Best Crypto Portfolio Allocation Tips for 2023

Cryptocurrency is now one of the most popular asset classes for investors worldwide, offering a viable alternative to ‘traditional’ assets like equities, bonds, and real estate. Although crypto is often much more volatile than other investments, it can offer unparalleled returns potential and unique diversification opportunities within a well-structured portfolio.

With that in mind, this guide takes a comprehensive look at the best crypto portfolio allocation for both beginner and advanced investors. We’ll explore how to build a well-diversified portfolio in detail before presenting a selection of high-potential crypto assets that investors may wish to check out.

Top Cryptocurrencies for Your Portfolio in 2023

Having a strategy for determining a cryptocurrency portfolio allocation is all well and good – yet it’s also essential to thoroughly research and analyze the specific projects to invest in. With that in mind, detailed below are seven potential cryptos that investors may wish to consider: 

1. Bitcoin ETF Token ($BTCETF) – Best Addition To A Crypto Portfolio With PoS APY Above 1,800%

Bitcoin ETF Token ($BTCETF) is our top recommendation as an addition to a crypto portfolio in 2023, and moving forward into 2024. 

It’s connected to real-world events such as the approval of Bitcoin ETFs and the price of Bitcoin breaking past $100,000. 

Its main focus is on Bitcoin ETF approval by the Securities and Exchange Commission. Should this come to pass, the price and trade volume of this token could rise exponentially.

Bitcoin ETF Token Presale Homepage The Bitcoin ETF Token roadmap has five major milestones. As each milestone is hit, 5% of the overall token supply is burned and the token tax per transaction is reduced by 1%. In total, there is a 25% burn, which is a large figure. Token burning is a proven technique to encourage price increases, thus rewarding token holders.

Bitcoin ETF Token has a specific section on its website that is geared towards news relating to Bitcoin ETF approval. Aside from this section which contains key updates, users can tune into the social accounts, such as Bitcoin ETF Token Twitter and Telegram

There is a total of 2.1 billion $BTCETF tokens with 840 million available in the presale at a price of $0.005. This will rise to $0.0068 by stage ten, the final presale stage. Of the remaining supply, 525 million are allocated to staking, 525 million are allocated to burning, and 210 million are allocated to DEX liquidity. Staking APY with this ERC-20 token is currently above 1,800%.

Bitcoin ETF Token Staking Information

This is a presale that offers high APY, a discounted presale price, a 25% burn allocation, and a strong connection with real-world events in the broader crypto financial markets.

For these reasons, it is our #1 addition to a crypto portfolio, at the present time.

For further clarification, potential investors should consult the Bitcoin ETF Token Whitepaper.

Hard Cap $4.956 Million
Total Tokens 2.1 Billion
Tokens available in presale 840 Million
Blockchain Ethereum Network
Token type ERC-20
Minimum Purchase NA
Purchase with USDT, ETH, BNB, MATIC, Card

2. Bitcoin Minetrix (BTCMTX) – High Potential Crypto With BTC Cloud Mining Solution & APY Above 10,895%

Bitcoin Minetrix ($BTCMTX) could be the perfect addition to a crypto portfolio, as it is involved in a new and largely untapped area – Bitcoin cloud mining.

While there are other Bitcoin cloud mining solutions, none are offered in the same manner as Bitcoin Minetrix, an Ethereum framework with the world’s first stake-to-mine design. 

Through this design, staked $BTCMTX tokens generate bitcoin cloud mining credits. These credits are then burned in return for BTC. It’s a simple solution that removes the well known complexities of Bitcoin mining, which involves large upfront resources and environmentally damaging mining rigs. The more credits that are burned, the more BTC the miner earns. 

All this takes place through an easy dashboard where all relevant information is displayed, alongside the options to burn, withdraw, or stake tokens. A mobile application is also in the works, to complement the desktop. The upfront cost for investment is just $10, as opposed to the large upfront cost of alternatives. 

Bitcoin Minetrix is offering an APY of 10,895%, with a mining reward of 158 $BTCMTX per block and a total of  3,824,514 staked tokens. 

The overall supply is 4 billion, of which 2.8 billion is available in the presale, at a price of $0.011 – this will rise to $0.0119 by the final stage of the 10-stage presale. The campaign has also undergone a third-party smart contract audit with zero issues located, which is a positive indication of project integrity. 

