The 8 Best Ecommerce CRM Software Tested and Compared in 2024

• Einstein for Sales — Draft personalized emails to your buyers and analyze the success of conversations with the help of Salesforce’s Generative AI, Einstein, in this recently updated feature for Summer 2024.
• Integrations — Salesforce hosts over 3,000 third-party integrations, including Marketo, Userpilot, and MailChimp, in addition to its native integrations, meaning the platform offers essentially infinitely adaptable functionality.
• Automatic Data Capture — Sync relevant information about your customers to remove manual data entry from your to-do list and win back time for more engaging and productive activities.

Salesforce Sales Cloud offers five pricing tiers to suit a range of business sizes. Here’s more information on how much each plan costs and what it includes.

Starter Suite — Contact, lead, task, account, and opportunity management, Gmail and Outlook integration, email productivity features, mobile app, and customizable reports.

Pro Suite — Everything in Starter, plus individual buyer accounts, Salesforce meetings, Sales Cloud Everywhere, forecasting, Lightning App Builder, Flow Builder, and full offline mobile functionality.

Enterprise — Everything in Pro, plus conversation and deal insights, opportunity scoring, pipeline inspection, waterfall charts, workflow and approval automation, and data synchronization.

Unlimited — Everything in Enterprise, plus sales engagement and conversation intelligence, Premier Success Plan, Einstein relationship insights and forecasting, buyer assistant, email insights, and lead scoring.

Einstein 1 Sales — Everything in Unlimited, plus Generative AI, unified data, sales planning, programs and collaboration, faster access to the knowledge base, and Slack integration.

Salesforce offers huge potential for well-established companies that want to invest in an advanced CRM system with many integrations to target large segmented audiences and move them through the sales funnel.

Since it’s on the pricier end of the spectrum, Salesforce may be less suited to smaller online stores or ecommerce companies. A steep learning curve in terms of its usability means it’s not ideal if you’re looking for a quick setup and low financial investment.

• Live Chat — Engage directly with your website visitors to provide support and help turn casual browsing into conversions.
• Ads – Integrate with Google Ads to run personalized campaigns aimed at both existing and potential customers.
• Landing Pages — As part of HubSpot’s free tools, create and test winning landing pages for your website that will attract new customers.

HubSpot offers four pricing tiers to suit a range of business sizes. Here’s more information on how much each plan costs and what it includes:

Free Tools — Limited email reporting, email reply tracking, 1 email automation, Facebook Messenger automation, 2000 email sends per month, Stripe payment processing, mobile app, ad targeting, list segmentation, 3 reporting dashboards, 100 products, ticketing,

Starter Customer Platform — Everything in Free Tools, plus 1 million products, 10 reporting dashboards, 10 automations, HubSpot payments, up to 5 currencies, and watermark-free live chat.

Professional Customer Platform — Everything in Starter, plus Salesforce, Google Search Console, and WhatsApp integration, SEO analytics, campaign management, A/B testing, omnichannel marketing automation, custom reporting, social media integration, unlimited automations, up to 30 currencies, and 300 fully customizable sales automations.

Enterprise Customer Platform — Everything in Professional, plus additional ad audiences, marketing contact tiers, and active lists for segmentation, up to 200 currencies, up to 300 connected social media accounts, sensitive data, custom events and objects, and predictive lead scoring.

HubSpot is an ideal customer analytics tool for first-time CRM users because of its simple yet effective reporting and dashboard features. Its free plan is low commitment but high reward, making it a fantastic asset for contact management, email campaigns, and A/B testing without financial investment.

There’s plenty of room for scalability, thanks to the range of pricing tiers. Just be mindful that there is quite a steep increase in pricing between the plans.

• Email Tracking — It’s easy to stay up to date with email performance thanks to updates on stats such as email open rates and replies.
• Activity and Contact Management — Track emails and past communications as well as customer information in one centralized platform for a holistic view of how things are going.
• No-Code Automations — Choose from a diverse range of pre-built automations to save time or create your own if you want the platform to do something specific that supports your processes.

monday.com offers four pricing tiers to suit a range of business sizes. Here’s more information on how much each plan costs and what it includes:

Basic — Unlimited customizable pipelines, contacts, and boards; templates for lead, contact, and deal management; mobile apps; and unlimited free viewers.

