Digital Asset Management

What Does Digital Asset Management Mean?

Digital asset management (DAM) is a content management system (CMS) that centrally stores and manages all digital files produced by an enterprise. It allows an organization to control and centralize management of digital content or data that is accessed or shared by staff members or other users.

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Techopedia Explains Digital Asset Management

A DAM architecture works like an archive directory, where digital data assets are associated with unique and searchable metadata. Digital files include video, audio, images, presentations, digital documents and virtually any digital data format.

Authorized employees, users or partners may access DAM to review, retrieve, share or edit data through a centralized Web or offline user/application interface. A DAM system also may be classified according to the type of managed information asset, such as:

  • Brand asset management: Stores marketing and sales-oriented data for a specific brand or entire organization
  • Production asset management: Includes digital data assets that are specific to production
  • Library asset management: Includes organization specific images, video and audio files that are large in size but used infrequently
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Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.