The 10 Best CRM Software in Australia Compared for 2024

The best CRM software in Australia will depend on your particular needs and, importantly, your budget—there’s no one-size-fits-all Australia CRM. That said, we’ve thoroughly reviewed and tested the market’s best CRMs in Australia based on factors like ease of use, value for money, and their overall reputation and functionality.

Techopedia’s top CRM Systems for Australia

Salesforce — Best CRM software for sales teams

30-day free trial
Get the deal

HubSpot — Best free CRM software for Australia

Free forever plan
Get the deal

Monday — Best Australia CRM option for SMBs

Free forever plan
Get the deal

Pipedrive — Best CRM software in Australia for those on a budget

14-day free trial
Get the deal

Zoho — Best for startups and automation

15-day free trial
Get the deal

Maximizer CRM — Best for advanced reporting

Book free demo
Get the deal

Bonsai - Simple financial management for creatives

First 2 months free
Get the deal

Less Annoying CRM — Best easy-to-use CRM for startups

15-day free trial
Get the deal

Oracle NetSuite — Best for large Australian businesses

14-day free trial
Get the deal

Act! — Best on-premise CRM software

14-day free trial
Get the deal

The Best CRM Software for Australia 

Here’s our list of the best CRM systems for small businesses, enterprises, and everyone in between, based on their features, pricing, integrations, and compatibility, among other crucial factors.

  1. Salesforce — Best CRM software for sales teams
  2. HubSpot — Best free CRM software for Australia
  3. Monday — Best Australia CRM option for SMBs
  4. Pipedrive — Best CRM software in Australia for those on a budget
  5. Zoho — Best for startups and automation
  6. Maximizer CRM — Best for advanced reporting
  7. Bonsai — Best all-in-one CRM system for mid-sized businesses
  8. Less Annoying CRM — Best easy-to-use CRM for startups
  9. Oracle NetSuite — Best for large Australian businesses
  10. Act! — Best on-premise CRM software

The Best CRM Tools in Australia Reviewed

Let’s dive into the details and find out what each provider excels at to help you make an informed decision. We’re confident you’ll find a solution that fits your business without breaking the bank.

1. Salesforce — Best CRM Software for Sales Teams

A logo of Salesforce

Best For Sales teams
Starting Price AU$37.74/user/month (US$25)
Free Version 30-day free trial
Mobile Support iOS and Android

Salesforce is a big name in the CRM field, and for good reason. It offers killer automation, AI capabilities, and excellent value for money.

It focuses on lead management and workflow automations, but it doesn’t stop there. You’ll find email marketing, contracting, quoting, forecasting, and many more features on its all-in-one platform.

Salesforce Sales Cloud helps you manage and track marketing campaigns and review their impact on your sales pipeline. You also get very detailed reporting and analytics.

Its opportunity and lead-scoring features help you better understand your audience, allowing you to pinpoint and manage leads that are more likely to convert.

That said, although intuitive, Salesforce’s platform is one of the most complicated to use because of the sheer number of features it offers. To help, we created a full beginner’s guide to using Salesforce.

Pricing

Salesforce Sales Cloud isn’t cheap. Its entry plan costs $37.74AUD/user/month. However, it offers more features than most of its competition and more than a thousand integrations to complement them.

It offers a 30-day free trial, allowing you to try it out.

Pros pros

  • Feature-rich
  • Frequent updates
  • Scalable and flexible

Cons cons

  • Time-consuming to master and maintain
Salesforce

 

2. HubSpot — Best Free CRM Software for Australia

 

Best For Free CRM tools
Starting Price AU$20/month (US$18)
Free Version Free Forever Plan
Mobile Support iOS and Android

HubSpot lets you create a free account in less than five minutes without using a credit card, making it easy to test before committing to a subscription – making it the best free CRM solution.

It offers a lightweight platform to help businesses with lead management, marketing, sales, and customer service—in fact, the free plan offers features spanning all of these use cases.

We also found the dashboards among the best we’ve seen. You can create activity reports that team members can find by searching for assigned employees, customer engagement levels, or other filters.

While its free plan can help you organize and automate marketing campaigns and sales tasks, it comes with limited customer support, making its premium plan a superior choice.

