The 10 Best Automotive CRM Software Systems Compared for 2024

The best automotive CRM will help you track sales, inventory, customer preferences, and marketing campaigns, to name a few. From forecasting sales to nurturing leads and driving post-sales efforts, these CRMs are the best for dealerships looking to improve their processes, boost sales, and bolster their customer experience.

That said, given the amount of options available, finding the best dealership CRM isn’t easy. Here, we’ve ranked, compared, and reviewed the market’s very best to help you decide on one best suited to your needs and budget.

The Best CRM Software for the Automotive Industry topped our testing criteria to emerge as the best CRM for auto dealerships owing to features like a simple drag-and-drop dashboard and robust communication channels. However, other CRMs are just as good. Here are the market’s best options:

  1. — Overall, the best CRM for the automotive industry, with activity management to monitor customer interactions and a phenomenal feature-to-price valuation.
  2. Salesforce — Best CRM for dealerships for creating personalized messages for clients and getting instant answers thanks to the AI tool — Einstein.
  3. Pipedrive — Tailor-made for companies that rely heavily on email marketing with a plethora of email management tools. The Deal Rotting tool to identify dormant leads is the cherry on top.
  4. HubSpot — This incredible CRM tool lets you automate tons of processes, plus you get an AI-based chatbot, AI email writer, seamless meeting scheduler, and ample free tools.
  5. Act! — The top choice if you want a CRM tool that comes with tons of customization. It lets you personalize your dashboard, customize your sales reports, and create new Sales APIs.
  6. Zoho — The best CRM for car sales, as it’s great for boosting sales efficiency, as it comes with tons of tools for deal management, including Scoring Rules.
  7. FreshSales — The best CRM tool if you’re looking for a stellar communicator suite as it comes with a built-in phone and integrates with social media, SMS, and email.
  8. Maximizer CRM — A reliable automotive dealer CRM that helps you train your sales reps and improve customer retention.
  9. Bonsai — All-in-one CRM software for the automotive industry as it includes a Client CRM, plus a ton of other business management features such as accounting and time tracking.
  10. SageCRM — The best CRM for automated post-purchase service thanks to the automated customer query resolution and each case’s data being stored in a central database.

The Best Car Dealership CRM Tools Compared

Here’s a crisp table summarizing the critical differences between each of our top picks so that you can make a quick and data-backed decision:

Automotive CRM Best For Starting Price (Annual Pricing) Free Version Mobile Support Integrations Small businesses $10/user/month A free forever plan Android and iOS 200+
Salesforce AI support through Einstein $25/user/month 30-day free trial Android and iOS 2,500+
Pipedrive Email marketing $14.90/user/month 14-day free trial Android and iOS 400+
HubSpot Automated services $20/month Free marketing, sales, service, CMS, and operations tools Android and iOS 1,340+
Act! Customization $30/user/month 14-day free trial Android and iOS 5,000+
Zoho Faster deal management $14/use/month A free forever plan Android and iOS 500+
FreshSales Better communication $15/user/month A free forever plan Android and iOS 750+
Maximizer CRM Training sales reps $65/user/month Free demo available Android and iOS 50+
Bonsai All-in-one diverse plans $17/month 7-day free trial Android and iOS 5,000+
SageCRM Post-purchase support Available on request Android and iOS 280+

The Best Automotive CRM Solutions Reviewed

Here are detailed reviews on the best automotive CRM solutions — we cover their key USPs, pros and cons, and pricing to help you decide on the best one for your automotive business.

1. — Overall, the Best CRM for Car Dealerships

Monday CRM

Best For Starting Price (Annual) Free Version Mobile Support Integrations
Small businesses $10/user/month A free forever plan Android and iOS 200+ is the ideal small business CRM in the automotive sector. Its cheapest plan is incredibly affordable and offers unlimited contacts, boards, viewers, and customizable pipelines.

A feature that stands out to us is activity management. Sales teams need to have a record of every conversation that happens with your clients to ensure everything goes smoothly.

This lets you automatically keep a log of all the phone calls, emails, and messages sent to your client. What’s more, the activity log can be tracked for years (depending on the plan you choose).

