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Digital Asset Management (DAM)

Definition - What does Digital Asset Management (DAM) mean?

Digital asset management (DAM) is a content management system (CMS) that centrally stores and manages all digital files produced by an enterprise. It allows an organization to control and centralize management of digital content or data that is accessed or shared by staff members or other users.

Techopedia explains Digital Asset Management (DAM)

A DAM architecture works like an archive directory, where digital data assets are associated with unique and searchable metadata. Digital files include video, audio, images, presentations, digital documents and virtually any digital data format.

Authorized employees, users or partners may access DAM to review, retrieve, share or edit data through a centralized Web or offline user/application interface. A DAM system also may be classified according to the type of managed information asset, such as:

  • Brand asset management: Stores marketing and sales-oriented data for a specific brand or entire organization
  • Production asset management: Includes digital data assets that are specific to production
  • Library asset management: Includes organization specific images, video and audio files that are large in size but used infrequently
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