What Does Location-Based Services (LBS) Mean?
Location based services (LBS) are network services that use IP addresses and real-time geodata to provide end users with information that is relevant to the user's physical location.
Location-based services are opt-in and can be delivered through push or pull mechanisms. In push LBS delivery schemes, users receive information at the provider's convenience. In pull LBS delivery schemes, the user will only receives information if they request it.
Some of the most common applications for location-based services LBS applications include localizing responses to search engine queries and providing point-to-point driving directions. Other popular use cases for location based services include:
- Store location -- allow retail customers to quickly find the nearest store location.
- Proximity-based marketing -- limit ad delivery to computing devices within a specific geographic location.
- Travel updates -- deliver real-time information about traffic flow and weather to devices located within a defined area.
- Roadside assistance -- allow service providers to track a subscriber's location and notify authorities in the event of a breakdown or accident.
- Workforce management -- allow logistics-dependent companies to track employees within a specific office building or manufacturing plant.
- Asset management -- facilitate monitoring the location of certain physical corporate assets.
- Financial fraud detection -- reduce security risks by alerting customers when their credit card has been used to conduct transactions across several geographic locations over a short period of time.
- Content delivery -- serves website content from the nearest CDN server to improve page load times.