HubSpot is also renowned for being one of the best email marketing CRMs. You can send 500-5,000 emails a day, and even the free plan offers email marketing capabilities.

Pricing

HubSpot has a huge range of hubs, each with its own set of plans. It’s a highly scalable, customizable solution perfect for businesses of all sizes.

While its free plan is ideal for SMBs, freelancers, or solo workers, paying AU$20 for its entry-level premium plan offers more features and scalability.

Pros pros

  • Numerous integrations
  • User-friendly interface
  • Competitive free-forever plan

Cons cons

  • Premium plans for large companies can get expensive

 

3. Monday — Best Australia CRM for SMBs

monday-CRM-logo (large)

Best For SMBs
Starting Price AU$13.65/user/month (US$9)
Free Version 14-day free trial
Mobile Support iOS and Android

Monday is easily one of the best CRMs for small businesses and anyone after a solution with a low learning curve and budget-friendly scalability.

This business software solution helps you and your teams get a full 360-degree view of your customers, centralize client communication, and keep track of all customer interactions and emails.

It’s also excellent for team collaboration thanks to the various views on offer — kanban boards, timelines, and charts. It integrates with Monday’s project management tool—one of the best task management tools out there.

Beyond being able to manage projects, it offers loads of easy integrations, including Google Calendar, Gmail, and Microsoft Teams, helping you sync all your data into one platform.

You’ll also be able to send bulk, personalized emails and track the performance of your campaigns, embed contact forms on your site, and prioritize leads based on their readiness to buy.

Pricing

Pricing starts at AU$13.65 for three seats on Monday’s cheapest plan and increases in price for every seat you add. If you need more than 40 seats, you’ll need to get a custom quote.

While there’s no free plan, Monday does offer a 14-day free trial.

Pros pros

  • Lots of third-party app integrations
  • More than 200 templates for automations and boards
  • Modern UI
  • Unlimited free viewers

Cons cons

  • Confusing pricing plans
Monday CRM

 

4. Pipedrive — Best CRM Software for Those on a Budget

A logo of Pipedrive

Best For Those on a budget
Starting Price AU$14.90/user/month (US$9.90)
Free Version 14-day free trial
Mobile Support iOS and Android

Pipedrive is a cloud-based customer relationship management (CRM) program with an intuitive layout that focuses on productivity and leads. It’s easily one of the best if you’re on a budget.

You get a fully customizable platform that you can tailor to your needs, including custom reports and automations. It also offers integrated email marketing capabilities.

As a sales-focused CRM, Pipedrive lets you create and track leads through your sales pipeline—which you can customize to a high degree and automate.

Despite its many features, we found Pipedrive incredibly easy to use, making it an even better choice for small Aussie businesses. For example, lead management and tracking is done on Kanban-style boards.

Similarly, creating and automating your email campaigns is a breeze. You’ll have no limit on the number of contacts you can store, and you can send 100 emails at a time—perfect for small businesses.

Pricing

Pipeline’s cheapest plan costs just AU$14.90/month on an annual basis and lets you seamlessly import data, create advanced sales pipelines, create comprehensive reports, and more.

Large businesses will find its more expensive plans attractive, especially because they offer some of the best task management features. You can also try any Pipeline plan free for a full 14 days.

Pros pros

  • Scalable, flexible, and affordable
  • Machine-learning-powered sales assistant
  • Workflow automation for most plans
  • Excellent customization

Cons cons

  • No free plan

 

5. Zoho CRM — Best for Startups and Automation

A logo of Zoho

Best For Startups and automation
Starting Price AU$22/user/month (US$15)
Free Version 15-day free trial
Mobile Support iOS and Android

Zoho CRM offers impressive team collaboration, relationship management, and marketing campaign features, making it an excellent pick for small businesses that focus on growth.

Zoho simplifies your business processes by helping your sales and marketing teams with customer profiling and personalized marketing campaigns.

Its AI-powered analytics engine, Zia, can help your employees better understand sales anomalies and trends. You can also give team leaders administrative roles.

In addition, each user can configure Zoho CRM’s interface to customize the experience. So, while it’s not the most feature-rich CRM on the market, Zoho offers competitive pricing and numerous integrations.

Pricing

You can start using Zoho CRM for as little as $22AUD/user/month. However, large businesses with massive customer data sets and multiple teams might want one of its more expensive plans.

