The 10 Best Insurance CRM Software for Insurance Agents and Agencies 2024

Workflow Automation — Salesforce lets you digitize life insurance submissions, automate quoting, generate and review documents, and visualize your entire workflow. It also lets you track new applications and existing insurance clients, and you can automate repetitive admin.

Lead Auto-assignment — You can set up smart rules within the platform to ensure that every new lead is assigned to the right agent. This ensures that no leads slip through the cracks, helps with task prioritization, and keeps your insurance agents accountable.

Forecasting Management — Salesforce helps you accurately forecast insurance sales figures, create visual sales reports, and gain valuable business insights with a single click.

The pricing structure of Salesforce is complex and can be a bit confusing since you’ll likely have to couple a few different products to create a custom solution for your business. Below is a breakdown of the pricing tiers for the Sales Cloud module:

• Starter Suite — This plan gives you access to account, contact, lead, and opportunity management. You can also create custom sales processes, manage team tasks, and review activities
• Professional — You gain access to complete customer profiles, sales forecasting, and contact and quote management
• Enterprise — The Enterprise plan adds advanced pipeline management, opportunity scoring, territory management, and advanced reporting and analytics
• Unlimited — You’ll have access to sales engagement and conversation intelligence, the Salesforce API (Application Programming Interface), and data synchronization and harmonization
• Einstein 1 Sales — Unlimited access to all of the tool’s features, including sales planning, generative AI, email insights, and opportunity scoring

Salesforce is a rather complex tool due it its numerous advanced functionalities. It is because of this that it’s the best option for large insurance enterprises with branches across multiple states, hundreds of insurance brokers, and complex sales pipelines.

However, it is a rather expensive product. If you are in need of a budget-friendly option, I’d recommend monday CRM.

Lead Capturing — HubSpot integrates all your communications channels in one platform (web forms, social, phone calls, email inquiries) and lets you easily capture and organize lead data. It also helps you automatically distribute leads based on the type of inquiry, agent availability, or territory.

Workflow Automation — You can leverage HubSpot’s no-code automations to minimize manual work and streamline your workflows. Using simple if/then triggers, you can automatically assign leads and tasks to insurance agents, or set up real-time notifications for every action in your pipeline.

Call Transcripts and Coaching — The Sales Hub module automatically records your agent’s calls, making it easy to track their performance and gives you valuable insights and visibility into customer conversations. As a result, you’ll be able to polish your sales scripts and reliably close more deals.

All of HubSpot’s modules are individually priced, but if you’re looking to get multiple (e.g. Sales Hub and Marketing Hub), your best bet is to contact the company for a custom quote.

• Sales Hub Professional — You’ll get templates, automation, reporting, email automation, playbooks, and sales forecasting
• Sales Hub Enterprise — The advanced version includes predictive lead scoring, full platform customization, conversation intelligence, advanced permissions, and recurring revenue tracking
• Marketing Hub Professional — Users get complete omni-channel marketing automation, social media scheduling and publishing, dynamic personalization, and custom reporting
• Marketing Hub Enterprise — This plan includes customer journey analytics, multi-touch revenue attribution, custom events and objects, and multi-level access permissions

HubSpot is a very flexible CRM solution, so it can be used by insurance companies of all sizes. If you simply want to boost sales, you can opt for just the Sales Hub.

That said, the true power of HubSpot comes from combining all the different modules, but that’s a very hefty investment and you’ll end up with a rather complex tool that will require proper training for your insurance agents to utilize it fully.

Contact and Lead Management — monday CRM gives you a 360-degree overview of all your leads, contacts, and existing customers.

You’ll be able to see all their information with a click, review all activity, read through all the communication between them and your business, see what stage of your sales funnel each prospect is in, and email them directly from the dashboard.

Workflow Automation — You can leverage advanced automations to cut down on manual work to save time. The automations rely on simple if-then statements, so there’s no coding required.

This functionality lets you automate status changes, set up reminders and notifications, automate task creation, and reduce the chance of human error.

Post-Sale Management — After you land a sale, you can manage all your post-sale activities in one place, from creating and sending a contract to collecting the monthly insurance premiums.

monday CRM offers five different pricing tiers, so you’ll have no trouble finding a plan that meets your needs and aligns with your budget.

• Free — The Free forever plan includes up to two seats, unlimited docs, over 200 templates, and gives you access to 8 column types.
• Basic — Includes everything in Free, plus unlimited free viewers, unlimited items, 5GB of online storage, and one custom dashboard
• Standard — You can access Timeline and Gantt views, leverage up to 250 automations and integrations per month, and a custom dashboard based on up to 5 boards
• Pro — This plan unlocks private boards, advanced formulas for columns, you can leverage time tracking, and create a dashboard that combines up to 10 boards
• Enterprise — Enterprise gives you unlimited access to all of monday CRM’s features, provides military-grade security, multi-level user permissions, and advanced reporting and analytics tools

monday CRM is an ideal choice for large insurance companies that need a simple, reliable way to track thousands of leads, automate repetitive tasks, and view all conversations with both prospects and existing customers.

