Top 10 Best CRM Apps for 2023 Compared

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Ilija Miljkovac is a Technopedia writer with 7 years of experience covering all things tech. He writes about everything from cybersecurity to ISPs, ensuring businesses…

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Last updated: 5 May, 2023

The best CRM apps can help you improve customer relationships and boost your sales processes. A reliable CRM app can also help drive your sales by providing a communications channel for your teams, as well as email marketing campaigns and tools to optimize your sales pipeline.

Finding the best CRM apps for your business isn’t easy, though, given the wide range of excellent choices available on the market. To help save you from endless research, we’ve made a list of the best CRM apps this year based on their features, pricing, mobile support, and integrations, among other crucial factors. In this article, you’ll learn how Salesforce, Oracle NetSuite, and Pipedrive can help you manage your business and drive sales in 2023.

The Best CRM Apps Ranked

Following our research, we’ve found Salesforce to be the best CRM app for businesses across the board. To help you make an informed decision, we’ve also created this list of the top ten CRM apps, which come with advanced features and target a variety of niches. Here are our top picks for 2023:

1. Salesforce — Overall, the best CRM app in 2023 with the best customer relationship features. Drive your sales, improve team collaboration, and automate complex processes with this CRM.
2. Oracle NetSuite — Excellent software suite with intuitive mobile apps for supercharging sales performance. Access in-depth real-time analytics and get a unified view of your customer interactions.
3. Pipedrive — Popular app for email management at an affordable price. It simplifies team communication and helps you visualize personal and company goals.
4. Zoho CRM — Leading solution for large businesses. Deepen your client relationships and create a loyal customer base.
5. Monday Sales CRM — Outstanding software with task management features. Ideal for teams working on complex projects.
6. HubSpot — Reliable solution with team collaboration features. It offers a comprehensive free plan for freelancers and solo workers.
7. Freshsales — Great product with contact management tools to help your team follow up on leads. Provides mobile CRM app numbers for your team to keep your personal details private.
8. Maximizer CRM — Superb choice for sales rep coaching and tracking. Gain deep insights into critical business processes and sales reps’ activities.
9. Less Annoying CRM — Popular CRM software for beginners and SMBs. It has an intuitive and easy-to-use interface, making it ideal for first-time CRM users.
10. Act! — Ideal CRM app for keeping your business organized. Save time and money by creating automated marketing campaigns using pre-made templates.

10 Best Mobile CRM Apps Reviewed

Now that you’ve seen our list let’s dive into the details as we review each CRM app individually. Read on to learn what makes them unique, and find out which one will suit your business the best.

1. Salesforce — Overall, the Best CRM App in 2023

Salesforce takes first place on this year’s list because of its unparalleled tools for customer relations and time management. Besides its well-designed and intuitive platform, it offers the best CRM mobile apps, which are easy to use and come with all the features you need.

Salesforce helps your business by providing in-depth insights into your customer base and your customers’ interests, resulting in a better, more personalized customer relationship. All the relevant information is then presented on the platform’s dashboards, saving you from wasting time opening folders and files to find information on clients.

Thanks to its highly intuitive mobile apps, your sales reps can be productive while on the move. Salesforce’s CRM apps for iPhone, iPad, and Android help your sales team pursue hot leads and work opportunities and check dashboards.

These apps also help your teams collaborate more efficiently – with smartphones increasing productivity by up to 34%, according to research by Frost & Sullivan. And your teams can easily check details and share files relevant to sales campaigns, improving the customer experience and your employee communication.

Salesforce’s mobile apps also have great offline functionality, which allows you to update the app without connectivity, with the data syncing once you’re back online.

Pricing

Salesforce Sales and Service plans offer the best CRM mobile experience for businesses of any size. Full mobile compatibility is available even with its cheapest plan, which is ideal for smaller teams. More expensive plans offer advanced features such as strategic automation, expert guidance, tailored resources, and workflow tasks.

You can try Salesforce risk-free before you commit to an annual subscription, thanks to its 14-day free trial.

2. Oracle NetSuite — Excellent CRM Software for Supercharging Sales Performance

Oracle NetSuite provides invaluable insights into your business’s sales and marketing, allowing you to pursue and track opportunities. While its Android app is excellent, the iOS version has a slight advantage with its unique Phone Call Tracking and Logging feature.

