Picsart Review 2024: The Good and the Bad

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Our Verdict

Picsart is a comprehensive tool for graphic design, AI-generated content, and photo editing

Picsart stands out as an intuitive, all-around editing platform that helps users create a variety of content using professionally designed templates. It shines across multiple applications, from creating engaging social media posts and eye-catching adverts to professional posters and resumes.

It also has user-friendly photo and video editing tools, giving you access to over 15 AI tools, including image generation and advertising content, significantly streamlining the creative process.

Primarily favored for its mobile app usability, Picsart offers a free plan that is suitable for occasional editing projects. However, if you’re after advanced editing functionalities or extensive use of AI tools, you’ll find the tool to be limited.

We did find that the Pro and Plus plans, priced between $5 and $7 per month (billed annually), present affordable solutions if you’re wanting to regular access to Picsart’s full capabilities.

This platform is especially beneficial for social media managers, budding editors, and small business owners aiming to manage their content creation independently.

Pros

  • Popular and user-friendly mobile app
  • Range of free features
  • All-in-one tool with multiple uses

Cons

  • Advanced features limited to paid plans
  • Difficult to navigate

In this Picsart review, we’ll analyze the popular all-in-one AI design, video, and photo editing app.

We’ll also compare it against several competitors based on pricing, features, pros and cons to help you understand whether it’s the right tool for your needs.

What is Picsart Used for?

Picsart is a comprehensive artificial intelligence (AI) design editor that can be used via its in-browser web version or its mobile app on iOS and Android.

The platform offers a range of features, including AI-powered video and photo editing, photo retouching, AI avatar creation, and the capability to generate and edit images and advertisements for various use cases.

It’s an ideal solution for individuals in social media management and marketing and small business owners who want to create high-quality content effortlessly, even without extensive editing experience.

Picsart Pricing

In addition to a free plan, Picsart offers three paid plans: Picsart Plus, Picsart Pro, and Picsart Enterprise. The table below breaks down each plan’s features.

Starting Price (Billed Annually) Cloud Storage AI Image Generator AI Writer AI Video Generator Design Templates Background Remover Collaboration Tools
Free $0 100MB 3/day 20/day 1/day
Picsart Plus $5/month 5GB 5/day 100/day 3/day
Picsart Pro $7/month 20GB 10/day Unlimited Unlimited
Picsart Enterprise Custom Custom Custom Unlimited Unlimited
Free

Picsart’s free version offers access to many of its features, including photo and video editing, a range of free templates, backgrounds, and images, and 100 MB of cloud storage.

However, the usage of its AI-powered image and video generator is capped. Picsart’s free plan is akin to that of Canva, providing a solid user experience while imposing limitations on the availability of ‘Pro’ level templates and features.

Picsart Plus - $5/month

Picsart Plus unlocks the full range of templates, fonts, and stickers that were not previously available on the free plan.

You’ll gain access to a vast bank of stock imagery and video footage and unlock the advanced retouching feature. This plan also provides you with a larger cloud storage limit of 5GB and more uses of the 15+ AI generation features.

Picsart Pro - $7/month

Picsart Pro allows time-saving features such as the ability to edit 50+ photos at once in the same style, which makes it an ideal choice for photographers or social media users who want to bulk-edit photos from one photo shoot. You can also save brand colors and use custom fonts.

The plan also provides you with an unlimited use of background removers, image enhancers, and additional uses of the AI generation tools. You can also have two separate users, each with 20GB of cloud storage.

Picsart Enterprise - Custom pricing

If your needs outgrow the capacity of the Pro plan, you can negotiate for a custom Enterprise plan. This allows you to access prepaid and pay-as-you-go APIs, plus a photo and video editor SDK.

This plan unlocks a fully customizable editing experience and access to the full scope of Picsart’s bank of templates, images, fonts, and AI tools. You’ll also benefit from improved security measures, a dedicated support manager, and custom third-party integrations.

