Murf AI Review 2024 — Pricing, Features, and Alternatives

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Our Verdict

Murf.AI offers 200+ AI voices to create easy voiceovers

Murf.AI offers a user-friendly solution for creating human-sounding voiceovers. We liked that it offers a free plan so users can try it before they buy, but we found that many additional features, such as voice cloning, dubbing, and translation, are hidden behind the Enterprise plan.

We were really impressed with the level of detail and customization options on offer with the voices, including accents, moods and emphasis editing. However, it does not offer art generation or AI copywriting – which could make it a more comprehensive product.

On the whole, we’d recommend this as a professional AI solution for those who want to focus solely on text-to-speech and voiceovers, but it’s perhaps not the best or most generous tool if you’re looking for an all-in-one AI content creation platform.


  • Offers free forever plan
  • 200+ voices
  • Tone, mood, and emphasis voice controls


  • Voice cloning, translation, and dubbing only available on Enterprise plan
  • Broadcasting rights for TV and radio not included

In this Murf AI review, we’ll cover our in-depth deep dive into the voice-generation AI tool.

We’ve compared it with other industry-leading AI tools based on pricing, features, pros, and cons to understand how it measures up to its competition.

This review of Murf AI will help you determine whether this is the right AI voice generator for your needs or whether an alternative might suit you better.

What is Murf AI Used for?

Murf AI is predominantly used to create natural-sounding voice overs with AI for a range of use cases, including marketing videos like TV and radio adverts, YouTube videos, and social media posts.

It also offers some extra functionalities on its Enterprise plan, such as AI translation, voice dubbing, and voice cloning.

Murf AI Pricing

Murf AI offers four pricing plans: Free, Creator, Business, and Enterprise. We’ll unpack each plan’s features in the table below.

Starting Price (billed annually) Projects Free Version Templates Plagiarism Checker Art Generator Voice Cloning Voices Languages AI Models Integrations
Free 0 2 10+ 120+ 20+ Generative AI Trial everything in Business
Creator $23/month 5-30 10+ 120+ 20+ Generative AI Canva
Business $79/month 50-200 10+ 120+ 20+ Generative AI 11, including Canva and Google Slides
Enterprise Custom Custom 10+ 120+ 20+ Generative AI Everything in Business

The Murf AI Free plan lets users try the tool before committing to a paid plan — and you don’t need to enter your credit card details. The Free plan gives you limited access to all the features included in the Business plan, but you can’t download your projects.

The Free plan gives you 10 minutes of voice generation and 10 minutes of transcription and allows three users to work on projects.

Creator - $23-39 per month, billed annually

Creator offers a Lite and Plus version. Creator Lite allows for five projects, 24 hours of voice generation, and one editor.

Creator Plus offers a broader capacity for production, including 30 projects and 48 hours of voice generation. It also gives users a personal license, which is adequate for solo entrepreneurs, content creators, and freelancers to create voice-generated content.

You’ll have unlimited downloads of the projects you create within the platform. It does integrate with Canva, allowing you to add a voice to your creative projects.

Business - $79-159 per month, billed annually

There is a Business Lite and Business Plus plan.

Business Lite allows for 50 projects and 96 hours of voice-generated content, while Business Plus offers 200 projects and 240 hours of content. Both tiers offer three editors and allow for five viewers (to share progress with external stakeholders).

The Business plan also offers integration with Google Slides, so you can add narration to your presentations. This plan gives you access to the AI voice changer feature, letting you change the voice in any existing audio file.

With the Business plan (Lite and Plus), you’ll receive a business license, which is suitable for companies creating educational content, marketing material, and product videos.

Enterprise - Custom pricing

Murf AI also has an Enterprise plan with tailored pricing based on your needs. This plan offers unlimited voice-generation and a custom number of projects and allows access to five or more editors.

Many of Murf AI’s add-on features are hidden within the Enterprise plan, including dubbing, translation, and voice cloning. If you opt for this plan, you’ll benefit from higher security features like SSO (single sign-on) and receive assistance from a dedicated account manager.

Murf AI Key Features

Murf AI’s flagship feature is its text-to-speech voice generation, but it also offers a range of other features that we discuss in detail below.