Pros pros

  • AI-powered sales assistant
  • Workflow automation
  • Highly customizable interface

Cons cons

  • Steep learning curve

 

6. Maximizer CRM — Best for Advanced Reporting

A logo of Maximizer

Best For Advanced reporting
Starting Price AU$75/user/month (US$55)
Free Version None
Mobile Support iOS and Android

Maximizer CRM’s in-depth analytics and customizable dashboards help you better understand what your top performers are doing right to drive revenue.

In addition to sales, it also provides detailed reports on marketing campaign performance, helping you understand your prospects and improve your segmentation.

You can also use its dashboards to survey your ticket resolution times and customer success to optimize your operations. The platform truly excels at combining your reports.

This spans marketing, sales, and customer support, allowing you to measure every metric important to your business and maintain detailed customer profiles.

This makes it easy to up-sell and cross-sell to customers. That said, because of these advanced features and Maximizer’s pricing, it’s best for larger businesses.

Pricing

Maximizer CRM offers two plans, with the cheaper one starting at $75AUD/user/month for an annual subscription. Your other option costs $95AUD/user/month.

Pros pros

  • Lets you monitor individual performance
  • Easily manages massive databases and profile lists
  • Excellent customer support
  • Unique reporting options

Cons cons

  • Expensive

 

7. Bonsai — Best All-in-One CRM for Mid-Sized Businesses

A logo of Bonsai

Best For Mid-sized businesses
Starting Price AU$25.70/month (US$17)
Free Version 7-day free trial
Mobile Support iOS and Android

From CRM to task management and managing client invoices, Bonsai does it all. It also offers excellent internal and external collaboration tools.

It offers excellent sales pipeline management. With one tool, you can create and assign tasks, monitor their progress, set reminders, and even manage billable hours.

It provides templates for invoicing, forms, proposals, agreements, briefs, and lawyer-vetted contracts. That makes it ideal for small businesses, freelancers, or agencies.

Although it lacks some advanced features offered by its competition, Bonsai has a user-friendly and well-organized interface, ensuring all its features are easy to find without navigating multiple menus.

It features a comprehensive dashboard that offers an overview of crucial figures and opportunities, including your total income, upcoming tasks, recent activities, project timelines, and more.

Pricing

Bonsai prices its plans competitively, with its cheapest plan priced at $25.70 AUD/month.

It offers a 7-day free trial that grants you full, unlimited access to all its features. While this isn’t as long as some rivals, it still offers users enough time to test the platform.

Pros pros

  • Excellent mobile apps
  • Easy to use
  • Good workflow automations
  • Numerous well-designed templates

Cons cons

  • Fewer integrations than its competition
Bonsai CRM

 

8. Less Annoying CRM — Best Easy-to-Use CRM

A logo of Less Annoying CRM

Best For Ease of use
Starting Price AU$22.60/user/month (US$15)
Free Version 30-day free trial
Mobile Support iOS and Android via browsers

As the name suggests, Less Annoying CRM is a no-fuss web-based solution that delivers one of the simplest interfaces and even offers just a single plan.

Its low-cost yet high-performing service is ideal for small businesses, first-time users, and startups. Despite what many may think, it offers a ton of functionality.

It allows you to add contacts, track workflow in the form of pipelines, and add notes and tasks. While it offers fewer integrations than some rivals, it has some noteworthy native integrations.

For example, it allows you to sync calendar events with Google Calendar and manage all your tasks and calendar events on one page.

It also offers a four-layer data backup system that archives data you delete or lose, allowing you to protect your sensitive customer information from accidents.

Pricing

LACRM has a single pricing plan that costs $22.60 AUD/user/month. It also offers a generous 30-day free trial.

Pros pros

  • Excellent customer support
  • Modern and user-friendly interface
  • Great mobile website implementation
  • Affordable

Cons cons

  • No advanced reporting features
Less Annoying CRM
8.5
Review

 

9. Oracle NetSuite — Best for Large Australian Businesses

A logo of Oracle Netsuite

Best For Large businesses
Starting Price N/A
Free Version None
Mobile Support iOS and Android

Oracle NetSuite CRM is highly popular. It helps you drive sales by generating a single view of your customers, prospects, vendors, and partners.

