The 10 Best Enterprise CRM Software Providers: Tested and Compared in 2024

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Why Trust Techopedia

The best enterprise CRM software helps you streamline customer interactions and manage customer relations efficiently. Since customers are the lifeblood of any business, it’s important to handle them with care and proactiveness.

A good CRM solution helps businesses identify profitable leads and provides tools to nurture them. However, with so many options available on the market, it can be difficult to find the one that fits your bill. Our team has done extensive research and hands-on testing to find and compare some of the best enterprise CRM solutions.

We’ll perform a deep dive into the top 10 enterprise CRM solutions, covering their best features, pricing, and pros and cons.

The Top 10 Enterprise CRM Solutions

  1. Salesforce — Best for medium and large enterprises
  2. — Best budget-friendly CRM
  3. Zoho CRM — Best for workflow automations
  4. Hubspot — Best for small businesses
  5. Freshsales — Best for CRM with dedicated VoIP function
  6. Pipedrive — Best for ease of use
  7. Thryv — Best hybrid business management solution
  8. Quickbase — Best for building no-code CRM apps
  9. Capsule — Best for detailed contact management
  10. Bonsai — Best for project management and CRM functions

The Best Enterprise CRM Software Reviewed

Below is an in-depth look at each of our top recommendations, including their standout features, advantages, disadvantages, and who they’re best for.

1. Salesforce – Best For Medium And Large Enterprises

Salesforce Logo

Best For Medium and large enterprises
Starting Price $25/user/month
Free Version 30-day free trial
Top 3 Features Lead assignment and routing, Opportunity management, Customizable dashboard
Why We Picked It

While Salesforce may be pricier than some of its competitors, it is one of the best CRM platforms when you look at its list of features. You’ll get high-quality lead management features along with robust opportunity management that’s coupled with several basic and advanced reporting.


Einstein AI – Salesforce houses one of the most advanced AI virtual assistants in the CRM field. The Einstein AI can scour through a host of client communications and handpick possible profitable deals.

It also makes finding data extremely simple – all you have to do is ask the question and Einstein will pull the relevant information in a matter of seconds. The answers are often supported by charts and graphic representations.

Reporting Tools & Dashboard – You can design various customizable dashboards with detailed overviews of essential sales KPIs, financial performance, IT, and marketing. If you have multiple departments, you can build a separate dashboard for each team. Salesforce also allows you to create unique customer profiles with all interactions, feeds, and personal details in one place.

Lead management – Salesforce also offers plenty of lead management functions right from its Starter Suite plan. You can track, filter, and qualify new prospects and route them to the right representatives based on automatic lead scoring.

Salesforce can also block duplicate client data so that your database is not too cluttered.


Salesforce offers five plans: Starter Suite, Professional, Enterprise, Unlimited, and Einstein 1 Sales.

Plan Starter Suite Professional Enterprise Unlimited Einstein 1 Sales
Monthly/Annually $25/user/month $80/user/month $165/user/month $330/user/month $500/user/month

Starter Suite – Salesforce offers a feature-packed entry-level plan, including lead management features, contact management, and basic AI functions.

Professional – The Professional plan comes with campaign management, forecasting, and contract and quote management.

Enterprise – This plan includes opportunities management, deal scoring, detailed insights, collaboration, advanced reporting features, and embedded forecast charts.

Unlimited – You’ll get the entire Einstein AI suite, relationship insights, buyer assistance, email insights, and AI forecasting.

Einstein 1 Sales – This plan offers two major upgrades from the previous plan: the Einstein Copilot feature and integration with Slack.

Read our Salesforce CRM review.

Who it's Best For

Salesforce is an ideal platform if you’re looking for a feature-rich CRM solution. Its Starter plan offers many lead management functions, while its top-tier plans are geared for large corporations in need of detailed reporting and AI integrations.

