eToro vs Coinbase – Which is Best in 2024?

We compared two crypto trading platforms, eToro vs Coinbase – both aimed at beginner and intermediate traders – to find out which one is the best in 2024. As you might expect, each platform had its pros and cons and areas in which it was a better option compared to the other.

But with beginners and intermediate traders in mind, one crypto trading platform still came out on top.

eToro vs Coinbase – Our Summary

Overall, eToro may be the better option for many traders. Here’s why.

When compared to Coinbase’s simple trades, eToro’s trading fees are lower – and the eToro platform is even easier to use. Other features include copy trading, a simple way to copy the trades of successful traders on eToro.

Coinbase remains a solid choice. And with 250+ cryptos compared to eToro’s 80 cryptos, Coinbase offers more variety if you’re looking to diversify your crypto portfolio in 2024.

You’ll also be able to do more with the crypto you buy, such as transfer it to another wallet or put your crypto to work in decentralized finance applications. (eToro allows this with some cryptos — but not all.) Cost-effective trading on Coinbase requires using the advanced platform, however, which can be challenging for newer traders.

Here’s how the two crypto trading platforms compare. We’ll also look at the cost to buy Bitcoin on each.

eToro vs Coinbase Compared

  eToro Coinbase
Number of cryptos 80; number of cryptos available for trading varies by country 250+
Fee structure 1% to buy or sell crypto Variable fees + spread for simple trades; 0.6% maker fees and 0.8% taker fees for Coinbase Advanced, with lower fees available based on volume
Fee to buy Bitcoin $1 to buy $100 worth of Bitcoin


$3.84 to buy $100 of Bitcoin using simple trades; $0.60 to buy $100 of Bitcoin with a limit order on Coinbase Advanced
Trading tools & features Charts, Copy trading, smart portfolios Charts, ETH staking, interest on USDC
Mobile app rating Android: 4.1 out of 5 stars

iOS: 4.2 out of 5 stars

Android: 4.1 out of 5 stars

iOS: 4.7 out of 5 stars

Payment methods Bank transfer, Debit card Wire transfer, Bank transfer, Debit card, PayPal
Minimum deposit $10 (In the US) $1.99
Demo account $100,000 USD virtual portfolio No demo account available

What are eToro and Coinbase?

Both eToro and Coinbase are platforms where you can trade and invest in cryptocurrencies. However, each platform approaches the task differently, and eToro offers several other asset types for trading, including stocks and exchange-traded funds (ETFs).

eToro Overview

eToro crypto investing

eToro’s history dates back to 2007 when the company was founded in Israel under the name RetailFX. Over the years, the beginner-friendly platform added new features and trading markets, eventually growing to over 33 million users worldwide. Today, eToro offers trading in stocks and ETFs, as well as cryptocurrencies, commodities, and even foreign currencies.

Although eToro offers trading in a wide range of asset classes, eToro’s social trading features are the biggest appeal for many traders. You can follow other traders’ posts or even copy their trades using eToro’s copy trading.

In this guide, we’ll explore eToro vs Coinbase from a crypto-trading perspective, although we’ll also consider the additional trading opportunities eToro offers that may make it a better choice for some investors.

Coinbase Overview


Coinbase began operating as a crypto exchange in 2012, and does not offer trading in any other asset classes. Since its founding, Coinbase has grown to become the largest publicly traded crypto exchange in the world and now offers over 250 cryptocurrencies.

Like eToro, Coinbase aims to make its platform easy to use for new traders. However, Coinbase offers both a simple buying interface and Coinbase Advanced, its lower-cost trading platform.

Tradable Cryptocurrencies

Coinbase offers a much wider selection of cryptocurrencies, now over 250, with nearly 600 trading pairs, meaning you can trade crypto for crypto without first converting to cash.

By contrast, eToro offers 80 cryptocurrencies for trading across all markets, with certain cryptos not available in some markets. For example, in the US, you can trade 23 cryptocurrencies.

Both platforms, however, offer access to the top cryptocurrencies by market capitalization. Bitcoin (BTC) and Ethereum (ETH) combined make up nearly 70 percent of the crypto market value. Institutional investment interest in BTC and ETH continues to grow.