Picsart Key Features

One of the great things about Picsart is its wide range of features on offer, including design templates and photo and video editing. In this section, we’ll cover its other top features.

Design TemplatesAI Image GeneratorAd GeneratorVideo GeneratorPhoto Editing

Picsart offers a diverse collection of graphic design templates made by professional designers. With over 600 new templates added to the selection last year, you can choose from a range of social media content styles. This includes YouTube thumbnails, Instagram stories and posts, and adverts for each platform.

Beyond social media, you can also use Picsart to create posters, invoices, invitations, and resumes. The variety of design styles is great, plus you can make the designs your own by adding your own elements, AI-generated images, new fonts, and backgrounds.

If none of Picsart’s preset templates are quite right for your purposes, you can ask its AI to generate an image according to your needs.

Input a prompt, which it’ll enhance for you to produce more illustrative results. There is a range of aesthetic styles, including general themes like hyperrealism or black and white, an artistic style such as cubism, or an artist themselves, such as Andy Warhol or Jackson Pollock.

It will then generate four options based on your preferences, which you can then edit within the main editor or regenerate if it’s not to your liking.

This feature is similar to the Image Generator, except it is fine-tuned to create adverts for social media. You can simply describe the product, service, or event you’d like to promote in the text field, and then the AI will generate it for you.

You’ll receive four initial options, which will be displayed in the format of a Facebook or Instagram advertisement. If you’re not happy with the image or caption, you can ask the AI to regenerate it and add in additional prompts.

Picsart’s Video or GIF Generator works in the same way as the image and ad generator features.

Following the initial prompt, you can select a style, picture quality, mood, artist style, and color grading. This means the video output will be specified to your request and likely to be aligned with your expectations.

From Picsart Pro and up, you can retouch your photos with its photo editor. You can remove blemishes, smoothen skin, apply makeup, or alter facial proportions. You can also choose to work manually or let Picsart do the work in ‘auto’ mode, which saves a lot of time.

Picsart Photo Editing App Performance

When testing Picsart, I found its app interface and editing tools to be user-friendly, though the range of features occasionally bordered on overwhelming. The platform’s versatility is a plus, offering a variety of use cases. However, this felt overwhelming and made it challenging to fully grasp the app’s potential.

Picsart shines as a comprehensive tool, integrating photo and video editing with graphic design capabilities. I found that it would be a valuable tool for social media managers and small business owners seeking a solution for their content creation needs, especially those who might find software like Photoshop too time-consuming or complex.

The array of templates accessible in the free version is impressive, although premium features such as retouching, AI avatar creation, and unlimited AI generations are, as expected, reserved for paid subscriptions. While testing, the adverts became a little frustrating, but that comes with the territory of a free mobile app.

The AI-generated content was accurate, likely enhanced by the prompt-improvement feature that refines your requests for better output.

Picsart Integrations

Picsart integrates with Zapier, allowing you to create workflows across two different software platforms. For example, you can use it to instantly enhance the quality of your images in Google Drive by integrating the task with Zapier. Based on our testing and customer feedback from independent reviews, this feature is easy to implement into workflows.

Picsart vs Top Competitors

Now that we’ve seen what Picsart offers, let’s compare it to other popular AI tools.

Best For Starting Price Free Version AI Art Models Top 3 Features
Picsart Photo retouching $5/month Stable Diffusion and in-house technology Face retouching, Background eraser, AI image enhancement
Artsmart AI AI avatars $16/month Stable Diffusion Resolution upscaler, Pose editor, Hyper-realistic avatars
GetIMG Advanced features $12/month Stable Diffusion Real-time image generation, Image to video, Trained AI models
LookaAI Brand kits and logos $20 (one-off purchase) Undisclosed Social media templates, Logo designer, Brand style kit
Jasper AI All-in-one art and writing tool $39/month Dall-E 2 Writing tools, Artist styles, Brand voices

Picsart vs Artsmart AI

Picsart and Artsmart AI have some crossover, but they are generally intended for different use cases.

