This in-depth Jasper AI review will cover the ins and outs of the pioneer of commercial AI tools, which has only continued to develop since its inception.
I’ll explore Jasper AI’s various tools, from writing, art, and generative chat, to its pricing and pros and cons.
Read on and learn more about this platform and how it stands out from its competitors.
I last updated this review page in December 2024. At this time, I noticed Jasper hadn’t listed any recent product additions since its Spring-Summer updates.
- On July 25th, 2024, Jasper introduced an additional feature to its Editor, which allows users to save their generated content as reusable templates. This can help maintain consistency in formatting across all your created content, and it can speed up production for similar formats in the future, as you’ll already have a template to start from.
- On May 3rd, 2024, Jasper released an enhanced image functionality that allows users to enrich their written content with visuals from Unsplash and Clipdrop.
Jasper tends to update its product in some notable way every couple of months, so I’d expect another enhancement, release, or feature coming soon.
What is Jasper AI?
Jasper AI has branded itself as an end-to-end enterprise co-pilot marketing solution. This means that it can create your marketing campaign from scratch. Here are Jasper AI’s main use cases:
Copywriting
When Jasper AI launched, it was mainly used as an AI copywriting tool, writing both long-form and short-form content. It offers 50+ templates that you can use depending on the content’s avatar, format, and voice.
Integrated Marketing
For a cross-functional marketing campaign, Jasper AI can create assets and content by entering your campaign brief. From art to copywriting, it will generate the content you need.
SEO
Another unique feature that Jasper AI offers is SEO hacking. Many of the most popular AI tools, such as ChatGPT, only offer prompt-based results without SEO considerations. However, Jasper AI, together with SurferSEO, can easily analyze to help you improve your content and rank higher on Search Engine Results Pages (SERPs).
Art
Jasper AI can also create art from scratch. However, unlike other generative AI art tools such as DALL-E, Jasper AI’s content is highly customizable. In addition to prompts, you can select the style, the artists, the mood, and more.
How much does Jasper AI Cost?
Studies have shown that 7.7% of company revenue is utilized for marketing. So whether you’re a single content creator or a marketing agency, the cost of AI is important. Jasper AI’s pricing is well-structured with three unique plans, targeting all business sizes.
Plans | Creator | Pro | Business |
---|---|---|---|
Starting Price | $39/seat/month | $59/seat/month | Custom Pricing |
Characters | 1,500 Lookback characters | 1,500 Lookback characters | 10,000 Lookback characters |
Brand Tone | $1.00 | $3.00 | Unlimited |
Plagiarism Checker | ✅ | ✅ | ✅ |
Art Generator | ❌ | ✅ | ✅ |
Jasper AI’s Key Features
Companies have invested heavily in AI development for the past two years. So, it’s not surprising that Jasper AI has grown from a simple AI writer to a full-blown marketing weapon. We’ve highlighted its top features below:
AI Writing+SEO
One of jasper AI’s strongest tools is its AI writing feature, which easily generates long-form blogs and social media copy.
The 80+ templates include the famous AIDA and PAS frameworks, a summarizer, product descriptions, and ads. During testing, I found that it can write detailed creative stories. This feature isn’t offered by other platforms, and this is why it’s one of the best AI writing tools.
However, the main ingredient here is its SEO integration. I tested it by writing an 800-word blog post. I added a tone of voice, topic, and keywords before activating SurferSEO. It generated an article and analyzed it for rankability.
This is how Jasper AI sets itself apart from other copywriting tools. Unlike WriteSonic and Rytr, it can give you a complete SEO analysis and recommendation.
One final unique feature to note about Jasper’s content editor is that since its summer 2024 product update, it allows users to save their generated content as templates to use in the future. This helps keep formatting consistent across all content you create and can make content generation quicker thanks to the template offering a starting point. This is not a feature I’ve seen in Jasper’s direct competitors.
Integrated Campaigns
One of the reasons behind Jasper AI’s heftier price tag is its Integrated Campaigns feature, which works like a mini-project management tool. The plus here is that Jasper AI can create all content and assets for you.
During testing, I created a campaign for a fictional detergent company. Instead of getting it to write a brief, I uploaded one to see what it would produce. Within two minutes, Jasper AI generated numerous assets, including images, blog posts, landing page wireframes, case studies, and even TikTok scripts.