You can even create individual sub-accounts for each client to make it easier to find what you need. If you log a piece of data twice, will also notify you so that you can delete the copy.

As we discussed in our full review, we also love that doubles up as a communication channel that you can use to convince your customers to upgrade their car, for example.

Overall, since automotive businesses require long-term customer relationships, a tool with powerful account management features is recommended, and it doesn’t get better than with

Read our in-depth Monday CRM review for more details.


  • Ideal for small companies
  • Multiple project views available
  • Lets you track years of activity
  • Automates email tracking and supports mass emailing


  • No time tracking on starter plans

2. Salesforce —  Auto Dealership CRM Software With AI Assitance


Best For Starting Price (Annual) Free Version Mobile Support Integrations
AI support through Einstein $25/user/month 30-day free trial Android and iOS 2,500+

What sets Salesforce apart from other competing CRM tools is that it uses AI and data analysis to connect to your customers like never before.

Its AI, called Einstein, is nothing short of impressive. You can ask it questions about your business’s performance, for example, and it’ll dig out data from your reports for a detailed answer.

For instance, you can ask, “How is the sale of XYZ car models this year compared to last year?“. A task that’ll take you hours can be done instantly with the help of Einstein.

You can also use it to generate messages that are personalized for each customer, which is great if you’re looking to improve customer engagement, and it’s ideal for enhancing customer retention.

If you want to target high-impact deals, Salesforce can also make this easier by using AI to label the most profitable customers who are more likely to close the deal sooner than others.

Beyond allowing you to dedicate resources to the right customer, Salesforce also improves team communication with its Slack integration, where your team’s data is automatically synced.

Read our full Salesforce review for more.


  • In-depth analytics by the AI tool
  • Seamless Slack integration
  • Personalized messages and emails
  • AI recommendations for site design


  • Lacks pricing transparency

3. Pipedrive — Ideal Auto CRM With Various E-mail Marketing Tools


Best For Starting Price (Annual Plan) Free Version Mobile Support Integrations
Email marketing $14.90/user/month 14-day free trial Android and iOS 400+

Pipedrive offers tons of email marketing tools, and since phone calls can’t convince someone to buy a car, emails are the next best way to stay in touch with your leads without making too much effort.

Pipedrive supports group emailing, too, which means you can create a single email copy for all your potential customers and send it to them in one click.

If you want to send emails during holidays or special events when people are more likely to splurge, you can also use Pipedrive’s scheduling feature.

Emails aren’t the only way to contact your clients, though. Once your customers show a little interest, you can use Pipedrive’s meeting scheduler to book a call with them to answer their queries

Beyond all this, another interesting feature is the “Deal Rotting” tool. It automatically notifies you when a deal has been sitting idle for too long without any communication from the lead.

With this extra nudge, you can either follow up with the lead or give up and invest your time in a different lead. Plus, you can customize the rotting period, i.e., how long before a deal is labeled “Rotten”.

Need more? Here’s a full Pipedrive review.


  • Seamless email and meeting scheduling
  • Suggestions based on past records
  • A shareable dashboard link makes collaboration easy
  • Know when a deal has been sitting idle


  • Unlike Monday, its features are entirely focused on CRM

4. HubSpot — Best Free CRM Automotive Software


Best For Starting Price (Annual) Free Version Mobile Support Integrations
Automated services $20/month Free marketing, sales, service, CMS, and operations tools Android and iOS 1,340+

HubSpot is one of the best marketing automation CRMs around. If you’re an established car dealer, you might be getting tons of customer requests and inquiries daily.

HubSpot’s automation can help. For starters, its automated live chat software will talk to your customers until you’re ready to take over, so if it’s a new customer, you can create automated questions.

This includes “What kind of car are you looking for?” or “What’s your budget?“. Have your HubSpot chatbot automatically send these, record the answers, and connect them to a suitable car agent.

Similarly, booking a meeting with clients is easy. You don’t have to email them because HubSpot comes with an online meeting scheduler that syncs with your Google Calendar.