It also ensures your sales, marketing, and customer support teams receive the real-time data they need to deliver a satisfactory customer experience.

Besides having updated customer information, you can also speed up case resolution by automating case assignment and escalation processes to give your customer service departments a boost.

It offers several sales forecasting tools that your team can use to determine the weighted amounts, projected amounts, and close probabilities for opportunities and quotes in the pipeline.

However, its CRM is part of a larger business system that works best if you invest in the vendor’s entire suite of business apps, which can be expensive—hence why we feel it’s the best CRM for large businesses.

Pricing

Oracle NetSuite prices its services based on the size of your business, your needs, and the number of users. That means you’ll have to contact its sales department to schedule a consultation for a price based on your requirements. In addition, you’ll have to make a one-time payment for the initial setup.

Pros pros

  • Excellent customer support
  • Impressive automations
  • Online knowledge base

Cons cons

  • Doesn’t disclose its pricing publicly
Oracle NetSuite

 

10. Act! — Best On-Premise CRM Software

A logo of Act! CRM

Best For On-premise CRM
Starting Price AU$36/user/month (US$30)
Free Version 14-day free trial
Mobile Support iOS and Android

Act! CRM, unlike most, offers both a cloud and on-premise solution. It offers integrated email and marketing automation features to help you promote your business and attract and retain customers.

You can configure your digital marketing campaigns complete with email autoresponders, templates, a visual workflow designer, and mass per-month sending schedules to automate every step.

It offers 30 prebuilt report templates that are customizable and easy to use. However, you can’t edit every part of its templates, only the parts that affect the data.

Beyond all this, its powerful search options help your sales reps quickly find information and organize similar contacts into dynamic groups.

Pricing

The cheapest Act! plan is cloud-based and costs $36AUD/user/month, which is ideal if you don’t need offline access. Its desktop version costs more but grants offline access, making it ideal for office-based businesses.

Pros pros

  • Great prebuilt email templates
  • Easy-to-use
  • Excellent mobile CRM apps

Cons cons

  • Clunky UI

The Best CRM Platforms Compared

Let’s examine how the providers on our list compare based on their pricing, compatibility, and other factors.

CRM Best For Starting Price Free Version Mobile Support Integrations
Salesforce Sales teams AU$37.74/user/month (US$25) 30-day free trial iOS and Android Google Cloud, Slack, QuickBooks, and more
HubSpot Free CRM tools AU$20/month (US$18) Free Forever Plan iOS and Android Gmail, WordPress, Google Calendar, and more
Monday SMBs AU$13.65/user/month (US$9) 14-day free trial iOS and Android Microsoft Teams, Dropbox, Outlook, and more
Pipedrive Those on a budget AU$14.90/user/month (US$9.90) 14-day free trial iOS and Android Google Drive, Gmail, Slack, and more
Zoho Startups and automation AU$22/user/month (US$15) 15-day free trial iOS and Android Slack, MailChimp, Google Workspace, and more
Maximizer CRM Advanced Reporting AU$75/user/month (US$55) None iOS and Android Zendesk, OpenAI, Zapier, and more
Bonsai Mid-sized businesses AU$25.70/month (US$17) 7-day free trial iOS and Android Zapier, Google Drive, Slack, and more
Less Annoying CRM Ease of use AU$22.60/user/month (US$15) 30-day free trial iOS and Android via browsers MailChimp, Google Calendar, Outlook Calendar, and more
Oracle NetSuite Large Australian businesses N/A None iOS and Android Shopify, Google Drive, Outlook, and more
Act! On-premise CRM software AU$36/user/month (US$30) 14-day free trial iOS and Android Desk.com, Freshbooks, Zendesk, and more

What is CRM Software?

Businesses use Customer Relationship Management software to manage customer data. With features like sales pipelines, contact management, email marketing tools, and in-depth analytics, businesses can streamline their marketing and sales processes and foster stronger relationships with customers.

By centralizing all your data on leads and customers with one of the best CRM Australia systems—such as their past purchases, preferences, and interactions with your business—you’ll have valuable insights into trends and the ability to pinpoint leads with the highest potential for conversion.

A CRM also allows you to personalize interactions to improve the customer experience and boost retention. In fact, acquiring new customers costs 5x more than retaining existing ones—an Australia CRM lets you manage both—lead generation and building and maintaining existing customer relationships.