The table below shows which top 10 cryptos are available for trading on each platform. We did not include stablecoins, which act like crypto equivalents of traditional currencies like the US dollar.

Cryptocurrency eToro Coinbase
Bitcoin (BTC) Yes Yes
Ethereum (ETH) Yes Yes
Binance Coin (BNB) Yes No
Ripple (XRP) Yes Yes
Solana (SOL) Yes Yes
Cardano (ADA) Yes Yes
Dogecoin (DOGE) Yes Yes
Tron (TRX) Yes No
Toncoin (TON) No No

The total number of cryptos available for trading doesn’t tell the whole story, though. eToro offers nine of the current top 10 cryptos, whereas Coinbase (with more than three times the number of tradable cryptos compared to eToro), offers just seven of the top 10 cryptocurrencies.

You can build a more diversified “top ten” portfolio on eToro.

Where you are in the world also makes a difference regarding trading availability on eToro. BNB and SOL, for example, are tradeable cryptocurrencies on the platform. But if you’re in the US, you can’t trade these two assets on eToro. This isn’t uncommon in the industry. Until recently, Coinbase didn’t offer trading for XRP, a crypto it once offered — and now offers again.

Account Types

Most traders will use a personal account, which both eToro and Coinbase offer with easy onboarding. However, both platforms also offer additional account types for business or institutional investors.

eToro Account Types

If you need to trade in a business account or are an experienced trading professional, eToro offers additional account types for these situations.

Here are eToro’s four account types:

  • Personal: eToro’s personal account provides an easy way to get started trading cryptos or other assets, such as stocks or ETFs. Personal accounts can access popular features, including copy trading, which lets you follow the moves of other traders, and smart portfolios, a feature that provides a curated selection of assets hand-picked by eToro analysts.
  • Islamic account: To comply with Sharia law, eToro offers Islamic accounts which do not charge (or credit) overnight fees for trading products such as CFDs (Contract-for-difference).

eToro Demo Account (Virtual Portfolios)

Although not a distinct account type, eToro’s demo account, also known as a virtual portfolio, deserves a mention here. We’ll explore virtual portfolios in more detail in a bit, but each account type listed above qualifies for a virtual account as well where you can practice trading or test trading strategies.

Coinbase Account Types

You’ll find three account types for trading on Coinbase:

  • Personal: Coinbase’s personal account offers easy onboarding for new traders as well as those with experience trading cryptocurrencies. You can also choose between simple trades and advanced trading, but both trading platforms are accessible from the same trading account.
  • Business: If you need to invest in crypto through your business, Coinbase has a solution. There’s also an option to use Coinbase as a merchant services provider (and accept crypto payments). However, this is a separate service available to businesses called Coinbase Commerce.
  • Institutional/Prime: Qualified institutional investors can use Coinbase Prime, which offers both trading and custodial services.

Coinbase One

Coinbase users can also consider Coinbase One, a $30 monthly subscription that eliminates trading fees while delivering a few additional benefits including priority support.

eToro Fees vs Coinbase Fees

Trading fees can create an invisible headwind when investing in crypto, although getting the lowest fees often requires using an advanced trading platform that comes with a steep learning curve. As a result, the platform with the lowest fees may not be the best choice for all investors because advanced trading can be more difficult to use and therefore bring more risk of costly mistakes.

When comparing Coinbase vs. eToro in regard to fees, it’s important to compare both of Coinbase’s trading platforms (simple and advanced) against eToro’s one-size-fits-all trading fee structure.

Interestingly, Coinbase can have either the lowest fees of the group – or the highest – depending on whether you use Coinbase simple trades or the advanced trading platform.

Lowest Fees: Coinbase Advanced

With Coinbase Advanced, you’re interacting directly with the order book, so you don’t pay a spread on limit orders. We’ll cover spreads in more detail in a bit. Typical accounts will pay 0.6% for limit orders or 0.8% for market orders. Advanced trading fees changed recently, increasing from 0.4% for limit orders and 0.6% for market orders.

Lower trading fees are available based on trailing 30-day trading volume, as shown below.

etoro vs coinbase - coinbase advanced fees

Average Fees: eToro

To its credit, eToro keeps crypto trading fees simple to understand. You’ll pay 1% on buy orders and 1% on sell orders. The 1% fee is added to what eToro calls the “market price,” which reflects a spread between the bid and ask price. The result is a price difference of higher than 1%, but typically still lower than Coinbase’s simple trades (up next).

