Top 10 Best Insurance CRM Software Products Reviewed for 2023

The best insurance CRM software can help businesses manage their relationships with customers and prospects, allowing them to store and organize contact information, track interactions, automate tasks, and analyze data.

Using CRM software, insurance businesses can improve customer satisfaction, loyalty, retention, and revenue. The best insurance CRM software will help your firm personalize your messaging, automate marketing outreach, and drive reliable pipeline growth. We’ve looked at the best CRM software out there and identified the 10 best CRM products for the insurance business.

Best CRM Software for Insurance Companies Ranked for 2023

There are a vast number of CRM software products to choose from, and that choice can be overwhelming. To make things easier, here is a short list of the 10 best insurance CRM products today, based on our research:

1. Monday — Overall, the best CRM software for insurance agents, which enables you to customize your workflows and connect with clients through an intuitive portal.
2. Salesforce — An all-in-one solution that lets you build a custom sales pipeline for a more efficient and effective sales strategy.
3. Pipedrive — An affordable product that’s great for driving sales. The platform provides personalized sales insights to help you attract business and close deals.
4. HubSpot — The top insurance CRM for marketing automation, which also offers a free-forever plan, making it perfect for small businesses and running tests.
5. Act! — Popular CRM and marketing automation tool that lets you personalize your marketing campaigns and find sales opportunities.
6. Oracle NetSuite — A robust product for enterprise-level businesses, providing a comprehensive CRM toolset that is proven to strengthen customer relationships while also ensuring on-time payments and correct commissions.
7. Zoho — One of the best options for contact management. This powerful and intuitive omnichannel marketing solution comes with excellent relationship management tools and AI-driven insights to push sales and keep clients loyal.
8. Freshsales — A top pick for driving client interactions and automating sales tasks as it comes with powerful AI assistance.
9. Maximizer CRM — Standout option for companies that want to boost their marketing efforts with actionable insights rooted in analytical data on clients.
10. SageCRM — A highly rated solution to help your business grow revenue and handle customer management with precision and speed.

Why is Insurance CRM Software Important for Agents and Brokers?

CRM software can be beneficial for agents and brokers as it helps you better understand the needs of your customers. The best CRM software will give you an organized view of your customer data so you can identify new opportunities and potential sales using analytics.

Most CRM tools will allow you to track information like contact details, client policies, and billing history, which will allow you to better target specific customer segments and boost your revenue.

Key CRM Features for the Insurance Industry

Sales, marketing, and customer service and support are all critical for insurance businesses. Here are 10 features of CRMs that will enhance customer relations and help you drive customer acquisition and retention:

• Consolidated Database — Simplify data management by keeping customer data in one centralized place.
• Automated Report Generation — Prepare custom reports regularly with minimal human input, reducing the risk of human error.
• Email Marketing Automation — Nurture relationships with automated, personalized, and contextual email campaigns.
• Social Network Analysis — Detect organized claims fraud and analyze your social media activity to better understand your customers.
• Device Synchronization — Keep all your data synchronized and get access no matter what device you are using.
• Calendar Notifications — Notify agents about upcoming meetings, events, and other important tasks directly on their calendars.
• Lead Assignment — Classify prospects and customers accordingly and assign them to the right sales representatives or agents to increase conversions.
• Policy Management — Manage client policies from a centralized platform. You can automatically send notifications about policy renewal dates in addition to cross-selling and up-selling.
• Swift Calling — A built-in feature that allows agents and sales representatives to call clients directly from the platform, saving time and effort.
• Commission Calculation — Calculate the brokers’ commission that’s pending, and that’s been received. This can also help with computing taxes.

10 Top Insurance Agency CRM Software Products Reviewed

We’ve looked into many different products to bring you the 10 best insurance agent CRM software tools available. All of these products come with robust functionality and features to help boost sales and keep customer relations strong. Let’s take a closer look at each one.