Voice GenerationVoice ChangerVoice DubbingVoice CloningAI Translator

Voice Generation

Murf offers text-to-speech (TTS) generation, allowing you to import an existing script or write directly into the voice blocks. Unlike Lovo‘s Genny tool, Murf does not have an integrated AI writing feature — it only converts text to speech.

There are 120+ voices on offer in 20+ languages. Some voices are restricted to the Business plan, but there are 13 available with the free plan.

What I found great about Murf was the level of detail and customization options available to help create professional-quality voice overs that come close to a human voice.

You can fine-tune the emphasis the AI voice puts on different words, alter the mood with which they speak, and add pauses where necessary.

Voice Changer

If you have an existing audio file that you’d like to change the voice of, perhaps to conceal your own voice or to change the gender, language, mood, or tone of the voice, you can use Murf’s voice changer tool.

Simply upload the file, choose the language, and the tool will transcribe the audio. You can then customize and edit the voice blocks.

Voice Dubbing

Murf offers artificial intelligence (AI) dubbing as an additional feature, but this can only be found on its Enterprise plans. This is a helpful tool for filmmakers, musicians, marketers, and educators who want to dub their existing content.

Dubbing with human voice actors can be expensive and time-consuming, but this tool can help smaller businesses and solopreneurs enter international markets.

Voice Cloning

Voice cloning has attracted a fair amount of attention, but it can help you save time because it removes the need to record your own voiceovers.

Instead, you can use TTS to create audio files and then apply your own cloned voice over the top. Murf only offers this feature on its Enterprise plans.

We were disappointed that it’s not available to experiment with in the Free plan because a similar tool is available on Lovo’s tool, Genny. To access this feature, you need to contact Murf’s sales team directly.

AI Translator

Another Enterprise-only feature is the AI translator, which allows users to quickly translate their existing voice-overs into 20+ languages without the need to find a voice actor.

It utilizes the same customization options as the normal TTS generator, allowing you to choose the mood of the voice. This ensures you maintain control over the tone of your content — even in another language.

Murf AI Performance

In terms of performance, I was impressed with the range of control Murf allows users over the mood, tone, and emphasis of the AI voices. The in-depth emphasis editor allows you to fine-tune each word, and it’s not a feature I’ve encountered with similar AI voice generation platforms like ElevenLabs.

During our Murf AI review, we found that thanks to its deep customization options, Murf’s potential to create lifelike voiceovers is slightly higher than with other platforms.

Additionally, I found the platform to be extremely user-friendly, and the processing time was quick. I didn’t encounter any bugs or hiccups, nor did I have to consult a manual during my user testing, which speaks volumes for the UX/UI design.

Murf AI Integrations

Murf offers a range of integrations to help with the creation of voice content and adding it to larger projects. These integrations include Articulate 360, Google Slides, Canva, Adobe, Notion, Squarespace, Wix, and WordPress.

Integrating with Canva helps with the production of creative projects while adding voice content to your Google Slides will allow you to easily add narration to your presentations.

Integrations with web builders, such as Squarespace, Wix, and WordPress, allows you to embed voice overs directly into your websites.

Not all integrations are available on all plans, so if you have your heart set on a particular integration, then it’s best to check before you choose your plan.

At the moment, only the Canva integration is supported with the Creator plan, while the Business plan allows you to use Canva, Google Slides, and Adobe integrations as well.

Murf AI Customer Reviews

On independent review sites, Murf AI attracts generally positive reviews. It earns high scores of 4.7/5 on G2 and 4.5/5 on Capterra. This is slightly higher than competitor Lovo (4.4) and slightly lower than ElevenLabs (4.8).

Positive reviews cited the wide range of languages and accents on offer as super helpful for authentically representing regional audiences. Users were particularly happy with the African-American accents and French-Canadian translations. However, one review noted that it was not possible to change the mood of all the voices.

“I create training videos and in the past I’ve burnt a lot of hours recording and editing my own voice (removing my lisp, background noise, etc.). I’ve saved so much time on my projects by using the AI voices in Murf.

I would definitely reccommend a paid plan with Murf for both business and personal use!