However, if you’re looking for a budget CRM solution, we’d recommend looking at alternatives like

Pros pros

  • Excellent AI assistants
  • Several lead scoring functions on basic plan
  • Offers 3,000+ integrations
  • Advanced reporting options

Cons cons

  • More expensive than others
  • Slightly complex

2. — Best Budget-Friendly CRM Logo

Best For Budget Friendly CRM
Starting Price $12/mo/seat
Free Version Free forever plan
Top 3 Features Unlimited pipelines, 200+ templates, Email tracking & automations
Why We Picked It is one of the most visually appealing CRM platforms. You can create unlimited boards, pipelines, and contacts on all its plans. Plus you’ll get various views such as Kanban, list, calendar, and chart – something that not many CRM platforms offer. This makes it an affordable and economical CRM platform.


Kanban-style management –com offers one of the best Kanban boards among CRM platforms. The boards are easy to use and are color-coded to represent different items. Adding and editing cards is as simple as dragging and dropping.

Templates – offers a large number of quality templates. Each of the templates is segregated into various categories, including marketing, design, and sales CRM. You can either use the templates as is or customize them to your needs.

Collaboration – There are several collaboration features that make internal communication easy. For instance, you can use its digital whiteboard collaboration function to brainstorm ideas with various elements. You can even collaborate on shared documents directly on the platform.

Pricing offers a free forever plan and four paid plans: Basic, Standard, Pro, and Enterprise

Plan Free Basic Standard Pro Enterprise
Monthly $0 $15/mo/seat $20/mo/seat $33/mo/seat Custom pricing
Yearly $0 $12/mo/seat $17/mo/seat $28/mo/seat Custom pricing

Free – The free plan includes 3 boards with 200 items, a simple search function, and Kanban and Forms view.

Basic – Users can access unlimited boards, 200+ templates, and unlimited pipelines.

Standard – This plan unlocks deal and lead management; timeline, calendar, and map views; activity management; an AI email generator; and integrations with Gmail, Outlook, and Zoom.

Pro – It includes everything from Standard and email templates and tracking, time tracking, sales forecasting and analytics, and private boards.

Enterprise – Users gain access to lead scoring, advanced analytics, headcount planning and sales team onboarding. You also unlock audit logs and private workspaces.

Here’s a full review.

Who it's Best For

If you’re looking for unlimited data management functions, is your best bet. There are no upper caps on the number of pipelines, contacts, and boards you can manage with the platform. To put it in perspective, Capsule CRM charges $72/user/month for just 100 pipelines.

However, if you need a more analytical CRM tool, can fall short of your expectations. We’d suggest a tool like Salesforce in that case.

Pros pros

  • Visually appealing dashboards
  • Offers unlimited contacts and pipelines
  • 200+ pre-made templates
  • Easy to use and set up
  • Excellent collaboration features

Cons cons

  • Lacks detailed reporting insights
  • Minimum of 3 users per plan

3. Zoho CRM — Best For Workflow Automations

Zoho Logo

Best For Workflow automations
Starting Price $14/mo/seat
Free Version Free forever plan
Top 3 Features Customer journey builder, Canvas design Studio, Lead & deal prediction
Why We Picked It

Zoho CRM is one of the best CRMs for marketing automations. You can build workflows to automate various parts of your sales process – from email marketing to lead generation. Plus, you can customize the entire customer journey which helps you retain and nurture quality leads.


Journey Orchestration – Zoho CRM helps you identify the unique needs of each customer and design a customized customer journey. Zoho helps you build complex customer journeys and iterate them based on various user actions, scenarios, and traits. You can also track these journeys in real time and analyze journey performance to make improvements.

Sales Force Automation – Zoho focuses a lot on automating various parts of the sales process. You can design a lead scoring system that helps you filter out good and promising leads automatically. Similarly, you can design several workflow rules with up to 10 conditions for each rule.

The platform also offers various pre-defined actions such as task scheduling, sending emails, and updating fields that can automate a lot of your routine sales work.

