Conversational Commerce: The Rise of Conversational AI in E-Commerce

Conversational artificial intelligence (AI) is transforming e-commerce by enabling more natural and intuitive customer experiences. With conversational AI, brands can offer personalized, 24/7 customer support, provide helpful recommendations, and streamline purchasing journeys through voice and chat interfaces.

What are the main benefits of using AI in e-commerce? In this article, we explore the future of AI in e-commerce, its major application areas, and the growth of conversational commerce.

Key Takeaways

  • The growth of conversational AI startups highlights the global demand for conversational AI across industries.
  • Retail and e-commerce have emerged as the leading sectors adopting conversational AI, using chatbots and virtual assistants.
  • The conversational AI market is projected to reach $43.7 billion by 2030, growing at a CAGR of 23.9% from 2023 to 2030.
  • Conversational AI for e-commerce powers chatbots to understand customer questions and recommend suitable products, as well as analyze reviews and feedback to gauge sentiment and preferences.
  • Gartner predicts conversational AI will reduce contact center labor costs by $80 billion by 2026.

Conversational AI Startups Momentum

Recent funding rounds highlight the momentum behind conversational AI startups focused on enterprise applications., a leader in enterprise conversational AI, recently raised $150 million in a funding round led by FTV Capital and NVIDIA.

Another conversational AI startup, DXwand, raised $4 million in a round led by Shorooq Partners and Algebra Ventures. Based in Cairo and Dubai, DXwand offers no-code conversational AI solutions to automate customer service and employee support in the Middle East and North Africa region. The startup will leverage the funds to enhance further its AI and knowledge-mining technologies for Arabic language conversations.

The growth of companies like and DXwand highlights the global demand for conversational AI across industries.

Research firm Meticulous Research projects the conversational AI market will reach $43.7 billion by 2030, growing at a CAGR of 23.9% from 2023 to 2030. Key drivers include the need for automating customer service, reducing operating costs, and improving customer satisfaction.


Retail and e-commerce have emerged as the leading sectors adopting conversational AI, using chatbots and virtual assistants to provide personalized recommendations, share product information, and facilitate purchases.

How Is AI Changing E-Commerce?

What Is Conversational AI?

Conversational AI is a sophisticated technology that uses natural language to enable human-like interactions between humans and machines.

It is built upon a foundation of natural language processing (NLP), machine learning, and speech recognition, allowing it to understand user intentions and engage in context-aware dialogues.

How to use AI in e-commerce? 

Key implementations of conversational AI for e-commerce include virtual assistants like Alexa, Siri, and Google Assistant and voice commerce platforms that facilitate voice-enabled purchases and brand interactions.

How Conversational AI Works

Conversational AI relies on natural language processing (NLP) and natural language understanding (NLU):

  • NLP analyzes speech and text for tasks like translation and sentiment analysis. NLP powers AI virtual assistants like OpenAI’s ChatGPT.
  • NLU specifically aims to comprehend intent and context from conversations. This enables accurate responses from chatbots and recommendations from virtual assistants.
  • For e-commerce, NLU powers chatbots to understand customer questions and recommend suitable products. NLP analyzes reviews and feedback to gauge sentiment and preferences.

The AI improves through machine learning algorithms applied to user data. As it processes more conversations, the NLU and NLP continue to get smarter.

Difference Between Simple Chatbots and Conversational AI Platforms

While both chatbots and conversational AI facilitate user-machine communication, they differ significantly in complexity and capabilities. Chatbots are typically rule-based systems responding to specific commands or keywords.

They have limited capabilities and are often designed to simulate customer service interactions through predefined scripts. In contrast, conversational AI represents a more advanced paradigm. It leverages machine learning to contextually comprehend and intuitively process language, enabling more natural and fluid responses.

Unlike chatbots that handle simple, structured tasks, conversational AI can manage unstructured speech or text inputs, continuously improving through training and feedback.

This advanced level of interaction makes conversational AI particularly suitable for comprehensive customer service interactions, sales, marketing, and providing personalized recommendations.

The Growth of Conversational Commerce

Conversational AI is quickly going mainstream as more consumers embrace AI for customer service. According to a survey by Redpoint Global, 73% of consumers believe AI can positively impact their experience.

Brands are taking notice, as poor customer service drives over half of US adults to abandon online purchases if questions aren’t answered quickly.

“Conversational AI makes agents more efficient and effective while also improving the customer experience,” said Daniel O’Connell, VP Analyst at Gartner.

Gartner predicts conversational AI will reduce contact center labor costs by $80 billion by 2026. Spending on conversational AI solutions for contact centers is forecast to grow steadily, with one in ten agent interactions automated by 2026.

Key Benefits of Conversational AI for E-Commerce

Implementing conversational interfaces offers numerous benefits for digital commerce:

Enhanced Customer Experience

Conversational AI enables brands to provide intuitive, personalized experiences that feel like real human interaction. Chatbots and virtual assistants can offer 24/7 support, product recommendations, and a frictionless purchasing process.

Increased Engagement

Chatbots and voice commerce drive higher user engagement. According to Salesforce research, 69% of consumers prefer chatbots for quick communication with brands. Voice assistants also encourage regular interactions and purchases.

Improved Conversion Rates

Conversational AI removes friction from buying journeys. For example, voice commerce completely eliminates the need to type on screens or click buttons. This simplicity results in higher conversion rates.

Deeper Customer Insights

The conversational data collected from chatbot and voice interactions provides valuable insights into customer preferences and pain points. Brands can analyze this data to optimize experiences.

Cost Savings

AI-powered conversational agents reduce the need for human agents. A chatbot can handle millions of conversations, enabling substantial cost savings.

The Future of Conversational Commerce

As conversational AI technology advances, more immersive and intelligent experiences will emerge.

Startups like and enterprise tech giants like Microsoft and SAP are investing heavily in conversational AI research. An emerging avenue is Multimodal AI that combines speech, vision, language, and reasoning to understand user needs better.

With conversational interfaces becoming a preferred way for consumers to interact with brands, implementing conversational AI is a must for forward-thinking e-commerce companies. Brands that embrace conversational commerce stand to gain deeper customer relationships, increased sales, and a competitive advantage.


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Aayush Mittal

Aayush Mittal is a software engineer with an expertise in AI and Machine Learning. Over the last five years, he has delved deeply into diverse software engineering projects, with a special focus on Natural Language Processing. Aayush combines his engineering skills with a passion for writing to demystify the complex world of technology through his insightful and informative content.