Some of the content needed to be refined, like the social media captions and ad copy, but it was incredibly easy to create more than just the foundation for a content plan. Another pro is that everything is located in one place, which I found made it more efficient for teams to collaborate.
Brand Voice
With Jasper, you can easily create your own brand identity. Using brand voice, I was able to create consistent content. I was also able to edit it along the way. It may seem small, but AI-generated content – across all providers – usually offers up various tones and styles whether you like it or not. Jasper’s feature saves you from that, ensuring your content continues to resonate with your audience.
AI Art
While there are many AI art generation tools on the market, Jasper AI’s feature is unique: you can enhance your creation by selecting the medium, artist, and mood.
The convenience of AI copywriting and image generation in one place is invaluable.
When I tested this feature, the first step was to generate a product ad. I then added it as a prompt with a few slight tweaks. The result was a complete and ready-to-post Facebook ad campaign. This is why it’s been earmarked as one of the top AI art generators.
Personal Templates
In the latest update ( July 2024), you can create, save, and edit custom templates from within the Jasper Editor. This means you can follow a consistent structure with your content formatting without having to create it from scratch each time.
This feature will help maintain consistency with little effort, making it easy to build a recognizable brand style to boost your online presence.
Jasper AI Performance
With its wealth of features in one place, you might expect the platform to be difficult to learn and use. We found the interface user-friendly and all of its features have clear instructions, so it’s simple to navigate.
A study showed that there’s an almost 80% success rate for appearing on the first page of search engine results with AI-generated content. Jasper AI’s ability to create content and analyze it makes it with the price tag.
Jasper AI vs Top Competitors
Even before the birth of ChatGPT in November 2022, many tools were made public, including Jasper. But with all the technological advancements, how does Jasper fare against its competitors? Let’s have a look.
Top AI Writing Tools | Jasper AI | Copy AI | Rytr | Writesonic | ShortlyAI |
---|---|---|---|---|---|
Best for | End-to-end content creation | Content planning | Budget-friendly | Customized chatbot | Prompt-based content |
Free Version | ❌ | ✅ | ✅ | ✅ | ❌ |
Starting Price | $39/mo | $36/mo | $7.50/mo | $12/month | $65/month |
Built-in Plagiarism Checker | ✅ | ✅ | ❌ | ✅ | ✅ |
Top Features | AI writer, Integrated campaigns, Brand voice | Thought leadership, Localization, Event execution | Email writing, Post and captions, Customer reviews and replies | Customized ChatBot, Audio AI, Automated internal linking | Unlimited output, Intuitive commands, Simple interface |
Jasper AI vs Copy AI
Copy.ai is Jasper AI’s top competitor in terms of overall use cases. With Copy.ai, you can get an AI-generated workflow for your marketing and sales. It uses its proprietary GTM AI that allows users to create content within its workflow.
However, Jasper AI offers a more comprehensive solution. While CopyAI’s tools focus primarily on content planning and copywriting, Jasper AI takes it a step further. It can actually write the initial creative brief for you, and then generate a variety of content and marketing materials based on that brief.
This includes assets like blog posts, landing pages, social media content, and even video scripts – all from start to finish. While CopyAI offers a slightly lower price point at $36 per month, Jasper AI provides a broader range of features and capabilities, potentially saving you time and effort in the long run.
Jasper AI vs Rytr
In my Rytr review, I found it to be a good option for quick content creation, offers a user-friendly interface, and is great for beginners (at $7.50 per month). It tackles short-form content like emails and social media captions, making it ideal for freelancers and social media managers.
However, Jasper AI offers a broader range of features. It tackles not just short-form content but also long-form and various marketing materials. This makes Jasper AI a powerhouse for agencies and businesses with diverse content needs, justifying its slightly higher price tag.
Jasper AI vs Writesonic
Writesonic offers many different features. Aside from its AI copywriter, you can also create your own AI chatbot. You can use Writesonic as your chat support agent, regardless of the industry in which you work.
Compared to Jasper, Chatsonic (Writesonic’s bot) is the only thing that sets it apart. If you’re more on marketing and content creation, Jasper is the choice. For customer engagement and support, definitely use the latter.