With eToro, you’ll see the price you’re paying, including fees on the order screen.

Highest Fees: Coinbase Simple Trades

You’ll find a simple trade box throughout the Coinbase website and prominently in the mobile app. Like eToro’s platform, Coinbase simple trades use a spread, quoted as 1% for BTC. In addition, you’ll pay a variable fee based on the order amount. Smaller orders pay the highest percentage in fees. For example, on a $10 BTC order, you’ll pay a $0.99 fee plus a 1% spread on the BTC cost, about 11% in total.

The lowest fee you’ll pay for Coinbase simple trades is 3.84%.

eToro Fees vs Coinbase Fees Compared

Trading fees eToro Coinbase Simple Trades Coinbase Advanced
General 1% to buy or sell cryptocurrencies + spread $0.99 up to $2.99 (trades up to $75), variable fees above $75 + spread 0.6% maker (limit) orders, 0.8% taker (market) orders
Trading fee to buy $50 Bitcoin $0.50 $1.99 $0.30 (limit order)
Trading fee to buy $100 Bitcoin $1.00 $3.84 $0.60 (limit order)
Trading fee to buy $1,000 Bitcoin $10.00 $38.37 $6.00 (limit order)

How Crypto Spreads Work

Trading spreads refers to the difference between the bid price and the ask price in trading markets. The bid is the highest priced limit buy order for an asset and the ask is the lowest priced limit sell order for the asset.

Limit orders are orders in which you set the buy or sell price. You’re making a market by adding inventory to the order book at a fixed price, so these orders are also called “maker” orders.

Let’s say there’s a 1 BTC buy order at $28,065.00. All other limit buy orders are priced lower, so the bid is $28,065.

On the other side of the order book, you have sell orders. If the lowest price sell order is priced at $28,066, then that amount is the ask and the “spread” is $1.

eToro's crypto selection
For illustrative purposes only.

Spreads can vary from one moment to the next based on the open orders in the order book. On high-volume cryptos, like BTC, spreads are usually tighter, whereas spreads can be much wider for cryptos that trade infrequently.

Volume on each exchange also affects spreads. Fewer traders can lead to wider spreads.

However, sometimes the market source and meaning of spreads may not be clear. Coinbase, for example, assigns a 1% “spread” to simple trades. This means the spread isn’t really a spread in the true sense of the term. Trading platforms may take some liberties with the meaning of spreads, using the term spread to describe a markup.

With the new fee schedule for Coinbase Advanced, Coinbase platform loses some of its price advantage over eToro. The new fees for market orders put the two platforms much closer together. You’ll pay 0.8% on Coinbase Advanced compared to 1.0% on eToro.

Both platforms price the order at the ask price for buys and bid price for sells on market orders.

Coinbase vs. eToro Non-Trading Fees

Other fees, such as deposit or withdrawal fees can affect overall trading costs as well. These can be just as tricky to understand as trading fees. For example, Coinbase charges a 2.5% deposit fee for PayPal. However, you won’t see this fee when using simple trades. Instead, the fee applies to deposits (in general), which you can use for simple or advanced trades.

Non-Trading Fees eToro Coinbase
Bank deposit fee (ACH) None 0% to 1.49%, base on location
Debit card deposit fee None Not available for advanced trades; up to 3.99% for simple trades
Withdrawal fee $5 for bank or debit card withdrawals; network fees if sending with eToro Money crypto wallet Network fees if sending to another crypto wallet
Fiat conversion fee Variable; deposits must be converted to USD Variable if paid with debit card
Crypto conversion fee Not available Up to 2% spread for simple buy/convert
Inactivity fee $10 per month after 12 months of inactivity None

eToro and Coinbase each have pros and cons related to non-trading fees.

  • On Coinbase, you’ll want to watch for deposit fees — or deposit via ACH bank transfer to avoid paying deposit fees.
  • On eToro, budget for conversion fees (variable) if you’re not depositing in USD and withdrawal fees ($5). You’ll also want to log in at least once per year to avoid the inactivity fee. At $10 per month, it’s costly.