1. Monday — Overall, the Best Insurance Agency CRM

Monday is a cloud-based CRM software package built for managing the entire sales cycle from start to finish. Its customer portal is extremely intuitive and makes communication with consumers easier than ever.

The platform lets you bring all your customer data together in one central place, which allows you to look at each customer and automatically provide them with a service tailored to their needs. With this, you can improve customer relationships and keep customer loyalty high.

Monday CRM enables insurance agents to automate repetitive tasks, saving them time. The product is easy to learn and can be customized to fit your needs. You can automate your sales process, assign leads to sales reps, analyze sales data, and make effective decisions that boost revenue while maintaining great customer relationships.

It has a full-fledged document management system called Monday Workdocs, which can enhance collaboration by enabling team members to simultaneously work on a single document.

There’s a huge number of integrations to choose from, but notable options for insurance agents include Outlook, Gmail, Zoom, Excel, and DocuSign. With these, you can communicate effectively, gather and store customer data, and request signatures all in one place. The platform also provides excellent customer service and offers a full project management solution that you can easily integrate with.

Pricing

Plans for Monday CRM require a minimum of three users and come with a 14-day free trial. Here are your options:

Due to the fact that Monday charges per group of seats, you could find yourself paying for more seats than users. For example, if you have a team of eight, you’ll have to pay for ten seats.

2. Salesforce — All-in-One Solution for Efficient Service Delivery

Salesforce is a leader when it comes to customer relations. It’s an all-in-one solution that can effectively manage your sales pipeline. That being said, it’s not the cheapest platform, and it can be challenging to learn, so it’s best for businesses working at scale.

With Salesforce, you’ll have comprehensive control over the management and visualization of your sales pipeline, giving you a clearer idea of your customers’ needs.

Its top features as an insurance brokers’ CRM include quote generation, contracting, marketing campaign management, lead auto-assignment, and mass emails. And that’s not to mention that if you need more functionality, you can integrate with over 3,000 other platforms to fast-track your sales and marketing operations.

A particularly strong feature of the CRM for insurance brokers is the fact that you can prioritize tasks to ensure agents can proactively address the most urgent cases.

The mobile app also enables policyholders to submit claims with photos from their phones and track their progress. Compared to traditional channels, this provides a more immediate way for policyholders to communicate with the right representative.

Besides this, there’s web-to-lead capture available with all of Salesforce’s plans, so you can capture leads as they come through the marketing pipeline. However, if you need help setting up your pipeline, Salesforce offers plenty of add-ons for a fee.

While Salesforce offers an industry-leading solution, it can take some time to get to grips with the platform’s wide-ranging functionality, and the plans are relatively pricy, so it’s not necessarily the best choice if you’re after a CRM for small businesses.

However, there is a free 14-day trial that’ll allow you to play around with pre-loaded data or upload your own and get access to pre-configured reports and dashboards, plus a host of training materials to help you get to know the platform.

Pricing

Salesforce offers four plans, each billed annually. In addition, each plan offers a 14-day trial. Let’s take a closer look:

3. Pipedrive — Drive Sales with Personalized Sales Insights

Pipedrive is a CRM created to push your sales as far as they can go, making it a perfect CRM solution for insurance agencies. It’s cloud-based, and thanks to its affordability, it’s perfect for smaller insurance brokers and agencies.

The UI has been designed with productivity in mind, so you can be sure that it’s intuitive and easy to learn. With email templates and task automation for things like data entry, you can save time and effort while reducing the risk of human error.

You can select a lead from a Kanban board and call up all the relevant information on the lead automatically, making it easy to access and confirm exactly where the prospect stands.

With optional field completion, Pipedrive can also expedite new sales leads. With a faster turnaround time, you can sell more insurance policies while also keeping your current customers happy. Clear communications are further enabled by the platform’s many integrations, including Zapier, Zoom, Calendly, and Leadfeader.

Pipedrive offers personalized sales tips to enhance the effectiveness of your sales teams, and with the use of analytics and reporting, you can leverage customer data to push sales even further.

Pricing

Pipedrive has a total of five plans, each of which offers a free 14-day trial. So before you commit, try it out first.