Oracle NetSuite’s intuitive platform provides a unified view of your customer’s interactions, including their preferences, transactions, and interests. This allows your sales, marketing, and support teams to cooperate and deliver a consistent service to all your customers.

It’s easy to boost your sales team’s performance with this customer relationship management software, thanks to its real-time analytics and the access it provides to prospect, customer, and order records. And switching to Oracle NetSuite is effortless, as its highly-customizable interface allows your teams to start working on any sales process immediately.

Oracle NetSuite’s partner relationship management features really stand out, though, for saving time and money for teams. In addition to a 360-degree customer view, this CRM app lets you view and share information with your partners, contractors, and freelancers. You can start joint marketing campaigns, process orders, gather sales forecasting data, and more from the platform.

Oracle NetSuite has one of the best CRM apps for iPhones that lets you log calls, view calendar reminders, and submit expenses and time sheets with a simple snap-and-attach system.

Pricing

Subscribing to Oracle NetSuite requires an annual license, but the company doesn’t publicize its pricing upfront. You can schedule a consultation for a price based on your needs, which NetSuite calculates based on the number of users and optional modules picked in addition to the core platform. There is also a one-time implementation fee for the initial setup.

3. Pipedrive — Popular CRM App for Email Management

Pipedrive offers plenty of advanced features for a small price, making it one of the most affordable CRM applications today. It’s one of the best CRM apps for small business owners with a limited budget.

Pipedrive’s mobile CRM apps are well-designed and offer a straightforward way to manage your relationships from anywhere. They offer features to tackle unread emails, see upcoming meetings, review your sales progress, and start new activities.

This CRM app offers some of the best email marketing and customization solutions, with helpful features such as group emailing, customizable email templates and signatures, email scheduling, and more.

Besides making it easier for your team members to communicate with customers via email, Pipedrive provides exceptional collaboration tools, such as customizable dashboards with personal and company goals that you can share with your team members with one click.

Pricing

Subscribing to Pipedrive’s Essential plan lets small businesses use some of the best CRM Google apps integrations to boost their sales and marketing performance and enhance customer relationships. You can integrate Gmail and Outlook to transfer important sales data or Google Maps to plan your routes to meetings and see your customers’ locations.

Large businesses and enterprises will find its more expensive plans the best fit for their organizations, but you can try any of its plans without risk thanks to its 14-day free trial offer.

4. Zoho CRM — Leading CRM Solution for Large Businesses

Zoho CRM is a fully customizable customer relationship management platform that allows you to streamline any aspect of your business. You can empower your sales reps and customer service teams with its impressive team collaboration features, making Zoho CRM ideal for large businesses.

It allows you to transform your customer relationships and create a loyal customer base by providing some of the best CRM apps for Android and iPhone. With Zoho CRM, your sales reps can unify customer data to avoid data silos, optimize sales organization by avoiding non-revenue generating activities, and automate marketing operations.

This CRM simplifies your business processes by helping your team with customer profiling and personalized marketing campaigns. By identifying high-value customers and generating a pool of qualified leads, your team can improve conversions and boost your company’s retention rates.

Zoho CRM successfully tackles one of the most persistent issues for mid-sized businesses as they grow into large businesses – customer support. Zoho gives your customer service teams the tools to resolve issues, streamline support requests, and assign cases.

Pricing

Unlike most of its competition, Zoho CRM provides an affordable Enterprise plan with complete Google Workspace integration, making it easy to stay on top of your sales, marketing, and customer relationships.

Try Zoho CRM risk-free for 15 days, thanks to its free trial – which doesn’t require a credit card.

5. Monday Sales CRM — Outstanding Software With Task Management Features

Monday Sales CRM is an ideal sales pipeline and lead management tool for SMBs. It can also help your teams collaborate using its exceptional task and project management tools. The product has one of the best logging features on the market, saving every interaction with customers via SMS, email, or a call.

The platform makes the CRM journey easy with pre-made templates for virtually every aspect of your business. You can import your contact list and deal management lists from other apps and have them neatly sorted on your new CRM software.

Whether working on a project, closing a deal, or being sponsored by someone, you can invite all parties to view the relevant data on your Monday Sales CRM interface with read-only access. Visually presenting your work or offers using this feature saves you time and boosts your partner and customer relationships.

The platform offers some of the best CRM apps, which can serve as an extension of the platform for your sales reps when they’re on the move. The mobile experience gives you access to the software’s four core boards: Contacts, Accounts, Leads, and Deals.

