An In-Depth HubSpot Review for 2024

Our Verdict

HubSpot excels at offering a scalable all-in-one sales, marketing, and service CRM

HubSpot is among the most popular CRM solutions, and for good reason. It offers a true all-in-one solution spanning sales, customer service, AI automation, and marketing.

It even offers a feature-rich free plan that includes features from all of its hubs, including email marketing, which is rare. It’s also surprisingly easy to use and very customizable.

Scaling can be expensive, though, but the value for money on offer with each plan is still commendable. You get a whopping 1,000+ integrations, for example, and ample templates.

Overall, we highly recommend HubSpot for small businesses. It’ll be a valuable asset for any business really, but this depends on your budget.

Pros

  • All-in-one sales, marketing, and service CRM
  • Offers excellent customization
  • The UI proves great for most
  • There's a feature-rich free plan on offer
  • Holds a high reputation

Cons

  • Scaling can be expensive
  • Mixed opinions on the ease of use
  • Very occasional glitches

In this HubSpot review, we cover what’s easily one of the most popular CRMs — we explore its pros and cons, pricing, key features, reputation, and how it compares to leading HubSpot alternatives — because although it does a lot right, the price point is one of few reasons it’s not the best fit for every business.

HubSpot CRM Pricing

HubSpot offers a large array of plans under different hubs. The Sales Hub has 4 plans, including a free plan that’s so well-rounded that it makes it one of the best free CRMs out there.

Here’s an overview of how each of these plans compare:

Free Starter Professional Enterprise
Starting Price $0 $18/month (2 users) $450/month (5 users) $1,500/month (10 users)
User Limit 1 2 5 10
Free Version Free plan 30 day trial 30 day trial 30 day trial
Conversational Bots Limited Limited Advanced Advanced
Email Scheduling
HubSpot Phone Numbers 1 3 5
Multiple Currencies 5 30 200
Calling 500 minutes 3,000 minutes 12,000 minutes
Team Email
Shared Inboxes 1 1 100 200
Support Email, in-app chat support Email, in-app chat, phone support Email, in-app chat, phone support
Free Plan - $0

Free Plan – $0

The free version is surprisingly robust and great for startups or solo entrepreneurs. As an example, from our Agile CRM review, it’s clear that HubSpot offers more free features.

It boasts custom user permissions, 1 deal pipeline, 5 email templates, and 3 reporting dashboards. It also comes with Slack, Gmail, and Outlook integrations — whereas Agile offers just 1 integration.

That said, there are strict usage limits, hence why it’s not the best option for anyone but startups. That said, it’s great for testing the software before committing, too.

Sales Hub Starter - $18/month

Sales Hub Starter – $18/month

This plan is ideal for small businesses looking to organize their sales processes. It accommodates just 2 users, with additional users costing an extra $9/month.

With this plan, you’ll enjoy all the free tools along with a massive one million product library, 5,000 email templates, 500 calling minutes, and 1-to-1 email with no HubSpot branding.

In addition to all that, you also get plenty of sales and marketing tools, as well as Stripe integration, that will make taking customer payments easier.

However, unlike Zoho or Salesforce, which don’t enforce limits on pipelines, HubSpot caps you to 2 deal pipelines per account. This likely isn’t an issue for small businesses, but it’s worth noting.

Sales Hub Pro - $450/month

Sales Hub Professional – $450/month

This plan is undoubtedly expensive when compared to rivals, as we found when reviewing Pipedrive, for example, where the Pro plan costs just $49.90/user/month for unlimited users.

Whether it’s worth the price point is up to you, but here are the details. With this plan, you can onboard 5 users, with each additional user costing around $90/month.

To be fair, it includes some really advanced functionality like sales analytics and forecasting, a library spanning 15 million products, and even integrated video messaging.

With 300 fully customizable workflows and automatic lead rotation, this plan is undoubtedly a great fit for medium to large-sized businesses that can afford it.

