10 Best Enterprise CRM Software Tools For 2023

The best enterprise CRM solutions help businesses to streamline processes, build better customer relationships, and improve communication between teams as they scale and automate marketing and sales functions.

Salesforce, Oracle NetSuite, and Monday are some of the top contenders for the best enterprise CRM software, with each offering its own set of features and advantages. Read on to see the rest of our top ten list and learn how each CRM system stacks up against the others.

Best Enterprise CRM Solutions Ranked

When it comes to scaling customer relationship management, there are a variety of enterprise CRM solutions available that can help businesses manage their processes more efficiently.

We’ve made a shortlist of the best enterprise CRM solutions, ranked according to their capabilities and user reviews. We concluded that Salesforce is the best enterprise CRM solution available. Read on to learn more about Salesforce and the other top enterprise CRM solutions.

1. Salesforce — Best overall enterprise CRM software. An all-in-one solution for managing your workflow, with extensive reporting and lots of options for customization.
2. Oracle NetSuite — CRM platform made for large teams that offers a comprehensive suite of customer relationship management tools and features.
3. Monday — Designed for scaling businesses and teams, Monday provides an intuitive platform to help create and organize efficient workflows.
4. Pipedrive — For sales teams looking for a simple, visual CRM. Pipedrive offers features such as deal stages, contact tracking, reporting, and more.
5. HubSpot — Free-to-use CRM software perfect for nonprofits, with contact management, lead capture forms, email marketing automation, and more.
6. Act! — An all-in-one platform for customer relationship management that includes tools to manage customer data, sales pipeline tracking, reporting and analytics, and more.
7. Zoho — Automate and manage customer relationships with features for sales automation, marketing automation, and customer support.
8. Maximizer CRM — Cloud-based CRM software with features such as contact management, email marketing, and reporting and analytics.
9. FreshSales — Powerful CRM platform designed to help businesses increase their revenue by streamlining lead capture processes and automating customer outreach.
10. Bonsai — Manage your customers and projects with features like invoicing, client tracking, time tracking, and billing.

Key Differences Between Enterprise and SMB CRMs

The primary difference between Enterprise and SMB CRM solutions is the level of functionality and scalability they offer. Enterprise CRMs are designed for larger businesses that need powerful tools to manage customer relationships.

These solutions tend to include a wide array of features that can help automate business processes, such as sales force automation (SFA), marketing automation, customer service management, analytics, and reporting. Enterprise CRMs are typically highly customizable, so companies can tailor them to their specific needs.

On the other hand, Small-to-Medium Business (SMB) CRMs are geared to the requirements of smaller businesses and may prioritize ease of use over deep feature sets.

These solutions tend to focus on basic customer relationship management capabilities such as contact management, lead capture and tracking, and sales pipeline visibility. They are usually more affordable than Enterprise CRMs and require less user training.

With 91% of companies with 10 or more employees using CRM software, it is important that businesses select the right solution for their needs.

Top 10 CRM Enterprise Tools Reviewed

Now let’s dive into our full reviews of the top 10 CRMs for enterprise, exploring their features, pricing, and pros and cons.

1. Salesforce — Best Overall Enterprise CRM Software

Salesforce provides a comprehensive suite of features to help manage customer relationships, sales pipelines, and marketing campaigns.

As one of the best enterprise CRM software products, Salesforce has comprehensive sales forecasting capabilities to help businesses plan their strategies based on accurate projections.

The pipeline tracking feature allows you to monitor lead journeys and review whether they are being converted into deals or not. With its analysis, you can better understand your business situation in the market.

Salesforce offers features such as customer segmentation, contact management, reporting and analytics tools, automation for marketing campaigns, and more. It will help you get in-depth insights into customer behaviors and campaign performance. And all the data is stored securely on Salesforce’s cloud platform.

With its email integration via Salesforce Lightning, you can track emails, get notifications about leads and opportunities, and stay updated on customer activities. However, while it’s one of the most popular and comprehensive packages, it’s also one of the more expensive ones.

Compared to its competitors, it has a slightly steeper learning curve and can be difficult for beginners. That being said, you can check out our full CRM software guide to get an idea of what features to look for.

Pricing

Salesforce CRM offers four distinct pricing tiers to meet the diverse requirements of businesses. Essentials is an all-in-one sales and support app designed for small and growing businesses.

Professional is a complete CRM suitable for teams of any size, empowering them with advanced sales and marketing tools. Enterprise offers deep customization options for comprehensive sales and service coverage.

Unlimited goes even further, offering sales insights, expert guidance, and tailored resources. With these pricing options, businesses can select the CRM solution that aligns with their needs and budget.