4. HubSpot — Versatile Solution Offering a Free-Forever Plan

Here we have a powerful and intuitive CRM solution with a competitive free plan and a host of native integrations that can give you more control over your insurance business. This is a great choice for those looking to automate their marketing efforts and attract new leads while maintaining strong relationships with current clients.

It can manage your sales pipeline, giving you the ability to spot active deals, pick out promising prospects and let you know when to close a deal before it’s lost. In addition, the detailed reporting dashboard allows your agents to track the interest of clients and keep a clean line of communication open through the platform across phone calls, emails, or messages.

With HubSpot CMS, you can also automate your marketing efforts to save time by taking the necessary actions at the optimum time (like following up with prospects). There are templates on offer that are optimized to convert clients, plus you can build forms, customize your website with its drag-and-drop features and even create A/B-tested calls-to-action.

HubSpot CMS breaks your company into six categories: sales leaders, salespeople, marketers, customer service teams, operations managers, and business owners. This helps to improve role management and eliminate confusion throughout your teams.

A minor issue is that Hubspot doesn’t differentiate between leads and contacts, and if a contact has multiple email addresses, you have to manually add them, as you can’t import more than one email per contact.

Pricing

HubSpot can unify everything from marketing and sales to communication and services, and it also offers a free version for up to five users.

As one of the best free CRM solutions, HubSpot comes with a marketing plan generator that can assist in the creation of your annual marketing strategy and gives you access to 85+ free business templates for a simplified admin process.

5. Act! — Personalize Your Marketing Campaigns with this Comprehensive CRM Solution

Act! CRM has been around since before CRM was a thing. It was a contacts management system before it evolved into a fully-fledged CRM that’s capable of helping insurance companies boost sales while keeping current relationships strong and profitable.

Act! comes equipped with marketing automation tools that make it possible to create personalized campaigns to attract more leads. It also offers real-time reporting and can integrate with many other tools that are ideal for insurance agents, like Outlook, Office 365, Exchange, Zoom, and Quickbooks.

The interactive dashboard is visually appealing and relays information in a concise way, ensuring collaboration and that your clients are tracked and nurtured. It also comes equipped with a powerful search tool that allows you to view results in seconds, so you won’t have to dig through piles of customer data to find relevant information.

A bonus is that even if you’re offline, you can still access Act! and get work done. On top of this, client engagement has been optimized to establish loyal customer relations, and there’s an option to create personalized landing pages. However, despite offering 30 customizable pre-built email templates, you won’t be able to customize every part of it.

Act! has been around for ages, so the UI is slightly outdated. This makes it feel slightly clunky, and it proves to have a steep learning curve. Importing contacts can be convoluted, and because it offers all your contacts on a list view, finding relevant data can be time-consuming, whereas a Kanban board might be simpler, for example. That said, the search tool does help with searching for specific information.

Pricing

Act! offers two plans, and you’ll get immediate, browser-based access, world-class, secure hosting, and automatic updates and backups. The base plan also has a great range of features that you can use to boost insurance sales.

6. Oracle NetSuite — Robust CRM Solution with ERP Capabilities

NetSuite is a unified platform that can manage all your customer-related activities, which makes it a top choice for insurance agencies. It gives you real-time access to prospects, customers, and order records so you can supercharge sales performance.

Many CRM platforms allow for integration, but NetSuite goes a step further by providing native integration functionality for just about any sales-related process you can think of.

You can automatically assign cases and escalations, which means your customer service teams can rest assured knowing they’ll always have the latest information about your clients, which, in turn, helps build trust and keeps clients loyal.

You’ll also have access to tools that eliminate late payments, incorrect commissions, and missed policy renewals. NetSuite also enables insurers to speed up enrollments with the use of digital ID cards and simplify claims operations with the use of pre-built dashboards. You can also introduce and automate new provider contract models so your customers can benefit from lower costs.