This is a niche token that could yield impressive rewards in 2023. It’s transparent, offers high yields, and is in an interesting BTC cloud mining industry.

The project runs on Ethereum (which is more eco-friendly than Bitcoin) and it provides a means of accessing the BTC mining market that is more convenient than any other we have seen, with minimal investment and no technical expertise required.

More info can be found within the Whitepaper, along with the Twitter and Telegram accounts.

Presale Started September 2023
Purchase Methods USDT, ETH, BNB
Chain Ethereum
Hard Cap $32 Million
Min Investment $10
Max Investment None

3. Wall Street Memes (WSM) – Reshaping Finance Through Memes, Finished Presale Raised $25 Million

Wall Street Memes (WSM) is a strong addition to any crypto portfolio, due to some very solid and grounded reasons. This popular project has over 1 million followers on social media, and in the modern era, social followings often translates to price appreciation and market cap.

There is an ongoing battle for people’s attention and Wall Street Memes has clearly captured the interest of many, due to its memes which appeal to retail investors and poke fun at Wall Street fat cats. 

The campaign has raised over $25 million in about thirteen weeks. Most presales have hard caps between $2 and $6 million, which is often not even reached.

It further aims for a gigantic market capitalization of $1 billion when it lists on a Tier 1 centralized exchange, another item on its ambitious roadmap. Elon Musk has interacted with Wall Street Memes on Twitter, a figure known for increasing the price of Doge on various occasions.  

Wall Street Memes is similar to Doge and Shiba Inu in the sense that it offers hilarious memes that have a lot of accurate truth at their core, as it pokes fun at Wall Street, political actors, and mainstream media. You can check out some of their content on Twitter and Telegram

There is a $50k WSM airdrop giveaway and no tokens have been kept for the founders, in terms of the overall allocation. 

In other words, this is a project with 1M social followers, a $25M raise, double digit staking rewards, a $50k airdrop, a T1 CEX listing to follow, and interaction from Elon Musk.

Few presales come anywhere close, and there is little that it does not offer to the modern crypto investor – which is why it’s a hands-down winner, as far as we’re concerned. 

But remember to read the WSM Whitepaper before taking part in the presale, and that investments can always go up or down, especially meme tokens. 

4. Ethereum (ETH) – Decentralized Blockchain Network for dApp Developers

Another asset to consider when determining the most effective crypto asset allocation is Ethereum. For those unaware, Ethereum is the second-largest cryptocurrency globally (behind Bitcoin), boasting a market cap of over $210 billion at the time of writing.

Ethereum is a blockchain platform launched in 2015 that enables developers to construct decentralized applications (dApps) easily. The platform’s native currency is ETH, which has various use cases – mainly paying for fees that arise from deploying smart contracts.

ETH price chart

ETH is often touted as one of the best long-term crypto projects to invest in since it provides direct exposure to the Ethereum network’s growth. This network has enormous potential and is now the go-to for developers operating in exciting areas like the metaverse and NFTs.

The ETH price hit an all-time high of $4,891 in November 2021, yet it now trades around 64% below that level. This provides a compelling opportunity for investors to acquire ETH at a relative discount since it could represent a fruitful addition to an investment portfolio. 

5. Ripple (XRP) – Low-Cost Payments Network with Stellar Reputation

Ripple is another well-known crypto that could be worth considering. Although Ripple is the name of the company behind the crypto project, it’s often used interchangeably with XRP when discussed in an investment context.

Ripple’s primary offering is called ‘RippleNet’ – a disruptive payment network that allows individuals and businesses to send cross-border payments quickly and cost-effectively. XRP is the native token of this network, used for settlement and to pay for fees.

XRP price chart

Thus, crypto investors often purchase XRP to gain exposure to RippleNet’s growth since the token is easily obtainable through cryptocurrency exchanges. At the time of writing, XRP’s price is hovering around the $0.47 level – more than 87% below its all-time high posted in January 2018.

It’s important to note that Ripple and the SEC have been locked in a legal battle for the past two years, with the latter claiming that XRP is an unregistered security. This is why the XRP price has been so volatile recently and will continue to be so until the issue is resolved. 

