10 of the Best Nonprofit CRMs for 2024

Advanced Analytics – Salesforce’s analytics tools provide deep insights into donor behavior and campaign performance, helping nonprofits make data-driven decisions.

Customizable Dashboards – Nonprofits can tailor dashboards to monitor key metrics and visualize data in ways that best suit their needs.

3,000+ Integrations – Salesforce integrates with a wide array of applications, ensuring that nonprofits can connect all their existing tools seamlessly into one platform.

Salesforce provides multiple pricing plans designed to meet a wide range of needs and budgets, ensuring there’s an option for every organization size:

• Starter Suite – Includes basic features like opportunity management and custom reports
• Professional – Adds features like forecast management and bulk emails
• Enterprise – Includes comprehensive lead management and workflow automation
• Unlimited – Offers advanced AI tools and extensive customization options
• Unlimited+ – Provides the complete suite of Salesforce features, including Slack integration and advanced reporting

Salesforce is ideal for large nonprofits that require a robust, all-in-one CRM solution capable of handling extensive data and providing detailed workforce analytics.

However, its higher cost and complexity might not be suitable for smaller nonprofits or those with limited budgets. For smaller organizations, options like monday CRM or Less Annoying CRM might be more appropriate.

Email Marketing Tools – HubSpot provides extensive email marketing capabilities, allowing nonprofits to design, send, and track email campaigns easily.

Social Media Integration – You’ll be able to seamlessly manage social media interactions and campaigns from within the CRM, ensuring consistent engagement across all your platforms.

Customizable Dashboards – Tailor dashboards to track key performance metrics and visualize data in a way that suits your NPO’s needs.

HubSpot’s diverse range of pricing plans caters to various needs and budgets, allowing organizations to choose the best fit for their requirements:

• Free Tools – Ideal for new nonprofit organizations or solo NPOs, includes basic sales, marketing, service, content, and operations tools.
• Sales Hub Starter – This plan includes essential sales tools such as multiple currencies, e-signature, and simple automation.
• Sales Hub Professional – It offers advanced features like call transcription, ABM tools, and forecasting.
• Sales Hub Enterprise – Includes predictive lead scoring, advanced permissions, and custom objects.

*Cost shown does not include the required, one-time Professional Onboarding for a fee of $1,500.

**Cost shown does not include the required, one-time Enterprise Onboarding for a fee of $3,500.

HubSpot is perfect for nonprofits that need strong marketing integration to enhance donor engagement and streamline communication efforts.

However, it might not be the best fit for smaller nonprofits with tight budgets due to the higher cost of advanced plans. For more budget-friendly options, consider Less Annoying CRM or Zoho CRM.

Customizable Workflows – Tailor workflows to suit your nonprofit’s specific processes, ensuring that all tasks and projects are managed efficiently.

Project Management Tools – Use various project management tools like Kanban boards and Gantt charts to keep track of tasks, deadlines, and team collaboration.

Automation Capabilities – Set up automation for routine tasks to save time and reduce errors, enhancing overall productivity.

monday CRM’s pricing plans are designed to accommodate different organizational needs and budgets, offering flexible solutions for various use cases:

• Free – Ideal for small teams or solo users, includes basic task management features and up to 2 users
• Basic – Includes unlimited items, 5 GB storage, and prioritized customer support
• Standard – Adds features like timeline and Gantt views, calendar view, and integrations
• Pro – Includes time tracking, dependency columns, and 25,000 automations/month
• Enterprise – Custom pricing with advanced features like multi-level permissions, advanced reporting, and tailored onboarding

monday CRM is ideal for nonprofits that require a highly customizable platform to manage their unique workflows and projects. Its robust feature set makes it suitable for organizations that run multiple projects at once and need detailed project management and automation capabilities.

Its free plan is a great way to test out the platform within your NPO before you sign up. However, I did find that its feature set might be too much for smaller nonprofits with simpler needs. In such cases, Pipedrive could be a more suitable alternative.

Easy Customization – Pipedrive’s drag-and-drop interface allows users to easily customize sales pipelines and manage tasks.

AI Sales Assistant – The AI Sales Assistant provides insights and recommendations to help improve donor support processes and help increase donations. I found that this is a great option for NPOs that also sell goods to raise funds.

Affordable Plans – Pipedrive offers competitively priced plans, making it a cost-effective option for small nonprofits.