Overall, NetSuite is a robust solution that offers, among other things, financial management tools, accounting software, and inventory management, as well as HR software tools. With these, you can manage quotes, ensure commissions are paid on time, and take a whole host of other enterprise-level actions. All of this makes NetSuite an ideal life insurance agent CRM.

Pricing

NetSuite doesn’t display pricing information on its website, as the firm believes in tailored pricing. That said, you can expect a base price of around $999 monthly for a platform license and a further $99/user/month.

7. Zoho — Powerful and Intuitive Solution for Agencies Backed by AI

Zoho is a cloud-based CRM that helps insurance agencies of all sizes manage their sales, marketing, and customer service activities. It offers everything you’d expect in a CRM, from lead generation to sales tracking and custom workflows.

Zoho offers a range of features that make it stand out from other CRM solutions. For example, you can talk to Zia, Zoho’s AI assistant, which will provide insights, predictions, and suggestions based on your customer data. The assistant can also automate tasks, answer questions, and create reports for you.

You can use Zoho to simplify all of your business processes and boost the effectiveness of your sales and marketing teams. With the AI assistant, you can create personalized marketing campaigns and generate in-depth customer profiles. This allows your employees to better understand their clients and thus provide better services.

Another feature that Zoho has to offer is omnichannel marketing. With it, you can enhance your marketing campaign on multiple social media platforms. You can also integrate with tools like Gmail, Slack, and Mailchimp, among others, to save time and reduce errors.

Pricing

Zoho offers four paid plans and a free-forever plan. All the plans have a great range of features, and it’s really easy to upgrade.

8. Freshsales — Top Choice for Client Interactions and AI Automation

Freshsales is CRM software that’s perfect for any insurance agency. It’s a cloud-based software product that offers a range of features. You can easily capture and qualify leads from various sources, such as web forms, emails, phone calls, and social media.

The platform gives you the option to segment your leads based on various criteria, like industry, location, behavior, and score. With Freddy, the AI assistant, employees can also automate some tasks, giving them time to focus on more important tasks.

With Freshsales, you can ensure quick turnaround times by managing your workflow more effectively. For example, you can create pre-designed emails and send automatic follow-ups to clients to save time and guarantee accuracy, as there’s little need for human intervention once it’s been set up.

By using personalized sales campaigns, you can ensure that clients feel valued and aren’t left feeling dissatisfied with their insurance. With Freshsales, you can even create campaigns and populate them with things like health tips for a particular season, car insurance myths, or you can upsell a policy based on client information.

There’s also an enrichment feature. When you add a new contact and include their email address, Freshsales will automatically enrich that contact with data that’s pulled from social media. This allows you to see exactly what your leads and contacts are interested in, which can boost your campaign success rates.

The key is that Freshsales is an all-in-one CRM tool. It combines marketing and sales efforts and offers you chat functionality and a built-in phone.

Pricing

Freshsales offers three paid plans and an additional, robust, free-forever plan that three users can have access to, plus it lets you store up to 1,000 marketing contacts:

9. Maximizer CRM — Actionable Insights to Maximize SMB Marketing Efforts

Maximizer CRM is a software solution focused on maximizing marketing efficiency and growing your client base. With it, you can manage and nurture all your insurance firm’s leads and optimize your marketing efforts.

That’s not all, you can also gain actionable insights based on analytical reporting capabilities, and the sales pipeline module comes with many supporting features like sales force automation that allow you to bolster your sales and marketing automation that tracks your marketing activities and converts your leads more efficiently.

Maximizer CRM has an array of quote templates that reduce the time needed to generate estimates and quotes. You can also manage your contacts with its comprehensive contacts management module and access real-time performance data through the customizable dashboard that has an advanced search feature capable of searching more than one field.

All of these features make it a perfect solution as insurance company software. Although it’s a cloud-based solution, it can also be installed on your premises. Maximizer CRM also supports integration with a host of third-party systems, such as Twilio, Microsoft Outlook, MS Sharepoint, and Microsoft Teams.

