New Product Development

What Does New Product Development Mean?

New product development (NPD) refers to the process of delivering a software product or technology from inception to market release. This term is often used when discussing tech knowledge and tools that are used to assist companies during various stages of the new product development cycle.


Techopedia Explains New Product Development

In IT, NPD may refer to specific software packages or products that help companies of any industry create and deliver new products. Alternately, NPD also may refer to specific software development processes used to create new products. Certain aspects of NPD in software development are specific to that process, while other principles remain consistent with NPD in other industries.

Concepts like idea generation, product development and testing and business analysis are common to all varieties of NPD. In contrast, stages of NPD in software development may be related to specific issues like core interface building, debugging and various types of testing related to digital networks or other delivery methods.

A comprehensive NPD term is sometimes called "DevOps," where various phases of product development are considered interactive, rather than linear or sequential.

Industry experts often focus on how NPD has changed to accommodate new and more dynamic approaches that are replacing older, linear ideas staged product development.


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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…