User Experience

Both Coinbase and eToro target beginners, although there are opportunities for advanced traders on both platforms.

Account Setup

eToro and Coinbase make onboarding an easy process. KYC (Know Your Customer) rules make the process a bit longer, however. Expect to upload proof of identity, much like you’d need to do when opening a bank account. Both platforms offer a similar onboarding experience and are among the most streamlined in the industry.


Finding your way around on each platform is key to ease of use.

eToro wins this one, offering a mirror-image experience with both desktop and mobile. Most of what you’ll need to find is within a click or two from the main menu on the left.

By comparison, Coinbase isn’t more difficult to navigate – but it often feels more difficult by adding features that can be confusing even for experienced traders. Click on “web 3” in the menu, for example, and you’re whisked away to another corner of the crypto universe, a place where beginners and those with a few trades under their belts can get lost easily.


Both eToro and Coinbase offer multiple funding methods, including bank transfers and debit cards. eToro gets the edge here, however, because there’s no fee for deposits. However, eToro does charge a conversion fee of 1.5% – 3%, depending on the currency/payment method.

Crypto Trades

For new users, trading is the most intimidating aspect of investing in crypto. Both Coinbase and eToro aim to make trading a simpler and more efficient process.

Let’s look at the process on both platforms.

eToro Crypto Trading

eToro’s crypto trading is more intuitive for newer traders. Just find a crypto you want to purchase and click on buy to start an order. Orders default to the “trade” order type, which helps prevent unfilled orders and support requests from confused traders.

Your purchase price is clearly displayed, including spreads and fees.

etoro crytpo purchase example
For illustrative purposes only.

Click on “portfolio” in the menu to see your profit or loss (including fees) at a glance.

etoro my portfolio PnL
For illustrative purposes only.


Coinbase Crypto Trading

By contrast, Coinbase’s simple trades show a price in the order preview (which includes a 1% spread), but trading fees are separate. This structure makes it more difficult to know your real cost.

In the example below, trading fees of $3.84 add about $1.86 to each COMP token in this order.

coinbase buy crypto COMP

Advanced trading on Coinbase offers trading with no spreads, but comes with its own challenges for newer traders. To trade on Coinbase advanced, you need to invest some time learning about limit orders versus market orders because the cost of trading depends on which you choose. Fees for limit orders are lower on Coinbase Advanced.

  • Limit orders let you choose the price for your trade.
  • Market orders fill the order from existing limit orders in the order book. Other traders set the price for the trade.

Coinbase Advanced defaults to allow market orders even when you choose a limit order, causing higher-than-expected fees in some cases if you don’t change the setting. 

Note the “allow taker” setting on the advanced platform, shown below. That means the order might be filled as a market order. To get the lowest rates, you’ll want to change this to “post only,” which is a true limit order.,” which is a true limit order.

coinbase allow taker setting

There’s also room for confusion regarding funding methods on Coinbase. Simple trades on Coinbase support debit card deposits to pay for your order. Once you switch to the advanced trading platform, this option disappears.

Experienced traders might be willing to navigate these platform-specific Coinbase oddities to save on fees. But the structure isn’t as inviting for beginners.

If you’re buying in smaller amounts or only buying occasionally, the cost savings available through Coinbase Advanced might not be worth the extra effort.

Differences Between eToro and Coinbase

When comparing eToro vs. Coinbase, it’s important to illustrate the user experience for trades you can make on either platform. But it’s also useful to know about features available on each platform that aren’t available on the competing platform.

Feature eToro Coinbase
Stock, ETF, commodity, and forex trading Yes; commodity and forex trading not available in all countries No, crypto only
Demo Account Yes, $100,000 virtual portfolio None
Interest paid on stablecoins No Up to 5% APY paid on USDC
Debit Card UK only Yes, multiple markets; crypto rewards vary month to month
Learning rewards No Yes; learn and take quizzes to earn crypto
Copy trading Yes; follow the moves of successful crypto traders No
Smart portfolios Yes; eToro’s smart portfolios let you invest in a curated basket of stocks, ETFs, or crypto assets No

eToro offers several features not available on Coinbase, including a demo account, copy trading, and smart portfolios. We’ll explore these in more detail later in the eToro vs. Coinbase comparison. Of course, eToro offers stock and ETF trading as well, possibly eliminating the need for a second brokerage account.