Pipedrive features a selection of pricing plans to suit different needs and budgets, making it easy for organizations to find the right plan:

• Essential – This plan includes basic lead and deal management features, visual dashboards, and email integration.
• Advanced – Adds email tracking, templates, and advanced automation.
• Professional – Includes custom reporting, phone support, and enhanced automation with AI.
• Power – Offers advanced team collaboration and higher usage limits.
• Enterprise – The packed plan comes with unlimited open deals, custom fields, reports, advanced security rules, and alerts.

Pipedrive is ideal for small nonprofits needing a simple, budget-friendly CRM solution. Its ease of use and affordable plans make it suitable for organizations with limited technical expertise and resources.

However, it may not be the best fit for larger nonprofits requiring more advanced features and integrations. For those, Salesforce or HubSpot might be more appropriate.

Sales Force Automation – Automate routine sales tasks and workflows, enhancing efficiency and productivity and saving valuable time.

Advanced Analytics – Gain valuable insights through detailed reports and analytics, enabling data-driven decision-making. This is a great addition for NPOs that are wanting to attract large funders.

Customizable Dashboards – Tailor dashboards to visualize key metrics and data in a way that best suits your organization’s needs.

Zoho CRM offers a variety of pricing plans tailored to meet the diverse needs and budgets of different organizations, ensuring flexibility and scalability:

• Free – Suitable for up to 3 users, includes basic sales, client, and product management features.
• Standard – Adds standard lead management, mass email, sales forecasting, and basic automation.
• Professional – Includes advanced automation, unlimited custom reports, and inventory management.
• Enterprise – Offers advanced AI tools, multiple lead-scoring rules, and priority support.
• Ultimate – Includes enhanced AI capabilities, higher limits on mass emails, and comprehensive analytics.

Zoho CRM is a great option for nonprofits needing a highly customizable and scalable CRM solution. Its wide range of features and flexible pricing make it suitable for organizations of all sizes, especially those with specific and varied requirements.

However, its complexity and learning curve might not be suitable for smaller nonprofits with limited technical expertise. In such cases, monday CRM or Pipedrive are better alternatives.

Built-in VoIP – Includes advanced calling features like call recording, parallel calling, and call masking, which are invaluable for nonprofits that need to maintain detailed communication records with donors and volunteers.

AI-Powered Automation – Freddy AI assists with deal insights, duplicate entry removal, and follow-up scheduling, helping nonprofits automate repetitive tasks and focus more on their mission.

Robust Integrations – Supports over 1,000 integrations with popular tools such as Google Calendar, MailChimp, QuickBooks, and more, enabling nonprofits to connect their CRM with existing tools seamlessly.

Freshsales presents several pricing plans aimed at accommodating a wide range of needs and budgets, providing options for organizations of all sizes:

• Free: Ideal for small nonprofits with up to 3 users, providing basic contact and activity management, deal pipelines, and built-in phone features.
• Growth: Includes a sales dashboard, 20 workflows, Slack integration, and advanced calling functions.
• Pro: Offers time-based workflows, auto-assignment for deals, conferencing calls, and more.
• Enterprise: Provides the full suite of Freshsales capabilities, including 100 workflows, advanced AI features, and extensive storage.

Freshsales is best suited for nonprofits that heavily rely on phone communication to engage with donors, volunteers, and stakeholders. Its robust VoIP phone capabilities make it an excellent choice for organizations needing integrated communication tools within their CRM.

However, it may not be ideal for nonprofits with very limited budgets or those requiring extensive pipeline management, as Freshsales has a cap on the number of sales pipelines. For simpler needs or more extensive free features, platforms like Zoho CRM is a better choice.

Unlimited Contacts and Pipelines – Manage as many contacts and pipelines as needed, ideal for growing nonprofits that require extensive record-keeping without additional costs.

Easy Customization – Customize fields, pipelines, and workflows to fit the unique needs of your nonprofit organization.

Team Collaboration – Built-in calendar and task management facilitate seamless collaboration among team members, ensuring everyone stays on track with donor engagement and outreach efforts.

Less Annoying CRM offers a single pricing plan that includes all features, making it straightforward for budgeting and planning.

• Standard Plan: You get unlimited contacts, custom fields, pipelines, a built-in calendar, and task management capabilities. This plan is straightforward and includes everything Less Annoying CRM has to offer.

