A Full Thryv Review for 2024: The Good and the Bad

Our Verdict

Thryv provides a simple CRM while helping boost your online presence.

Thryv is a bit of a different product when compared with other CRM tools that we’ve reviewed.

If you’re looking for a hybrid business management system incorporating CRM with other valuable tools such as social media management, a professional website, marketing tools, and a payment processing portal – Thryv could be a good fit.

Offering three tiers, this tool is best suited for growing small- to medium-sized businesses that don’t have very advanced CRM needs but need a comprehensive tool to help establish an online presence and stay connected with their customers.

If you are an established, larger business or have more advanced, sales-oriented CRM needs such as lead management and deal tracking – we’d recommend opting for a more heavyweight CRM tool.


  • All-in-one solution
  • Offers social media management
  • Plans per location, not user
  • Professional website hosting


  • Not a dedicated CRM system
  • Fixed contract length
  • Wide range of tools, less expertise

In this Thryv review, we’ll explore this all-in-one business management platform that offers CRM features, invoicing and accounting, and a secure client portal. Our Thryv CRM review explores its features, pricing, and how it compares to other CRMs we’ve tested.

This article will help you decide whether Thryv is the right fit for your small business or if you should consider another CRM platform.

Thryv Pricing

Thryv offers three products: Command Center, Business Center, and Marketing Center. The Business Center houses Thryv’s CRM features, so we’ve chosen to focus on this.

Business Center Plus Business Center Professional Business Center Unlimited
Starting Price $199 per month $349 per month $499 per month
User Limit N/A N/A N/A
Free Trial Period 14 days 14 days 14 days

Contact Management

Opportunities Management

Lead Scoring

Automation Automated invoices and event reminders Automated invoices and event reminders Automated invoices and event reminders
Team Collaboration Yes, in Command Center Yes, in Command Center Yes, in Command Center
Integrations 25, including MailChimp, Shopify, and Clover POS 25, including MailChimp, Shopify, and Clover POS 25, including MailChimp, Shopify, and Clover POS
Support Webform, resource center, phone, live chat Webform, resource center, phone, live chat Webform, resource center, phone, live chat
Plus - $199 per month, per location

The first plan offered by Thryv’s Business Center is Plus, which provides a robust, consolidated business management solution that covers a range of business operations.

This includes CRM, social media management, a client portal, online listing tracking, invoicing, payment processing, and more. This plan offers 20GB file storage plus up to 5,000 inclusive email and SMS marketing messages to help you engage with your customer base.

Professional - $349 per month, per location

Thryv Business Center’s second plan is called Professional.

On top of everything offered in the Plus plan, Professional offers a higher file storage capacity of 50GB and 10,000 email and SMS marketing messages. To amp up its social media management offering, the Professional plan includes an AI-powered social caption generator.

With the Professional plan, Thryv offers a professional website of up to 15 pages to help you market your small business online more effectively. This feature can be a great addition to your business, especially if you still need a website or are looking to upgrade your existing site.

Ultimate - $499 per month, per location

Thryv Business Center’s most premium plan is called Ultimate. In addition to everything in the Professional plan, this top tier offers fully Thryv-generated social content to speed up the time-consuming process of social media posting. It also provides unlimited file storage and unlimited SMS and email marketing messages, which offers plenty of room for growth for larger teams.

Thryv Key Features

Thryv is not primarily a dedicated CRM system, even though it includes CRM features within its larger system. In this section, we will take a closer look at Thryv Business Center as a whole, including its CRM features.


Thryv's client portal

The term CRM, in the context of Thryv, refers to the contact management side of the platform. For other platforms, CRM can refer to a sales pipeline, but here, we are talking about a centralized place to find all of your customer relationships. You can easily access all of your interactions with them and even create a client portal for them to log into themselves to book appointments and make payments.

Calendar Scheduling

Thryv's appointment scheduling tool

One interactive feature on offer with Thryv is an appointment scheduling tool that allows your customers the power to make appointments without having to pick up the phone. You can set automatic reminders to reduce the frequency of no-shows, plus nudge customers to rebook if they haven’t.