Coinbase, however, offers interest on USDC holdings. USDC is a popular stablecoin pegged to the value of the US dollar. Coinbase also offers its debit card in more locations, including the US and UK — and allows users to choose a new crypto reward each month for purchases made with the card. Typically, rewards fall into the 1% range with occasional opportunities to earn 3% or more in crypto rewards.

Mobile Apps

The eToro and Coinbase mobile apps offer the same functionality you’ll find on the respective web apps, although in a condensed form. Overall, eToro does a better job of matching the web experience on mobile devices.

eToro’s app, available for Android and iOS, looks great and feels snappy.

etoro mobile app
For illustrative purposes only.

Search for an asset or choose an asset in your portfolio to start trading. Fees and spreads for the mobile app mirror those on the web app. You’ll also find all of eToro’s trading tools like copy trading and smart portfolios. More on those in a bit.

etoro mobile app trade COMP
For illustrative purposes only.

The Coinbase mobile app offers both simple trades and advanced trades, although the lower-cost advanced trades take a bit of searching to find.

You’ll find advanced trades by clicking the square menu icon next to the search bar.

Also, keep an eye on fees for your trades on Coinbase. The trade below showed a $2.99 fee. When we checked again later, the fee was $1.99.

coinbase trading fee

The same trade on the Coinbase web app shows a fee of $1.99.

coinbase web app fees

However, you’ll save money by using Coinbase Advanced, which is available on the mobile app as well.

Similar to the earlier example, the fees don’t always look quite right. We should get the lower “maker” trading fee, but the order is quoted with a higher “taker” fee.

coinbase post only fees billed as taker fee
Like Coinbase Advanced, eToro also offers limit orders on both the mobile app and the web app.

etoro crypto limit order - mobile app
For illustrative purposes only.

On eToro, limit orders give you more control over the price of your trade but choosing a limit order won’t change the trading fee. You also face the risk that your trade may not execute right away — or perhaps not at all — if your limit order is outside the current trading range.

eToro vs. Coinbase Crypto Wallet App

When you buy crypto, you’re using a crypto wallet, even if the platform takes care of the technical details and just shows an account balance. A crypto wallet offers a secure way to store your crypto on the blockchain.

Wallets secured by your login on crypto exchanges are called custodial wallets. The exchange or trading platform provides custody for your crypto, meaning they hold it for you.

But what if you want to hold your crypto yourself – or do something with it, like putting your crypto to work in decentralized finance applications (DeFi)? Well, that’s where a crypto wallet app comes into the picture.

eToro and Coinbase both offer wallet apps, but their approaches are quite different.

  • eToro Money: You can’t transfer crypto directly from your eToro trading account to a third-party crypto wallet like MetaMask, a popular self-custody crypto wallet for ETH. Instead, you can transfer certain crypto assets, including ETH, to the eToro Money mobile app. From eToro Money, you can send your crypto to another wallet that offers more features. The eToro Money app doesn’t offer true self custody; eToro still has the private keys to the wallet. eToro Money is not for the US.
  • Coinbase Wallet: The Coinbase wallet supports a handful of cryptocurrencies, including BTC and ETH, and supports many of today’s most popular DeFi applications such as Aave, Compound, and more. With Coinbase, you can send supported cryptocurrencies directly to the self-custody Coinbase Wallet or another self-custody wallet like MetaMask.

The takeaway: eToro’s solution makes crypto custody easier for beginners, but eToro Money comes with some caveats. Depending on which cryptocurrencies you decide to trade, there might not be a way to get your crypto off the eToro platform. The eToro Money app supports eight cryptocurrencies.

  • BTC
  • ETH
  • XRP
  • LTC
  • BCH
  • XLM
  • TRX
  • ADA

If the crypto you’re trading on eToro isn’t in the list above, you can hold your position on eToro’s trading platform or you can sell to exit the position.

For those who just want to invest in crypto for potential price appreciation, eToro’s solution could work. Newer crypto traders may not even want to move their crypto.