Less Annoying CRM is best suited for small nonprofits that need a simple, cost-effective CRM solution. Its intuitive interface and lack of complex features make it perfect for teams without extensive technical expertise.

However, it may not be suitable for larger nonprofits or those requiring advanced automation and extensive integrations. For more feature-rich options, platforms like HubSpot or Salesforce might be better suited.

Real-time Sales Agent Performance Monitoring – Track the performance of your team in real-time to identify areas for improvement and provide immediate feedback and coaching.

Sales Coaching – Utilize the platform’s tools to create and share sales enablement documents, including phone scripts and email templates, to ensure best practices are followed when doing cold calls to prospective donors.

Customer Health Analytics – Monitor the health of donor relationships and proactively reach out to at-risk accounts to improve customer retention and maximize recurring donations.

Maximizer CRM offers two main pricing plans, billed annually with minimum user requirements:

• Based Edition: Advanced contact management, lead & opportunity handling, task management, Outlook integration, 100% in-house support
• Sales Leader Edition: Plus sales intelligence reports, advanced sales pipeline management, activity tracking, revenue & activity targets

*Billed annually with a 3-user minimum

**Billed annually with a 5-user minimum

Maximizer CRM is best suited for medium to large nonprofits that need robust performance monitoring and coaching tools. Its advanced analytics and activity tracking make it perfect for organizations focused on optimizing team performance and ensuring donor engagement strategies are effective.

However, it may not be ideal for small nonprofits with limited budgets or those requiring a more intuitive interface. For smaller organizations, Less Annoying CRM or HubSpot might be better alternatives due to their simplicity and more affordable plans.

Email Marketing Capabilities – Act! CRM offers advanced email marketing features, including personalized email campaigns, tracking, and reporting, helping nonprofits engage with donors effectively.

Cloud and On-Premise Options – Provides the flexibility of cloud-based access for remote working teams and the security of on-premise solutions for organizations needing more control over their data.

Solid Customer Support – Offers reliable customer support via live chat, email, and phone, ensuring that users have access to help when they need it.

Maximizer CRM offers two main pricing plans, billed annually with minimum user requirements:

• Premium Cloud: Customer management, relationship timelines, sales process management, personalized emailing
• Premium Desktop: Plus greater control over updates, enhanced data security, offline access

Act! CRM is best suited for small to medium-sized nonprofits that require advanced email marketing capabilities and need the flexibility of both cloud and on-premise solutions. Its comprehensive contact management and marketing automation tools make it ideal for organizations focused on donor engagement and retention.

However, it may not be the best choice for large nonprofits or those looking for extensive AI automation features. For such needs, platforms like Salesforce or Zoho CRM are suitable alternatives.

Sales Force Automation – Provides nonprofits with integrated sales processes, from opportunity management to order fulfillment, offering full visibility into donor relationships and campaign effectiveness.

Marketing Automation – Simplifies lead donor qualification and conversion marketing, allowing nonprofits to target, build, execute, and measure the success of their marketing campaigns efficiently.

Reporting and Analytics – Offers built-in reporting, real-time analytics, and role-based dashboards that enable nonprofits to continuously monitor performance across various projects and operations.

Oracle NetSuite doesn’t publicly publish the pricing of its CRM platform. This is due to the fact that it offers fully customized solutions to companies of all sizes. You’ll have to contact its sales department for a custom quote for your agency.

Oracle NetSuite is best suited for large nonprofits that need a comprehensive CRM solution to manage extensive operations, including donor management, marketing campaigns, and financial processes. Its high level of customization and scalability makes it ideal for well-established organizations with complex needs.

However, it may not be suitable for small nonprofits due to its high cost and steep learning curve. For smaller organizations, more affordable and user-friendly options like HubSpot or Zoho CRM are better alternatives.

Take stock of your existing contact list and figure out, on average, how many emails you’re sending, what’s your annual revenue, and the scope of your upcoming projects. This will guide you in selecting a CRM that can handle your current operations and grow with you.

Think about your upcoming projects. Do you need email automation, peer-to-peer fundraising tools, or advocacy software? Knowing your future needs will help you choose a CRM that supports these initiatives.

Determine how many data sources will need to be integrated when you migrate to your new CRM. The more fragmented your data, the more complex and costly the migration may be, so this is good to prepare for ahead of time.