As a part of the HubSpot CRM suite, the meeting scheduler also automatically collects leads and syncs them with HubSpot Contacts that you can refer to if you want to touch base with them again.

Speaking of deals, HubSpot’s Deal Pipeline feature gives you complete insight into the current stage of your project. Such visual labels on your projects make tracking progress much simpler.

You can decide if you want to accelerate the tasks to make space for others in the pipeline or not. With this feature, you’ll be able to bid adieu to bottlenecks forever.

Check out our in-depth HubSpot review for more information.


  • AI-powered chatbot available
  • Comes with a meeting scheduler
  • Provides a free AI email writer
  • Simplifies deal management by labeling each stage


  • The contracts aren’t flexible

5. Act! — Lets You Create and Track Custom KPIs

Act! CRM

Best For Starting Price (Annual) Free Version Mobile Support Integrations
Customization $30/user/month 14-day free trial iOS and Android 5,000+

Act! gives you tons of customization options. After all, every business is different. That’s why Act! lets you personalize their tool so that you can decide how it works for you.

For example, it lets you create custom sales KPIs. As a car dealership, you may want to track how many cars opted for an upgrade or how many customers opted for a car exchange.

They’re unique and not available by default on any of these automotive CRM tools, but with Act!, you can create them on your own. Plus, custom tables are also available as an add-on.

You get to create unique fields such as insurance details, car plate number of loan/EMI, etc. Beyond this, Act’s generous customization is evident in the Preference tool.

As the name suggests, this lets you redesign the functions of Act! CRM based on your needs. Let’s say you create a record of a new client, complete with their name and contact details.

Now, every platform will give you the flexibility to go back and delete the record. But if you want, you can use the Preference tool to prevent your team from deleting a record once created.

You can also set preferences for your tasks. For example, you can set reminders for certain tasks, or you can choose to roll over the remaining tasks of the day automatically. The options are endless.

Here’s a full Act! CRM review if you need more details.


  • Provides 6GB cloud storage on every plan
  • Provides automated nightly backups
  • Lets you create custom sales KPIs
  • Helps you personalize the tool as per your needs


  • Limited integration opportunities

6. Zoho — Must-Have Automobile CRM Software for  Deal Management 

Zoho CRM

Best For Starting Price (Annual) Free Version Mobile Support Integrations
Faster deal management $14/user/month A free forever plan iOS and Android 500+

Zoho is the ideal CRM tool for those looking to speed up the process and close deals as soon as possible, thanks to the plethora of deal management features in its kitty.

For starters, you get to create Assignment Rules that dictate the flow of new leads to the sales reps. For instance, if it’s a new customer, you might want to lead them to an experienced agent.

Usually, deciding who gets to handle a new lead takes considerable time when done manually. But with this feature, your leads will have someone to guide them almost instantly.

Another benefit of using Zoho is Scoring Rules — a feature that uses your lead’s past conversation and engagement level to calculate how likely they are to close the deal.

If you’re chasing a dead lead, this tool will notify you immediately, too. This will help you allocate your resources to the best leads. Beyond this, Zoho’s Email Parser tool is great for saving time.

It goes through your emails for names, contact details, and addresses and adds them to the client’s profile. Zoho’s performance analytics are also worth noting, particularly the Anomaly Detector.

Suppose it usually takes you 2 weeks to close the deal with an interested buyer, but for some reason, it takes 4 weeks for a certain buyer — the Anomaly Detector will notify you of the same.

Read our full Zoho CRM review to learn more.


  • Can handle multiple currencies
  • Unique reporting features, such as the Anomaly Detector
  • Also one of the best CRM tools for hotels
  • Automated data updates to your client’s account
  • Faster deal management with features like Email Parser


  • Steep learning curve

7. FreshSales — Popular AI Automobile CRM Software

Freshsales CRM

Best For Starting Price (Annual) Free Version Mobile Support Integrations
Better communication $15/user/month A free forever plan Android and iOS 750+

FreshSales is ideal for solid internal and external communication. When convincing someone to make an expense as big as a car, it’s important to be within their reach at all times.