One of the biggest advantages of monday CRM is that it can easily be integrated with your existing software. If you’re already utilizing tools like Slack, Zoom, Teams, and Google Spreadsheets, you’ll have access to all the relevant data in one place.

Lead and Deal Management — Pipedrive lets you create custom lead capture forms and build your own chatbot to feed more leads into your sales pipeline.

It can help you track each lead’s journey, customize unlimited pipelines, organize lead data with color-coded labels, and utilize custom filters and grouping to track each lead, prospect, customer, and deal.

Communication Tracking — You can track and review every interaction between a lead, prospect, or customer and your business.

You’ll see the full chat history, every exchanged email, and all documents and files exchanged in one place. You can then leverage the data to qualify leads and personalize your offers.

Sales AI — The AI leverages machine learning to offer your insurance agents performance-based insights and recommendations, offer progress updates on each deal, help you calculate your revenue, and highlight the biggest opportunities.

There are five Pipedrive pricing tiers you can choose from, each with a 14-day free trial (no credit card needed) to test the tool before committing.

• Essential — The basic plan includes lead, calendar and pipeline management, supports over 400 integrations, and reporting and onboarding functionalities
• Advanced — Everything in Essential plus full email sync with templates, automations builder, meeting and call scheduling, and live chat support
• Professional — You get access to the AI-powered sales assistant, contact and proposal management, lead routing, and revenue forecasts
• Power — This tier adds project planning and tracking, permission-based access, and phone support
• Enterprise — This is a fully customized solution with enhanced security, unlimited access to all features, advanced report customization options, and unlimited automations and email syncs

Pipedrive is a simple, easy-to-use CRM tool that’s a decent option for insurance companies of all sizes. It’s a bit more oriented towards streamlining your sales pipelines, so I’d recommend it to agencies that want to capture new qualified leads and reliably convert them into paying customers.

Sales Pipeline Management — You can track every sales opportunity, letting your insurance agents know what action to take and when. It can be tailored to your custom sales process, plus it allows you to assess your sales pipeline by product, territory, sales stage, agent, and region.

Marketing Automation — You can leverage Act! to create, monitor, and optimize your email campaigns, develop high-converting landing pages, and automate your marketing initiatives.

The tool also gives you real-time metrics and performance insights, so you’ll know which marketing strategies are bringing in the most leads and new customers.

Activity Management — Act! Lets you easily track all prospect and customer activities, sync your agent’s business calendars and emails, set up real-time notifications and alerts, and automatically prioritize each agent’s task list.

Act!’s pricing structure is a bit convoluted, given that you can choose between the cloud and the desktop version of the CRM, four different tiers of the marketing automation platform, and a myriad of paid add-ons.

The prices below cover the CRM and the Act! Marketing Automation (AMA) platform.

• Act! Premium Cloud — Immediate, cloud-based access to the platform, sales pipeline management, marketing automation basics, sales opportunity tracking
• Act! Premium Desktop — Locally installed version of the platform, with the same features and the added ability to work in offline mode
• AMA Basic — Up to 2,500 marketing emails per month, calendar, email, and activity tracking, and integrated SMS messaging
• AMA Select — Up to 25,000 emails per month, templates, and Act! mobile companion app
• AMA Complete — Same as Select, but with 50,000 monthly emails
• AMA Advanced — Up to 100,000 monthly emails

Act! is a good option for insurance companies that want to automate their workflows and boost their sales through marketing automations. However, if you are after a similar tool but on a budget, I’d recommend monday CRM.

Sales Force Automation — Oracle NetSuite lets you handle opportunity, upsell, and quote management from a single dashboard. It also enables sales forecasting based on historical and real-time data, and provides you with key information for your insurance agents to effectively manage customer relationships.

Marketing Automation — You can build, track, and measure the success of marketing campaigns. It can help you qualify leads and monitor conversions, and helps you take the right actions to boost your conversion rates.

Customer Service Management — With NetSuite, you can allow your clients to post support cases online, review the status of each case, and provide follow-up email communication in an instant.

Oracle NetSuite doesn’t publicly publish the pricing of its CRM platform. This is due to the fact that it offers fully customized solutions to companies of all sizes. You’ll have to contact its sales department for a custom quote for your agency.

Oracle NetSuite is it’s a great option for companies looking for a robust solution. This is because it offers a unified platform that lets you automate various aspects of your work, saving you precious time. In addition to CRM capabilities, the platform offers financial management, accounting, and HR tools.

Sales Force Automation — Zoho CRM offers lead capturing and automatic lead scoring, and it provides your insurance agents with all the necessary contact information to facilitate follow-ups.

It also provides real-time insights about your clients, helps you track deals, and automates the bulk of repetitive administrative work.

Process Management — You can build and visualize your sales process, set up specific rules your insurance agents need to follow, review the processes, and ensure you gather relevant, accurate data.