Business Analytics and Reporting – You can generate various forecasting and territory management reports with Zoho. The platform also offers several AI prediction business reports that help you identify trends, visualize your sales pipeline, and generate various other customizable reports.


Zoho CRM offers four plans in addition to a free plan: Standard, Professional, Enterprise, and Ultimate.

Plan Free Standard Professional Enterprise Ultimate
Monthly $0 $20/mo/seat $35/mo/seat $50/mo/seat $65/mo/seat
Yearly $0 $14/mo/seat $23/mo/seat $40/mo/seat $52/mo/seat

Free – You get leads and deal management, standard reports, marketing campaigns, 10 email templates, and 2,500 workflow rules.

Standard – This plan offers lead scoring, multiple pipelines, up to 5 currencies, various workflow rules, customizable reports, and email templates.

Professional – Everything on Standard plus access to macros, business blueprints, and validation rules.

Enterprise – Users get advanced dashboards, an entire suite of AI functions, and a Developer Hub.

Ultimate – This plan bundles the Enterprise plan and Zoho Analytics together.

Read our full Zoho CRM review here.

Who it's Best For

If you’re looking for more automation in your sales process, Zoho CRM is the best pick. We found its plan to be reasonably priced as well, delivering good value for money. Even its most valued plan costs just $40/month, which is cheaper than most CRM solutions.

However, if you’re looking for a quick solution, Zoho isn’t for you. Since there are a lot of automation workflows, there’s a steep learning curve too.

Pros pros

  • Supports a lot of workflow automations
  • Offers a free forever plan
  • Integrates well with the Zoho suite of apps
  • Great customization

Cons cons

  • Comes with a learning curve
  • Mixed customer support reviews

4. Hubspot — Best For Small Businesses

Best For Small businesses
Starting Price $15/mo/seat
Free Version Free forever plan
Top 3 Features Email health reporting, Custom report builder, deal pipeline
Why We Picked It

HubSpot is one of the best CRMs for small businesses due to its feature-packed all-in-one plans. You get a good mix of customer, sales, marketing, and AI automation functions. Plus, you get a free forever plan along with several email marketing features, which isn’t something you usually get for free. Besides this, you get 1,000+ integration options and a lot of templates.


Deal Pipelines – Sure, other CRM platforms also offer deal management functions, but HubSpot makes it extremely easy to use. It offers a simple drag-and-drop editor that makes it easy to customize the whole pipeline – add deals, assign tasks, and track prospects.

Email Templates and Tracking – HubSpot is one of the best CRMs for email marketing. You get more than 5,000+ email templates that can be customized as per your needs. Plus, HubSpot’s email tracking tool notifies you when a prospect reads the email or clicks on a link in the mail. This helps you organize your leads better.

Sales Analytics and Reporting – HubSpot allows you to build both single-object and cross-object with its custom report builder. You can run custom reports across various events, funnels, datasets, and pipelines.

For instance, you can view various metrics like the opportunities created, leads generated, and finished tasks by a particular sales representative in a single report.


Apart from a free forever plan, you get three paid HubSpot plans to choose from: Starter, Professional, and Enterprise.

Plan Free Starter Professional Enterprise
Monthly $0 $20/mo/seat $100/mo/seat $150/mo/seat
Yearly $0 $15/mo/seat $90/mo/seat $150/mo/seat

Free – It comes with 5 email templates, 1 deal pipeline, email health reporting, and integrations with Gmail, Slack, and Outlook.

Starter – Users can access a huge library of 1 million products, 10 reporting dashboards, 5,000 email templates, and 5,000 documents per account.

Professional – This plan offers a library of 15 million products, 1,200 list segmentations, up to 30 currencies support, and 3,000 calling minutes.

Enterprise – You get high-end features like advanced permissions, lead form routing, custom event planner, deal journey analytics, and predictive lead scoring.