That’s why Freshsales provides a built-in phone system, the only CRM on the list to do so. You can buy local or toll-free numbers and use them to connect to interested buyers.

A built-in phone system not only centralizes your communication with the leads but also saves you the money and trouble of buying a separate phone line.

If the buyer isn’t comfortable with calls, you can also reach out to them via chat, SMS, or social media. For chat support, Freshsales has its own AI chatbot — Freshbot.

What’s more, Freshbots are designed to capture a lead’s intent. This helps it find the best answers for the lead. To top it off, you can also build the bot (with no code) in multiple languages.

If you want to use social media, FreshSales integrates with Facebook, WhatsApp, and Line, allowing you to get, manage, and respond to your social messages on your Freshsales dashboard.

Other notable features include activity management, where your client’s activities are displayed chronologically, and Auto Profile Enrichment — a tool that looks up and adds public information of an interested buyer to your database.

Unsure? Here’s a detailed Freshsales review for more.


  • Multilingual bots
  • Built-in phone system
  • Easy to set
  • Clean interface
  • Auto updates client accounts


  • Some customers find Freshsales to be a little slow

8. Maximizer CRM — Car Dealer CRM Ideal for Smooth Internal Communications

Maximizer CRM

Best For Starting Price (Annual) Free Version Mobile Support Integrations
Training sales reps $65/user/month Free demo Android and iOS 50+

Maximizer CRM is one of the few platforms that prioritizes your internal team as much as it prioritizes your customer. For starters, it helps you monitor your team’s activity.

You’ll be able to see how often they contact a customer, the mode of contact, and the duration. Since you’ll be able to track your team’s every move, it’ll also become much easier to coach them.

Beyond all this, car salesmen often work on commission and have a fixed quota assigned to them. If that’s the model you’re following, you’ll be happy to know that you’ll get an inbuilt quota tracker.

Maximizer CRM is also an excellent option if your focus is on customer retention. Since cars are expensive, you probably won’t see your customers for another 5-6 years.

Even then, if you want to make them come back to you, start by offering better service. Here, you can use Maximizer’s case resolution feature.

This is basically a database of all customer complaints and their solution, which can be used to solve similar problems more quickly in the future, ultimately boosting your customer service.


  • Perfect tracking tool for sales readers
  • Helps you offer faster solutions to your customers’ queries
  • Warns you when customers are on the verge of leaving a deal


  • More expensive compared to other options

9. Bonsai — A Complete Auto Dealer CRM With Ample Useful Features


Best For Starting Price (Anuual) Free Version Mobile Support Integrations
All-in-one diverse plans $17/month 7-day free trial iOS and Android 5,000+

Bonsai offers an all-in-one plan, which is perfect if you can’t afford to purchase these separately. The plan covers accounting, expense tracking, task management, and time tracking, among others.

The mixed plans are far more beneficial for auto dealers since selling a car is a cumbersome process. For instance, unlike others, car buyers are more likely to require some sort of financing.

This means that their invoicing and accounting needs will be slightly more complicated. And since Bonsai’s CRM is already integrated with its accounting tool, it’ll make accounting a bit easier for you.

In addition to this, there’s no shortage of basic CRM features, and it’s overall a very well-rounded product. For instance, you get to custom-tag your new clients and create your own lead-scoring rules.

This lets you rank leads based on their interest level. Bonsai also offers tons of professionally designed form templates that can help you race through the first stage of establishing contact with leads.

You’ll find a template for client intake, and registration, a client feedback form, and a client information form, for example. Once you’ve collected the data, you can add them to your Contact List.

To quickly brief other team members about a certain client, you can also leave short internal notes beside each contact.


  • Custom lead scoring is available
  • Access to countless professionally designed templates
  • Integrated with accounting and time tracking
  • Both a free trial and a money-back guarantee are available


  • Basic functions like adding a partner are unnecessarily complicated

10. SageCRM — Ideal for Post-Sales Support

Sage CRM

Best For Starting Price (Annual) Free Version Mobile Support Integrations
Post-purchase support Available on request Android and iOS 280+

SageCRM understands that the need for automotive CRM solutions doesn’t end at purchase. In fact, it has a whole suite of tools dedicated to helping you deliver post-purchase service.