6. Binance Coin (BNB) – Native Token of the Binance Crypto Exchange

Constructing the best crypto portfolio allocation involves investing in assets that aren’t related to the main blockchain networks (e.g., Bitcoin, Ethereum). Binance Coin is a popular asset in this regard since it isn’t tied to either of these blockchains and is instead exposed to Binance’s growth and performance.

Binance Coin is mainly used for paying fees within the context of the Binance exchange. When users pay fees using Binance Coin, they will receive a significant discount – providing a clear incentive for these users to buy and hold this crypto.

BNB price chart

Although Binance was initially an ERC-20 token, it has since migrated to Binance’s blockchain, the BNB Chain. This had added even more use cases for BNB, meaning it’s often one of the top five largest cryptos globally, as measured by market cap.

Thus, investors constructing a well-diversified portfolio may wish to consider BNB since it offers something different from BTC and ETH. However, it’s essential to be aware that BNB is tied to the Binance exchange, so whenever Binance is in the news for the wrong reasons, the BNB price tends to take a hit. 

7. NEAR Protocol (NEAR) – New Blockchain Network with Massive Scalability

The final crypto that we’d recommend considering for a portfolio is NEAR Protocol. NEAR Protocol is the smallest crypto on our list, weighing in with a market cap of just $1.6bn, yet this means it has tremendous upside relative to the others we’ve mentioned.

Essentially, NEAR Protocol is a Proof-of-Stake (PoS) blockchain network that looks to rival the likes of Ethereum and Solana. The network supports various programming languages, making it suitable for developers looking to build dApps.

NEAR price chart

NEAR tokens are the native currency used on the network. These tokens are mainly used to pay transaction fees stemming from smart contract execution. However, NEAR can also be staked by validators to earn staking rewards, which are also denominated in NEAR tokens.

One crucial difference between the NEAR Protocol and some other blockchains is that it uses a concept called ‘sharding’ to improve scalability. This means NEAR Protocol can handle around 100,000 transactions per second (TPS) – far higher than Bitcoin and Ethereum.

Best Crypto Portfolio Allocation – Key Points

Choosing an appropriate cryptocurrency portfolio allocation is crucial for maximizing returns and minimizing risk. Ultimately, this all boils down to the concept of diversification, which is a widely-used strategy that helps limit an investor’s exposure to a particular asset – instead spreading this exposure over an array of assets.

Thus, when constructing a crypto portfolio, investors should always consider this concept of diversification. This means refraining from ‘putting all their eggs into one basket’ and instead placing their capital in a wide range of cryptos.

best crypto portfolio allocation

Importantly, these cryptos should be different from one another – as this will ensure their returns are sufficiently contrasted. For example, investors may wish to purchase cryptos with different use cases, sizes, token structures, and roadmaps.

It’s also wise to be aware of the most searched crypto projects, as these are often ‘trending’ and offer excellent returns opportunities. Regardless of how a portfolio is structured, investors must regularly rebalance the portfolio’s composition, ensuring that non-performing assets are removed and replaced with more effective ones.

Finally, investors should also be aware of their unique risk tolerance and construct their portfolios accordingly. Some investors may be risk-averse, so they should stick to large-cap cryptos with the lowest volatility: Bitcoin and Ethereum are prime examples of this.

On the other hand, certain investors may be risk-tolerant, meaning they’re happy to purchase higher-volatility assets or invest in the best crypto presales. Although the risk factor is much higher with these assets, they often provide greater returns than their ‘safer’ counterparts – which is worth bearing in mind.

Building a Diversified Crypto Portfolio – Core Strategies

According to CoinMarketCap, the cryptocurrency market is now valued at over $1.1 trillion – more than double its value in 2020. The current scale of the market brings limitless investment opportunities, meaning it can be overwhelming for new crypto investors.

Fortunately, there are several tried-and-tested strategies for finding the ideal crypto asset allocation. Let’s take a look at a few of these strategies below:

Combine Well-Established Cryptos with New Presale Projects

When creating the best crypto portfolio allocation, one of the most important things to do is invest in cryptocurrency projects of varying sizes. This ties into the concept of diversification highlighted earlier since different-sized cryptos will often produce different returns.

