6 Best Digital Marketing Courses and Certifications in 2024

Taking and completing the best online digital marketing courses can give you the knowledge, skills, and tools you need to succeed in today’s ever-evolving digital world, whether you’re a marketing professional, an aspiring digital marketer, or you’re looking to switch careers.

These top digital marketing courses allow you to stay up-to-date with the latest digital marketing trends, tools, and techniques, making you a good candidate for a job with a business looking to expand its online presence. The knowledge and skills you’ll gain from these courses will allow you to adapt how you approach digital marketing and help you beat the competition.

By enrolling in the best digital marketing courses, you can learn about and develop skills in content marketing, email marketing, social media marketing, search engine optimization (SEO), and AI marketing tools. This knowledge and these skills will make you highly sought after in the tech job market, allowing you to handle multiple aspects of digital marketing campaigns.

In this article, we provide information about the best paid and free marketing courses, which enable you to earn a digital marketing certificate online.

Key Takeaways

  • The best digital marketing courses help you learn about content marketing, email marketing, social media marketing, and search engine optimization.
  • The top digital marketing courses allow you to stay up-to-date with the latest digital marketing trends, tools, and techniques.
  • Whether you’re an aspiring marketer, business owner, or professional looking to boost your skills, these courses can go a long way to help you achieve your career goals.
  • Our list of top three free online digital marketing courses with certifications includes the Digital Marketing Course by HubSpot Academy, Digital Marketing for SMBs with Greg Gifford offered by Semrush Academy, and the Fundamentals of Digital Marketing from Google.
  • Top paid digital marketing courses include Google Digital Marketing & E-commerce, CareerFoundry’s Digital Marketing Program, and Professional Certificate in Digital Marketing from the Kellogg School of Business.

The Best Digital Marketing Courses – Free and Paid

Top 3 Free Online Marketing Courses With Certifications

Course Provider Target Audience Duration
Digital Marketing Course: Get Certified in Digital Marketing  HubSpot Academy Small business owners, marketing managers, individuals 5.25 hours
Digital Marketing for SMBs with Greg Gifford  Semrush Academy New marketers, business owners Not specified
Fundamentals of Digital Marketing  Google Anyone interested in learning the basics of digital marketing 40 hours

Digital Marketing Course: Get Certified in Digital Marketing – HubSpot Academy

In the Digital Marketing Course: Get Certified in Digital Marketing offered by HubSpot Academy you will learn how to develop a digital marketing strategy to attract users to your business. This course will also help you create an advertising strategy to get your company’s message to your target audience. You will also learn how to improve your website for people as well as search engines.

This course is geared toward small business owners who want to learn about digital marketing and growth strategies, marketing managers who want to boost their digital marketing skills, as well as Individuals who want to learn about and get certified in the fundamentals of digital marketing.

This course consists of nine lessons and takes 5.25 hours to complete.

After you complete the course, you must take and pass the HubSpot Digital Marketing Certification exam to earn the certification.

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This certification is globally recognized and shows that you’re proficient in digital marketing concepts and best practices. The certification can help boost your digital marketing career.

Digital Marketing for SMBs with Greg Gifford – Semrush Academy

The Digital Marketing for SMBs with Greg Gifford course offered by Semrush Academy enables you to understand how digital marketing works.

This course targets new marketers and business owners who are just beginning to delve into digital marketing. In this course, Gifford will give you all the information you need to understand digital marketing for SMBs, including social media, email marketing, competitive analysis, display advertising, and search engine optimization (SEO).

Gifford also discusses what digital marketing is, why it’s important, and how you can use digital marketing to attract traffic to your site to increase your business.

The course consists of 10 videos that range from two minutes to seven minutes. After the course, you must take and pass an exam to earn your certification.

Fundamentals of Digital Marketing – Google

The Fundamentals of Digital Marketing from Google is a free and accredited program that aims to help you understand the basics of digital marketing.

The course, which takes approximately 40 hours to complete, consists of 26 modules created by Google trainers.

It covers a wide variety of topics related to digital marketing, providing practical knowledge as well as real-world examples to help you effectively apply what you’ve learned.

This course is accredited by the Interactive Advertising Bureau Europe and The Open University.