Dive into our detailed Hubspot review here.

Who it's Best For

HubSpot is ideal for small businesses looking for a feature-laden CRM solution. Apart from a free forever plan, HubSpot’s Starter plan at $15/user/month offers a lot of handy functions. Even if you’re a large team, you’ll find a lot of advanced features with HubSpot’s higher-tier plan. However, they can be expensive.

Also, HubSpot limits the number of deal pipelines you can manage with each plan. For example, you can manage only 2 deal pipelines with the Starter plan, which can be a cause of concern for businesses.

Pros pros

  • Offers a free forever plan
  • 5,000 customizable email templates
  • Offers a huge library of products
  • The UI proves great for most

Cons cons

  • Scaling is expensive
  • Slight learning curve

5. Freshsales — Best CRM With Dedicated VoIP Functions

Freshsales Logo

Best For Dedicated VoIP functions
Starting Price $9/user/month
Free Version Free forever plan
Top 3 Features Built-in phone, multilingual bot, Call recording and queuing
Why We Picked It

Freshsales offers a good mix of CRM and VoIP functions, which is a rare but pretty handy combination. It comes with everything a business needs – robust AI-based automations, 1,000+ integrations, and affordable plans for businesses of all sizes.


VoIP Functions – Freshsales offers VoIP features which you usually get only with the best VoIP features such as call recording and queuing, call masking, and parallel calling. You get a built-in phone and local and toll-free number with every plan, even the free one. These robust features ensure you do not need to buy a separate VoIP service.

Automation Features – Freshsales also supports a lot of automation, thanks to Freddy AI. For example, the AI bot can talk to your customers in different languages and also detect the intent behind the conversation. Plus, you can even get valuable deal insights, detect out-of-office emails from leads, and help you set up sales sequences.

Deal Cards – Much like, Freshsales gives you various deal view options such as Kanban, funnel, and timeline. The best thing is you can choose up to four properties to show up on the face of each deal card.

This way, you do not need to open each card for more details. Plus, there’s a handy rotten deals feature, where deals beyond a certain period (say 40 days) will appear in red.


Just like HubSpot, you get a free forever plan with Freshsales as well. Besides this, there are three paid plans: Growth, Pro, and Enterprise.

Plan Free Growth Pro Enterprise
Monthly $0 $11/user/month $47/user/month $71/user/month
Yearly $0 $9/user/month $39/user/month $59/user/month

Free – You get access to deal pipelines, contact and activity management, a built-in phone, and AI chatbot functions.

Growth – In addition to various VoIP functions like call masking and call recording, it comes with 20 workflows, deal management functions, an activity home dashboard, and integrations.

Pro – This plan offers auto-deal assignments, time-based workflows, conference calls, AI-based insights, contact scoring, and custom reports.

Enterprise – Ripe with advanced functions, you get forecasting insights, holiday routing, and 100GB of storage per user.

Read our Freshsales review.

Who it's Best For

Freshsales is ideal for businesses of all sizes since all its plans are affordably priced. But it is especially useful for businesses looking for VoIP functions along with a CRM product. You also get a handy AI assistant in Freddy that can provide you with valuable insights.

However, even on the most expensive plan, you can only manage up to 10 deal pipelines. This means if you have a large client base, you’ll soon run out of management options.

Pros pros

  • A feature-rich free plan
  • Useful AI assistant
  • Over 1,000+ integrations
  • Combines VoIP functions with all plans

Cons cons

  • Only 24/5 customer support
  • Maxmum 10 sales pipelines

6. Pipedrive — Best for Ease of Use

Pipedrive Logo

Best For Ease of use
Starting Price $14/user/month
Free Version 14-day free trial
Top 3 Features Smart contact data, Smart Docs, AI Sales assistant
Why We Picked It

Pipedrive is one of the most easy-to-use CRM platforms. With a color-coded interface and detailed feature guides, your team can quickly learn the ropes of the software. Plus, you get excellent functionality within a budget along with an AI sales assistant.


