ALERT

[WEBINAR] See the Whole Story: The Case for a Visualization Platform

Digital Asset Management (DAM)

Definition - What does Digital Asset Management (DAM) mean?

Digital asset management (DAM) is a content management system (CMS) that centrally stores and manages all digital files produced by an enterprise. It allows an organization to control and centralize management of digital content or data that is accessed or shared by staff members or other users.

Techopedia explains Digital Asset Management (DAM)

A DAM architecture works like an archive directory, where digital data assets are associated with unique and searchable metadata. Digital files include video, audio, images, presentations, digital documents and virtually any digital data format.

Authorized employees, users or partners may access DAM to review, retrieve, share or edit data through a centralized Web or offline user/application interface. A DAM system also may be classified according to the type of managed information asset, such as:

  • Brand asset management: Stores marketing and sales-oriented data for a specific brand or entire organization
  • Production asset management: Includes digital data assets that are specific to production
  • Library asset management: Includes organization specific images, video and audio files that are large in size but used infrequently

Connect with us

Techopedia on Linkedin
Techopedia on Linkedin
Tweat cdn.techopedia.com
"Techopedia" on Twitter


'@Techopedia'
Sign up for Techopedia's Free Newsletter!

Email Newsletter

Join thousands of others with our weekly newsletter

Resources
Free Whitepaper: The Path to Hybrid Cloud
Free Whitepaper: The Path to Hybrid Cloud:
The Path to Hybrid Cloud: Intelligent Bursting To Amazon Web Services & Microsoft Azure
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.