Pricing

Subscribing to Monday Sales CRM requires you to specify how many seats you need, starting from three, and you’ll need to contact its sales department for a quote if you need more than 40 seats.

Students can create an account using their university-provided email to use the software for free, while others can try it out risk-free, thanks to its 15-day free trial.

6. HubSpot — Reliable Solution With Team Collaboration Features

HubSpot has the best free CRM apps that can help you get started with sales, marketing, customer service, operations, and other tools.

This CRM software has the best free CRM mobile app that includes Caller ID for easier customer management and business card scanning that automatically adds a new contact to your device based on the information on the card you scanned.

It makes team collaboration straightforward with its task calendar, meeting scheduling, and team emailing features.

You can also add team goals and measure each member’s performance with quota ramps and period-based quotas.

Pricing

HubSpot offers the most competitive free CRM plan for unlimited free users, up to 1,000,000 contacts, and with no time limit. Freelancers and solo workers will appreciate the free plan as it offers one of the best personal CRM apps, but SMBs might want to upgrade to its Starter plan for more advanced features.

7. Freshsales — Great CRM Product With Contact Management Tools

Freshsales focuses on contact and lead management tools that help you meet your sales goals and close deals more efficiently.

The CRM comes with handy mobile CRM applications for iOS and Android that help you capture information instantly and improve the customer experience.

It has a unique feature that your sales reps can use to record voice notes and quickly document their interactions. In addition, your team members can use a virtual number in the mobile CRM app, keeping their personal numbers private.

Freshsales offers an AI-powered contact management tool that helps your team engage better with your existing and potential customers, ensuring it doesn’t miss a lead. That makes it a future-proof investment, according to research on the impact of AI on customer relationship management.

Pricing

Freshsales allows you to use its software for free as long as your team has three or fewer members. In addition, you can try its other plans risk-free, thanks to its 21-day free trial.

8. Maximizer CRM — Superb Choice for Sales Reps Coaching and Tracking

Maximizer CRM helps you track your sales rep’s performance, making it ideal for sales team leaders that want to gain advanced insight into their sales rep’s activity.

This CRM app provides a full suite of productivity tools, such as automated email integration, configurable action plans, quota tracking, and task management. These tools make it easier for your sales team to close deals and detect opportunities.

However, if you’d like to have a deep insight into critical business processes, you can use its pre-installed sales management tools or configure custom workflows.

That means you will always know what your best performers are doing to drive revenue, allowing you to coach other employees with tried and tested methods.

Pricing

Although Maximizer CRM doesn’t offer a free trial or a free-forever plan, you can try its services out by booking a live demo. The unique sales team monitoring features that could make all the difference in closing deals justify its relatively high price point.

9. Less Annoying CRM — Popular CRM Software for Beginners and SMBs

Less Annoying CRM is a beginner-friendly web-based customer relationship management software that is affordable and receives constant free updates.

With Less Annoying CRM, you can rest easy knowing all your data is automatically uploaded to Amazon Web Services (AWS) cloud storage, making it impossible to lose and easy to retrieve in case of loss.

This CRM software provider has no dedicated iOS or Android apps, as its platform is web-based, making it easily accessible via a browser on your mobile device.

What makes it ideal for SMBs is its easy-to-customize interface and permission settings, allowing you to decide what your team members can see. That makes it easy to share data or have your sales reps focus on their individual tasks.

Pricing

Less Annoying CRM has a single pricing plan on offer that costs $15/user/month and grants you access to all of its advanced features. You can try it today with its 30-day free trial.

10. Act! — Ideal CRM App for Keeping Your Business Organized

Act! helps you progress your deals from anywhere, thanks to its well-designed mobile CRM apps.

This CRM software lets you market your business, automate repetitive tasks, reduce overhead, and manage leads via its intuitive and straightforward interface.

It has some of the best CRM apps for iPad, iPhone, and Android, allowing you to schedule or update new activities and manage existing ones.

Act! ‘s marketing automation features are easy to configure, with real-time metrics available to determine what’s working and prioritize follow-ups. You can use its pre-made templates or create new ones to add a more personal touch to your marketing campaigns.

Pricing

The cheapest subscription for Act! is its cloud-based plan that provides 6GB of cloud storage for your files. The desktop version costs $7.50 more and grants offline access, making it a superior choice for office-based businesses. You can also opt for its $40 cloud-based plan with desktop sync to have the best of both worlds.