The Key Benefits of Using a CRM System

A CRM for Australia and a standard CRM aren’t vastly different, of course, apart from factors like having local compliance and features like local payment gateways, but beyond this, CRM software, regardless of the locale, would offer the same benefits, including:

Centralize Everything

Centralize Everything

One key benefit of CRM software for Australia is that all your lead and customer data is centralized on one platform. This makes it very easy to access and manage this data while ensuring everyone on your team has accurate and up-to-date information.

Improve Customer Relationships

Grow Customer Relationships

Having this data means you’ll be able to know customer preferences, past purchases, and the details of past engagements with your business. This allows you to personalize interactions with your leads and customers when offering support or in your marketing efforts, ultimately boosting customer satisfaction.

Streamline Your Processes

Streamline Your Processes

Automating manual tasks like the sales process, email marketing, lead scoring, updating your database, or otherwise has a massive impact on productivity, allowing your sales team to better prioritize their efforts on high-value tasks. Manual data entry and processes not only cost in terms of time but are also highly prone to errors.

Make Data-Driven Decisions

Make Data-Driven Decisions

One key benefit of using one of the best CRM solutions in Australia is that you’ll have ample CRM data to track key performance metrics, including those from your marketing efforts. You and your sales and customer service teams can also identify trends and forecast your sales, meaning you won’t have doubt when making key decisions for your next campaign, priorities, or otherwise.

How to Choose the Best CRM Platform

There are several factors you’ll want to consider when choosing an Australia CRM. Here are the main ones to note before making your decision:

Local Compliance and FeaturesSupportPricing and ScalabilityFunctionalityEase of Use

Local Compliance and Features

Australia has its own data privacy regulations, such as the Australian Privacy Act of 1988 and the APPs. It’s worth checking the CRM’s compliance with these regulations, including the Spam Act of 2003 and the PCI DSS for payment handling.

If you want to connect with a local payment gateway, for example, you should also note this before making your decision, as integration support varies from provider to provider.

Support

When choosing an Australia CRM product, although these don’t differ in terms of functionality, the support hours on offer are vital to consider. For example, if a CRM offers US time-zone support, you may not get the support you need when you need it, as Australia and the US are in completely different time zones.

Pricing and Scalability

Every business has varying needs and budget limits. Whether you’re after the best CRM software for small business Australia needs or otherwise, this remains an important consideration. Be sure to set a clear budget to narrow down your options, and then note the functionality you need to zero in on one that fits both your needs and budget. In the same breath, you’ll also want to factor in how much it’ll cost to scale with your chosen CRM.

Functionality

You’ll likely have specific needs and preferences to factor in when choosing the best CRM software Australia product. That said, some key factors we’d advise considering include:

  • The level of customization
  • The integration options and limitations
  • Automations

These are key factors to keep in mind when choosing the best Australia CRM solution, as these vary depending on the provider and the plan you choose.

Ease of Use

Every CRM system is different in terms of their interface and the learning curve that comes with it. We did a beginner’s guide on how to use Salesforce because although it’s an incredibly popular option, even for those searching for the best CRM for small business Australia needs, it has a high learning curve compared to, say, Monday Sales CRM or Pipedrive. As such, we recommend making use of any free versions to test the platform yourself before committing.

Should You Consider a Free CRM Solution?

While free CRM vendors can be viable for small business owners, freelancers, and agencies, they have limited features (especially if you’re looking to automate tasks, for example) and customization options.

Some of these limitations include storage capacity, CRM data access, and number of users. In addition, they may have fewer integrations with other business tools that could improve your quality of work.

Choosing a free CRM requires careful consideration of your growth potential, business requirements, and company goals. It really depends on your specific needs and your budget.

FAQs

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Ilijia Miljkovac
Technology Writer
Ilijia Miljkovac
Technology Writer

Ilijia Miljkovac is a Techopedia writer with seven years of experience covering all things tech. He writes about cybersecurity topics, spanning VPNs, antiviruses, and hosting, helping to inform B2B and B2C audiences about the latest products and services. He's written for publications such as Business2Community, TheTechReport, Comparitech, and more. When he's not working, Ilijia spends his time hiking in nature or holed up in his apartment gaming.