This feature also allows customers to cancel or reschedule their appointments without having to get in touch, which also saves time spent on taking phone calls.

Social Media Management

Thryv's social media management tools

Along with its CRM features, Thryv also offers a social media management tool specifically designed for small businesses. Depending on which plan you select, this tool has varying ranges of automation.

The Professional and Ultimate plans allow you to post AI-generated social media captions automatically formatted for each platform. It also supports scheduling posts and managing direct messages from customers with one unified inbox. So you don’t have to spend hours on each social media platform to stay connected to your audience.

Estimates and Invoices

Thryv's invoicing feature

Thryv also allows you to send quotes and invoices to customers from within its client portal. You can send estimates and be notified when approved, while customers can quickly pay online. You can also create, send, and manage invoices, which will be stored in the portal for your customers to view.

Thryv Integrations

It’s essential to check which apps your chosen CRM integrates with before signing up because life is much easier when your software works together. Thryv’s marketplace offers around 25 third-party integrations, which is less than some of the leading competitors.

For reference, monday.com offers 200+, while Salesforce boasts over 1,000. Thryv is compatible with payment processing systems such as Stripe, Clover, PayPal, and Square. Additionally, it works with Shopify, MailChimp, and Zapier.

Thryv Customer Reviews

Unfortunately, Thryv doesn’t have many fans online. Its Trustpilot rating is a low 2.4/5, with the main complaints relating to the platform’s long contract length of six months.

Many reviewers are disgruntled with the billing process, claiming they were unaware of signing up with Thryv and were finding it difficult to break the contract. There are also some Thryv reviews stating dissatisfaction with Thryv’s marketing tools.

On a more positive note, Thryv reviews mention praise for Thryv customer support and ease of use, and some users are pleased with the growth of their businesses.

What is Thryv Good for?

While it isn’t your standard CRM system, Thryv offers a unique set of features that can help small businesses establish and boost their online presence. It’s not always easy to find a CRM system that includes website creation and social media management tools, so this could be a significant selling point for some businesses.

In addition to this, it also supports invoicing and payment processing with the client portal.

We’d say Thryv is a good option for smaller businesses looking for a comprehensive system to help with CRM, marketing, and payments – as this platform neatly houses all of these features under one roof.

Having just one tool for all of these uses can be beneficial, as it’s more straightforward with billing and helps you familiarize yourself with the platform. That being said, if you’re looking for an in-depth CRM tool, Thryv may not be the best option since it’s more of a jack-of-all-trades tool and does miss some more sales-oriented features.

Thryv vs Top Competitors

We’ve heard how Thryv provides an all-in-one business management solution, but how does it measure up to other CRM systems? Below, we’ve compared Thryv with some of the top CRM systems on the market.

Thryv Monday CRM Salesforce Pipedrive HubSpot Act!
Best For Small retail businesses Sales teams Marketing CRM Sales pipeline management Free tool SMBs
Starting Price $199 per location per month $12 per user per month $25 per user per month $14.90 per user per month, Free $30 per user per month
Free Version 14-day free trial, free Command Center plan 14-day free trial 30-day free trial 14-day free trial Free tool 14-day free trial
Compatibility Android, iOS, Mac, Windows Android, iOS, Mac, Windows Android, iOS, Mac, Windows Android, iOS, Mac, Windows Android, iOS, Mac, Windows Android, iOS, Mac, Windows
Top 3 Features Social media management, professional website builder, client portal Intuitive UI design, deal and lead management, customization Lead scoring, advanced reporting, 1000+ third-party integrations Visual sales pipeline, AI assistant, workflow automations Generous free plan, tailored email marketing, predictive lead scoring Email marketing, cloud-based and on-premises options, excellent customer support

Thryv vs Monday CRM

Thryv Business Center and monday.com’s Sales CRM are different tools catering to distinct business needs. Thryv primarily focuses on helping small businesses manage their online presence and local marketing efforts, while monday.com’s Sales CRM is a dedicated CRM for sales teams to manage leads, deals, pipelines, and customer interactions.

