A Complete Agile CRM Review for 2024

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Our Verdict

Agile CRM is one of the best CRMs for small businesses and it's free plan is a key USP

Agile CRM is an excellent solution for SMBs — it’s very affordable without compromising on features. It also boasts a solid reputation, with most users saying it surpassed their expectations.

Some find it has a slight learning curve and it lacks integration options when compared to some rivals, but that’s it. It’s user-friendly and feature-rich, and it offers budget-friendly, scalable plans.

It’s also easily among the best free CRMs, as the free plan even offers lead scoring and collaboration capabilities. If you’re a small business owner, we highly recommend trying it.


  • Excellent free plan
  • Offers lead scoring (even on the free plan)
  • Comes with telephony features
  • Offers mobile marketing
  • Has a solid reputation online


  • Integrations are limited
  • Some find it has a slight learning curve

In this Agile CRM review, we offer an in-depth look into this CRM‘s pricing, features, security, it’s reputation (which is mixed), and how it compares to its leading rivals — including the mighty Monday CRM. It’s popular for small and mid-sized businesses, but this full Agile CRM review will tell you if it’s the best for your business.

Agile CRM Pricing

Agile CRM offers 4 plans, including a free forever plan, which is somewhat rare. It’s also easily one of the more affordable options. Here’s a quick look at the 2-year subscription model of each plan:

Free Starter Regular Enterprise
Starting Price $0 $8.99/month $29.99/month $47.99/month
User Limit 10
Free Trial Period Free plan
Lead Management
Opportunities Management
Lead Scoring
Automation 1 5 10 Unlimited
Team Collaboration Chat, email Chat, email Chat, email Chat, email
Integrations 1 3 50+ 50+
Support Email Email, phone Email, phone Email, phone
Free Plan — $0

Free Plan

Agile CRM is free for up to 10 users with features like 1,000 contacts, lead scoring, appointment scheduling, custom deal milestones, and email marketing campaigns.

We were quite amazed by just how much was on offer at no cost at all, making it easily among the best free CRMs for startups. You even get unlimited deals, tasks, and documents.

HubSpot CRM also offers a free plan, but we found that it isn’t as extensive as this one. You even get 5,000 emails with Agile CRM’s free plan, whereas HubSpot limits the free version to 2,000.

Starter Plan — $8.99/month

Starter Plan – $8.99/month

The Starter plan includes everything in the free plan, plus two-way email integration, marketing automation, and social monitoring. You also get 10,000 contacts, which is 10x that of the free plan.

Although there’s not a world of difference between this plan and the free one, you’ll need to upgrade when your customer base grows beyond 1,000, and you need more contact storage capabilities.

Overall, even if you opt for monthly billing ($14.99/month) or an annual subscription ($9.99), it’s still more affordable than competitors like Salesforce, which starts at $25.

Notable features missing from this plan include mobile marketing and some telephony technology, including call recording and automated voicemails.

Regular Plan — $29.99/month

Regular Plan – $29.99/month

This plan is ideal for growing or medium-sized businesses. Beyond getting everything included in the Starter plan, you also get the capacity for 50,000 contacts.

You also get some nifty extras feature-wise, including custom deal tracking, where you can customize the metrics for detailed insights into each deal.

Beyond the affordable 2-year plan, you also have a monthly option ($49.99/month), or you can opt for the annual subscription, which costs $39.99/month.

Overall, this plan includes almost everything most businesses need. That said, campaign workflows and automation rules are capped at 10, and this plan also lacks call recording and mobile marketing.

Enterprise Plan — $47.99/month

Enterprise Plan – $47.99/month

From unlimited contact storage to call recording and automated voicemail, this plan has it all — almost everything on offer is uncapped. Plus, you get an onboarding coach.

It’s also worth noting that this plan is far more economical than many of its rivals. For example, even on the $450/month HubSpot plan, you can only create up to 15 sales pipelines per account.

In contrast, Agile allows unlimited deals. In fact, as we noted above, this plan offers unlimited everything besides nodes per campaign (50), integrations (50+), and daily API calls (25,000).

Similarly, for Salesforce’s Enterprise plan, you’re looking at $165/month — per user.

Agile CRM’s Key Features

There’s no doubt that Agile CRM has a lot to love — with ample being on offer for free. Having tested other leading CRM apps, here are the standout features we found during our Agile CRM review.


Agile CRM Gamification

Agile CRM offers intuitive gamification software to encourage engagement in your sales process. For starters, you can view side-by-side comparisons of your sales reps’ performance.

This includes calls made, deals bagged, and the revenue they’ve generated, fostering a competitive environment and ultimately enabling better overall sales performance.

Each sales rep can also customize their dashboard to show their daily tasks and overall performance. We found this was great for pinpointing top sales reps and anyone needing some guidance.

You can get a granular look at the gamification process, too, with the help of custom reports that are automatically delivered to your email. This includes campaign and revenue reports, for example.