Standard — Everything in Basic, plus advanced account, contact, and deal management, 2-way integration with Gmail and Outlook, AI email generation, activity management, quotes, invoices, and 250 custom CRM automations and integrations per month.

Pro — Everything in Standard, plus sales forecasting, email templates, tracking and automations, mass emails, Google Calendar sync, and 25,000 CRM automations and integrations per month.

Enterprise — Everything in Pro, plus lead scoring, advanced analytics, account management, enterprise-grade automations, integrations, and security features, and HIPAA compliance.

Since it’s rather sales-focused, monday.com’s Sales CRM platform is best suited to ecommerce teams who focus on actively pursuing sales leads versus those who want a more comprehensive CRM functionality for customer support and marketing too.

Its free plan, excellent customer service, and user-friendly interface mean monday.com is also a great fit for smaller teams or those with less CRM experience who want to trial the platform.

• Customizable Email Campaigns — Segment your audience and create eye-catching emails with templates for more effective, targeted email campaigns.
• Web Visitor Tracking — Gain insights into who is visiting your ecommerce site, how they found you, and how best to move them through the sales funnel.
• Integrations — Over 400 integrations including Zendesk, Stripe, and MailChimp are available to link with your Pipedrive CRM software.

Pipedrive offers five pricing tiers to suit a range of business sizes. Here’s more information on how much each plan costs and what it includes:

Essential — Lead and deal management, customizable pipelines, products catalog, data import and export, merge duplicates, 3,000 deals, 30 custom fields, 15 reports, API access, and a mobile app.

Advanced — Everything in Essential, plus 10,000 deals, 100 custom fields, 30 reports, 30 active automations, 1 active email sync, 2-way email sync, customizable emails, group emailing, automations, and Smart Contact Data.

Professional — Everything in Advanced, plus 100,000 deals, 300 custom fields, 150 reports, 60 active automations, custom visibility groups and permissions sets, multiple email accounts sync, free Smart Docs add-on, AI sales assistant, unlimited dashboards, revenue forecasting, and 24/5 live chat support.

Power — Everything in Professional, plus 200,000 deals, 500 custom fields, 250 reports, 90 active automations, 3 active email syncs, free Projects add-on, 24/7 live chat support, and phone support.

Enterprise — Everything in Power, plus unlimited deals, custom fields, and reports, 180 active automations, 5 active email syncs, and security alerts.

Pipedrive’s lead generation tool, LeadBooster, is not included as standard, but you can add it for an extra $32.50 per month.

Since Pipedrive focuses on sales pipeline management, it is more deal-focused than ecommerce-focused. It would be a great fit for ecommerce companies who actively seek sales opportunities via cold calling or emailing.

Pipedrive is less ideal for teams who engage in more passive selling and are in need of customer support, marketing, or inventory management features. That said, Pipedrive does offer 400+ integrations, so it could well integrate with existing software that covers those bases.

• AI Features — With Zoho’s AI features, you can predict the probability of conversions and identify the most opportune moments to send personalized offers to your customers.
• Inventory Management — Zoho CRM provides the functionality to track inventory items, including products, vendors, and orders, in addition to contact management.
• Omnichannel Selling — Zoho supports communication with your customers across a variety of channels, including phone, social media, and live chat.

Zoho offers five pricing tiers to suit a range of business sizes. Here’s more information on how much each plan costs and what it includes:

Standard — Basic modules for contact management, advanced filters, multiple pipelines, scoring, sales forecasting, email insights, multiple currencies, workflow rules, homepage customization, custom fields, reports, analytics app, social media integration, and mass emailing.

Professional — Everything in Standard, plus automated follow-ups, custom dashboards, assignment rules for new leads, and CRM for Google Ads.

Enterprise — Everything in Professional, plus multiple scoring rules, email parsing, data entry wizards, CommandCenter, page layouts, custom modules and buttons, translations, developer sandbox, anomaly detection, webform analytics, autoresponders, and a range of AI features, including conversational AI, email intelligence, and sales prediction.

Ultimate — Everything in Ultimate, plus added business intelligence, analytics, and customizable features to better manage multi-department, multi-national teams.

Zoho is well-suited to medium-sized and larger ecommerce businesses that need a robust CRM solution.