Some voices sound significantly more natural than others. I would love if there were more options of the same caliber.” (sic)

User review collected from G2

Other users encountered complications when trying to overcome pronunciation issues with certain voices or lost time trying to make voices sound natural and human-like.

Murf AI vs Top Competitors

Now that we’ve seen what Murf AI has to offer, let’s analyze how it performs against some of the most popular AI tools on the market.

AI Tools Best For Starting Price Free Version Built-In Plagiarism Checker Top 3 Features
Murf AI In-depth voice editing $23/month Free for 2 projects and 10 minutes of voice generation Audio and video templates, voice emphasis control, various tones of voice
Lovo AI All-in-one video production $24/month 14-day free trial of the Pro version Video editing, art generator, text-to-speech
ElevenLabs Realistic voices $5/month Free for 10,000 characters and 10 minutes of audio per month Professional voice cloning, generous free plan, natural-sounding voices
ClosersCopy Marketing and sales copy $49.99/month N/A SEO tools, 700+ templates, in-house AI
Rytr Affordable copywriting $7.50/month Free Forever plan — 10,000 characters per month Keyword generation, outlines, rewriting
Jasper AI AI co-pilot for creating marketing content $39/month 7-day free trial Copywriting, brand voice adherence, Grammarly, and SurferSEO integration

Speechify vs Murf

Murf and Speechify are both AI voice generators with some cross-over. Speechify is predominantly a reading app that can work in-app or on your browser.

You can select from a range of voices, including celebrity voices like Gwyneth Paltrow and Snoop Dogg.

Speechify also offers an AI voice generator feature. We found the interface and app user-friendly and liked that it offers a range of templates to inspire you.

You can import your own script or type directly into the editor. Then, you can play with the speed, pitch, and pronunciation. A wide range of preset voices is available, or you can clone your own voice.

In terms of pricing and value for money, we found that Speechify’s generous free plan was great for experimentation and offers more features than Murf.

We were also really impressed with the results we created with Speechify and appreciated that its Free plan allows users to clone their voice.

ElevenLabs vs Murf

ElevenLabs gained unicorn status after its recent fundraising effort. It does offer many of the same AI voice synthesis features as Murf, including text-to-speech, speech-to-speech, dubbing, and voice cloning.

ElevenLabs’ pricing is more accessible than Murf’s, with its Starter plan beginning at just $1 per month for the first month. On this plan, users can experiment with voice cloning. Comparatively, Murf users have to contact their sales team to try voice cloning because it’s not included in the lower plans.

We found that Murf’s voice editor tool is more in-depth and sophisticated than that of ElevenLabs because it provides users with more control over emphasis.

However, even though ElevenLabs offers less degree of control and fewer customization options of the preset voices, we were impressed by ElevenLabs’ human-sounding results.

For these reasons, we recommend Murf to users who want to fine-tune their results, but ElevenLabs is a quick, user-friendly tool with more natural-sounding voice overs for little effort.

Murf vs Lovo

Murf and Lovo are both AI-powered TTS generators with slightly different offerings. Murf is limited to voice generation, while Lovo is a multimedia content generator.

Murf offers a wider range of editing and customization options to fine-tune your voice output, such as control over-emphasis and, arguably, a better range of voices. Ultimately, you may be able to achieve more natural-sounding voices with Murf.

Lovo can help you write AI-generated scripts, TTS, voice clones, art, and subtitles—all within its user-friendly video editing platform.

To use Murf’s voice cloning feature, you must get in touch with its sales team directly. With Genny, you can experiment with voice cloning on the free trial, which we thought was generous.

That being said, Lovo’s free trial is limited, and there is no ‘free forever’ plan. Murf does offer a free plan, with 10 minutes of voice generation time — except you can’t download the output.

How to Use Murf AI Voice Generator

To maximize your Murf AI potential, we've created a quick guide on using Murf AI.

  1. Create Account

    You’ll need to create an account. You can create an account directly with Murf or sign up with your Google, Slack, or Microsoft account. You don’t need to enter any credit card information because first-time users are automatically directed to the free plan.