To begin with, it gives detailed metrics of your customer’s problems, such as how often that problem has occurred, how many times it’s been solved, and the timeline of the process.

This will help identify repeat problems. Also, just like Maximizer CRM, the SageCRM tool lets you create a central repository of solutions that you’ve already come up with in the past.

If a new customer comes up with a similar problem, your team can use this database to fix their issue faster. If you’re using email marketing to reach out to prospects, check out Sage’s email tracking.

For this to work, you’ll need to integrate with Mailchimp for detailed email insights. This includes things like how many people opened your email, how many clicked on the link in the email, and so on.

While this is a standard email marketing benefit, what it does extra is give you an insight into soft and hard bounce emails. Knowing this can help you remove dead leads from your mailing list and make space for new ones.


  • Helps you track email
  • Integrates with your Sage accounting tool
  • Gives you important metrics about customer complaints
  • Manage the complete lifecycle of a lead in one dashboard


  • Not transparent about their pricing

What is Automotive CRM Software?

In general, all the best automotive CRM solutions cater to various industries, including hospitality, car dealerships, retail stores, restaurants, etc.

While these CRM tools aren’t always specifically designed for one industry in particular, their functionality makes them suitable for practically any sector.

These CRMs are designed to organize, track, and optimize every facet of customer engagement. They centralize vital customer data, allowing dealers to:

  • Maintain comprehensive profiles (contact management)
  • Track previous interactions and preferences
  • Track sales data and trends for sales forecasting

By managing leads, sales, and service appointments in a single platform, CRMs expedite communication and ensure nothing falls through the cracks.

CRMs are also great resource management tools that can help auto dealers allocate resources efficiently and enhance sales strategies with automated follow-ups, task reminders, and performance analytics.

In essence, these systems not only simplify day-to-day tasks but also foster lasting relationships with customers, creating a win-win scenario for both auto dealers and the clients they serve.

Why is CRM Important to an Automotive Dealership?

Automotive CRM providers (and even general CRM services that cater to numerous industries) offer ample benefits to car dealerships. Here are the key ones worth noting:

Customer Retention

One of the biggest benefits of the use of a CRM in the automotive sector is that it fosters customer retention, repeat business, and brand loyalty as it keeps all the data you need on a customer centralized for easy business relationship management.

This allows you to better personalize interactions with clients, ultimately improving your customer service experience. Of course, satisfied customers are more likely to return and refer your business to others.

Data Analytics

With detailed data metrics on trends, preferences, and purchase history, for example, a CRM offers the data automotive businesses need for personalized customer and lead communications and campaigns. This allows for informed decision-making and can help with product development strategies and inventory management, for example.

Sales and Inventory Management

A CRM is immensely helpful for automotive businesses as it lets your sales team manage sales pipelines, track leads, and forecast sales (even on the go), essentially aiding in prioritizing qualified leads, identifying missed opportunities, and nurturing leads — ultimately boosting sales and revenue.

With detailed analytics, you can also track demand patterns to ensure optimal stock levels, reducing the risk of mismanaging your resources.

Are Free Dealer CRM Providers Any Good?

Free CRM software can be tempting, offering a cost-effective solution for managing dealership operations. However, it’s important to consider both the advantages and limitations.

Free plans from platforms like Monday, HubSpot, and Zoho can provide basic functionalities such as lead tracking, customer communication, and task management.

They’re a great entry point for smaller dealerships with limited budgets. Among the options, HubSpot’s free plan stands out as it offers a broader spectrum of tools, including marketing and sales features.

Now, while free plans may offer a taste of what these CRMs can do, they often come with limitations regarding customization, integration, and advanced functionalities.

Investing in a paid plan is recommended for a growing or established dealership seeking a more comprehensive solution. These plans unlock advanced features such as:

  • Time tracking
  • Detailed insights into a client’s communication with your team
  • More integrations

And beyond this, you’ll also get dedicated support that can significantly enhance efficiency, customer engagement, and growth. While free dealer CRMs have their merits, the value and potential growth unlocked by a paid plan can’t be overlooked.