Enterprise - $1,500/month

Enterprise – $1,500/month

This plan has everything HubSpot’s Sales Hub has to offer. Designed for large businesses, it can accommodate up to 10 users, and, of course, you can add more users – for $150/user/month extra.

The plan includes all the offerings of the Professional tier plus top-of-the-line features like conversation intelligence, 12,000 calling minutes, and:

  • Predictive analytics
  • Deal splits (to split the revenue if more than one rep is involved)
  • Custom objects (i.e. store events, shipment, and subscriptions)
  • More granular permissions

Custom objects are nifty. With this data, you can set up workflows and run reports on this information. Although this plan is expensive, it’s still cheaper than competitors, like Salesforce, for example.

Where Salesforce costs $550/user, you can get HubSpot at $150/user. However, unlike Salesforce, whose top plan offers unlimited features, HubSpot still has limitations.

For example, with this plan, you can create 100 deal pipelines, 50 dashboards, and 200 inboxes. Salesforce puts no such restrictions, which some might argue justifies its higher price tag.

HubSpot’s Key Features

Given that HubSpot is one of the best CRM services, we had a lot of fun testing its capabilities for this HubSpot review. Here are some of the key features we found noteworthy to cover here:

Lead Management and Prospecting

HubSpot Lead Prospecting

HubSpot offers incredibly robust lead management features. For example, it’ll automatically move leads through your pipeline as your sales team engages with them.

This frees up your sales rep to focus on selling while managers can view live reports on their progress. The prospecting workspace feature is another excellent tool for helping reps:

  • Stay organized
  • Optimize their schedule, and
  • Prioritize tasks

It makes it even easier for team leads and managers to schedule meetings, keep track of each sales rep, and see the progress of leads through the customer journey.

Deal Pipelines

HubSpot Deal Pipelines

HubSpot’s deal pipelines make it easier to streamline managing your business deals. Although other CRM platforms also offer this feature, we found HubSpot’s ease of use really makes it stand out.

The platform makes it very straightforward to assign tasks, add deals, and track prospects all in one place. Plus, its simple drag-and-drop editor makes customizing the pipeline a whole lot simpler.

Beyond this, it’ll automatically update your contact and company records, so you can eliminate manual data entry and reduce the chances of errors in your CRM database.

However, as we discussed earlier, unlike some competitors like Salesforce and Zoho CRM, for example, HubSpot limits the number of pipelines you can create, even on its top-tier plan.

Email Templates and Tracking

HubSpot Email Templates

Crafting the perfect sales email can be time-consuming, and doing multiple for different prospects can take up your entire week. For this, HubSpot offers pre-designed layouts and a user-friendly UI.

In fact, depending on your plan, HubSpot offers up to 5,000 email templates, hence why it’s known for being one of the best CRMs for email marketing. You can customize these templates, of course.

Simply add relevant sales documents, personalization tokens, or meeting links, for example. What’s more, you can also track your sales outreach using HubSpot’s email tracking tool.

It’ll notify you when prospects click on the link or open your email, so you can build a compelling CRM database of all your leads.

HubSpot AI

HubSpot AI Assistant

HubSpot’s AI-powered assistants work with existing customer support, marketing, and sales tools, making creating and sharing content within HubSpot’s ecosystem more plug-and-play than ever.

For example, the AI writing assistant will even help you draft your prospecting blog post, email, or landing page. Moreover, you can generate the perfect caption with HubSpot’s social caption generator.

That’s not all, though – you’re also getting a free AI website generator that lets you create a personalized website that represents your brand. That said, functions like AI lead scoring are missing.

Beyond this, HubSpot doesn’t offer AI buyer assistance and deal insights, either — which is available with Salesforce, for example, but again, this does come at a high price of $330/user/month.

Whether the functionality is enough is up to you to decide, but overall, we found HubSpot offered more than enough for most mid-sized businesses at a fraction of the cost of some rivals.