Smart Contact Data – Pipedrive can instantly retrieve all available web data about your contacts, from LinkedIn details and work portfolio to contact details. You can scour this information to pre-qualify leads before they enter your deal pipeline.

Smart Docs – Converting leads to clients involves a lot of documentation. Pipedrive helps you centralize the entire documentation process. From automating document creation to sending proposals, quotes, and contracts – there’s a lot you can do with Pipedrive. We also found its auto-fill feature as it saves time on admin work.

Sales AI assistant – Where CRM platforms like Zoho reserve their AI assistant functions for higher tear plans, Pipedrive offers it right from its first paid plan. You get AI-powered win probability predictions, helping you focus on promising leads.

It also assists with reviewing result changes and streamlining the sales process.


Although there’s no free plan, you get a 14-day free trial with Pipedrive, and five plans: Essential, Advanced, Professional, Power, and Enterprise.

Plan Essential Advanced Professional Power Enterprise
Monthly $24/user/month $39/user/month $64/user/month $79/user/month $129/user/month
Yearly $14/user/month $29/user/month $49/user/month $64/user/month $99/user/month

Essential – You get 3,000 active deals per company, basic lead pipelines, deal management features, and an AI sales assistant.

Advanced – It allows for 30 automations per user, email and video call scheduling, and customizable email templates.

Professional – Here, you get automatic assignment, an unlimited visual dashboard, 100,000 open deals per company, and customizable fields and deal cards.

Power – You get 24/7 live chat support and phone support, manage up to 200,000 open deals, and 90 active automations.

Enterprise – The packed plan comes with unlimited open deals, custom fields, reports, advanced security rules, and alerts.

Read our detailed Pipedrive review now.

Who it's Best For

If you are on a budget and looking for an easy-to-use CRM platform, Pipedrive is your best bet. The interface is clean and it’s easy to use, making Pipedrive a good option for a growing business. It offers five plans, which makes it easy to switch and scale higher gradually.

However, integrations are something Pipedrive falls short of. You can look at alternatives like Salesforce in that case.

Pros pros

  • AI assistant on basic plan
  • Numerous automations
  • Scalable solution
  • Easy to use
  • Smart document management

Cons cons

  • No free plan
  • Limited customization options

7. Thryv — Best Hybrid Business Management System


Best For Hybrid business management
Starting Price $228/month/location
Free Version 14-day free trial
Top 3 Features Scheduling and appointment, Estimates $ invoices, Social media management
Why We Picked It

Thryv goes beyond a CRM solution as it also offers users social media management, payment processing, and dedicated client portals.


Contact management – This is perhaps the only traditional CRM feature Thryv offers. You can create customized client views and filter and find clients with a single click. Each customer interaction history is saved so that your sales rep knows where the client is in the pipeline.

Scheduling – Thryv’s appointment scheduling tool allows you to share your online calendars with your customers so they can book an appointment without the need to call you. The platform sends reminders to reduce no-shows and nudges customers in case they miss an appointment.

Social Media Management – Thryv’s social media management module creates AI-generated content for various platforms. You can schedule posts and filter media inboxes to stay in touch with your audience. The biggest benefit is that you don’t have to switch from one app to the other, Thryv offers an aggregated view of all your socials such as Instagram, YouTube, TikTok, Facebook, and X.


Although Thryv may seem expensive at the outset, it cannot be compared to other platforms on the list, as it’s a multidimensional business platform and not just a CRM solution.

Plan Plus Professional Unlimited
Monthly $228/month/location $382/month/location $533/month/location

Plus – This plan includes contact management, calendar scheduling, automated appointments, and a dedicated client portal. You can also process business payments and customize estimates and invoices.

Professional – This plan offers a social media manager and 50GB storage, plus the ability to design 15 website pages and send up to 10,000 messages.