Picsart offers a wide range of photo and video editing features, AI image generation, and a whole suite of graphic design templates. This makes it a great multi-purpose tool, perhaps for small business owners who want to create promotional flyers and social media content. Its AI-generated image features are a bit less complex, and the inclusion of an advert generator tool makes Picsart great for commercial use.

Artsmart AI, on the other hand, focuses on AI image generation, and photo editing tools like background removal, upscaling, inpainting, and outpainting. Its AI art generation is a little more complex, and its pose-perfecting features make it a great option for creating illustrations for books, video games, and other more artistic purposes.

There’s also a difference in price, Picsart Pro is available for just $5 per month when billed annually, whereas Artsmart AI Basic starts at $16 per month. There’s also no free plan with Artsmart AI, so you can’t test it before you subscribe.

Picsart vs GetIMG

Both Picsart and GetIMG offer free plans, but there is a difference between their starting prices once you look at the paid subscriptions. Picsart Pro starts from $5 per month, while GetIMG Basic starts at $12 per month.

Similar to Artsmart, GetIMG is predominantly an AI art generator, so the main difference is that Picsart can also be used for graphic design projects in addition to AI art generation. Since art generation is GetIMG’s focus, you will get a wider range of AI features and you’ll find that the interface is a little more advanced than Picsart.

We’d recommend Picsart for those who value ease and simplicity and want to quickly create marketing materials and free images with the assistance of AI. GetIMG is best for those who primarily want to experiment with AI art generation.

Picsart vs Canva

Picsart and Canva are possibly the closest competitors, with both offering very similar products. They both provide photo editing, graphic design, and AI art generation. Picsart is slightly cheaper than Canva, with Picsart Pro costing $5 per month and Canva Pro $10 per month (billed annually).

When testing, even though the two platform’s interfaces are extremely similar, we preferred Canva’s range of graphic design templates. Canva also offers a ‘Print’ feature, allowing users to create graphics to apply to items such as tote bags, water bottles, and hoodies. This can also boost its suitability as a tool for marketing teams.

Picsart is primarily known for its photo and video editing capabilities. While Canva is also capable of removing backgrounds and adjusting photo quality, Picsart is a stronger choice if you want to focus on creative photo editing, like making collages, adding filters or converting photos to cartoons, for example.

Picsart Customer Reviews

Picsart attracts generally positive reviews, with a postive rating of 4.6/5 based on 96k reviews on the App Store, but its Trustpilot page has been inundated with unhappy customers.

Many Picsart reviews praise the platform’s range of features on offer, including the ability to create different layers, add text and stickers, and remove backgrounds. Even though these are simple tasks, they can be complicated to achieve in a more advanced program like Photoshop.

Man, I have had nothing but good times with these guys. Pics come out awesome and the year gold subscription was awesome. Well worth the money. Thanks for an awesome app.

User review collected from Trustpilot

Reviewers also praise Picsart’s mobile app, which makes a lot of sense for those who want to use it for social media posts. Editing your photos from your mobile and posting directly to social media is really simple.

Some negatives we noticed included users who were frustrated by the amount of ads and limitations on the templates imposed by the free plan. Some users also found the range of features on offer a little overwhelming at first.

How to Use Picsart

In this walkthrough, we'll outline how you can generate social media posts with Picsart's AI ad generator.

  1. Begin on Picsart's Homepage

    Picsart’s homepage will display a range of templates, including posts for Facebook, YouTube, Instagram, logos, and more. Scroll through until you reach the AI generation boxes, which are located beneath the social media templates and editing shortcuts.

    <strong>Begin on Picsart's Homepage</strong>
  2. Type your Prompt

    Once you have found the AI ad campaign generation text field, you can enter your prompt. Try to provide as much detail as possible regarding the product, service, or event you’d like to promote. Include information about the image style you’d like the advert to embody. We’d recommend hitting the purple ‘Prompt Enhancer’ button, giving you a higher level of accuracy in the final output.