Sales Analytics and Reporting

HubSpot Analytics

HubSpot offers customizable reports with detailed sales analytics for real-time updates on your team performance, pipeline, prospecting touches, deal status changes, and conversions, for example.

The custom report builder lets you report on any cross-object or single-object data within your CRM. Cross-object reporting allows you to build and run custom reports across various:

  • Data sets
  • Pipelines
  • Events, and
  • Funnels

Let’s say you want to view the number of leads generated, opportunities created, and tasks finished by one particular sales rep in a single report, you can do so through cross-object reporting.

We found the reporting feature is easy to use and will help you prioritize sales efforts with real-time deal data, extract insights quickly, and identify new opportunities with waterfall reporting.

HubSpot Integrations

HubSpot’s marketplace offers 1,000+ third-party integrations, which include SugarCRM, Pipedrive CRM, Bigcommerce, Base CRM, Gravity Forms, Snapengage, and Google Dynamics.

Plus, although not unique, we liked how HubSpot categorizes the integrations into marketing, workflow, finance, and productivity, for example, making it easier for you to explore the marketplace.

Overall, this is an excellent catalog when compared to competitors like Monday CRM and Agile, for example, which offer 200+ and 40+ integrations, respectively.

HubSpot only really falls behind Salesforce’s 3,000+ integrations, which, obviously comes at a cost higher than HubSpot.

HubSpot Customer Reviews

HubSpot has received a lot of positive reviews for its comprehensive set of sales, marketing, and customer service tools. On TrustRadius, for example, it’s rated 8.5/10 based on 4,453 reviews.

Many appreciate how its multi-functional nature helps in managing different business tasks. Others highlight how robust the platform and automations are.

HubSpot TrustRadius score

Of course, the free plan is another huge USP highlighted by many HubSpot reviews online. There’s so much positive feedback you’ll find, even related to its support and interface.

No tool is perfect, though. Among the complaints is the price point, which is a given, but some also had differing opinions on user-friendliness. Occasional glitches are another.

Overall, as we found with our Monday CRM review, or with Salesforce, for example, HubSpot has a solid reputation for being one of the best CRMs. It all depends on your needs and budget.

What is HubSpot Good for?

HubSpot is an excellent CRM platform that helps businesses of all sizes nurture and track leads and analyze business success. However, it delivers the most value to small businesses.

This is because it comes with a great entry-level plan that starts at $18/month for 2 users, which comes to around $9/user. That said, it’s also a great option for larger B2B or B2C businesses.

However, if you’re a growing business, HubSpot isn’t the best option. Although more affordable than Salesforce, HubSpot’s highest plan still costs $150/user/month.

For this, we recommend a platform like Zoho CRM, which offers its best plan at just $52/user/month.

HubSpot vs Top Competitors

Still unsure whether HubSpot is best for your business? Here’s an overview of how it compares to the best HubSpot alternatives on the market in 2024:

CRM Platform HubSpot Salesforce Monday CRM Pipedrive Act! Zoho
Best For Any-sized business Large organizations Small businesses Pipeline management SMB needs AI-powered assistance
Starting Price $18/month (2 users) $25/user/month $12/user/month $9.90/user/month $30/user/month $14/user/ month
Free Version Free plan 30-day trial 14-day trial 14-day trial 14-day trial 15-day trial
Compatibility Android, iOS, Mac, Web iOS, Android, Web iOS, Android, Web iOS, Android, Web iOS, Android, Web Android, iOS, Web
Top 3 Features Lead management, conversation intelligence, revenue tracking 3,000+ integrations, 24/7 phone support, AI automation Unlimited free viewers, 200+ templates, mass email tracking Contact mapping, world-class storage, meeting scheduler Built-in SMS, audience segmentation, automated workflows Predictive sales, omnichannel presence, journey orchestration

HubSpot vs. Salesforce

As we explored in our Salesforce review, it’s best suited for growing businesses looking for a scalable CRM – and it’s great for businesses that want to offer top-notch customer service to their customers.

