What Does Crowdcasting Mean?

Crowdcasting is the process of broadcasting a message to specific groups of people to get input on process building methods. A crowdcasting solution allows an organization to cull direct input from its target audience.


In many industries, crowdcasting is commonly used as a new way to build better customer relationship management (CRM).

Techopedia Explains Crowdcasting

The first general principle of crowdcasting involves generating project interest and then communicating with a target audience to harness insights for the purpose of building or changing results. An organization identifies a consumer group that is interested in its products and services and has the ability to provide new ideas or feedback. The organization then crowdcasts to that group of people with the goal of eliciting a response.

Crowdcasting elements include contests to drive participation, surveys or other interactive tools that allow consumers to control their experiences. An example is the phenomenon of listener driven radio, where communication companies can obtain listener tips and suggestions on ways to improve broadcasting methods.

Recent business reporting reveals that many blue chip companies have started using crowdcasting instead of paying high-powered marketing teams to create new company strategies.


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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…