5 Best SEO Courses With Certificates in 2025: Master Search Engine Optimization

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Are you interested in learning how to make websites more visible and attractive to search engines?

Well, if so, you need to understand search engine optimization (SEO), which is the skill of making a website show up higher in search results on various search engines, including Google.

In today’s job market, digital skills are very important. Taking courses to learn about SEO, as well as earning SEO certifications and certificates of completion, can help you get noticed by employers. Whether you’re just starting out, or you want to learn more, SEO courses can teach you how to make companies succeed online.

In this article, we explore some of the best SEO courses and certifications available to help you become a search engine optimization specialist.

Key Takeaways

  • SEO is the skill of making a website show up higher in search results on various search engines, including Google.
  • You can learn SEO by taking some of the best SEO courses online, attending workshops, or getting certified through professional organizations.
  • Starting with the free courses is a great way to get a feel for SEO.
  • By enrolling in one of the top SEO courses, you can learn about the latest trends and techniques.
  • The best course is the one that fits your needs and helps you do well in the changing world of online marketing.

How to Learn SEO

There are a number of ways to learn SEO. For example, you can take a search engine optimization course online, attend workshops, or get certified through professional organizations.

You can find SEO courses and certifications in various places, both online and in person. Here are some popular options:

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  • Online learning platforms: Platforms, including Coursera, Udemy, and LinkedIn Learning, offer many SEO courses, often with certificates when you finish.
  • Specialized SEO websites: Sites such as Semrush and HubSpot provide SEO training, certifications, and free tools.
  • Universities & community colleges: Many schools offer digital marketing courses, both online and in-person, that include SEO in digital marketing.
  • Professional organizations: Some marketing groups offer SEO training, certifications, and chances to connect with others in the field.

With the right training, you can help any business improve its online presence, gain visibility, and attract and retain a new audience. You might also be interested in our guide to the best SEO web hosting services.

5 Best SEO Courses & Certifications

Here are some of the top free and paid courses to help you learn the best SEO skills to boost your resume and your career:

Course Provider Length Cost Certification/Certificate of Completion
Search Engine Optimization (SEO) with Google Analytics Udemy 1 hour 28 minutes $49.99 Certificate of completion
SEO Certification Course HubSpot Academy 3 hours 50 minutes Free Certification
SEO Fundamentals Course with Greg Gifford Semrush Academy 33 videos, three to five minutes long each Free Certificate of completion
Introduction to Google SEO University of California, Davis on Coursera 16 hours Typically, $49 per month to obtain a certificate Certificate of completion
SEO Course for Beginners Udemy 8 hours 5 minutes $19.99 Certificate of completion

5. SEO Course for Beginners

SEO Course for Beginners

The SEO Course for Beginners on Udemy is for people who are just starting out in SEO. It shows you how to get websites to appear higher in search results on various search engines, such as Google. The course explains everything in a simple way, so anyone can understand it. You’ll learn how search engines work, how to find the best keywords, how to improve pages, and how to get other websites to link to them.

This free SEO course with a certificate includes video lessons that you can watch in your free time. Once you finish the course, you’ll understand SEO better and feel more confident using what you’ve learned. Even though it’s a paid course, Udemy often offers discounts, so you might be able to buy it for a lower price. This course is a great starting point if you want to learn about SEO.

Prerequisites: None

4. Introduction to Google SEO

Introduction to Google SEO

The Introduction to Google SEO course offered by the University of California, Davis on Coursera aims to teach you the basics of search engine optimization to help websites rank higher on Google. You’ll learn how to find good keywords, improve websites’ pages, and understand how search engines work.

The course also provides tips on making content that draws in visitors and keeps them interested. By the end of the course, you’ll be better at using SEO to help websites stand out and bring in more visitors. This course is good for marketers, business owners, or anyone interested in online marketing.

Prerequisites: At least one year of business experience

3. SEO Fundamentals Course with Greg Gifford

SEO Fundamentals Course with Greg Gifford

The SEO Fundamentals Course with Greg Gifford, offered by Semrush Academy, is a free course designed for beginners who want to learn the basics of SEO. Taught by SEO expert Greg Gifford, this course covers all the important parts of SEO. It teaches you how to find the right keywords, improve web pages so they show up on search engines, and make the websites’ technical setups better. You’ll also learn about SEO for mobile and how to make backlinks to help web pages rank higher in search results.

The course has a series of simple video lessons that are easy to understand and focus on real-life SEO strategies. At the end of the course, you can take a test to earn a certificate of completion, which can help you show employers or clients that you have a good understanding of SEO.

Prerequisites: None

2. SEO Certification Course

SEO Certification Course

The SEO Certification Course by HubSpot Academy is a free course for people who know some basics of SEO and want to learn more. This intermediate-level course teaches you how to improve web pages, create content that attracts visitors, and build links to make your site rank higher. The lessons are easy to follow and give practical examples, so you can use what you learn right away.

At the end of the course, you can take an exam to earn a formal SEO certification, which is recognized by employers as well as the digital marketing community. This certification shows that you have a good understanding of SEO.

Prerequisites: None

1. Search Engine Optimization (SEO) with Google Analytics

Search Engine Optimization (SEO) with Google Analytics

Search Engine Optimization (SEO) with Google Analytics on Udemy teaches you how to use SEO together with Google Analytics, a tool that helps track how well a website is performing. In this beginner to intermediate course, you’ll learn how to help a website appear higher in search results, which can bring more visitors.

This course will teach you how to find the best keywords, make the content better, and get links from other websites. You’ll also learn how to use Google Analytics to check how well a website is performing, understand what visitors are doing, and find ways to make the website better. By the end of the course, you’ll understand how to improve a website’s SEO and use the data to make smart choices.

Prerequisites:

  • Basic understanding of Google Analytics
  • Basic understanding of search engine optimization

The Bottom Line

These top SEO courses offer a range of options, whether you’re a complete beginner or looking to advance your SEO career. Starting with the free courses is a great way to get a feel for SEO. Each course has its own benefits, depending on what you want. You can pick a free and easy option or a paid course that gives you more detailed information, hands-on practice, and a certification.

By enrolling in one of the top SEO courses, you can learn about the latest trends and techniques. This will help you attract more visitors to websites and boost their online visibility. Remember, the best course is the one that fits your needs and helps you do well in the changing world of online marketing.

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Linda Rosencrance
Technology Journalist
Linda Rosencrance
Technology Journalist

Linda Rosencrance is a freelance writer and editor based in the Boston area, with expertise ranging from AI and machine learning to cybersecurity and DevOps. She has been covering IT topics since 1999 as an investigative reporter working for several newspapers in the Boston metro area. Before joining Techopedia in 2022, her articles have appeared in TechTarget, MSDynamicsworld.com, TechBeacon, IoT World Today, Computerworld, CIO magazine, and many other publications. She also writes white papers, case studies, ebooks, and blog posts for many corporate clients, interviewing key players, including CIOs, CISOs, and other C-suite execs.