But if you want to do something more with your crypto, you might want to manage at least some of your investment on Coinbase or a similar exchange that allows you to move your crypto to your own cryptocurrency wallet with fewer restrictions.

eToro Money vs Coinbase Wallet

In the table below, you can see eToro Money takes a simpler approach. You won’t be able to do as much with your crypto as you can with Coinbase Wallet. On the other hand, Coinbase Wallet comes with a much steeper learning curve.

eToro Money Coinbase Wallet
Platforms iOS, Android iOS, Android, Chrome extension
Private keys controlled by user (true self custody) No; eToro controls the private keys Yes
Supported Cryptos 8, including ETH and BTC 3 on the mobile app (BTC, ETH and SOL); Coinbase Wallet also supports NFTs and thousands of ERC-20 tokens.
DeFi app support No Connect to popular decentralized apps (dApps) like Aave, Uniswap, Curve, and others.
Built in dApp browser No Yes; connect directly from your Coinbase Wallet
Send crypto back to your trading account No Yes, if the crypto asset is supported for trading on Coinbase

eToro Money Mobile App

The eToro Money app lets you take cryptocurrencies off the eToro platform. Only eight cryptos are supported, however, and you may have to wait 1 to 5 days before the funds reach eToro Money.

Once the crypto funds are in your eToro Money account, you can send your crypto to another wallet if needed. Others can also send crypto to your eToro Money account from an external wallet or another eToro Money wallet.

eToro Money doesn’t allow transfers back to your eToro trading account, though. It’s a one-way street.

etoro vs coinbase - etoro money app transfer LTC
For illustrative purposes only.

Coinbase Wallet

Available as both a mobile app and a Chrome extension, Coinbase Wallet is a very busy place in comparison to eToro Money.

etoro vs coinbase - coinbase wallet

Coinbase Wallet supports bridging, which refers to transferring tokens between blockchains. The wallet also supports swaps, in which you can “swap” one type of crypto for another directly from your wallet and without using your trading account.

These two mobile crypto wallets serve different use cases. eToro Money is simple to use, but doesn’t offer as much functionality. Coinbase Wallet offers many more features, but may be much more than beginning traders need.

Coinbase vs eToro Trading Tools & Features

Trading tools and unique features can make a platform feel more like home than others. Although both Coinbase and eToro have built their businesses on people-friendly features, Coinbase’s unique features appeal to a more advanced trader.

Coinbase Top Features eToro Top Features
Advanced trading: Enjoy lower trading fees with advanced chart indicators. eToro Copy Trading: Trade alongside eToro’s top traders by copying their trades automatically.
Coinbase Earn: Use your crypto to earn a yield through staking or promotional interest rates. Smart portfolios: Target specific investment strategies with a curated bundle of stocks, ETFs, or cryptocurrencies.
Web3: Discover the top crypto apps and connect with your Coinbase Wallet. Demo accounts: Start with $100,000 in virtual money to build a no-risk practice portfolio.

Coinbase Advanced Trading

As shown previously, using the simple trade box on Coinbase can lead to much higher trading costs. As an alternative, you can use Coinbase Advanced.

Advanced trading also offers chart indicators. We added Bollinger bands and MACD to the default candlestick chart.

coinbase vs etoro - advanced trading

Coinbase Earn

With Coinbase Earn, you can earn more crypto in various ways.

  • APY offers: Currently, Coinbase pays 5% APY for holding USDC, so you can earn a yield in between trades.
  • Staking: By using cryptocurrencies like ETH to help validate network transactions, you can earn a yield. The process is called staking, and Coinbase supports staking for ETH, ADA, SOL, DOT, and more. Earn up to 10% staking cryptos like ATOM, all with a few clicks on the Coinbase platform.

Coinbase Web3

If you want to dabble in Web3, a moniker given to decentralized finance applications like lending platforms, Coinbase now links to popular Web3 apps from your Coinbase account homescreen. You’ll need a self-custody crypto wallet like Coinbase Wallet to connect to the apps, however. Think of Coinbase Web3 as a tour guide in the world of dApps.

eToro Copy Trading

If you’ve got $200 or more to put to work but you’re not sure where to invest, you can consider eToro copy trading. Follow the moves of successful traders on the platform with nearly real-time trades. Just choose an amount to allocate to the copy trade and eToro takes care of all the details automatically.