Salesforce is an excellent enterprise CRM software solution that packs in all the features you need to manage customer relationships. With its comprehensive sales forecasting capabilities and secure data storage, it’s definitely one of the best options on the market.

2. Oracle NetSuite — CRM Platform For Large Businesses

Oracle NetSuite is a comprehensive enterprise CRM systems platform designed for large businesses.

Its features enable sales teams to get visibility into every aspect of the customer relationship, from tracking opportunities and quotes to sales and commissions.

NetSuite can be especially beneficial for organizations that need to manage complex processes or those with multiple locations, as it allows them to streamline their operations and increase efficiency.

Oracle NetSuite also offers analytics capabilities that allow users to gain insights into their customers’ behaviors and preferences. This helps organizations better understand their target audiences and tailor marketing campaigns accordingly, resulting in improved customer experience and increased revenue. Its marketing automation features can drive additional efficiencies.

When compared to other CRM tools, Oracle NetSuite stands out for its scalability and ability to support enterprise teams. It also integrates with other enterprise software solutions in NetSuite’s library, such as accounting and eCommerce platforms, allowing users to manage multiple aspects of their business under one roof.

That said, Oracle NetSuite does have some downsides, such as the fact that it’s relatively expensive, with a $99-starting fee per month per user.

Pricing

NetSuite does not display pricing information on its website. Customers are advised to contact the sales hotline for personalized pricing information.

NetSuite is a powerful and reliable CRM platform for large businesses that need to manage complex customer relations. It offers comprehensive sales force automation capabilities and analytics tools to help organizations gain valuable insights into their customers’ behaviors.

While it can be expensive, the scalability and integration features make it worth considering when looking for an enterprise-level CRM tool.

3. Monday — Intuitive Workflow Organization 

Monday is an enterprise-level CRM tool that offers intuitive workflow organization and easy collaboration. If you want everything laid out in an intuitive way, Monday’s CRM item page is for you. It allows users to easily view all the pertinent information related to items on one page and to access any connected tasks or conversations with a single click.

This makes it easy for teams to quickly get up-to-date on projects and collaborate with each other without needing to search for the relevant information. The CRM item page also offers customizable fields that can be tailored according to user preferences, making it great for customizing workflows across teams.

Plus, Monday’s Deal Stages Widget offers a visually appealing way to track deals through their various stages. Users can easily view the status of each deal at a glance and quickly adjust them if necessary. This simplifies the process of tracking important customer information and allows users to stay on top of key sales metrics.

The platform also comes with fluid integrations with other popular business tools, such as Salesforce and Outlook, which make it easy to sync data across systems so users can access all the information they need from one place. However, it only has 250+ pre-built integrations, so it may not serve all needs.

Pricing

Choose the perfect plan for your team’s needs. BasicCRM offers essential features such as organizing leads, contacts, and deals, unlimited, customizable pipelines, contacts, boards, templates for management, and mobile apps. StandardCRM provides advanced tools like automated sales processes, two-way email integration, activity management, quotes, and invoices.

ProCRM unlocks insights with sales forecasting, email templates, tracking and automations, sales analytics, and customizable signatures. EnterpriseCRM offers enterprise-level features, including lead scoring, team goals, advanced analytics, account management, sales documents, and HIPAA compliance.

Monday is a great enterprise CRM tool that provides users with intuitive workflow organization and enables easy collaboration.

Its customizable features and Deal Stages Widget make it ideal for tracking key customer information and staying on top of sales metrics. While its relatively limited number of pre-built integrations could be an issue for some, it’s certainly worth considering.

4. Pipedrive — Simple and Visual CRM for Sales Teams

Pipedrive is a powerful CRM for sales teams that offers an intuitive and visual way to manage your marketing and sales activities. It solves the problem of tracking deals by pipeline stages, allowing users to organize their sales processes more efficiently.

The first feature of Pipedrive is its ability to add deals, their value, win probability, and expected close date. This helps users visualize their sales process while also letting them create team pipelines and filter results by stage or team member. Additionally, colored cues draw attention to deals about going cold so users know what needs tackling first.

The second feature of Pipedrive is its intuitive and visual way of managing sales activities. The platform makes it easy to view the current status of your deals, close won opportunities quickly, and forecast potential future revenue.

You can set up custom CRM dashboards and filters, and the platform also supports multiple currencies and languages. For $12.50 per user/month, Pipedrive offers great value – but take note that it only offers a 14-day free trial and does not offer a free version.

Pricing

Pipedrive CRM offers a range of pricing plans to suit different business needs. With the Essential plan, users can quickly organize their sales processes and manage leads, deals, contacts, calendars, and pipelines.