It also includes unique ones, like Funnel and Cohort Analysis, which shows how many leads are in each stage of the sales funnel. Overall, we found all of this quite intuitive and user-friendly.

Contact Management

Agile CRM Contact Management

The entire sales process is reliant on your contacts – the more you have, the more leads you’re likely to generate. Agile CRM comes with a built-in contact manager to store each leads’:

  • Score (how likely they are to convert into buyers)
  • Information (cell number, email, etc.)
  • Social media profiles
  • Communication history with your business
  • Related information

This is known as 360-degree Contact View and is updated in real-time to ensure your sales reps have the latest information on a lead before following up.

The platform also offers contact timeline views, which show the history of interactions with each client. This includes when emails were sent or opened, for example.

Automatic Lead Scoring

Lead scoring, as you likely know, is the process of ranking leads based on points assigned to them for different actions. For example, you can assign a point to leads that open your email.

You can decide what actions result in a specific score, and then Agile CRM automates the entire process for you through IF/THEN automation. This makes it one of the best sales CRMs.

One example is that once the system finds a lead that’s scored enough points to be considered as “qualifying”, it sends them over to the sales representative most suitable to handle the lead.

The rep can view all the leads’ interactions in the 360 Degree Contact View to ensure they have the latest information, including all interactions with your company.

While many CRMs offer lead scoring on their high-end plans, Agile does so right from the free plan. For instance, Salesforce only offers lead scoring from its $330/month plan onwards.

Agile CRM Integrations

Agile CRM offers 50+ integrations, including social plugins like Facebook and LinkedIn, email integrations (i.e. Google and Microsoft Exchange), and Telephony integrations like RingCentral.

You can even integrate with Stripe and Braintree for a seamless payment experience. Plus, Shopify and WooCommerce plugins help e-commerce businesses manage leads from a central location.

If the integration you need isn’t here, Zapier is another option on offer, allowing you to connect to thousands more. However, Agile CRM’s first two plans only offer 1 and 3 integrations, respectively.

Only on the higher-end plans do you get 50+ integrations. Overall, Agile lacks integrations compared to rivals, as we found in our Monday CRM review, which has 100+, for example.

Moreover, HubSpot, for instance, offers a whopping 1,000+ options. Overall, this alone isn’t a big issue, it all depends on your specific needs and whether the plan in question lets you integrate with them.

Agile CRM Customer Reviews

Agile CRM has mixed reviews online, however, on Trustpilot, it’s overwhelmingly positive, with a rating of 4.8/5 — with 91% of Agile CRM reviewers giving it a 5-star rating.

Among these, is praise for the helpful Agile customer support team. Another key USP Agile CRM reviews highlight is its ease of use and setup, which is reiterated on G2, as well, where it boasts 4 stars.

Agile CRM review on Trustpilot

Of the 344 reviews on G2, 18% have given it 4 stars, with the vast majority (62%) giving it 5 stars. Beyond the above USPs, many also say that they love how Agile CRM centralizes everything.

This includes customer service, sales, automation, and analytics. That said, on Trustradius, only 50% believe the platform lives up to the quality they expected. However, these are all quite old.

Agile CRM review on G2

Overall, Agile CRM reviews — not factoring in old ones — are predominantly positive. So although mixed, it’s come a long way to be named one of the top CRM options to consider in 2024.

What is Agile CRM Good for?

Agile CRM is highly recommended for small businesses and startups. It’s affordable, user-friendly, and feature-rich for sales and marketing teams on a budget.

The free plan is one of the most generous you’ll come across. It lets you onboard 10 users and offers lead and deal features, plus nifty extras like email campaigns and a landing page builder.

That said, Agile CRM is also a solid option for large businesses. The Enterprise plan offers practically everything most companies would need — with almost all features having no usage cap.

Agile CRM vs Top Competitors

As with any tool, Agile CRM won’t be the best option for every business. To help you decide, here are the top Agile CRM alternatives to consider:

CRM Platform Agile CRM Monday CRM Salesforce Pipedrive HubSpot Act!
Best For A free CRM New businesses Large organizations Pipeline management Enterprise-level features SMB needs
Starting Price $8.99/month $12/user/month $25/user/month $9.90/user/month $18/month $30/user/month
Free Version Free plan 14-day trial 30-day trial 14-day trial Free plan 14-day trial
Compatibility iOS, Android, web iOS, Android, web iOS, Android, Web iOS, Android, web iOS, Android, web iOS, Android, web
Top 3 Features Lead scoring, 2-way telephony, contact level analytics Unlimited free viewers, 200+ templates, mass email tracking 3,000+ integrations, 24/7 phone support, Einstein AI for automation Contact mapping, world-class storage, meeting scheduler Free tools, shared inboxes (200), 1-on-1 technical support Customer relationship history, customer activity management, automated workflows

Agile CRM vs Salesforce

If you’re a small business owner looking for an affordable solution that blends sales and marketing functions, then Agile CRM is a great pick. Unlike Salesforce, Agile is free for up to 10 users.