For example, market-leader Bitcoin is likely the most popular crypto asset investors look to add to their portfolios. However, Bitcoin’s returns are often incomparable with smaller cryptocurrencies, like Arbitrum and Fantom. Thus, investors can optimize their portfolio’s risk-return ratio by investing in both small and large cryptos.


Risk-tolerant investors can even go one step further and consider brand-new cryptos going through their presale phase. Love Hate Inu is a prime example of this – as a presale crypto, it has unparalleled returns potential that well-established projects don’t have.

Investors happy to take on a little extra risk could invest in crypto presales like Love Hate Inu to exponentially increase their returns potential. Although this approach will increase risk simultaneously, since these projects are in the early stages of their growth, it can prove fruitful over the long term.


Diversify Across Different Areas of the Market

Another important aspect of crypto portfolio management is diversifying across different market areas. Not all cryptocurrencies are made equal, meaning each has its own ‘specialty’ within the context of the broader crypto sector. As such, a crypto that operates in one area will often produce different returns than one operating in another.

Thus, investors may wish to research the best cryptocurrency to invest in from several areas to ensure their portfolios are well-balanced. Here are some examples of popular areas within the crypto market right now:

  • Decentralized Finance (DeFi)
  • Metaverse cryptocurrencies
  • NFT projects
  • Blockchain gaming cryptos
  • Peer-to-Peer (P2P) payment solutions
  • Artificial Intelligence (AI) cryptos

Cryptos involved in different sectors will have different use cases than one another. Again, this ties into the contrasting nature of their returns – so it’s a good idea to consider various areas of the market to help lower a portfolio’s overall risk.

Consider Cryptos from Various Blockchain Networks

Identifying the best crypto portfolio allocation will also involve investing in cryptocurrencies from different blockchain networks. This may seem like common sense, but many investors fail to realize that the assets they’re investing in are highly correlated with the blockchains they’re linked to.

Take Uniswap and Aave as an example. Uniswap is a massive decentralized exchange (DEX) hosted on the Ethereum blockchain, while Aave is a lending protocol built on the same blockchain. As such, these cryptos have returns that are inextricably tied to Ethereum’s performance.

Ethereum blockchain

If Ethereum suffers a huge crash, then Uniswap and Aave’s prices will likely fall – meaning it’s a good idea to purchase coins/tokens from other blockchains, too. Some other blockchains that investors may wish to consider checking out include the following:

  • Solana
  • Cardano
  • Ripple
  • Stellar
  • Hyperledger

Invest in Crypto-Focused Stocks

Although finding the best Reddit crypto to buy is undoubtedly the most effective way to gain direct exposure, some investors may prefer to gain indirect exposure to the crypto market. A popular method of achieving this is by investing in crypto-focused stocks.

Investing in these stocks effectively diversifies a crypto portfolio since their returns differ significantly from crypto. Stocks are also usually much less volatile, meaning they can be an excellent option for investors with lower risk appetites.

Some examples of crypto-focused equities include:

  • Coinbase (COIN) – One of the world’s leading crypto exchanges; trades on the NASDAQ
  • Marathon Digital (MARA) – A Bitcoin mining company based in the US; trades on the NASDAQ
  • MicroStrategy (MSTR) – An IT company that is heavily invested in Bitcoin; trades on the NASDAQ
  • Robinhood (HOOD) – A brokerage app that offers low-cost crypto trading services; trades on the NASDAQ

Make Sure to Rebalance Regularly

The final point to remember is that the crypto market is ever-changing. As such, investors must be prepared to rebalance their portfolios regularly. This ensures that assets exhibiting poor performance are removed and replaced with assets that have a higher chance of positive performance – thereby increasing the overall returns potential of the portfolio.

Benefits of Having a Well-Balanced Crypto Portfolio

Effective crypto portfolio management can be the difference between making a loss and generating a profit – so it’s essential to get it right. With that in mind, here are some of the key benefits of creating a well-balanced portfolio:

Reduces Overall Portfolio Risk

Naturally, the main benefit of creating a well-diversified crypto portfolio is that it helps reduce the overall investment risk. As mentioned earlier, the process of diversification lessens the exposure to a single asset’s poor performance – meaning that if one asset posts a loss, there’s a chance another asset will make a gain.