The Advanced plan includes advanced email features and automations to ensure no step is missed. The Professional plan optimizes performance with customizations and reporting, while the Power plan empowers larger teams with collaboration and support.

For ultimate peace of mind, the Enterprise plan provides unlimited access to all features, enhanced security, and double the number of automations per user.

Pipedrive is a great choice for teams that need a CRM solution that can do it all—and easily adapts to business needs. It offers an intuitive user interface, powerful customization options, and integration with third-party tools such as Zapier and Slack.

5. HubSpot — Free CRM Software for Nonprofits

HubSpot’s CRM tool offers nonprofits a great opportunity to manage customer relationships, with powerful features designed to help them manage business processes more effectively.

The Marketing Hub Professional feature is especially helpful — it allows users to store up to 2,000 marketing contacts in one place for easy access and management. This makes it easier to track leads and uncover insights about target audiences, as well as segment contacts into specific lists for targeted campaigns.

The tool also offers an email editor that is simple yet sophisticated enough to create beautiful emails with advanced design elements. Plus, the email automation capabilities allow nonprofits to send timely messages and follow-up reminders without having to contact each individual recipient manually every time.

In comparison to other CRM tools, HubSpot’s free CRM option is more affordable for nonprofits — it doesn’t require any subscription fees or yearly contracts. It also offers a user-friendly interface that is easy to navigate and customize according to the organization’s needs.

However, one downside is that this free option lacks some of the comprehensive features of paid versions such as Salesforce or Zoho.

Pricing

With professional and enterprise options available, HubSpot CRM provides the power to enhance your marketing, sales, customer service, CMS, and operations capabilities, driving business growth and efficiency.

Although the free Hubspot enterprise CRM tool may not have all the bells and whistles of other paid versions, it’s still among the best free CRM software options out there. With its powerful features and affordability, it’s definitely worth considering if you’re looking for an effective way to streamline your nonprofit’s processes.

6. Act! — All-in-One CRM Platform for Marketing Teams

Act! has been in the CRM space for decades and has been helping marketing teams grow with its all-in-one platform. Act! provides powerful account management capabilities that allow marketing teams to easily manage customer profiles and track their interactions.

It enables users to create detailed records for each customer, including contact information, activity history, notes, documents, and marketing campaigns. This makes it easy to keep track of the customer’s journey and follow up on potential opportunities.

Additionally, with Act! ‘s calendar and activity tracking, users can monitor customer activities and plan follow-up tasks with ease. This makes it easier for marketing teams to stay organized and ensure no opportunities are missed.

The price can be a bit steep – but with its dynamic sales pipeline management and insight analytics, Act! makes it worth the investment. It also integrates with popular software like Microsoft Outlook and Google Calendar, so users can easily share customer data without re-entering information.

Pricing

Act! CRM offers two options: an on-premises solution and a cloud-based solution. Choose the one that best fits your needs and enjoy efficient customer relationship management.

Overall, Act! is an excellent CRM tool for marketing teams who want to stay organized and track their customer’s journey from start to finish. Its comprehensive features make it a must-have platform for any business looking to take its sales and marketing strategy to the next level.

7. Zoho — Excellent CRM for Automation

Zoho is known for its massive integrations and fluid workflow auto-pilot capabilities. It’s one of the most popular CRM tools for enterprise businesses, and it’s easy to see why.

If you think automation is difficult to achieve with enterprise customer relationship management tools, then Zoho should be your go-to choice. It offers a low-code platform that allows businesses to quickly build custom solutions for their automation needs.

With an easy-to-use interface, it enables users to customize their workflows and automate routine tasks. This saves time, effort, and money spent on manual processes, which can be better utilized elsewhere in the organization.

The drag-and-drop feature of Zoho makes building complex applications simple and more efficient. You can easily create web forms, configure API calls, and set up triggers and actions for your customer base with just a few clicks – all without having any coding knowledge.

It keeps track of customer data which helps deliver personalized services to customers for better engagement and loyalty.

When compared with other CRM tools, Zoho stands out due to its ability to customize and automate processes quickly. It’s one of the best Salesforce alternatives, given its price point. The only downside is that the user needs to pay to experience its new AI-driven features. However, the cost is worth it for the vast array of automation capabilities that Zoho offers.

Pricing

Zoho CRM’s Enterprise plan is designed to meet the needs of global CX operations. With a complete CRM solution, you can efficiently manage and optimize customer experiences. Scale your business to new heights with Zoho CRM’s Enterprise plan. Start a free trial today to experience its power.