In some markets, like the UK, you can choose to copy traders who invest in stocks, ETFs, or crypto. In other markets, you may be limited to crypto copy trades only due to regulatory restrictions.

etoro copy trading
For illustrative purposes only

Either way, eToro makes it easy to find traders with above-average returns. Read the profiles to get a feel for investment strategies or use eToro’s virtual portfolio to copy trades without any risk.

We’ll discuss virtual portfolios, sometimes called demo trading, in more detail shortly.

eToro Smart Portfolios

eToro’s analysts put together targeted portfolios for nearly any investment goal. Formerly called CopyPortfolios, eToro’s smart portfolios let you buy a basket of assets targeting an investment niche. These work much like mini-ETFs, but without the management fee.

eToro Smart Portfolios
For illustrative purposes only.

You’ll just pay trading fees and spreads where applicable, but you’ll need at least $500 to buy into a smart portfolio. Opportunities abound. Twelve-month returns for the “Crypto-currency” smart portfolio reached nearly 40%, providing similar performance to standout smart portfolios in traditional assets, like eToro’s “InTheGame” portfolio that topped 40% returns.

eToro Staking in the USA

Like Coinbase, eToro offers staking in the USA for select cryptos. Currently, the selection is limited to Tron (TRX) and Cardano (ADA).

Demo Accounts

Many traders think of copy trading as eToro’s leading feature. And, yes, it’s top notch. But eToro’s virtual accounts might make a close second for some. Every account gets a $100,000 demo account to use as well — and this balance is available before you add any real funds to your eToro account.

After you make your first deposit, you can continue using your demo account to test trading strategies or just to learn your way around the platform.

etoro vs coinbase- demo accounts
For illustrative purposes only.

Demo accounts make eToro an outstanding choice for those new to investing. You can make trades just like you would with real money but without the risk of losing real money.

To access your virtual portfolio, select “Switch to Virtual” on the left-hand menu. When you’re ready to make real trades, “Switch to Real.”

etoro vs coinbase - virtual portfolio
For illustrative purposes only.

Virtual trades are available for stocks, ETFs, and cryptocurrencies. You can also use your demo account to test out features like copy trading.

In some cases, minimum transaction amounts differ for virtual portfolios compared to real trading. For example, copy trading minimums jump from $200 for real trades to $6,310 using the virtual portfolio. Smart portfolio minimums increased to $6,310 as well. Adjust these values, as needed.

eToro’s virtual portfolios give you access to all basic trade types. However, you won’t be able to trade options in a demo account (options use a mobile app), nor can you make Contract for Difference (CFD) trades such as forex or indices trades.

Payments & Minimum Deposit

Most new investors won’t need to make time-sensitive trades, but it’s helpful to know how long it takes to fund your account and which funding methods are available for each platform.

Payment Method eToro Coinbase
ACH Bank transfer Accepted

No fee

Starts from $10

Instant Availability


No fee

$1.99 minimum

1-3 business days availability

Debit Cards Accepted

No fee

Starts from $10

Instant Availability


Up to 3.99% fee

Instant availability

Payment options and fund availability may vary by region.

Note: Coinbase debit card deposits can only be used with simple trades. This includes Google Pay and Apple Pay debit-card based deposits. Coinbase Advanced does not support debit cards.

eToro vs Coinbase Customer Service

Both eToro and Coinbase offer multiple ways to reach out if you need support.

Coinbase offers phone support at the following phone numbers:

  • US/International: 1(888) 908-7930
  • UK: +44 808 168 4635
  • Ireland: 1800 200 355
  • Germany: +49 800 0010726

However, you might get faster service with chat.

You’ll find chat support for Coinbase on the Coinbase help page. eToro’s chat support is available in the help center, or you can find the link in the left menu when you’re logged into your account.

Support type eToro Coinbase
Phone None listed 1-888-908–7930 (US)
+44 808 168 4635 (UK)
Chat Yes
Open 24 hours M-F
Response within minutes
Open 24/7
Response within minutes
Email support Yes
Ticket response within 1-2 business days
Not supported as an initial contact method
Trustpilot Score 4.4 out of 5 stars 1.5 out of 5 stars

Chat is usually the fastest way to get a response. If you need to open a ticket, you can use eToro’s customer service page.