In essence, Thryv software bundles CRM with online marketing tools that benefit local businesses, while Monday Sales CRM is a robust CRM platform tailored for efficient sales pipeline management. The choice depends on whether your priority is local presence or sales productivity enhancement.

Thryv vs Salesforce

Thryv’s focus is on establishing and managing a business’s online presence and local marketing efforts. It offers basic CRM tools, social media management, invoicing, and payment processing. Thryv’s pricing structure is simple and offers three plans with features and price points that cater to the needs of small businesses.

On the other hand, Salesforce is a powerful, enterprise-level CRM platform that streamlines and optimizes sales, marketing, and customer service processes. It offers advanced CRM capabilities, automation tools, and integrations with other business systems. Salesforce is highly customizable and scalable, making it suitable for larger businesses with complex requirements. However, its pricing can be more expensive, especially for larger teams.

Thryv vs HubSpot

Thryv Business Center is an ideal CRM for small businesses that need an easy-to-use, all-encompassing solution to establish and manage their online presence, handle basic marketing and customer management tasks, and accept online payments.

HubSpot, on the other hand, is better suited for businesses with a strong focus on inbound marketing, lead nurturing, and sales pipeline optimization. It offers more advanced and scalable tools for content creation, campaign management, sales automation, and data analysis, making it a better fit for growing companies with more complex marketing and sales requirements.

How We Test CRM Services

Techopedia has established itself as a trusted voice in technology over the past 13 years, including the best CRM services. Our analysis is trusted by professionals worldwide as we extensively test market-leading CRM solutions. We meticulously examine the core functionalities, including contact, lead and opportunity management, sales and marketing automation, reporting and analytics, and third-party integrations.

We also evaluate user reviews from multiple independent platforms to ensure we can offer a comprehensive assessment that considers real-world experiences. Thanks to our thorough research process, you can rely on our recommendations when deciding which CRM system suits your business best.

How to Choose the Best CRM Solution

If you’re at the beginning of your search for the perfect CRM solution, there are several factors you’ll need to consider before making your decision.

PriceFeaturesScalabilityEase of useIntegrationsCustomer support

As with any business decision, price is imperative. You should ensure that your chosen plan is within your budget and offers adequate functionality so that you won’t have to pay for additional software to compensate for missing features.

Remember that some CRM providers may require a minimum contract length, so consider that when projecting your total spend.

Since all CRM platforms offer different features, you should confirm which features are most important for your business and thoroughly research the providers before committing to one. If there are multiple tiers, ensure that the features you’re set on are included in the plan you intend to sign up for.

Whether you’re a growing SMB or an established enterprise, most companies anticipate growth. When on the lookout for a CRM system, check for scalability and how much this will cost; otherwise, you could face issues further down the line if you outgrow your plan.

If your CRM platform has a steep learning curve, you may not be able to reach your potential. We’d recommend opting for software that offers the opportunity to try before you buy to be sure you get on well with it.

This is especially important if you also onboard team members to use the software. A complicated system will often not be used effectively and can often create more confusion than clarity.

Another point to consider is whether your chosen CRM software will integrate with your existing software stack. Many leading CRM platforms integrate with accounting and invoicing tools and marketing tools. You’ll be able to work more seamlessly across platforms when they are compatible, so it is worth checking out before making your final call.

If you run into trouble with your CRM and need to talk to an expert, you want to be sure they are on hand. While some providers offer 24/7 telephone support or live chat, others offer a knowledge hub or community forum. If you have strong preferences, it’s wise to check which support options your chosen provider offers.


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Alice Martin
Senior Writer

Alice Martin has five years experience as a writer before joining Techopedia in 2024. After completing an interdisciplinary degree in Liberal Arts and Sciences at the Universiteit van Amsterdam, she began writing in the arts and music industries. Driven by a love of research and analysis, Alice turned her attention towards all things software and technology. She now offers expert advice in these fields to help readers make informed decisions.