All in all, Zoho is an excellent CRM tool for automation. Its low-code platform enables users to quickly build custom solutions that help streamline processes and boost productivity.

8. Maximizer CRM — Excellent Cloud-Based CRM Software

Maximizer CRM is a starter-friendly, cloud-based customer relationship management software with a range of features to improve sales, marketing, and customer service efficiency.

Cloud-based tools are essential for staying organized and connected – and the move to cloud-based CRM is actually one of the top trends in Customer Relationship Management software.

Maximizer CRM is a great cloud-based software product that allows you to store and manage your customer data in one place, track contact histories, create automated workflows, set up campaigns, and more.

With its user-friendly interface, it’s easy to track and optimize campaigns, and the platform enables you to identify your best leads and track customer interactions anytime, anywhere.

The Campaign Management feature allows you to flag unassigned leads and opportunities as well as activate automated follow-ups on emails and events. It can integrate with MailChimp and Google Calendar, giving you the ability to monitor your campaigns with ease.

Additionally, the Results Tracking feature offers a mobile-friendly CRM dashboard with an array of metrics, calendars to prepare for meetings, and more. This is all available in the palm of your hand, literally, since it’s also available in mobile app form.

Pricing

Maximizer CRM is a powerful and configurable CRM solution designed for sales teams to maximize efficiency, productivity, and revenue growth.

With the Base Edition, you can increase prospect engagement through an advanced contact management system, standardize the sales process with lead and opportunity management tools, and improve deal velocity by owning the sales pipeline.

The Sales Leader Edition includes everything in the Base edition and provides powerful tools for sales leaders to track and monitor their team’s performance. With a Kanban Board, enhanced data visualizations, and the ability to forecast and set quotas, sales leaders can confidently drive their team’s success. Get a live demo to experience the full potential of Maximizer CRM.

Aside from its time-consuming data entry processes, Maximizer CRM is an excellent choice for businesses looking for powerful cloud-based customer relationship management software. Its features are user-friendly and comprehensive enough to meet most needs.

9. FreshSales — Affordable CRM Platform for Revenue Increase

FreshSales is an affordable CRM platform designed for revenue growth with its powerful features and user-friendly interface. Freddy is an AI-powered contact scoring feature of FreshSales that helps you identify high-value leads and accelerate follow-up. It provides granularity to the customer engagement process by providing a deeper understanding of customer behavior on your website or app.

With Freddy, you can easily track how customers interact with your business online, from which pages they spend more time on to what products/services they are most interested in. This data can then be used to craft personalized messages for each prospect or segmented group so as to maximize conversion rates.

Furthermore, FreshSales allows one to compare different users’ performance against each other and against predetermined goals as well as tracking individual sales performance. This helps in getting a better understanding of what works and what doesn’t, leading to more informed decision-making.

The only downside of FreshSales is that it doesn’t offer many customization options, so users may find themselves limited in how they can tailor the platform to their specific needs. However, this shouldn’t be a major issue for most businesses as the basic features and functionality should suffice for most use cases.

Pricing

FreshSales’ pricing model is competitive compared to other platforms, making it an ideal choice for businesses looking for an affordable CRM solution that still provides powerful features. It starts at $15/user/month with no hidden fees or long-term contracts.

All in all, FreshSales is an affordable CRM platform designed for revenue growth with powerful features and an easy-to-use interface. With the AI-powered contact scoring feature Freddy, you can easily track customer behavior online and craft personalized messages for each prospect or segmented group to maximize conversion rates.

10. Bonsai — Easy Project Management and Invoicing

Bonsai is an easy-to-use CRM tool that helps businesses manage projects, invoices, and more. Managing projects and invoices is a challenge for businesses of all sizes, but with Bonsai, it’s easier than ever.

Rather than losing clients in an inbox, Bonsai helps you build your client list by creating unique profiles for each one. You can keep track of all notes, contacts, rates, and tags associated with the client to ensure that nothing important gets overlooked.

Features such as customizable templates make it simple to quickly create invoices or contracts without having to start from scratch each time. From contractor invoices to empty invoice templates, Bonsai makes it easy to get paid faster. Regardless of the industry, Bonsai has pre-built templates that offer a great starting point for creating invoices and contracts quickly.

The only downside to Bonsai is that it lacks some advanced features, such as analytics and workflow automation, which are available in other, more expensive options. However, its affordability makes up for these shortcomings.

Pricing

Bonsai CRM offers three pricing tiers tailored to different needs. The Starter plan is perfect for freelancers, providing templates, unlimited clients, invoicing, scheduling, and more. The Professional plan offers additional features like custom branding, workflow automations, and integrations.