You can try Act! risk-free before you commit to a subscription, thanks to its 14-day free trial.

The 10 Best CRM Apps Compared

Here’s a table to provide a better overview and a side-by-side comparison of the best CRM apps in 2023:

What is a Mobile CRM and Why is it Important?

These apps are invaluable for sales reps and team leaders because they allow them to access customer or project-related information from anywhere.

Why a CRM App Matters for Your Small Business – Key Benefits

The best CRM apps for small business owners can help you boost productivity, tackle complex projects, and help you with time management and budgeting.

Here are some key benefits of using CRM applications:

Automating Data Entry

CRM apps help your teams save time by automatically collecting and sorting emails, calls, meetings, and customer interactions.

Besides saving time, a CRM allows your sales reps to visualize deals by updating them by their stage, and the system will automatically sort them. That means there won’t be room for confusion as every part of your team gains access to deal weighting and summaries.

Organizing Your Data

The best CRM apps can sort your contacts, partners, sponsors, files, and other business data in seconds, making them easily accessible and quick to find. What makes CRM better than a traditional contact book is that you can filter your contacts by location or deal stage, which helps your sales reps.

CRM applications can also help you sort in-house data, such as files you can upload to its cloud storage or permissions and roles of your team members, which helps your team avoid confusion and increases its productivity.

Improving Customer Service

Having a centralized database allows cross-team access to all prospect information, allowing your sales, marketing, and customer service teams to deliver an impeccable and consistent customer experience.

Besides a flawless customer experience, a centralized CRM database enables sales reps to follow up on leads and close deals more efficiently.

Reporting and Analyzing

Having all your business data in one place means you can generate accurate reports in minutes and gain an in-depth view of your productivity. A good customer relationship management software will automatically identify areas that need improvement and provide customer analytics, allowing you to react.

You can also use its comprehensive reporting system to monitor your employees in real-time and predict revenue based on the number of leads in your pipeline and the average close rate.

Automating Email Marketing

Automated email marketing campaigns can help you attract new customers and earn consumer trust. Since most CRMs allow you to integrate your business inbox, Google Ads, and other marketing tools, you can easily automate your marketing efforts using a centralized database.

The best CRM apps also allow you to monitor the success of your marketing campaign by providing accurate reports and analytics.

How We Evaluated the Best Mobile CRM Software – Our Ranking Criteria

Finding the right CRM software for your business can be challenging unless you have a clear goal for your company and understand your team’s needs.

Choosing the wrong CRM application for your team can reduce productivity, making a slow and informed approach a must before you commit to a subscription.

Here are some crucial factors to consider when choosing a CRM application for your business:

Ease of Use

Picking a complicated CRM app for an inexperienced team can result in months of decreased productivity, making beginner-friendly CRM applications a better choice for startups and enterprises.

Most CRMs have lengthy free trial periods you can use as a testing phase, which allows you to gather your team’s impressions and decide if it’s right for you.

Integrations

Finding a CRM that integrates with apps your team used in the past to communicate, store data, and perform in-house tasks is crucial. For example, you can import data from your accounting software, calendar, and other programs to make the change seamless.

Integrations also add functionality if, for example, your CRM of choice lacks some features found in the best task management software. All CRM providers on our list integrate well with Google’s products, including HubSpot, the best free CRM for Google Apps.

Scalability

If you can predict growth for your business, you should look for a scalable CRM solution that allows you to subscribe to a more advanced plan without losing progress.

You should also be able to purchase various add-ons, and the CRM should have reliable customer support to guide you through the process.

Pricing 

Most CRM applications have multiple plans that suit businesses of different sizes and needs. You should determine how many people in your company need access to the CRM and carefully examine the features and add-ons on offer.

Avoid CRMs with no scalability and flexibility, as your team might expand or shrink over time.

Mobile CRM FAQs

Written by ilijiamiljkovac | Editor

Ilija Miljkovac is a Technopedia writer with 7 years of experience covering all things tech. He writes about everything from cybersecurity to ISPs, ensuring businesses and customers are educated about the latest products and services. He's written for publications such as Business2Community, TheTechReport, Comparitech, and more. When he's not maniacally hacking away at his keyboard, Ilija spends his time either hiking in nature or holed up in his apartment gaming.

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