This isn’t always the case, but regardless, diversification is undoubtedly a well-suited strategy for long-term investing. The alternative is to invest in just one or two assets and hope for the best – this may work in some cases, but it won’t play out well on average.

Maximizes Returns Potential

Tying into the previous point, using the best crypto portfolio allocation has the benefit of maximizing returns potential for investors. Again, this is because investors aren’t overexposed to the performance of one or two assets.

In turn, if a few assets don’t perform very well, then other assets in a well-diversified portfolio will ‘pick up the slack’ and contribute towards positive performance.

crypto portfolio asset allocation

Provides Exposure to Different Areas of the Market

Creating a well-balanced portfolio also exposes investors to market areas they might not have considered investing in. This is because many crypto investors opt to diversify into high-potential niches, such as metaverse cryptos or NFT-focused projects.

Investing in the best future crypto projects is one of the most popular ways investors diversify within the crypto market. This is because the DeFi space continues to grow rapidly and was reportedly valued at over $13.6 billion in 2022. Investors can gain exposure to this rapidly-expanding sector by purchasing coins like AAVE and UNI.

Hedges Against Major Regulatory Changes

Finally, crypto regulation is a hot topic globally – especially in the US. Currently, cryptocurrencies in the US fall under the Bank Secrecy Act, yet they are also policed by the SEC. On top of that, the CFTC also plays a role in investigating crime within the crypto sector.

Given the multitude of organizations involved in regulation, market conditions can change rapidly. As such, holding a well-balanced portfolio can ensure investors are ‘flexible’ within the context of the market and aren’t overly affected by regulatory upheaval.

How to Effectively Diversify Your Crypto Portfolio

According to Statista, there are over 8,600 cryptocurrencies worldwide, with new ones launching weekly. Due to this, it can seem overwhelming to create a well-balanced portfolio, given the abundance of investment options.

To help streamline this process, detailed below are five simple steps that investors can take to put them on the right pathway when building a crypto portfolio:

Step 1 – Determine Investment Goals

The first (and most important) step investors must take is determining their investment goals. These investment goals will inform all of the other steps in this process, so adequate time must be spent deciding which ones are best suited to your goals and needs.

crypto investment goals

Investment goals tend to consider the investor’s risk tolerance, investment horizon, and ideal returns. Some investors may also wish to only invest in certain asset classes or specific geographical regions – this should also be reflected on.

Step 2 – Choose a Strategy

Once investment goals have been set, investors can think about which strategy they’d like to employ. Several strategies can be used, although some of the most popular include the following:

  • Dollar-cost Averaging: This involves investing a fixed amount into the portfolio’s assets at regular intervals, regardless of the price.
  • Buy-and-Hold: As the name suggests, this strategy is when an investor creates a portfolio and then ‘holds’ it without making any changes – aiming to benefit from long-term price appreciation.
  • Value investing: This strategy involves buying cryptos that are considered undervalued relative to their intrinsic value.
  • ICO/IDO investing: Some investors may wish to solely purchase ICO/IDO cryptos. This is a high-risk strategy, although it can provide exponential returns if performed correctly.

Step 3 – Research Potential Assets

Now it’s time for research. This is when investors must analyze the market to uncover the best emerging cryptocurrencies to fit their investment goals and chosen strategy.

Researching the market usually involves creating a shortlist of potential assets and then looking into their historical price performance, fundamentals, tokenomics, and whitepapers. Investors may also wish to research on a macro level, analyzing the overall crypto market trends and regulations.

Step 4 – Select an Appropriate Asset Allocation

The next step is about the investor finding the best crypto portfolio allocation that suits their requirements. For example, if an investor has $10,000 to allocate, how should they spread this capital throughout the portfolio?

crypto assets

Some investors opt to place an equal amount of capital in every asset, while others choose to put most of their capital in ‘safer’ cryptos and use the remainder for riskier projects. Again, this all comes down to the individual’s goals and preferences.

Step 5 – Rebalance/Monitor the Portfolio

Once the portfolio is set up, the job is not yet done – investors must continue to monitor their portfolios over the long term. This ensures that the portfolio is optimized for any given market conditions.