The Business plan is ideal for agencies with subcontractor management, hiring agreement templates, and more. Choose the plan that fits your requirements and get started for free.

Overall, Bonsai is an excellent CRM tool for businesses of all sizes. It simplifies the process of managing projects and invoices by providing customizable templates, easy client tracking, and more. Although it doesn’t offer some advanced features, its affordability makes up for it.

Top Enterprise CRM Software Compared

In the years between 2023 and 2030, the value of the CRM software market is expected to more than double. This means that the competition between software providers is going to be more fierce than ever. Here are the top enterprise CRM software products compared head-to-head:

Key Factors For Choosing the Best CRM Software For Your Business

When selecting a Customer Relationship Management (CRM) software for your business, it’s crucial to consider several key factors that can greatly impact its effectiveness and suitability for your specific needs. This section highlights some core factors that should be taken into account during the decision-making process – and our best CRM software guide provides more information.

Features

The range of features offered by CRM software is a significant factor to consider. Different businesses have varying requirements, so it’s important to assess whether the software provides essential functionality such as contact management, lead tracking, sales forecasting, task management, and reporting.

Additionally, features like email integration, social media management, marketing automation, and customer support can enhance the CRM system’s capabilities and streamline your business processes.

Cost

It’s important to evaluate both the upfront costs, such as licensing fees and implementation expenses, as well as ongoing costs, like subscription fees, customization charges, and maintenance fees.

Integrations

A CRM software’s ability to integrate with other applications and systems can significantly enhance its usefulness. Consider the existing tools your business relies on, such as email clients, marketing automation platforms, accounting software, or e-commerce platforms.

Compatibility and seamless integration with these systems can streamline workflows, eliminate data silos, and provide a comprehensive view of your customer interactions across various touchpoints.

Device Support

In today’s mobile-centric world, it’s important to choose CRM software that supports multiple devices and platforms. Ensure that the software is accessible on desktop computers, laptops, smartphones, and tablets, regardless of the operating systems they use.

Mobile accessibility allows your sales representatives and other team members to access and update customer data on the go, improving productivity and responsiveness.

Scalability

As your business grows, so will your CRM requirements. It is essential to select a CRM software tool that can accommodate your evolving needs. Consider the scalability of the software in terms of handling a growing customer base, increasing data volume, and expanding functionalities.

A scalable CRM system can save you from the hassle of migrating to a new software solution in the future.

Ease of Use

User-friendliness is an important factor to consider, as it affects adoption rates and the overall efficiency of CRM software. A well-designed, intuitive interface and a seamless user experience can enhance productivity and minimize training time for your team members.

Look for a CRM solution that offers a user-friendly interface, customizable dashboards, and a clear navigation structure to ensure that your team can quickly adapt to and leverage the software effectively.

Suitability for Different Industries

While CRM software can benefit businesses across various sectors, some industries may have unique requirements. Consider whether the CRM software has specific features or industry-focused capabilities that align with your business’s needs.

For instance, healthcare organizations may require HIPAA compliance, while e-commerce businesses might benefit from inventory management integration. Assessing the software’s suitability for your industry can ensure better fit and optimal results.

Conclusion – What’s the Best Enterprise CRM Solution in 2023? 

Based on our research, the best enterprise CRM solution in 2023 is Salesforce. With its extensive range of features, robust functionality, and proven track record, Salesforce has solidified its position as the industry leader in customer relationship management software.

One of the key strengths of Salesforce is its scalability and flexibility. It caters to the needs of businesses of all sizes, from scaleups to large multinational corporations. The platform offers a wide range of customizable features and modules, allowing organizations to tailor the CRM solution to their specific requirements.

Salesforce’s advanced analytics and reporting capabilities are also worth mentioning. The platform provides in-depth insights into customer data, enabling businesses to make data-driven decisions and optimize their sales and marketing strategies.

The built-in artificial intelligence (AI) capabilities, such as Einstein Analytics, further enhance the analytical power of Salesforce, helping organizations to generate meaningful insights from their data.

Moreover, Salesforce’s ecosystem is huge and thriving. The platform boasts a rich marketplace of third-party integrations and applications, allowing businesses to extend the functionality of their CRM solution and integrate it seamlessly with other business systems.

Enterprise Customer Relationship Management FAQs

Nick Saraev

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Nick Saraev

A programmer by trade, Nick is a freelance writer and entrepreneur with a penchant for helping people achieve their business goals. He's been featured on Popular Mechanics & Apple News, and has founded several successful companies in e-commerce, marketing, and artificial intelligence. When he's not working on his latest project, you can find him hiking or painting.

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