On the other hand, HubSpot is perfect for businesses looking for an entry-level CRM solution to get started. Although it has more features, Salesforce‘s basic plan is pricier than HubSpot’s.

However, another factor to consider is that the price increase between Salesforce’s Starter and Professional packages isn’t as steep as HubSpot’s. For instance:

  • Salesforce’s price jumps from $25/month to $80/month
  • HubSpot’s price increases from $18/month to $450/month

The jump with HubSpot equates to 2,400%. That said, unlike Salesforce, HubSpot offers ample free tools for startups, including deal pipelines, team emailing, and 5,000 email templates.

HubSpot vs Zoho

Starting at $14/month, Zoho is a more affordable option. However, HubSpot offers more advanced features such as Stripe integration, deal tags, e-signatures, and e-mail health reporting.

Both offer a free plan, though. That said, if you’re looking for automation, Zoho is a better option, as it includes 2,500 workflow rules. HubSpot doesn’t offer automation in its free package.

All in all, Zoho is ideal for small businesses looking for an affordable tool. However, if you want comprehensive marketing tools, such as predictive lead scoring, choose HubSpot.

Related: A Full Zoho CRM Review for 2024

HubSpot vs Pipedrive

Pipedrive fits the bill for small and mid-sized businesses that can’t rely on a free CRM. It offers more affordable upgrades compared to HubSpot and allows you to enable/disable the add-ons as needed.

Pipedrive focuses mainly on solving sales problems and will help you effectively manage your sales pipeline and contacts at an unbeatable price. The Pro plan costs just $49.90/user/month.

To compare, HubSpot’s Pro plan costs $90/user/month. That said, HubSpot is a great choice if you want to try various tools for free or if you’re a large business with:

  • Substantial data
  • Intricate procedures
  • Requirements spanning various departments

Verdict – Is HubSpot Worth it?

HubSpot is worth it when you consider the extensive features it offers. You get ample for free, including email tracking and scheduling and even Slack integration — which is rare.

HubSpot’s higher-end plans are also among the very best for large businesses, but it’s expensive, especially when there are more affordable top-tier plans offered by rivals, including Salesforce.

How We Test CRM Services

With over 13 years of experience in evaluating various tech solutions, our approach to reviewing CRM platforms combines in-depth analysis, thorough testing, and comparison.

We conduct rigorous two-week testing, where we get hands-on with the CRM and try out the various features it offers, gauging how easy it is to use, its integrations, customer support, and value for money.

Additionally, we factor in the user reviews to pinpoint any issues we may have missed that might be valuable to add. This combined, helps us offer our readers comprehensive, balanced reviews.

How to Choose the Best CRM Solution

Let’s look into some of the key factors you should consider before choosing the best CRM app for your business:

PriceFeaturesSecurityEase of UseIntegrationsCustomer Support

Set a budget and see whether the plan includes everything you need within this range. This is important as some features may be reserved for higher-end plans.

Start by listing all the features your business will need and choose CRM software according to your industry. Look for common features like lead management, contact management, customer service management, and sales forecasting.

Scalability is important to consider. How much would it cost to scale with the CRM you’ve chosen? Does it include all the features you’d need at this point?

A user-friendly interface will reduce the training period and learning curve for your team. Ideally, pick software that can be set up within a few minutes and one that fits with your team’s technical expertise. Be sure to make use of any free versions to test this.

Check whether the CRM integrates with the tools your business uses. This will ensure consistency and efficiency. Also, make sure the integrations aren’t limited to higher-tier plans.

Consider the customer support hours, available channels, and responsiveness. Always choose a reputable provider to ensure minimal issues and prompt support.

FAQs

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References

Krishi Chowdhary

Krishi Chowdhary has half a decade of experience writing buying guides and product reviews for numerous leading technology websites. He spent two years writing for Business2Community.com before joining Techopedia.com. He has a degree in Commerce and extensive experience in the technology industry. He's also the key driver behind TechReport.com's news content, delivering expertise insight into the latest tech and cybersecurity news daily.