How We Ranked the Best Automotive CRM Systems

When it comes to ranking the best CRMs for the automotive industry, we took into account several factors, namely:

Industry-Specific FeaturesIndustry-Specific IntegrationsData SecurityCost and ScalabilityMobile Accessibility

When ranking the best automotive CRM software, we factored in added functionality beyond standard CRM features that a car dealership would find useful.

This includes things like the ability to book meetings with clients (without back-and-forth calls or emails), extensive customization capabilities for custom sales KPIs, or to record data unique to an automobile business, like insurance details, for example. CRMs with features like financing options were also prioritized in our ranking.

In general, the more options, the better, but in this instance, we prioritized CRM tools that have integrations that automotive businesses would find most useful. This includes dealership management systems (DMS) and others like accounting software, marketing automation tools, and communication tools.

Given that independent dealers gather sensitive information on customers, we prioritized data security and compliance when compiling this list of the best CRMs for automotive businesses.

Compliance with GDPR and CCPA was prioritized, as were CRMs with features like role-based access controls, data encryption, and audit trails.

We sourced the very best CRMs for car dealerships, ensuring our list catered to every budget and scaling need. From cheap options like Monday CRM to more premium ones like Salesforce and Maximizer, there’s a suitable option for everyone.

We were also sure to note any free versions on offer so our readers know they can try these popular tools before committing.

As is usually the case, sales reps in the automotive industry often work on the go, and therefore, a CRM with an intuitive mobile app is a must-have to ensure your team can access what they need, regardless of whether they’re at their desk or not. Having tested all the best mobile CRM solutions for our dedicated reviews, we made sure to factor this into our ranking.

Beyond all this, we also took into account the available customer support and documentation on offer, the CRM’s ease of use, and the depth of reporting and analytical capabilities on offer. We only included highly reputable services that we know are, without a doubt, the best in the business.

How to Choose Auto Dealership CRM Software

From customization options to integration capabilities, pricing structures, and reporting features, each detail contributes to the comprehensive evaluation of an auto dealership CRM Software.

Here, we’ll dive into the key details to keep in mind when selecting an automotive CRM provider.

CustomizationUser-FriendlinessFeaturesIntegrationsMarketing ToolsDevice SupportOn-Premise vs Cloud-BasedReporting and Analytics

Choosing the right auto dealership CRM software goes beyond its basic features; it’s about finding a solution that integrates seamlessly with your operations and goals.

Your dealership has its own way of doing things and unique processes that make you stand out. A CRM that can’t be tailored to your style just won’t cut it. That’s where customization steps in.

With custom fields to modify workflows and the ability to align the user interface with the dealership’s identity, the CRM becomes an organic extension of the business.

This fosters efficiency, accuracy, and a smoother customer journey, as the software aligns perfectly with the dealership’s operations.

A user-friendly interface and intuitive navigation are essential in ensuring the software becomes a seamless part of the dealership’s operations rather than a daunting obstacle.

Easy-to-use features facilitate swift onboarding and reduce the learning curve, enabling sales and service teams to focus on what truly matters — fostering customer relationships and driving sales.

Plus, don’t forget about support – robust customer service and an active user community ensure you’re never stranded. Also, access to community forums or tutorials fosters a space for sharing best practices, troubleshooting issues, and exchanging insights.

So, select a user-friendly CRM that can increase productivity, smoother operations, and better customer interactions for auto dealerships.

Imagine effortlessly managing leads, tracking sales, and staying connected with customers — all within a few clicks. The right features directly impact your efficiency and customer relationships.

From customizable workflows that match your unique processes to advanced analytics that unveil insights, these features turbocharge your processes and client relations. Other features like:

  • Lead management
  • Sales tracking
  • Service appointment scheduling

All further streamline operations while customer communication tools enhance engagement, and inventory management and reporting features offer insights for better decision-making.

Prioritize the right features to ensure the software works with dealership needs, contributing to smoother operations and improved customer experiences.

