4.7 out of 5 stars, with a vast majority of its customers noting they were more than satisfied with the product. We looked at real user reviews from G2, Trustpilot, and Reddit communities to get more insights from real customers.

Jasper’s best part is the large amount of templates that make content creation very easy. You can choose a template i.e. a blog or LinkedIn Post and Japer comes with preconfigured settings for the specific needs. This makes Jasper easier than the usual Large Language models like Chat GPT.

As we highlighted earlier, the main selling point of this tool is that it’s an end-to-end marketing platform. You can create all of your marketing needs by subscribing to one provider.

However, most of the negative comments revolve around its pricing:

The platform is a bit costly for single users and can have more features around chat feature.”

“Jasper is great but also very expensive and besides a monthly plan they have a volume-based price model attached.

User reviews collected from G2.com

Overall, the feedback highlighted that customers received what they paid for, while others compared its high prices against that of cheaper competitors like ShortlyAI and Rytr.

How to Use Jasper AI

Jasper AI is fairly easy to use. Once you've created your account, follow these steps to create single content and then transform it into different formats.

  1. Set Your Brand Voice

    This is a one-time setup wherein you can customize your style guide, audience personas, marketing site, white papers, values, mission, and more.

    <strong>Set Your Brand Voice</strong>
  2. Generate Your Content

    Use the Content Flow options on the homepage. This way the tool will know what template to use. Now add all the other information (product, voice, etc) to the next page.

    <strong>Generate Your Content</strong>
  3. Document Prompting

    Not all outputs are perfect. There are certain things you want to edit. You can use the inline prompt option or the “@Jasper” command.

    <strong>Document Prompting</strong>
  4. Repurposing Your Content

    After creating your first blog post, Jasper will let you repurpose your content into a different format. Be sure to create a duplicate, then click “Remix.”

    <strong>Repurposing Your Content</strong>

How To Choose the Best AI Tool

To ensure you get the most out of your AI tool, there are a few things you need to look for before getting an AI tool. Here are some important factors that you should consider:

Features and PricingCustomizationSEO OptimizationAccuracy and Performance

With AI tools, the number of features is usually relevant to their price points. First, determine what you need as you don’t want to pay extra for a feature you won’t use. Compare your needs with the tool’s feature list. Remember the possibility of scaling in the future as well.

It’s important to note whether or not a provider will allow you to customize your work, whether this is adding a brand tone to your generated content, or if you can integrate the AI tool with other products your company is already utilizing.

If you’re writing ad campaigns, blog posts, or any format with the end goal of ranking higher on the SERPs, then this is something you want to consider. Check if your provider offers built-in SEO optimizers or can integrate Frase, Surfer, or other third-party tools.

Look for providers that offer newer language models, such as GPT 4 and above. If you want to get the most out of any generative AI tool, make sure that they are either using the most advanced NLPs or their own models.


How We Review And Test AI Tools

We base our recommendations on first-hand testing. All the products we feature, have been tested based on the following criteria:

  • Accuracy: The accuracy of every AI tool varies and is largely dependent on the AI model used and the quality of the input. We test each tool to gauge its accuracy across the tasks and use cases it supports.
  • Performance: We also test how long it takes the AI tool to deliver results and weigh this time against the quality of the output. Quick results mean nothing if the output isn’t accurate, relevant, or what you expected.
  • Ethical Considerations: We explore any issues with bias, transparency, and privacy to ensure we recommend only the best artificial intelligence solutions that take these ethical concerns seriously.
  • User Experience: We test every AI tool on all the supported platforms to gauge its user-friendliness and whether it works as advertised. We also explore any online documentation available.
  • Value for Money: We weigh the features, performance, and accuracy of the market’s best AI tools against their cost to determine their value for money. We also factor in the cost to scale with the platform.
  • Features: We test every feature on offer with the service over a two-week period. This includes testing their functionality (whether it’s art generation, or voiceovers, for example) across all the platforms the tool supports.
  • Security: From data privacy to ensuring the tools haven’t had a data breach, we take security seriously, checking their regulatory compliance and how vulnerable the AI models are to exploitation.


What is Jasper AI?

Can Jasper AI be detected?

Is Jasper AI free?

How much does Jasper AI cost?

Is Jasper AI worth it?

Is Jasper AI better than ChatGPT?

Is Jasper AI safe?

Nick Saraev
Tech and SaaS Expert
Nick Saraev
Tech and SaaS Expert

Nick Saraev is a writer & entrepreneur who pivoted from a path in medicine to forge a series of successful digital media businesses. He's been featured in Popular Mechanics, Apple News, & Bloomberg, and is an Amazon Kindle best-seller. He has extensive experience in the tech and SaaS industry, writing in-depth guides to help users grasp technical concepts better.