Unlimited – In addition to everything in the Professional plan, you get unlimited storage and messages.

Who it's Best For

If your business requires a hybrid solution that goes beyond CRM functions, Thryv is an ideal option. It can help you manage your social media platforms and also process client payments.

However, it is not for businesses looking for traditional CRM functions and customer management tools.

Read our Thryv review.

Pros pros

  • Social media management
  • Helps design website pages
  • Processes client payment
  • Offers a lot of business add-ons

Cons cons

  • Lacks traditional CRM functions and automations
  • Expensive

8. Quickbase — Best for Building No-code CRM Apps


Best For Customized CRM apps
Starting Price $35/user/month
Free Version 30-day free trial
Top 3 Features Personalized dashboards, Gantt charts, Sandbox
Why We Picked It

Unlike any other CRM platform on this list, Quickbase is a no-code app builder. This means that you can create a custom CRM solution from scratch as per your unique business needs. This comes in handy, especially for small industries that can’t find the necessary features on traditional CRM platforms.


No-Code Builder – Building apps with Quickbase does not require you to have any coding knowledge. You can create customized applications whenever the need arises, helping you build dynamic workflow and boost productivity.

Automations – Much like other platforms, Quickbase also provides various tools that help you automate repetitive tasks.

Templates – Quickbase provides you with many templates to ensure you don’t have to start from scratch. We found three handy CRM templates: CRM Starter App, Complete Sales Manager, and CRM Starter Legacy.

Each of these templates can be customized as per your business needs. Apart from this, you can create apps for functions like project management, asset management, business intelligence, and inventory management.


While Quickbase offers a 30-day free trial, you’ll need a paid plan to get the most out of the platform.

Plan Team Business Enterprise
Yearly $35/user/month $55/user/month Custom pricing

Team – You get access to the entire template gallery, personalized dashboards and audit logs, and communication and file management integrations.

Business – This gets you various additional features like sandboxing and Gantt charts.

Enterprise – A highly customizable plan, it includes advanced performance tools, data encryption, and security controls.

Who it's Best For

Quickbase is an ideal platform for businesses that want to design their own CRM systems. The platform offers a no-code visual builder that lets you design and customize apps as per your needs.

However, if you’re looking for a plug-and-play solution, Quickbase isn’t the answer. We recommend other tools like Salesforce or

Pros pros

  • Highly customizable
  • No coding knowledge required
  • Supports many integrations
  • Easy to add workflow automations

Cons cons

  • Steep learning curve
  • Not a readymade solution

9. Capsule — Best For Detailed Contact Management


Best For Detailed contact management
Starting Price $18/user/month
Free Version 14-day free trial
Top 3 Features 30,000 Contacts, Workflow Automation, AI Content Assists
Why We Picked It

Capsule boasts one of the most intuitive user interfaces with a flat learning curve. Plus, you can save up to 30,000 contacts on its first paid plan – a huge plus if you’re a consumer business with a lot of one-time clients.


Sales Analytics – Capsule’s advanced sales analytics helps you analyze how healthy your pipeline is and finds possible leakages. You also get access to various activity reports to drill down on metrics, including the number of calls your team makes and if they are generating leads.

Workflow Automation – Capsule allows you to automate your routine sales and admin work, and it combines various automations to build a unified workflow. For example, you can set up rules for auto assignments to speed up your sales cycle.

AI Content Assistant – The AI content generator helps you overcome writer’s block and can design engaging websites and social media content. Just like the best AI content generators, you can generate a variety of content with a single prompt.


Capsule offers four paid plans (Starter, Growth, Advanced, and Ultimate) and a free plan.

Plan Free Starter Growth Advanced Ultimate
Monthly $0 $21/user/month $38/user/month $60/user/month $75/user/month
Yearly $0 $18/user/month $36/user/month $54/user/month $72/user/month

Free – Free for up to 2 users, lead scoring and opportunities management, up to 250 contacts.