Read More: These Are the CRM Features Every Business Needs

The effectiveness of a CRM in the automotive industry greatly depends on its ability to work with other tools your dealership uses. Integrations streamline processes, save time, and boost accuracy by eliminating duplicate entries.

Integrations undoubtedly supercharge your CRM, allowing it to sync effortlessly with the tools you already love and use. No more juggling between platforms; everything is connected, making your dealership’s operations smoother and more efficient.

Leads generated from your website can seamlessly transition into the CRM, while customer interactions on social media can be tracked and utilized for personalized engagement.

This streamlines processes and enhances customer experience by providing a unified and consistent journey. So, when choosing your CRM, remember that the integrations keep your dealership running at peak performance, mile after mile.

When selecting among various automotive CRM companies, built-in marketing tools are a game-changer. A CRM equipped with integrated marketing tools is a valuable resource, providing access to real-time data crucial for crafting targeted and impactful campaigns.

Think of having a toolbox that hands marketers the exact data they need to whip up instant emails, newsletters, Internet banner ads, and social media magic without relying on outside sources.

This integration eliminates the need for disparate systems, streamlining the marketing process and ensuring consistency across different channels.

These features let you create and execute targeted campaigns, reach out to potential customers, and keep your current clients engaged — all without needing to juggle between different platforms — saving time and streamlining efforts while maximizing marketing impact.

A CRM auto sales software solution that offers robust device support, spanning desktops, laptops, tablets, and smartphones, ensures that your team can access critical information and manage tasks seamlessly, regardless of where or what device they use.

This versatility boosts productivity, as salespeople and staff can interact with the CRM on the go, during showroom interactions, or even off-site visits. Device support also speaks to the software’s commitment to adaptability.

A CRM that caters to device diversity contributes to a more agile and responsive dealership operation, enabling smoother communication, faster decision-making, and enhanced customer service.

When deciding on auto dealership CRM software, the choice between on-premise and cloud-based solutions holds substantial significance.

A cloud-based tool is ideal if your dealership operates across multiple locations, as it enables seamless data sharing and access among sales representatives at various sites, fostering a cohesive view of CRM data, inventory management, and vehicle service records.

The cloud-based approach streamlines operations and workforce management, as employees can collaboratively engage with the same data regardless of location.

On the other hand, if you have a single car dealership and collaboration with other stakeholders isn’t necessary, an on-premise software might suffice. This choice provides control over data storage and management within your premises.

Reporting and analytics capabilities are important when selecting an auto dealership CRM software. A robust CRM should go beyond simple data storage and provide comprehensive reporting features.

This offers deep insights into sales performance, customer behavior, and inventory trends, amongst others. It’s not just about storing data; it’s about harnessing that data to fuel growth.

An effective CRM empowers dealerships with tools to dissect customer information, yielding valuable insights into buyer behavior, preferences, and patterns.

These insights, in turn, become the foundation for strategic sales approaches and precisely targeted marketing efforts. With a CRM’s analytical muscle, you can optimize your operations, fine-tune sales strategies, and create personalized customer experiences.

Read More:


Our list of the best automotive CRM tools is a well-researched buffet of effective CRMs for every automotive vendor. Whether you’re looking for a budget-friendly tool or a comprehensive dealer management system with numerous integrations to streamline multiple outlets — you’ll definitely find something on our list.

While going horses for courses when shopping for CRM software is a must, we found to be a great all-purpose automotive CRM capable of handling pretty much everything. With several productivity and project management tools, you don’t need to jump from app to app to manage your teams.

You can log your sales team’s activity and maintain the records for years to build effective customer relationships. The best part is that there’s a free forever plan that lets you onboard 2 team members and offers 200+ templates. Additionally, you can try a premium plan risk-free with its 14-day free trial.


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Krishi Chowdhary
Tech Expert

Krishi Chowdhary has half a decade of experience writing buying guides and product reviews for numerous leading technology websites. He spent two years writing for before joining He has a degree in Commerce and extensive experience in the technology industry. He's also the key driver behind's news content, delivering expertise insight into the latest tech and cybersecurity news daily.