Its automation and AI features win back valuable time for more strategic activities, while ecommerce-specific features like inventory management extend beyond the traditional remit of CRM, supporting the complete sales cycle.

• AI Features — Freshsales’ Freddy AI assistant helps you send more personalized campaigns and even find potential new engaged customers based on its insights.
• Automated Sales Sequences — Freshsales automates follow-ups and reminders for steps in your sales process to ensure fewer missed opportunities.
• Task Management — Maintain oversight of your teams’ activities and interactions with customers with centralized task management functions.

Freshsales offers three pricing tiers to suit a range of business sizes. Here’s more information on how much each plan costs and what it includes:

Growth — Kanban view, contact lifecycle phases, built-in chat, email, and phone, email templates, custom fields, basic workflows, product catalog, Freshworks Marketplace, 1 CPQ license, mobile app, and 24/5 customer support.

Pro — Everything in Growth, plus AI contact scoring, advanced custom fields, auto-assignment, AI sales emails, AI text editing, multiple sales pipelines, AI deal insights, advanced workflows, and custom reports.

Enterprise — Everything in Pro, plus field-level security permissions, custom modules, AI sales forecasting, developer sandbox, and audit logs.

CRM encompasses a broad range of software platforms intended for ecommerce, sales, marketing, and customer support. Not all are created with versatility in mind, but Freshsales definitely suits those looking for a comprehensive solution that can be of assistance in all stages of the selling process, from creating marketing campaigns to dealing with customer queries. 

• Sales and Marketing Automation — Reduce manual steps with Capsule’s range of workflow automation processes.
• Kanban Pipeline — Display your sales pipeline in a familiar and intuitive Kanban board.
• Analytics — Capsule allows you to reflect on your sales activities and gain insights to inform future decisions.

Capsule offers five pricing tiers to suit a range of business sizes. Here’s more information on how much each plan costs and what it includes:

Free — 250 contacts, 1 sales pipeline, 1 project board, 25 custom fields, 10 AI content edits, mobile app, API access, Zapier integrations and automations, and email sending.

Starter — Everything in Free, plus 30,000 contacts, 50 custom fields, 1 shared inbox, 5 email templates, activity reporting, and key integrations, including Google Workspace and Microsoft 365.

Growth — Everything in Starter, plus 60,000 contacts, 5 sales pipelines, 5 project boards, 150 custom fields, 1000 AI content edits, 3 shared mailboxes, 50 email templates, workflow automation, advanced sales reporting, and user roles & permissions.

Advanced — Everything in Growth, plus 120,000 contacts, 50 sales pipelines, 50 project boards, 300 custom fields, 1000 AI content assists, 5 shared mailboxes, and 500 email templates.

Ultimate — Everything in Advanced, plus 240,000 contacts, 100 sales pipelines, 100 project boards, unlimited custom fields, 10 shared mailboxes, 1000 email templates, implementation and data import support, custom training, dedicated account manager, and ongoing priority support.

Capsule’s sleek and minimalist interface makes it one of the best CRMs for small businesses and solopreneurs who are pressed for time but want to gain smarter insights into their customer relationship management.

To better cater to small and medium-sized businesses (SMBs), it could be more cost-effective, like Freshsales at $9 per month. However, with robust automations, integrations, and impressive analytics capabilities, we are confident that Capsule is a valuable addition to a small ecommerce company’s toolkit.

• Customer Relationship History — Customer profiles include information such as family names, company names, occupations, and even hobbies, allowing your team to personalize their experience to a high degree and build closer customer relationships.
• Offline Access — Stay connected to your customers even when on the move with offline access.
• Marketing Automation — Create personalized campaigns and landing pages informed by your customers’ data to better appeal to their preferences.

Act! offers just two pricing models. Your choice will depend on whether you’d like to work cloud-based or on-premises. Here’s more information on how much each plan costs and what it includes:

Act! Premium Cloud — Brower-based CRM with secure hosting, automatic updates and backups. Technical support is included.

Act! Premium Desktop — Online and offline access, self-managed security, control of updates. Technical support is included.

Act! CRM could be the ideal solution for your ecommerce store if you frequently use email marketing to target potential customers. With its detailed customer profiles, you can say goodbye to generic marketing emails that will be overlooked and start communicating with your audience in a more meaningful way.