Starter – You can manage 1 sales pipeline and 1 project board, up to 30,000 contacts.

Growth – Users can access workflow automation and advanced reporting, 5 sales pipelines, and 5 project boards.

Advanced – You can manage up to 50 pipelines and projects, 500 email templates, and 1,000 AI content assists.

Ultimate – Although you don’t get unlimited pipelines here, you do get a dedicated account manager and custom training.

Read our Capsule review.

Who it's Best For

Capsule CRM is ideal for businesses with a vast customer base. You can save 30,000 contacts on its Starter plan – more than enough even for large businesses. Plus, the platform is simple to use with an intuitive interface.

However, the restriction on the number of sales pipelines overshadows this advantage. If you need more bandwidth, you can consider options like

Pros pros

  • 30,000 contacts on basic plan
  • AI content assistant
  • Detailed sales analytics reports

Cons cons

  • Limited on sales pipelines
  • Fewer integrations than rivals

10. Bonsai — Best for Project Management and CRM Functions

Bonsai Logo

Best For Project management and CRM functions
Starting Price $21/month
Free Version 7-day free trial
Top 3 Features Proposal & contracts, Tasks & time tracking, Forms & questionnaires
Why We Picked It

Much like Thryv, Bonsai goes beyond traditional CRM functions. The platform is more focused on helping teams manage their projects well with features such as proposal and contract, scheduling, and invoicing. You can track time on each project and also build a solid client database with 1,000+ forms.


Forms – Bonsai offers 1,000+ forms that help you collect valuable information on specific clients and projects. Some popular forms include website intake forms and social media client questionnaire project intake forms. They are all fully customizable and can be embedded online.

Invoicing & Payments – Bonsai offers a complete invoicing and payment architecture to automate invoicing. You can choose from various global payment options such as PayPal, credit cards, and ACH payments. Bonsai also allows you to set up recurring invoices for long-term projects.

Time Tracking – You can track time taken on various projects with Bonsai to zero down on critical clients. This helps you calculate billable hours with accurate timesheets for accurate invoices.


Bonsai offers three paid plans (Starter, Professional, Business) with both monthly and yearly payment options. However, you get two months extra if you choose the latter.

Plan Starter Professional Business
Monthly $25/month $39/month $79/month
Yearly $21/month $32/month $66/month

Starter – You can manage unlimited clients and projects, expense tracking, invoicing, scheduling, and time tracking.

Professional – With this, you can design various workflow automations. You also get important integrations such as QuickBooks, Calendly, and Zapier.

Business – It comes with advanced reporting and a subcontractor management module.

Who it's Best For

Bonsai is ideal for businesses wanting a robust project management solution and basic CRM functions. You can capture leads through various embedded forms and then track each of them using project management functions.

However, if you’re looking for a dedicated CRM solution, you will need to consider options like Salesforce and Hubspot.

Pros pros

  • Time tracking on all plans
  • 1,000+ forms to collect client data
  • Unlimited clients and projects
  • Supports various payment options

Cons cons

  • Limited CRM features
  • Not ideal for large businesses

The 10 Best Enterprise CRM Solutions Compared

Below we’ve compared the top enterprise CRM solutions side by side, giving you an overview of their key differences.

