Best Black Friday Deals 2024 Predictions: What to Expect?

Why Trust Techopedia

As the holiday season approaches, shoppers are gearing up for one of the biggest shopping events of the year: Black Friday (BF).

In 2024, this day promises to bring a wide range of deals and discounts that can help you save big on everything from electronics to clothes, toys, and home goods. With retailers preparing their best BF deals, many consumers are looking forward to hunting for bargains and finding those perfect gifts.

In this article, we explore what you can expect from this year’s Black Friday, including early deals, expert predictions on top discounts, and tips to maximize your savings.

Key Takeaways

  • Many retailers, such as Walmart and Amazon, begin offering Black Friday deals as early as October, with Walmart starting exclusive deals for Walmart+ members on October 8.
  • Shoppers can expect major markdowns on electronics like Smart TVs, gaming consoles (PlayStation, Xbox), and the new iPhone 16 during Black Friday 2024.
  • The best deals may not be limited to Black Friday itself; early sales and doorbusters in-store might offer equally good or better discounts.
  • To make the most of Black Friday deals, it’s crucial to plan ahead by monitoring sales ads, comparing prices, and acting quickly once promotions are live.
  • Expert Kassi Socha, director at Gartner Inc., advises shopping early, as major retailers like Amazon and Walmart offer some of the best deals before Black Friday to avoid inventory shortages.

When is Black Friday 2024?

Official Date: November 29, 2024

Although Black Friday falls on a different date each year, it’s always on the Friday after Thanksgiving. The Black Friday date for 2024 is November 29.

However, Black Friday has become more than just a one-day event.

When Do Black Friday Deals Start in 2024?

Early BF Deals Start in October

You can actually start looking for Black Friday deals soon.

Advertisements

In fact, certain retailers now start sharing Black Friday deals 2024 as early as October, and some start running actual Black Friday sales during the weeks leading up to Black Friday.

For example, Walmart kicked off its Black Friday deals last year on November 8.

Pro Tip:

Even though Black Friday is still a couple of months away, you can already find some awesome deals at almost every retailer, including Amazon, Home Depot, Walmart, and Nordstrom, while waiting.

Take a look at these early deals to see if anything catches your eye.

How Long Does Black Friday Last?

Black Friday deals often extend through the weekend into Cyber Monday

Black Friday typically lasts for one day. But many of the best Black Friday deals continue through the weekend and into Cyber Monday, which is December 2.

Retailers like to take advantage of the post-Thanksgiving shopping frenzy, so consumers may be able to shop for Black Friday deals several days after Black Friday.

What Black Friday Deals Can You Expect?

Experts’ BF Predictions: SmartTVs, Gaming Consoles & iPhones

This year, shoppers can expect to see major deals on electronics, appliances, and gaming consoles during Black Friday.

Black Friday TV deals in 2024 are expected to be bigger than ever. And shoppers are eagerly anticipating the Black Friday 2024 iPhone deals, especially since Apple just rolled out the new iPhone 16.

Smart TVs will definitely be prominently featured in Black Friday sales. Shoppers might expect significant markdowns on popular brands. Whether you need a large screen for your home cinema or a compact one for your kitchen, you can buy it with a nice BF discount.

Retailers are also expected to cut prices on gaming consoles such as PlayStation and Xbox. Gamers can look forward to bundling deals that include games and accessories.

Amazon Black Friday deals will also stand out this year as shoppers look for discounts on tech and home goods.

Best Buy Black Friday deals will feature great prices on TVs, video games, and headphones. If you plan on heading to Best Buy, check out your local store’s website, as Best Buy Black Friday hours vary by location. Best Buy will continue rolling out fresh deals on its website as Black Friday approaches.

Best Deals Come Early

Kassi Socha, director and analyst at Gartner Inc., told Techopedia that consumers should not expect the best deals to be concentrated on Black Friday and Cyber Monday.

“Major retailers, including Amazon, Walmart, and Target have all announced major holiday deals beginning in early October,” she says. “Consumers looking to find the best deals may want to shop early when inventory is guaranteed.”

Walmart will offer many different things on sale during Black Friday 2024.

According to the company, it’s “kicking off the holiday shopping season earlier than ever” this year.

Walmart revealed plans “to help customers have a memorable holiday season with consistently low prices and a convenient experience no matter when, where, or how they choose to shop all season long.”

Walmart sales during the holiday season 2024
Walmart sales during the holiday season 2024. Source: Walmart

The retailer will offer “the hottest electronics at incredible prices” from top brands, such as Apple, Samsung, and PlayStation.

The tech on sale will include tablets, gaming consoles, laptops, 98-inch TVs, and more.

  • Walmart’s early holiday deals will start on October 8-13, 2023.
  • On October 8, at 12 a.m. ET,  on Walmart.com and the app, Walmart+ members will get exclusive early access to the best deals, 12 hours earlier than anyone else.

According to Experian, the early holiday shopping trend is becoming more pronounced, with many consumers starting their end-of-year shopping before Halloween. They do this to take advantage of early Black Friday deals, avoid crowds, compare prices, spread out their spending, and snag those hot items.

Black Friday and Cyber Monday could be a repeat of what’s advertised earlier in the season, Socha said. It seems consumers are ready for this, as 32% of consumers plan to begin holiday shopping before November.

“While apparel, toys, and games are top gifting categories, they aren’t anticipated to see annual growth,” Socha says. “Retailers who predicted growth will double down on offering promotions in these categories to ensure they’re not carrying excess inventory into the new year.”

Retailers may focus on in-store exclusives and doorbuster deals to ensure consumers head in-store this season, she adds.

“Sixty percent of consumers have one or more concerns about shopping in-store such as stores not offering the best prices,” Socha says. “In-store exclusive Black Friday deals will ensure foot traffic.”

According to Socha:

  • For 57% of consumers, price is the most important factor in their holiday purchase decisions.
  • Meanwhile, 47% of consumers cite promotions or deals as the most important factors.

“Given this, consumers should expect a proliferation of deals from brands and retailers over Black Friday with the recognition that all consumers, regardless of generation or household income, are looking for the best gifts at the best price,” she says.

The Bottom Line

Black Friday is a great time to save money on a wide variety of products from tech gadgets to everyday items. But with so many deals available, it’s important to plan ahead.

So, look for the Black Friday ads, compare prices on upcoming Black Friday deals, and act quickly to grab the best offers. Whether you’re shopping online or in stores, being prepared will help you make the most of the sales.

FAQs

What date are Black Friday sales in 2024?

When should I start looking for Black Friday deals?

How much do prices drop during Black Friday?

Is Black Friday or Cyber Monday cheaper?

Advertisements

Related Reading

Related Terms

Advertisements
Linda Rosencrance
Tech Journalist
Linda Rosencrance
Tech Journalist

Linda Rosencrance is a freelance writer and editor based in the Boston area with expertise ranging from AI and machine learning to cybersecurity and DevOps. She has covered IT topics since 1999 as an investigative reporter for several newspapers in the greater Boston area. She also writes white papers, case studies, e-books, and blog posts for a variety of corporate clients, interviewing key stakeholders including CIOs, CISOs, and other C-suite executives.