As we’ve seen in this Agile CRM review, the free plan includes some great features, too. Such as custom deal milestones, lead scoring, and email campaigns.

Salesforce, on the other hand, is more scalable. With a five-tiered pricing structure, from $25 to $500, a growing business can quickly switch from one plan to the other without changing CRMs.

Plus, if you’re someone who wants to embrace AI tech, Salesforce is a better pick, since it comes with Einstein AI, which can automate various parts of the sales process, depending on the plan you choose.

Agile CRM vs HubSpot

Both Agile and HubSpot offer a free version of their CRM software, and both are quite well-rounded feature-wise, but Agile CRM takes the win in this respect.

HubSpot’s free version offers tools like 1 deal pipeline, 5 email templates, 5 documents, and 10 custom properties. The limitations are stringent, making it more like a trial.

On the other hand, Agile CRM’s free features mostly have no caps. For example, you get unlimited deals, tasks, and documents alongside lead scoring, custom fields, and email campaigns.

Starting at $18/month, Agile CRM is also cheaper, at $8.99/month. That said, HubSpot is easily one of the very best CRM services, especially in regard to anyone after an all-in-one business solution.

Agile CRM vs Monday

If you’re looking for an easy-to-use, intuitive tool, Monday CRM is a solid choice. Its starter plan comes with unlimited boards, pipelines, and a contact database, and it offers 200+ sales templates.

However, if you’re still not ready to pay for a CRM solution, try Agile. In fact, as far as small business CRMs go, Agile CRM is also cheaper than Monday, although both are equally superb for startups.

Monday does, however, offer more automation alongside some features Agile CRM lacks, like quotes and invoices. At the end of the day, the choice between these two depends on your needs.

Verdict – Is Agile CRM Worth it?

Agile CRM is an excellent CRM that, depending on your needs, can accommodate any-sized business. It offers robust sales and marketing features, a free plan, and 3 affordable paid plans.

It also has some interesting features, like being able to foster competition among your sales reps with the 360-degree contact view feature. Overall, Agile CRM is a fantastic solution for many.

Whether it’s right for your business depends on your specific needs. For example, it lacks on the integration-front. The good news is that you can try it risk-free with the free plan before committing.

How We Test CRM Services

Our expertise in tech spans over a decade. We’ve tested dozens of CRM services to offer our audience valuable insights to help them choose the best one for their business.

Our testing methodology involves a two-week evaluation of the CRM service. From scrutinizing the apps to assessing automation capabilities, our experts leave no stone unturned.

Having tested others, we also know what to look for, making it easier for us to pinpoint unique USPs and where we found it lacked when compared to its rivals.

Beyond this, we explore other reviews to ensure we offer a well-balanced overview of each CRM product. All of this ensures we can offer unbiased insight into the products we feature on our website.

How to Choose the Best CRM Solution

There’s a lot that goes into choosing software for a business. Here are some of the key factors you should consider before committing:

PriceFeaturesScalabilityEase of UseIntegrationsCustomer Support

First things first, you’ll want to decide on a budget to ensure that the CRM you choose aligns with what you can afford. You’ll also want to consider the feature-to-price value you’re getting to weigh up the investment.

Note the features you need to cross-check whether the CRM you’ve decided on delivers what you need on the plan that you can afford. Some features are limited, reserved for higher-end plans, or come as add-ons.

The CRM should be scalable to ensure you don’t need to switch CRMs when your business grows. For this, consider the functionality on offer with higher-end plans, the limitations, and the price.

Learning curves can mean added hours or even days of frustration, training, and downtime. Be sure to make use of any free plans, trials, or guarantees to see if the CRM will be a good fit for your team.

Businesses use many tools to manage their day-to-day. Be sure that you can connect your current tech stack with your chosen CRM. Some integrations may be limited to certain plans, or they may not be on offer at all, which can impact your workflow.

Timely and effective support is non-negotiable. Pay attention to the support hours, channels of communication (live chat, email, and/or phone), and how quick the responses are.


Is Agile CRM really free?

What does Agile CRM do?

Who owns Agile CRM?


  1. The Sales Funnel Explained (University of Mary Washington)
  2. How To Do a Cost-Benefit Analysis (Harvard Business School)
Krishi Chowdhary
Tech Expert
Krishi Chowdhary
Tech Expert

Krishi Chowdhary has half a decade of experience writing buying guides and product reviews for numerous leading technology websites. He spent two years writing for Business2Community.com before joining Techopedia.com. He has a degree in Commerce and extensive experience in the technology industry. He's also the key driver behind TechReport.com's news content, delivering expertise insight into the latest tech and cybersecurity news daily.