Best Enterprise CRM Software Best for Starting Price Free Plan Top 3 Features Integrations Analytics Pipeline Management
Salesforce Medium & large enterprises $25/user/month 30-day free trial Lead assignment and routing, Opportunity management, Customizable reports 3,000+ Yes Yes Budget-friendly $12/mo/seat Free forever plan Unlimited pipelines, 200+ templates, Email tracking 200+ Yes Yes
Zoho CRM Workflow automation $14/mo/seat Free forever plan Customer journey builder, Canvas design Studio, Lead & deal prediction 900+ Yes Yes
Hubspot Small businesses $15/mo/seat Free forever plan Email health reporting, Custom report builder, Deal pipeline 1,000+ Yes Yes
Freshsales VoIP Functions $9/user/month Free forever plan Built-in phone, Multilingual bot, Call recording and queuing 750+ Yes Yes
Pipedrive Ease of use $14/user/month 14-day free trial Smart contact data, Smart Docs, AI Sales assistant 400+ Yes Yes
Thryv Hybrid business management $228/month/location 14-day free trial Scheduling and appointment, Estimates invoices, Social media management 1,000+ No No
Quickbase Customized CRM apps $35/user/month 30-day free trial Personalized dashboards, Gantt charts, Sandbox 40+ No No
Capsule Contact Management $18/user/month 14-day free trial 30,000 Contacts, Workflow automation, AI content assistant 70+ No Yes
Bonsai Project management $21/month 7-day free trial Proposal & contracts, Tasks & time tracking, Forms & questionnaires 1,000+ Yes No

What Is CRM Software?

Customer Relationship Management (CRM) software is a set of tools that helps a business establish and nurture customer relationships. CRM software ensures that all customer interactions and the data generated during those interactions are managed efficiently.

The ultimate aim of CRM software is to win promising leads. It then helps businesses manage these leads throughout the sales pipeline until they’re dropped or converted into profitable clients.

The Benefits of Enterprise CRM Software

Many businesses are still unsure about the need for a CRM system. Let’s look at a few benefits, and why you should use a CRM platform.

Identifying quality leads

A CRM system runs through the entire customer journey, helping you segregate quality leads through features like lead scoring. You also get advanced reports and detailed insights into customer data which helps your team focus more on promising leads.

Sales forecasting

Although forecasting has been an inherent CRM feature for decades, the integration of various AI models has made this a prominent CRM feature. CRM platforms analyze various sales and revenue brands and help you design a realistic forecast for the upcoming future.


CRM platforms can help you automate many admin-heavy tasks so that your team can focus more on customer communications. For example, you can automate customer segmentation and email marketing through various CRM solutions.

Unified customer data

A CRM platform helps centralize all data and interaction points with a particular customer. This way everything you need to know about a customer is stored at a central place, helping your sales rep pick up communications from any point.

How to Choose the Best Enterprise CRM Software

With numerous CRM platforms on the market, here are a few factors to consider when choosing your next CRM platform.

FeaturesPricingScalabilityIntegrationsEase of Use

Narrow down the features you’re looking for in a CRM system. Modern CRM solutions also come with AI assistance for deeper data insights and business forecasting.

Factor in your budget. CRM solutions can vary in price, from $10 per, user per month to $400 per user, per month. Ideally, you need to find the right balance between pricing and features.

It’s important to consider what additional features the CRM platform offers on its higher-end plans, as well as the cost of upgrading to those plans. If the upgrade cost is too high, you might need to switch to another CRM platform when your business grows – a new hassle altogether.

Since CRM systems house a lot of customer data, it’s important that these integrate well with other business tools. For example, CRM platforms should support project management and performance tracking integrations to build a unified customer journey.

Your chosen CRM platform should be relatively easy to use, to ensure it doesn’t impede on customer interactions. Look for a platform that offers ‘how-to’ videos and articles, as well as various avenues of customer support, including phone, email, and live chat.


What are the three types of CRM software?

How does CRM differ from CMS?

What are the three main elements of CRM software?

Does CRM enterprise software support third-party integrations?

What is CRM or ERP software?

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Krishi Chowdhary
Tech Expert
Krishi Chowdhary
Tech Expert

Krishi Chowdhary has half a decade of experience writing buying guides and product reviews for numerous leading technology websites. He spent two years writing for before joining He has a degree in Commerce and extensive experience in the technology industry. He's also the key driver behind's news content, delivering expertise insight into the latest tech and cybersecurity news daily.