And for some extra peace of mind, it offers security features like data encryption and it comes with a compliance toolkit, helping your company remain within the bounds of the law.

Pricing

Maximizer CRM offers only two plans. Unfortunately, there are no free plans, however, there is a 30-day trial on offer.

10. SageCRM — Boost Revenue and Manage Customers with Precision and Speed

Sage CRM is easy to deploy, so you can focus on business and not software. It’s easy to use and even easier to learn and offers a host of integrations that can help with sales, marketing automations, and customer service.

It even boasts social CRM functionality, integrating with major social platforms, so you can take the next step in improving customer relationships. As opposed to a standard CRM, an SCRM puts emphasis on engaging clients directly as an audience.

You can choose between on-site or cloud deployment, too, though cloud deployment is generally simpler. The robust mobile capabilities also allow your team to take Sage on the go.

The interactive dashboard gives you visibility on current sales deals and performance tracking, so you can see exactly how the insurance sales team is doing. This data helps with tracking new leads and forecasting performance.

The marketing tools on offer help campaigners plan and execute campaigns more efficiently. For example, the built-in email marketing features allow insurance agencies to send promotional messages and newsletters.

This further enhances your marketing campaigns, and Sage also supports integrations with various third-party solutions like Eloqua, Marketo, and Pardot, among others.

Pricing

Sage CRM doesn’t display its pricing online, but it charges per seat every month, starting at $45. If you opt for the cloud deployment solution, you’ll need to pay an additional $1,495/server/month.

Top Insurance Agency CRM Software Compared

We’ve reviewed the 10 best CRM solutions for insurance agents and companies, with Monday being number one. Here’s a quick comparison:

Essential Factors to Consider When Choosing A CRM for An Insurance Agency

There are a number of factors to look out for when considering insurance CRM software, whether you need a life insurance CRM or a health insurance CRM. The key thing is to be up and running in as little time as possible. Other factors include:

Understanding Your Needs

Consider your current pain points in your company. They could be lead generation, marketing or email campaigns, or just simple customer retention. Once you’ve determined where your processes can be improved, you’ll better understand what you need from an insurance CRM.

Time to Learn

Before you make a decision, consider how long it’ll take your team to get proficient with the new software. Remember, the goal is to streamline your sales pipelines and retain customers by keeping them happy. If you choose a system that takes a long time to learn, you won’t only affect the morale of your employees, but you risk losing clients.

Features on Offer

Once you’ve landed on an option, look at the features it has to offer. The best CRM for insurance agents is meant to enhance your processes and push your sales. Consider whether your choice can do this out of the box or if you’ll need to pay for extra add-ons.

Cost

Other aspects to keep in mind when it comes to costs could include hardware updates to ensure your hardware meets the requirements of the software and any additional training costs.

Integrations

It’s always nice to have to option to integrate with other tools to extend the functionality of your insurance CRM with tools your business already uses, and many CRM solutions offer this. For example, most CRM solutions offer integrations with other tools like Gmail, Zapier, Zoom, and tools like FinanSys.

A plus to integrations is that all of your current work can be integrated into a CRM solution. After all, the best life insurance software for agents will be limited if you can’t integrate your existing tools and databases.

Conclusion – What’s the Best CRM for Insurance Agents in 2023?

The best CRM for insurance companies can help streamline your sales pipeline, open a clear communication channel with your clients, and strengthen your relationships. Based on our research, we’ve determined that Monday is the overall best CRM for insurance agencies.

It’s an all-in-one insurance sales software product that can bring all your customer data together in one place. It allows you to manage all your documents on its document management system, boosting collaboration. It can also integrate with many tools to help your company grow and increase revenue – plus, it offers a free-forever plan.

CRM for Insurance Companies FAQs

Justin Van Gent

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Justin Van Gent

As an experienced freelance writer for Techopedia.com, Justin strives to provide accurate, informative comparisons and reviews on both B2B and B2C tech solutions — ranging from product reviews to CRMs, security software, and beyond.

All Posts by Justin Van Gent