Jasper AI’s Customer Reviews
With over 4,000 reviews on Trustpilot, Jasper AI has garnered a solid 4.1/5, with a vast majority of its customers scoring it 5 stars (88%). I also looked at real user reviews from Reddit communities to gain more insights from real customers.
Jasper has helped us scale up content production like no other tool ever did. Jasper’s AI tools help us increase our copywriting productivity and helped us grow our business by 10x in 2022. Having the right recipes combined with the right tools, has been transformational!
As I highlighted earlier, the main selling point of this tool is that it’s an end-to-end marketing platform. You can create all of your marketing needs by subscribing to one provider.
However, most of the negative comments revolve around adding your credit card details when launching its free trial.
User review collected from Trustpilot.
Overall, the feedback highlighted that customers received what they paid for, while others compared its high prices against those of cheaper competitors like ShortlyAI and Rytr.
How to Use Jasper AI
Jasper AI is fairly easy to use. Once you've created your account, follow these steps to create single content and then transform it into different formats.
Set Your Brand Voice
This is a one-time setup wherein you can customize your style guide, audience personas, marketing site, white papers, values, mission, and more.
Generate Your Content
Use the Content Flow options on the homepage. This way the tool will know what template to use. Now add all the other information (product, voice, etc) to the next page.
Document Prompting
Not all outputs are perfect. There are certain things you want to edit. You can use the inline prompt option or the “@Jasper” command.
Repurposing Your Content
After creating your first blog post, Jasper will let you repurpose your content into a different format. Be sure to create a duplicate, then click “Remix.”
How To Choose the Best AI Tool
To ensure you get the most out of your AI tool, there are a few things you need to look for before getting an AI tool. Here are some important factors that you should consider:
With AI tools, the number of features is usually relevant to their price points. First, determine what you need as you don’t want to pay extra for a feature you won’t use. Compare your needs with the tool’s feature list. Remember the possibility of scaling in the future as well.
It’s important to note whether or not a provider will allow you to customize your work, whether this is adding a brand tone to your generated content, or if you can integrate the AI tool with other products your company is already utilizing.
If you’re writing ad campaigns, blog posts, or any format with the end goal of ranking higher on the SERPs, then this is something you want to consider. Check if your provider offers built-in SEO optimizers or can integrate Frase, Surfer, or other third-party tools.
Look for providers that offer newer language models, such as GPT 4 and above. If you want to get the most out of any generative AI tool, make sure that they are either using the most advanced NLPs or their own models.
How We Review And Test AI Tools
We base our recommendations on first-hand testing. All the products we feature, have been tested based on the following criteria. For more information, visit our dedicated methodology page on how we test and review AI tools.
- Accuracy & Prompt Interpretation: The accuracy of every AI tool varies and is largely dependent on the AI model used and the quality of the input. We test each tool to gauge its accuracy across the tasks and use cases it supports.
- Performance & Model Architecture: We look at the sophistication of the AI model(s) the tool is based on, and we test how long it takes the AI tool to deliver results and weigh this time against the quality of the output. Quick results mean nothing if the output isn’t accurate, relevant, or what you expected.
- Ethics & Safety: We explore any issues with bias, transparency, and privacy to ensure we recommend only the best artificial intelligence solutions that take these ethical concerns seriously.
- Innovation & Updates: AI is a dynamic, fast-developing space; we look at how well the tools we review are keeping up in terms of how often the improve and update their product.
- User Experience: We test every AI tool on all the supported platforms to gauge its user-friendliness and whether it works as advertised. We also explore any online documentation available.
- Value for Money: We weigh the features, performance, and accuracy of the market’s best AI tools against their cost to determine their value for money. We also factor in the cost to scale with the platform.
- Features & Customization: We test every feature on offer with the service over a two-week period. This includes testing their functionality across all the platforms the tool supports. We also look at the extent to which you can customize, edit, or refine the final output.
- Security: From data privacy to ensuring the tools haven’t had a data breach, we take security seriously, checking their regulatory compliance and how vulnerable the AI models are to exploitation.
FAQs
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References
- Marketing When Budgets Are Down (Statista)
- How Much Are Companies Investing in AI? (Statista)
- Ai-Generated Content Is A Game Changer For Marketers, But At What Cost? (Goizueta Business School)
- The inside story of how ChatGPT was built from the people who made it (MIT Technology Review)
- Jasper Reviews and Ratings (TrustRadius)