After you complete all the modules and pass the final assessment, you will receive a certificate of completion from Google that demonstrates your understanding of the fundamentals of digital marketing.

Top 3 Paid Online Marketing Courses With Certifications

Course Provider Target Audience Duration Cost
Digital Marketing & E-Commerce Professional Certificate  Google via Coursera Beginners, individuals seeking entry-level jobs 6 months (10 hours/week) $49/month after 7-day free trial (U.S. and Canada)
Digital Marketing Program CareerFoundry Career changers, those seeking practical experience, individuals interested in AI for digital marketing 3-7 months (self-paced) $6,900 (discounts available for upfront payment)
Professional Certificate in Digital Marketing  Kellogg School of Business at Northwestern University Aspiring digital marketers, career switchers, traditional marketers, digital marketers looking to enhance skills 6 months (15-20 hours/week) $6,950

Digital Marketing & E-Commerce Professional Certificate – Google

The Google Digital Marketing & E-commerce Professional Certificate is a seven-course certification program offered by Google. It aims to give you a thorough understanding of the basics of digital marketing and e-commerce strategies and techniques.

This beginner-level program covers a variety of topics, including social media marketing, SEO, email marketing, content marketing, online advertising, e-commerce strategies, and website optimization.

Completing the Google digital marketing certification program will give you the skills needed to get an entry-level job. The certificate serves as a recognition of your proficiency in digital marketing and e-commerce, which can help you in your marketing career.

This program takes six months at 10 hours a week to complete. You don’t need a degree or prior experience to take part in the program. In the U.S. and Canada, Coursera charges $49 per month after the initial seven-day free trial period. Costs may be lower in other countries where Google Career Certificates are available.

Digital Marketing Program – CareerFoundry

CareerFoundry’s Digital Marketing Program is a comprehensive program that combines theoretical learning with practical hands-on projects and mentoring from industry professionals.

This program is well-suited if you’re interested in changing your career to focus on digital marketing, as it includes career support to help you move into the digital marketing industry. The program is self-paced, so you can learn when it’s convenient for you.

As of 2024, CareerFoundry has updated the curriculum to include using artificial intelligence for digital marketing.

If you want to complete the program in seven months, you can study part-time for 15-20 hours per week. Alternatively, you can study 30 to 40 hours a week to complete the program in three to four months.

Once you complete the program successfully, you’ll earn the CareerFoundry Digital Marketing certification.

The cost of the program is $6,900 (with discounts available if you pay upfront).

Professional Certificate in Digital Marketing – Kellogg School of Business

The Professional Certificate in Digital Marketing is offered by the Kellogg School of Business at Northwestern University. This online program is designed to give you a complete understanding of digital marketing tactics and strategies.

You’ll learn how to create effective digital marketing strategies, enhance online campaigns, measure and analyze marketing performance, and use digital tools and platforms to reach your target audiences.

This program is aimed at individuals who want to enter the field of digital marketing, professionals who want to switch careers and focus on digital marketing, traditional marketers who want to develop digital marketing skills, and digital marketers who want to boost their skills.

The program includes 20 online modules delivered over six months. You should plan to spend 15-20 hours each week watching videos, completing your assignments, and taking part in discussions.

The program fee is $6,950. After you successfully complete the program, Kellogg will present you with a digital certificate of completion.

The Bottom Line

Taking the best online courses for digital marketing provides you with the knowledge and skills you need to stay competitive in the digital marketplace and meet your business objectives.

Whether you’re an aspiring marketer, business owner, or professional looking to boost your skills, these courses can go a long way to help you achieve your goals.

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Linda Rosencrance
Technology journalist

Linda Rosencrance is a freelance writer and editor based in the Boston area, with expertise ranging from AI and machine learning to cybersecurity and DevOps. She has been covering IT topics since 1999 as an investigative reporter working for several newspapers in the Boston metro area. Before joining Techopedia in 2022, her articles have appeared in TechTarget, MSDynamicsworld.com, TechBeacon, IoT World Today, Computerworld, CIO magazine, and many other publications. She also writes white papers, case studies, ebooks, and blog posts for many corporate clients, interviewing key players, including CIOs, CISOs, and other C-suite execs.