    <strong>Type your Prompt</strong>
  3. Express Ads

    When you click ‘Try it out’, you’ll then see four Express Ads, which is Picsart’s initial interpretation of your request. You can preview this design in several formats, including Instagram stories, Facebook ads, and more.

    <strong>Express Ads</strong>
  4. Edit Caption

    If you’re not happy with the outcome of your ad copy, you can change it manually or adopt one of the AI-generated suggestions. The caption editor will ask you to provide a few details to inform the output it generates, including the subject, aim of your ad, and your intended tone of voice.

    <strong>Edit Caption</strong>
  5. Edit Image

    If Picsart’s first attempt is not successful or specific enough to the purpose of your ad, you can regenerate the image as many times as your plan allows you to. I found that using the prompt enhancer significantly improved the relevance of the images Picsart created. Once you’re happy with your copy and your image, you can proceed with other manual edits, or hit ‘Export’ and share the ad directly to your socials.

    <strong>Edit Image</strong>
Methodology

How We Review And Test AI Tools

We base our recommendations on first-hand testing. All the products we feature, have been tested based on the following criteria:

  • Accuracy: The accuracy of every AI tool varies and is largely dependent on the AI model used and the quality of the input. We test each tool to gauge its accuracy across the tasks and use cases it supports.
  • Performance: We also test how long it takes the AI tool to deliver results and weigh this time against the quality of the output. Quick results mean nothing if the output isn’t accurate, relevant, or what you expected.
  • Ethical Considerations: We explore any issues with bias, transparency, and privacy to ensure we recommend only the best artificial intelligence solutions that take these ethical concerns seriously.
  • User Experience: We test every AI tool on all the supported platforms to gauge its user-friendliness and whether it works as advertised. We also explore any online documentation available.
  • Value for Money: We weigh the features, performance, and accuracy of the market’s best AI tools against their cost to determine their value for money. We also factor in the cost to scale with the platform.
  • Features: We test every feature on offer with the service over a two-week period. This includes testing their functionality (whether it’s art generation, or voiceovers, for example) across all the platforms the tool supports.
  • Security: From data privacy to ensuring the tools haven’t had a data breach, we take security seriously, checking their regulatory compliance and how vulnerable the AI models are to exploitation.

How to Choose the Best AI Tool

With so many options available, searching for the right AI tool can be difficult. These are some of the factors that you should take into account:

Accuracy and PerformanceCustomizationEase of UseSecurityPrice and ScalabilityFeatures

Not all AI tools produce high-quality content as some can be unreliable. Secure a free trial or demo and read reviews to understand how other users feel about the tool’s performance.

Look for customization and integration options because tools that work alongside your existing software can save you time. If you have coding experience, you can also check for API access so that you can use the output on your own apps or websites.

If an AI tool isn’t user-friendly, it’s going to be tough to maximize its potential. If there’s a free trial or plan, this can be a great chance to test the product before committing to a contract.

When working with sensitive information, security features are crucial with AI tools. Look out for robust security measures like data encryption, access control, and compliance with standards such as GDPR or HIPAA.

Does the tool offer good value for money, or is there a free option available? It’s important to consider if it can grow with your demands over time without becoming too expensive.

Before making your final call, examine the specific features offered by each pricing tier of the platform to ensure it offers the tools you need to achieve your goals.

FAQs

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Alice Martin
Senior Writer
Alice Martin
Senior Writer

Alice Martin has five years experience as a writer before joining Techopedia in 2024. After completing an interdisciplinary degree in Liberal Arts and Sciences at the Universiteit van Amsterdam, she began writing in the arts and music industries. Driven by a love of research and analysis, Alice turned her attention towards all things software and technology. She now offers expert advice in these fields to help readers make informed decisions.