    <strong>Create Account</strong>
  2. Start Project

    You’ll be directed to the project view and can start adding your voice blocks. I found the interface easy to navigate as it’s relatively self-explanatory. That being said, there is no automatic walkthrough (such as with Lovo), so if you haven’t used a TTS tool before, it could be less obvious on how to get started.

    <strong>Start Project</strong>
  3. Import Script

    You can import a premade script directly into Murf — Murf does not create scripts and doesn’t offer an AI writing feature. If you want AI to generate the content of your script, you can utilize one of the top AI writing tools like Jasper,, or QuillBot.

    <strong>Import Script</strong>
  4. Create Voice Blocks

    Alternatively, you can write directly into Murf. You can also copy and paste a whole paragraph of text, which will automatically be broken down into sentences for digestible speech fragments.

    <strong>Create Voice Blocks</strong>
  5. Select a Voice

    Once you’ve loaded in your text blocks, select a voice that suits your project. There is a wide variety of voices based on gender, accent, video style, language, and accent. I found it really easy to navigate the bank of voices, thanks to the filters.

    <strong>Select a Voice</strong>
  6. Edit Voice Mood

    You can also add a tone to your chosen voice to further customize the output to your video style. Murf allows you to fine-tune your voice to the genre of your project.

    <strong>Edit Voice Mood</strong>
  7. Edit Voice Emphasis

    The customization options include adding emphasis to voice blocks. Emphasis is key in achieving a voice that can pass as a real human, so I loved that this is possible. This is a real stand-out feature of Murf because this wasn’t included with Lovo and not in as much detail with ElevenLabs.

    <strong>Edit Voice Emphasis</strong>
  8. Add Music

    You can add background music to your voice over, which gives it a professional touch. There is a range of options to choose from to ensure you have the ideal track for your project. The music can be edited in the timeline when you return to the editing screen.

    <strong>Add Music</strong>
  9. Invite Team Members

    It’s possible to invite members to your project for a second opinion on your voiceover, or to share it with your team members. The number of members you can invite may be capped as per the plan you are on.

    <strong>Invite Team Members</strong>
  10. Export Project

    Once you’re happy with your final product, you can export it in the format of your choice. Thanks to Murf’s range of integrations, it’s also possible to link the tool with Canva, Google Slides, WordPress, Squarespace, and Wix.

    <strong>Export Project</strong>

How to Choose the Best AI Voice Generation Tool

With so many options available, searching for the right AI tool can be difficult. These are some of the factors that you should take into account:

SuitabilityAccuracy and PerformanceCustomizationEase of UseSecurityPrice and ScalabilityFeatures

Consider whether the tool meets your specific needs and objectives. Are you looking to create a voiceover for ads, educational content, or YouTube? Check the features on offer against your intended purpose.

Not all AI tools produce high-quality content as some can be unreliable. Secure a free trial or demo and read reviews to understand how other users feel about the tool’s performance.

Look for customization and integration options because tools that work alongside your existing software can save you time. If you have coding experience, you can also check for API access to use the output on your own apps or websites.

If an AI tool isn’t user-friendly, it’s going to be tough to maximize its potential. If there’s a free trial or plan, this can be a great chance to test the product before committing to a contract.

When working with sensitive information, security features are crucial with AI tools. Look out for robust security measures like data encryption, access control, and compliance with standards such as GDPR or HIPAA.

Does the tool offer good value for money, or is there a free option available? It’s important to consider if it can grow with your demands over time without becoming too expensive.

Before making your final call, examine the specific features offered by each pricing tier of the platform to ensure it offers the tools you need to achieve your goals.


What is Murf?

Is Murf AI free to use?

Is Murf AI safe?

Can I use Murf AI for YouTube?

Is Murf AI included in Canva Pro?

Alice Martin
Senior Writer
Alice Martin
Senior Writer

Alice Martin has five years experience as a writer before joining Techopedia in 2024. After completing an interdisciplinary degree in Liberal Arts and Sciences at the Universiteit van Amsterdam, she began writing in the arts and music industries. Driven by a love of research and analysis, Alice turned her attention towards all things software and technology. She now offers expert advice in these fields to help readers make informed decisions.