We’ve used chat support for both platforms in the past and found both eToro and Coinbase to be responsive. However, your results may vary. The Trustpilot scores and reviews for each platform suggest many users experienced difficulty using Coinbase or getting support for the exchange.

Regulation & Security

Government regulation isn’t synonymous with security in the crypto space, but having a watchdog keep an eye on trading platforms can be beneficial.

Both eToro and Coinbase are regulated by regulatory agencies in their respective trading markets.

Compare eToro Coinbase
Licenses & Regulation UK: Financial Conduct Authority (FCA)
Europe: Cyprus Securities Exchange Commission (CySEC)
US: Financial Crimes Enforcement Network (FinCEN), U.S. Securities and Exchange Commission (SEC)
UK: Financial Conduct Authority (FCA)
Australia: Australian Transaction Reports and Analysis Centre (AUSTRAC)
US: Financial Crimes Enforcement Network (FinCEN), U.S. Securities and Exchange Commission (SEC)
Cold storage Yes Yes
Two-factor authentication Yes, SMS only Yes, SMS or authenticator app
FDIC pass-through insurance (US) Yes Yes
Financial Service Compensation Scheme (FSCS) Insurance (UK) No No
Insurance Theft and insolvency policy Crime policy

Regulatory oversight is part of the security solution. Exchanges and trading platforms can also take steps to provide a more secure trading environment.

  • Cold storage: Crypto wallets that generate and store the private keys offline are called cold wallets. Both eToro and Coinbase offer cold wallet storage, although it’s not clear what percentage of crypto assets are held in cold storage on each platform nor is there a way for users to select cold storage.
  • Two-factor authentication (2FA): Two-factor authentication helps ensure account safety by restricting access based on access to a secondary device. eToro uses SMS (text messaging) for its 2FA. Coinbase requires SMS authentication at a minimum but also allows you to set up 2FA with a more secure authenticator app, like Google Authenticator.
  • Federal Deposit Insurance Corporation (FDIC) pass-through insurance: Both eToro and Coinbase provide pass-through insurance on cash deposits for US customers. This coverage is offered through partner banks and follows standard FDIC limits ($250,000 per account). Crypto assets are not FDIC insured.
  • Insurance: Both eToro and Coinbase have insurance policies. However, this coverage may only offer limited protection (or none at all) for crypto assets. eToro carries a policy that protects against employee theft as well as insolvency. Coinbase carries a policy that offers limited crime protection, protecting against risks like platform breaches.

While both platforms are generally considered safe for trading, crypto platforms are prime targets for hackers. As your balances grow, consider moving some of your crypto assets from your trading account to a self-custody crypto wallet.

eToro vs Coinbase – Our Verdict

Although both eToro and Coinbase market their platforms as beginner-friendly ways to trade crypto, eToro does a better job of guiding new traders through their first trades. eToro’s crypto trading fees are simpler and don’t require using an advanced platform to get the lowest fees. While you don’t have the massive selection of cryptocurrencies you’ll find on larger exchanges, you can trade the assets that drive most of the crypto market, including BTC and ETH.

So where does Coinbase fit? If you need more advanced features, like staking, or you trade more frequently and want lower trading fees, Coinbase Advanced may be a fit for you.

For many traders, and particularly those newer to trading crypto, however, eToro offers a more welcoming experience without the high fees you’ll find with Coinbase simple trades.

Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take two minutes to learn more.

eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. [website domain name] is not an affiliate and may be compensated if you access certain products or services offered by the MSB.



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Eric Huffman
Eric Huffman

Eric Huffman has a diverse background ranging from business management to insurance and personal finance. In recent years, Eric's interest in finance topics and in making personal finance accessible led to a focus on cryptocurrency topics. Eric specializes in crypto, blockchain, and finance guides that make these important topics easier to understand. Publications include Milk Road, Benzinga,, Motor Trend, CoverWallet, and others. Always learning, Eric holds several certifications related to crypto and finance, including certificates from the Blockchain Council, Duke University, and SUNY. When he's not writing, you might find Eric teaching karate or exploring the woods.