Performance Management — Zoho CRM lets you monitor the performance of your team, boost productivity with gamification, and leverage AI predictions to prioritize leads and deals that are most likely to convert.

It also enables predictive sales forecasting, helping you set and achieve quarterly goals.

Zoho CRM offers four pricing plans, two bundles, and offers a 15-day free trial with no credit card needed (you will have to provide your phone number).

• Standard — Access to basic modules, lead scoring rules, sales forecasting, email insights, multi-currency support, workflow automation
• Professional — Everything in Standard plus macros, SalesSignals, lead assignment rules, Webhooks, custom reporting
• Enterprise — Everything in Professional plus multiple scoring rules, email parsers, data entry wizards, custom functions, record approval process, advanced dashboards, Webform analytics, marketing automation
• Ultimate — Unlimited access to all features
• CRM Plus — Eight fully integrated Zoho apps, with all features included
• CRM Flex — You pick and choose the apps you need, and Zoho’s team builds a custom solution for you

Zoho CRM is a good option for companies looking to revamp or improve their existing sales processes. It offers a ton of valuable insights based on historical and real-time data, so you’ll know exactly what works and which aspects of your lead generation and marketing strategies you need to improve.

You’ll see the status of every contact, alongside all the relevant information, the stages they’ve passed through, and personalized notes left by the insurance agent working on the deal.

AI-Powered Insights — The AI assistant, Freddy, will leverage your historical data to provide you with deal insights, help your insurance agents prioritize steps and recommend the next actions. It can send real-time reminders and notifications to ensure every lead is engaged.

Auto-Assignment Rules — All the leads that enter your pipeline are automatically assigned to insurance agents based on their skills, the territory they cover, close rate, and other relevant variables.

There are three Freshsales plans to choose from and a 21-day trial (no credit card required).

• Growth — Kanban views, contact lifecycle stages, email templates, custom fields, basic workflows, curated reports
• Pro — Everything in Growth plus contact scoring by Freddy AI, multiple sales pipelines, auto-assignment rules, territory management, advanced custom fields, advanced workflows
• Enterprise — Everything in Pro plus custom modules, field-level permissions, workflows for custom modules, and audit logs

Freshsales is ideal for smaller insurance companies, especially if you need a tool to help you qualify your leads, train your insurance agents, and improve your team’s performance. It’s also a good way to automate email correspondence and follow-ups, leaving your team with more time to close deals on calls or video meets.

Lead Handling — Maximizer CRM helps you capture and automatically qualify leads, as well as assign them to the right agent. Your team will have all the info at their fingertips, allowing them to customize the policies and offers to close more deals.

Activity Timeline — You can track all activity, from emails and calls to appointments and inquiries across. It even lets you add custom notes to each contact, so you’ll always know what the next steps are.

Performance Management — You can utilize Maximizer CRM to set up KPIs and revenue targets, define key activities that drive sales, monitor the performance of individual team members, and hold your team accountable for their targets.

There are three Maximizer CRM editions to choose from. However, you will need to schedule a live demo with the company’s sales team.

• Base Edition — Advanced contact management, lead and opportunity handling, task management, and Microsoft Outlook integration. Three users minimum
• Sales Leader Edition — Everything in Base Edition plus activity tracking, advanced pipeline management, revenue and activity targets, and sales intelligence reports. Five users minimum
• Financial Advisor Edition — Everything in Base Edition plus advanced account management, activity tracking, target setting, and reporting & analytics. Three users minimum

Maximizer CRM is ideal for sales leaders who want to monitor their team’s performance, empower them to close more deals, and keep them accountable.

While the tool can help you handle lead capture and management, it truly shines when it comes to optimizing your sales process and maximizing revenue with AI-powered insights.

Lead and Opportunity Management — Sage CRM lets you track every lead in your pipeline, see what stage they’re in, and engage prospects at the right time. All of the information is color-coded and available from a single dashboard, so your insurance agents will always know which leads to focus on and which deals to prioritize.

Real-time Insights — You’ll enjoy real-time insights into the performance of your business as a whole, as well as individual insurance agents. You’ll also be able to generate detailed reports and visualize your data, so you’ll know exactly what’s working and what’s not.

Mailchimp Email Campaign Tracking — Through native integration with Mailchimp, Sage CRM is capable of tracking all your email marketing campaigns. You’ll be able to customize the campaigns, test different approaches, as well as see open and click-through rates.

Sage doesn’t publicly provide pricing for its CRM platform, so you’ll have to visit its website and click the “Request a Callback” button for a custom quote.

From the information I’ve managed to gather during research, the prices typically start from $39 per user, per month, but the quote will heavily depend on the number of users and the functionalities you need.

I’d recommend Sage CRM to smaller insurance agencies with up to a dozen employees. The platform is easy to learn and utilize with all of the essential features you’d need from a CRM at your insurance firm.

However, during testing I found that Sage CRM isn’t as powerful as monday CRM, HubSpot, or Salesforce.