Monitoring a portfolio involves rebalancing the asset allocation, getting rid of poorly-performing assets, and buying new cryptos that offer exciting opportunities. This process continues indefinitely, so investors must always be up-to-date with current events.

Balancing Crypto Investments vs. Other Assets

Finding the best crypto portfolio allocation is just one aspect of the investment process – albeit an important one. Investors must also consider how a well-diversified portfolio differs from a portfolio filled with ‘traditional’ assets, such as stocks, bonds, and real estate.

The most apparent difference between these two processes is that cryptocurrency portfolios are inherently more volatile than their non-crypto counterparts. As such, investors must pay closer attention to factors like asset allocation when creating a crypto portfolio since the portfolio’s value will likely fluctuate much more than with other asset classes.

S&P 500 chart

Another essential difference to be aware of is the issue of liquidity. In simple terms, liquidity refers to the level of trading volume that a specific cryptocurrency has. The higher the level of trading volume, the more buyers/sellers there are – which equates to a much easier investing process.

Given the crypto market’s maturity relative to other asset classes, some coins/tokens can be illiquid. This means that crypto is difficult to buy or sell, so even if an investor has locked in a ‘paper profit’, they may not be able to find a buyer at the market price.

SEC crypto regulation

This is a crucial consideration when creating a crypto portfolio, as investors ultimately wish to make a tangible profit rather than a paper profit. A portfolio containing an array of illiquid assets can be a significant issue, as investors may need to sell these assets at a lower price than they’d hoped.

The final consideration regarding crypto portfolios and other asset classes is that the crypto market is still rife with fraud and manipulation. A report released by the Federal Trade Commission in 2022 showed that over 46,000 people had reported losing money due to crypto cams since the start of 2021 – equating to over $1 billion in stolen assets.

Although crypto market safety is increasing, how these assets are designed makes them much easier to steal than stocks and bonds. As a result, investors creating a portfolio of these assets must ensure they use a reputable wallet provider to store them – preferably via a hardware wallet.

Examples of Well-Balanced Cryptocurrency Portfolio Allocations

As noted previously, finding the best crypto portfolio allocation must take into account the individual’s risk tolerance level, trading goals, and investment horizon. Due to this, there’s no ‘one size fits all’ portfolio allocation for crypto investors – each investor must choose their own.

However, there are some popular examples of portfolio allocations that are widely used within the investment community. These allocations are described below:

The 60/40 Portfolio

This portfolio is a spin on the hugely-popular asset allocation used throughout the traditional finance sector, which sees investors allocate 60% of their capital to stocks and 40% to bonds. Translating this into crypto, the 60/40 portfolio would see 60% of the investor’s capital allocated to Bitcoin and 40% to Ethereum.

As can be seen right away, this portfolio only contains two assets – although these two assets are considered the most well-established in the market. Due to this, the 60/40 portfolio allocation is a suitable option for investors with a low tolerance for risk.

The 33% Portfolio

Those with a higher risk tolerance may wish to utilize the 33% method. This is when an investor places 33% of their capital in Bitcoin, 33% in Ethereum, and 33% in high-risk, high-reward cryptos.

Bitcoin investing

This latter 33% can be anything the investor is interested in and feels will perform well. A good example would be Love Hate Inu, which is riskier than BTC and ETH yet has the potential to offer much higher returns.

Aggressive Allocation

Finally, risk-seeking investors who are happy to tolerate additional volatility may wish to opt for a more aggressive portfolio allocation. This involves placing a smaller percentage of their total capital base in BTC and ETH, leaving a larger portion for riskier cryptos.

For example, some investors may wish to place just 40% of their capital in BTC and ETH, split evenly across the two cryptos. This leaves a whopping 60% of the remaining capital to be used across more volatile cryptos with higher return potential. 

Best Crypto Portfolio Allocation – Conclusion

To conclude, this guide has taken an in-depth look at how to create the best crypto portfolio allocation by covering several tried-and-tested strategies that help minimize risk and maximize returns.

All things considered, Bitcoin ETF Token would have to be the #1 addition to a crypto portfolio. It has a huge APY and a discounted presale price.

Its roadmap is also tied in with major events in the wider crypto markets, and it is poised for serious growth if the SEC approves BTC ETFs, at a later date.


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